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Best Digital Marketing Course Training Institutes in India SEO SEM SMO SMM ORM



   SEARCH ENGINE OPTIMISATION
DIGITAL MARKETING COURSE

1: WHAT IS DIGITAL MARKETING?  2: DIGITAL MARKETING CHANNELS  3: DIFFERENCE BETWEEN SEO, SEM, AND SMM  4: BENEFITS OF SEO  5: HOW DOES THE SEARCH ENGINE WORK?  6: GOOGLE SEARCH ARCHITECTURE  7: RANKING METHODOLOGY  8: UNDERSTANDING THE SERP AND SEARCH OPERATORS  9: SEARCH ALGORITHM UPDATES  10: PANDA, PENGUIN, HUMMINGBIRD UPDATE  11: LATEST SEARCH UPDATES AND PREDICTIONS  12: WHY WORDPRESS?  13: WORDPRESS INSTALLATION ON SERVER  14: UNDERSTANDING THE DASHBOARD  15: CHANGING THE DEFAULT SETTINGS  16: INSTALLING AND CUSTOMIZING THEMES  17: CONTENT MANAGEMENT IN WP  18: CREATING CATEGORIES, PAGES, AND POSTS  19: ADDING MENU TO THE SITE  20: ADDING WIDGETS TO THE SITE  21: INSTALLING USEFUL PLUGINS FOR SITE FEATURES  22: SEO SPECIFIC PLUGINS  23: SEO  24: KEYWORDS RESEARCH AND ANALYSIS  25: WHAT IS KEYWORD RESEARCH  26: BENEFITS OF KEYWORD RESEARCH  27: BUSINESS ANALYSIS PROCESS  28: TYPES OF KEYWORDS  29: KEYWORD RESEARCH METHODOLOGY  30: GOOGLE KEYWORD PLANNER TOOL  31: ADVANCED KEYWORD PLANNING GUIDE  32: PAID KEYWORD TOOLS  33: KEYWORD GENERATION IDEAS  34: COMPETITION ANALYSIS  35: COMPETITOR METRICS  36: FINALIZING THE KEYWORDS LIST  37: PRACTICAL CASE STUDY

ON-PAGE OPTIMIZATION

1: GOOGLE WEBSITE GUIDELINES  2: FUNDAMENTAL ON-PAGE FACTORS  3: DOMAIN NAME OPTIMIZATION  4: URL OPTIMISATION  5: TITLE TAG OPTIMIZATION  6: META TAGS OPTIMIZATION   7: HEADINGS & FOOTER OPTIMIZATION  8: SEO CONTENT WRITING  9: ANCHOR LINKS OPTIMIZATION  10: IMAGE TAG OPTIMIZATION  11: SITEMAPS OPTIMIZATION  12: ROBOT.TXT AND ITS IMPORTANCE  13: URL REDIRECTING TECHNIQUES  14: CANONICAL LINKS  15: RICH SNIPPETS (SCHEMA)  16: ONE BOX ANSWER OPTIMIZATION

OFF-PAGE OPTIMIZATION (LINK BUILDING)

1: INTRODUCTION TO OFFSITE OPTIMIZATION  2: GOOGLE LINK BUILDING GUIDELINES  3: IMPORTANT FACTORS OF LINK BUILDING  4: TYPES OF LINKING METHODS  5: LINKS ANALYSIS TOOLS  6: DIRECTORIES SUBMISSIONS  7: LOCAL BUSINESS LISTING  8: CLASSIFIED POSTING  9: GENERATING LINKS FROM QA SITES  10: GUEST BLOGGING AND COMMENTING  11: PRESS RELEASES  12: SOCIAL MEDIA LINKS  13: DOCUMENT SHARING LINKS  14: MORE ADVANCED TECHNIQUES

GOOGLE SEARCH CONSOLE

1: WHAT IS SEARCH CONSOLE  2: WEBSITE VERIFICATION  3: SETTING GEO-TARGET LOCATION  4: SEARCH ANALYTICS  5: ADVANCED SEARCH QUERY ANALYSIS  6: EXTERNAL LINKS REPORTS  7: INTERNAL LINKS REPORT  8: CRAWLS STATS AND ERRORS  9: SITEMAPS  10: ROBOTS.TXT AND LINKS REMOVAL  11: HTML SUGGESTIONS  12: URL PARAMETERS

PENGUIN RECOVERY PROCESS

1: TYPES OF GOOGLE UPDATES  2: SYMPTOMS OF GOOGLE UPDATES  3: THE PROCESS OF ANALYZING UPDATE  4: PANDA RECOVERY  5: PENGUIN RECOVERY  6: LINK PRUNING PROCESS  7: DISAVOW TOOL

REPORTS AND MANAGEMENT

1: WEBSITE POSITION ANALYSIS  2: WEBSITE MONTHLY REPORTS  3: GOOGLE ANALYTICS REPORTS  4: SEARCH CONSOLE KEYWORD REPORTS  5: LINK BUILDING REPORTS  6: COMPETITOR REPORTS  7: PAID TOOLS FOR MONITORING SEO CAMPAIGNS

LIVE SEO PROJECT

1: KEYWORD RESEARCH  2: ON-PAGE IMPLEMENTATION  3: LINK BUILDING PROCESS  4: REPORTS

WEBSITE MONETIZATION

1: HOW ADSENSE WORKS  2: ADSENSE GUIDELINES  3: WEBSITE IDEAS FOR ONLINE EARNING  4: UNDERSTANDING ADSENSE DASHBOARD  5: DIFFERENT TYPES OF PAYMENT MODELS (CPC AND CPM)  6: TYPES OF AD FORMATS   7: HOW TO CHOOSE CORRECT AD FORMATS  8: HOW TO SELECT A PROFITABLE NICHE

WEBSITE MONETIZATION (PART 2)

1: TRACKING MULTIPLE WEBSITES WITH CHANNELS  2: BLOCKING COMPETITOR ADS ON OUR SITE  3: REPORTING AND ANALYSIS  4: INTEGRATION OF ADSENSE WITH YOUTUBE CHANNEL  5: LINKING ADSENSE WITH ANALYTICS  6: OTHER AD NETWORKS  7: AFFILIATE MARKETING NETWORKS

SEM SEARCH ENGINE MARKETING

1: INTRODUCTION TO PAID ADVERTISING  2: WHAT IS PAID ADVERTISING  3: BENEFITS OF PAID ADVERTISING  4: BUSINESS OBJECTIVES IN PAID ADS  5: BRANDING CAMPAIGN  6: DIRECT MARKETING CAMPAIGN  7: PAID ADVERTISING CHANNELS  8: PAID BIDDING STRATEGIES  9: PREMIUM AD NETWORKS

INTRODUCTION TO GOOGLE ADS

1: OVERVIEW OF GOOGLE ADS  2: ACCOUNT SETUP  3: BILLING METHODS  4: OLD VERSION VS. NEW VERSION  5: GOOGLE ADS INTERFACE TOUR  6: BASIC GOOGLE ADS TERMINOLOGY  7: RECENT UPDATES IN GOOGLE ADS  8: ACCOUNT STRUCTURE IN GOOGLE ADS  9: ACCOUNT LIMITS

PAY-PER-CLICK CAMPAIGN

1: TYPES OF CAMPAIGNS  2: DEFINING THE OBJECTIVE OF THE CAMPAIGN  3: LOCATION TARGETING  4: LANGUAGE SETTINGS  5: GOOGLE PARTNERS  6: BIDDING STRATEGIES  7: DEFINING THE BUDGET  8: AD SCHEDULING  9: AD DELIVERY AND AD ROTATION

ADGROUPS AND KEYWORDS SETUP

1: WHAT IS AN AD GROUP?  2: HOW TO SET UP AD GROUPS  3: KEYWORD RESEARCH  4: KEYWORD MATCH TYPES  5: BROAD MATCH  6: BROAD MATCH MODIFIER  7: PHRASE MATCH  8: EXACT MATCH  9: NEGATIVE MATCH  10: KEYWORD PLANNER TOOL  11: CREATING A PLAN WITH ESTIMATIONS  12: ADDING KEYWORDS TO AD GROUPS

AD FORMATS AND GUIDELINES

1: TYPES OF ADS  2: EXPANDED AD FORMAT  3: RESPONSIVE AD FORMAT  4: CALL ONLY AD  5: STRUCTURE OF AD  6: ELEMENTS OF EFFECTIVE ADS  7: WRITING THE AD COPY  8: FINAL URL OF AD  9: URL OPTIONS  10: MOBILE URL OPTION  11: BEST AND WORST ADS EXAMPLES  12: GOOGLE ADS GUIDELINES  13: COPYRIGHTS & TRADEMARK GUIDELINES

GOOGLE ADS AUCTION AND BIDDING

1: WHAT IS ADS AUCTION  2: WHAT IS AD RANK  3: WHAT IS QUALITY SCORE  4: HOW TO IMPROVE QUALITY SCORE  5: IMPROVING AD RELEVANCE  6: IMPROVING LANDING PAGE EXPERIENCE  7: IMPROVING THE CTR  8: WHAT IS ACTUAL CPC?   9: HOW QS AFFECTS THE COST?  10: TYPES OF CPCS 11: BIDDING STRATEGIES  12: AUCTION INSIGHTS TOOL

AD EXTENSIONS

1: SITELINKS EXTENSION  2: CALLOUT EXTENSION  3: STRUCTURED SNIPPET  4: CALL EXTENSION  5: MESSAGE EXTENSION  6: LOCATION  EXTENSION  7: AFFILIATE LOCATION EXTENSION  8: PRICE & PROMOTION EXTENSION  9: APP EXTENSION  10: AUTOMATED EXTENSIONS

CONVERSION TRACKING

1: WHAT IS CONVERSION  2: TYPES OF CONVERSIONS  3: WEBSITE CONVERSION  4: APP CONVERSION  5: CALL CONVERSION  6: OFFLINE CONVERSIONS  7: IMPLEMENTATION CONVERSION TRACKING  8: PRACTICAL CASE STUDY  9: ANALYZING CONVERSION REPORTS  10: ROI CALCULATION

CAMPAIGN REPORTS ANALYSIS

1: KEY PERFORMANCE INDICATORS (KPIS)   2: DIFFERENT LEVELS OF DATA ANALYSIS  3: SEGMENTING DATA  4: FILTERING DATA  5: COLUMN CUSTOMIZATION  6: SEARCH TERMS REPORT  7: AUCTION INSIGHTS REPORT  8: KEYWORD REPORTS  9: AUTOMATED RULES

DISPLAY ADS CAMPAIGN

1: WHAT ARE DISPLAY ADS   2: OBJECTIVES OF DISPLAY CAMPAIGN  3: BIDDING STRATEGIES  4: BUDGET SETTINGS  5: AUDIENCE TARGETING METHODS  6: DEMOGRAPHIC TARGETING  7: CONTENT-BASED TARGETING  8: AUTOMATED TARGETING  9: TYPES OF AD FORMATS  10: CREATING CUSTOM ADS  11: CONVERSION TRACKING  12: GMAIL ADS  13: CREATING A GMAIL ADS CAMPAIGN

REMARKETING CAMPAIGN

1: WHAT IS REMARKETING  2: HOW TO BUILD AUDIENCE LIST   3: TYPES OF REMARKETING AUDIENCE  4: WEBSITE AUDIENCE  5: APP AUDIENCE  6: CUSTOMER LIST  7: CUSTOM REMARKETING LIST  8: CREATE A REMARKETING CAMPAIGN  9: REMARKETING ADS  10: CONVERSION TRACKING  11: COMMON TROUBLESHOOTING ISSUES.  12: MEASURING RESULTS OF THE CAMPAIGN

VIDEO MARKETING WITH YOUTUBE

1: WHY VIDEO MARKETING?  2: SETTING A VIDEO CAMPAIGN  3: THE OBJECTIVE OF VIDEO MARKETING  4: INSTREAM ADS  5: DISCOVERY ADS  6: YOUTUBE TARGETING OPTIONS  7: BIDDING TYPES  8: TYPE OF YOUTUBE ADS  9: CREATING A YOUTUBE AD  10: REMARKETING LISTS ON YOUTUBE  11: REPORTING AND ANALYSIS

SHOPPING ADS CAMPAIGN

1: WHAT ARE SHOPPING ADS  2: SHOPPING CAMPAIGN SETUP  3: GOOGLE MERCHANT CENTRE  4: DATAFEED SETUP  5: TYPES OF DATAFEED  6: DATAFEED PROPERTIES  7: ADGROUPS AND PRODUCT GROUPS  8: BIDDING STRATEGIES  9: REPORTING AND ANALYSIS

MOBILE MARKETING CAMPAIGN

1: WHY MOBILE MARKETING  2: TYPES OF MOBILE MARKETING CAMPAIGNS  3: CREATING UNIVERSAL APP CAMPAIGN   4: BIDDING STRATEGIES   5: LOCATION & BUDGET SETTINGS  6: AD FORMATS  7: CONVERSION TRACKING  8: REPORTS

GOOGLE ADS TOOLS

1: OPPORTUNITIES TOOL  2: ACCOUNT ACCESS LEVELS   3: CHANGE HISTORY TOOL  4: PPC MANAGER ACCOUNT (MY CLIENT CENTER)  5: GOOGLE ADS EDITOR  6: GOOGLE SCRIPTS  7: BUSINESS MANAGER  8: ACCOUNT LINKING

BING ADS

1: WHAT IS BING ADS  2: BENEFITS OF BING ADS  3: CREATING A BING ADS ACCOUNT  4: TYPES OF CAMPAIGNS   5: CREATING A CAMPAIGN  6: BIDDING AND BUDGET SETTINGS  7: LOCATION TARGETING OPTIONS  8: TYPES OF ADS & EXTENSION  9: CONVERSION TRACKING  10: IMPORTING GOOGLE ADS CAMPAIGN  11: REPORTING AND ANALYSIS  12: BING ADS CERTIFICATION GUIDELINES

SMO SOCIAL MEDIA OPTIMISATION

1: INTRODUCTION TO SOCIAL MEDIA  2: SOCIAL MEDIA MARKETING (SMM)  3: SOCIAL MEDIA OPTIMIZATION (SMO)  4: SOCIAL MEDIA STATISTICS  5: WHY USE SOCIAL MEDIA MARKETING  6: BENEFITS OF SOCIAL MEDIA  7: BUILDING SOCIAL MEDIA STRATEGY  8: SOCIAL MEDIA MARKETING OBJECTIVES  9: HOW BIG BRANDS USE SMM  10: CASE STUDIES OF BRANDS  11: IMPACT OF SOCIAL MEDIA ON SEO 

FACEBOOK MARKETING

1: FACEBOOK ACCOUNT SETUP  2: PERSONAL ACCOUNT PROPERTIES  3: FACEBOOK BUSINESS PAGE SETUP  4: COMPETITION ANALYSIS  5: COVER PHOTO DESIGNING  6: HOW TO INCREASE FACEBOOK FANS.  7: FACEBOOK MARKETING STRATEGY (CALENDAR)  8: PAGE MANAGEMENT OPTIONS  9: TYPES OF POSTS AND STATISTICS  10: EXAMPLES OF FACEBOOK POSTS  11: USER ENGAGEMENT METRICS  12: FACEBOOK INSIGHTS TOOLS  13: FACEBOOK GROUPS

TWITTER MARKETING

1: WHAT IS TWITTER  2: CREATE A TWITTER PROFILE  3: PROFILE SETTINGS  4: TWITTER GRAPHICS DESIGN  5: TYPES OF POST  6: POSTING STRATEGY FOR TWITTER  7: HOW TO USE HASHTAGS  8: TRENDING HASHTAGS  9: ENGAGEMENT METRICS & TWITTER ANALYTICS

YOUTUBE MARKETING

1: WHAT IS VIDEO MARKETING  2: STATISTICS OF VIDEO MARKETING  3: CREATING A YOUTUBE CHANNEL   4: CUSTOMIZING THE YOUTUBE CHANNEL  5: CREATE A VIDEO MARKETING STRATEGY  6: VIRAL VIDEO EXAMPLES  7: TYPES OF VIDEO POSTS  8: HOW TO CREATE YOUTUBE VIDEOS  9: HOW TO RANK YOUTUBE VIDEOS ON TOP  10: CUSTOM SETTINGS IN VIDEOS  11: YOUTUBE ENGAGEMENT METRICS  12: INCREASING SUBSCRIBERS  13: END SCREENS & CARDS  14: HOW TO USE PLAYLISTS  15: UNDERSTANDING COPYRIGHTS AND SPAM  16: YOUTUBE CREATOR STUDIO 17: IN-DEPTH STATISTICS ANALYSIS  18: YOUTUBE TOOLS & PLUGINS

LINKEDIN MARKETING

1: WHAT IS LINKEDIN?  2: BENEFITS OF LINKEDIN NETWORK  3: CREATE A LINKEDIN PROFILE  4: OPTIMIZING THE PROFILE  5: SKILLS AND ENDORSEMENTS  6: RECOMMENDATIONS IN LINKEDIN  7: CREATING NEW CONNECTIONS   8: POSTING CONTENT IN THE PROFILE  9: LINKEDIN GROUPS  10: FINDING JOBS IN LINKEDIN  11: CREATING A LINKEDIN COMPANY PAGE  12: CUSTOMIZATION OF PAGE   13: POSTING IN LINKEDIN PAGE  14: ADVERTISING IN LINKEDIN

INSTAGRAM MARKETING

1: WHAT IS INSTAGRAM  2: INSTAGRAM STATISTICS  3: HOW BRANDS USE INSTAGRAM  4: POPULAR INSTAGRAM TOPICS  5: CREATING AN INSTAGRAM ACCOUNT  6: TOUR OF INSTAGRAM APP  7: CONTENT STRATEGY FOR INSTAGRAM  8: TYPES OF CONTENT  9: POST DESIGNING  10: HOW TO USE STORIES?  11: HOW TO USE HASHTAGS?  12: ENGAGEMENT METRICS  13: WHAT IS IG TV?  14: HOW TO USE IG TV? 

PINTEREST MARKETING

1: WHAT IS PINTEREST?  2: HOW BRANDS USE PINTEREST  3: CREATING A PINTEREST ACCOUNT  4: CUSTOMIZING THE PROFILE  5: PINTEREST PINS STRATEGY  6: BOARDS ON PINTEREST  7: HOW TO CREATE PINS  8: PINTEREST PLUGINS  9: CUSTOM DIMENSIONS  10: GENERATING ENGAGEMENTS  11: USING INFO GRAPHICS  12: INTEGRATING PINTEREST IN SITE  13: ENGAGEMENT METRICS FOR PINS  14: PINTEREST ANALYTICS

QUORA MARKETING

1: INTRODUCTION TO QUORA  2: BENEFITS OF QUORA MARKETING  3: CREATING PERSONAL QUORA ACCOUNT  4: PROFILE SETUP GUIDELINES  5: QUORA ACCOUNT POLICIES  6: FOLLOWING TOPICS  7: FOLLOW & CONNECT WITH CONTACTS  8: WRITING ANSWERS ON QUORA  9: HOW TO ENGAGE WITH USERS  10: QUORA ENGAGEMENT METRICS  11: QUORA ANALYTICS  12: CREATING QUORA BUSINESS PAGE  13: ANSWERING QUESTIONS AS BUSINESS  14: QUORA ADVERTISING  15: TYPES OF QUORA CAMPAIGNS  16: REPORTS & ANALYSIS

SLIDESHARE DOCUMENT MARKETING 

1: WHAT IS DOCUMENT MARKETING  2: BENEFITS OF DOCUMENT SHARING  3: CREATE SLIDE SHARE ACCOUNT  4: TYPES OF DOCUMENTS  5: KEYWORD RESEARCH  6: CREATING A DOCUMENT  7: OPTIMIZING THE DOCUMENT   8: GENERATING VIEWS & ENGAGEMENT  9: REPORTS ANALYSIS

SOCIAL MEDIA MANAGEMENT TOOLS

1: HOW TO AUTOMATE SOCIAL MEDIA  2: BENEFITS OF AUTOMATION  3: TOP SOCIAL MEDIA TOOLS  4: HOW TO USE BUFFER APP  5: HOW TO USE HOOT SUITE  6: IMAGE EDITING TOOLS  7: REPORTING TOOLS

SMM SOCIAL MEDIA MARKETING

1: FACEBOOK ADVERTISING  2: WHAT IS FACEBOOK ADVERTISING  3: OBJECTIVES OF FACEBOOK ADS  4: LIKES & ENGAGEMENTS CAMPAIGN  5: CLICKS & CONVERSIONS CAMPAIGN  6: AD SETS & AUDIENCE  7: ADVANCED AUDIENCE TARGETING  8: BIDDING & BUDGET SETTINGS  9: DESIGNING FB ADS  10: CONVERSION TRACKING  11: REMARKETING AUDIENCE  12: REMARKETING CAMPAIGN  13: REPORTS MANAGEMENT  14: BUSINESS MANAGER  15: ADVANCED FACEBOOK SETTINGS

TWITTER ADS 

1: OBJECTIVES IN TWITTER ADS  2: SELECTING TARGET AUDIENCE  3: CREATING ADS  4: BUDGET & BID SETTINGS  5: CONVERSION TRACKING  6: REMARKETING STRATEGY

LINKEDIN  ADS

1: ADVERTISING IN LINKEDIN  2: TYPES OF AD CAMPAIGN  3: TARGETING OPTIONS  4: BIDDING & BUDGET  5: REPORTS ANALYSIS

INSTAGRAM ADS

1: OBJECTIVES OF INSTAGRAM ADS  2: REPORTS & ANALYSIS

PINTEREST  ADS

1: PINTEREST ADS

QUORA MARKETING  ADS

1: QUORA ADVERTISING  2: TYPES OF QUORA CAMPAIGNS  3: REPORTS & ANALYSIS

EMAIL MARKETING

1: FIND EMAIL ADDRESS  2: GET EMAIL ID   3: EXTRACT EMAIL  4: HOW TO AVOID SPAM  5: COMING SOON  6: MAILCHIMP TOOL EMAIL MARKETING

AFFILIATE MARKETING

ORM (ONLINE  REPUTATION MANAGEMENT)

WHAT IS A SEARCH ENGINE?

A SEARCH ENGINE IS A SOFTWARE SYSTEM DESIGNED TO CARRY OUT WEB SEARCHES. THEY SEARCH THE WORLD WIDE WEB IN A SYSTEMATIC WAY FOR PARTICULAR INFORMATION SPECIFIED IN A TEXTUAL WEB SEARCH QUERY. THE SEARCH RESULTS ARE GENERALLY PRESENTED IN A LINE OF RESULTS, OFTEN REFERRED TO AS SEARCH ENGINE RESULTS IN PAGES. A SEARCH ENGINE IS A WEB-BASED TOOL THAT ENABLES USERS TO LOCATE INFORMATION ON THE WORLD WIDE WEB. www.questdial.in SEARCH ENGINES ALLOW USERS TO SEARCH THE INTERNET FOR CONTENT USING KEYWORDS. ALTHOUGH THE MARKET IS DOMINATED BY A FEW, THERE ARE MANY SEARCH ENGINES THAT PEOPLE CAN USE. WHEN A USER ENTERS A QUERY INTO A SEARCH ENGINE, A SEARCH ENGINE RESULTS FROM PAGE (SERP) IS RETURNED, RANKING THE FOUND PAGES IN ORDER OF THEIR RELEVANCE. HOW THIS RANKING IS DONE DIFFERS ACROSS SEARCH ENGINES. SEARCH ENGINES OFTEN CHANGE THEIR ALGORITHMS (THE PROGRAMS THAT RANK THE RESULTS) TO IMPROVE USER EXPERIENCE. THEY AIM TO UNDERSTAND HOW USERS SEARCH AND GIVE THEM THE BEST ANSWER TO THEIR QUERIES. THIS MEANS GIVING PRIORITY TO THE HIGHEST QUALITY AND MOST RELEVANT PAGES.

THE BEST SEARCH ENGINE IN THE WORLD:

GOOGLE, BING, BAIDU, YAHOO, YANDEX, ASK, DUCKDUCKGO. PREPARE A LIST OF SEARCH TERMS THAT POTENTIAL CUSTOMERS MIGHT USE TO SEARCH FOR THOSE PRODUCTS / SERVICES IN SEARCH ENGINES: www.questdial.in A SEARCH TERM IS WHAT USER’S KEY INTO A SEARCH ENGINE WHEN THEY WANT TO FIND SOMETHING SPECIFIC. A SEARCH TERM CAN BE A SINGLE KEYWORD OR A COMBINATION OF WORDS, E.G. DIGITAL MARKETING TRAINING, DIGITAL MARKETING TRAINING CENTER IN MALAKPET. www.questdial.in A SEARCH TERM OFTEN CONTAINS A KEYWORD: A WORD OR PHRASE SEARCH MARKETERS BID ON IN THEIR SEARCH CAMPAIGNS AND TRY TO RANK FOR IN THE ORGANIC SEARCH RESULTS. WITH BILLIONS OF WEBSITES ONLINE TODAY, THERE IS A LOT OF INFORMATION ON THE INTERNET. SEARCH ENGINES MAKE THIS INFORMATION EASIER TO FIND. LET'S LOOK AT THE BASICS OF USING A SEARCH ENGINE, AS WELL AS SOME TECHNIQUES YOU CAN USE TO GET BETTER SEARCH RESULTS. CLASSIFY THE RIGHT KEYWORDS TO TARGET BY USING THE AVAILABLE KEYWORD RESEARCH TOOLS:

WHAT IS A KEYWORD?

KEYWORDS ARE THE WORDS AND PHRASES THAT PEOPLE TYPE INTO SEARCH ENGINES TO FIND WHAT THEY'RE LOOKING FOR. FOR EXAMPLE, IF YOU WERE LOOKING TO BUY A NEW JACKET, YOU MIGHT TYPE SOMETHING LIKE “MEN’S LEATHER JACKET” INTO GOOGLE. EVEN THOUGH THAT PHRASE CONSISTS OF MORE THAN ONE WORD, IT'S STILL A KEYWORD.

KEYWORDS RESEARCH AND EXAMPLES:

KEYWORD RESEARCH IS THE PROCESS OF FINDING AND ANALYZING SEARCH TERMS THAT PEOPLE ENTER INTO SEARCH ENGINES. EG: • BEST DIGITAL MARKETING COURSE IN HYDERABAD • WHICH INSTITUTE IS BEST FOR DIGITAL MARKETING • DIGITAL MARKETING TRAINING • DIGITAL MARKETING TRAINING INSTITUTE IN RAO NAGAR HELPING YOU CHOOSE THE RIGHT KEYWORDS: www.questdial.in • THINK LIKE A CUSTOMER. IDENTIFY YOUR TARGET AUDIENCE AND PUT YOURSELF INTO THE SHOES OF A CUSTOMER WHEN YOU CREATE YOUR INITIAL LIST OF KEYWORDS • STUDY THE COMPETITION • UNDERSTAND THE LONG TAIL KEYWORD • USE KEYWORD RESEARCH TOOLS • ANALYZE THE RESULTS www.questdial.in WITH THE KEYWORD EXPLORER TOOL, YOU CAN SEARCH ANY KEYWORD YOU CHOOSE AND SEE ITS MONTHLY VOLUME, DIFFICULTY, AND ORGANIC CLICK THROUGH RATE (CTR). SCROLL DOWN FROM THERE TO SEE AN ANALYSIS OF CURRENT RESULTS RANKING FOR IT AND SUGGESTIONS FOR SIMILAR KEYWORDS. KEYWORD RESEARCH TOOLS: • www.questdial.in • ASSESS THE KEYWORDS BY THEIR LEVEL OF COMPETITION AND MONTHLY AVERAGE SEARCH VOLUME IN THE SEARCH ENGINE NETWORKS:  KEYWORD COMPETITION ANALYSIS IS THE PROCESS OF EVALUATING HOW THE TOP RANKINGS FARE WHEN IT COMES TO THE MOST IMPORTANT SEO FACTORS, INCLUDING THEIR USE OF SPECIFIC KEYWORDS. COMPETITOR KEYWORDS ARE KEYWORDS YOUR COMPETITORS ARE CURRENTLY TARGETING TO IMPROVE RANKINGS AND GENERATE MORE ONLINE TRAFFIC. TARGETING COMPETITOR KEYWORDS HELPS YOU APPEAR ON THE SAME SERPS (SEARCH ENGINE RESULTS PAGES) AS YOUR COMPETITORS.

WHAT ARE SEARCH VOLUME AND COMPETITION?

SEARCH VOLUME IS SIMPLY THE AMOUNT OR QUANTITY OF SEARCHES THAT OCCUR FOR A PARTICULAR KEYWORD OR TERM, OFTEN EXPRESSED AS SEARCHES PER MONTH. SEARCH COMPETITION IS HOW MANY PAGES ON THE INTERNET INCLUDE THAT TERM, THUS, THE NUMBER OF PAGES YOU WILL BE COMPETING AGAINST.

WHAT IS THE AVERAGE MONTHLY SEARCH VOLUME?

MONTHLY SEARCH VOLUME (MSV) MEASURES HOW MANY TIMES A PARTICULAR SEARCH QUERY OR KEYWORD IS ENTERED INTO SEARCH ENGINES EACH MONTH. AS THE NUMBER OF PEOPLE LOOKING UP THE SAME SEARCH TERM INCREASES, SO DOES THE MSV OF THE SUBJECT.

HOW DO YOU FIND THE AVERAGE MONTHLY SEARCH OF A KEYWORD?

YOU CAN CLICK ON “AVG. MONTHLY SEARCHES” TO SORT THE RESULTS. THAT WAY, YOU ONLY SEE KEYWORDS WITH LOTS OF SEARCH VOLUME. YOU CAN HAVE THE GOOGLE KEYWORD PLANNER ONLY SHOW YOU KEYWORDS WITH “LOW”, “MEDIUM” OR “HIGH” COMPETITION. RECOGNIZE THE POTENTIAL KEYWORDS TO TARGET FOR OPTIMIZATION BY INTERPRETING THE DATA PROVIDED BY KEYWORD RESEARCH TOOLS: WHAT ARE KEYWORDS FOR OPTIMIZATION? KEYWORD OPTIMIZATION (ALSO KNOWN AS KEYWORD RESEARCH) IS THE ACT OF RESEARCHING, ANALYZING, AND SELECTING THE BEST KEYWORDS TO TARGET TO DRIVE QUALIFIED TRAFFIC FROM SEARCH ENGINES TO YOUR WEBSITE. IT'S EASIER FOR PAGES TO RANK IF THEY FOCUS ON ONE TOPIC, SO YOU SHOULD FOCUS ON TWO OR THREE PRIMARY KEYWORDS PER PAGE THAT ARE REWORDED VARIATIONS. TARGETING FOUR OR MORE KEYWORDS IS DIFFICULT BECAUSE THERE IS LIMITED SPACE IN THE TITLE AND META DESCRIPTION TAGS TO TARGET THEM.

WHY KEYWORD OPTIMIZATION IS IMPORTANT?

www.questdial.in KEYWORD SEARCH OPTIMIZATION IS A CRITICAL STEP IN THE INITIAL STAGES OF SEARCH ENGINE MARKETING, FOR BOTH PAID AND ORGANIC SEARCH. IF YOU DO A BAD JOB AT SELECTING YOUR TARGET KEYWORDS, ALL YOUR SUBSEQUENT EFFORTS WILL BE IN VAIN. SO IT'S VITAL TO GET KEYWORD OPTIMIZATION RIGHT. IF YOU WANT CONTENT TO RANK, MATCH SEARCH INTENT AND FOLLOW SOME ON-PAGE BEST PRACTICES. BUT FIRST, ENSURE YOU HAVE THE RIGHT KEYWORD.

WHAT HAPPENS WHEN OPTIMIZING KEYWORDS?

www.questdial.in OPTIMIZING FOR A SPECIFIC KEYWORD OR A SPECIFIC KEYWORD PHRASE WILL MAXIMIZE YOUR CHANCES OF RANKING FOR SEARCH QUERIES THAT INCLUDE THAT KEYWORD OR PHRASE. YOUR COMPANY MIGHT OPTIMIZE WEB PAGES FOR A TERM LIKE "BEST DIGITAL MARKETING" OR "DIGITAL MARKETING TRAINING CENTER NEAR ME."

BEST KEYWORD RESEARCH TOOLS:

www.questdial.in CATEGORIZE DIFFERENT TYPES OF KEYWORDS SUCH AS BRAND SEARCH QUERIES, HEAD TERMS AND LONG-TAIL TERMS TO KEEP IN THE FINAL LIST: www.questdial.in WHEN RESEARCHING TO DISCOVER A USER'S INTENTIONS BEHIND MAKING A SEARCH, WE CAN CLASSIFY ALL KEYWORDS INTO 2 MAIN CATEGORIES OF INTENT. SHORT-TAIL AND LONG-TAIL KEYWORDS.

TYPES OF KEYWORDS IN SEO:

2 TYPES OF KEYWORDS THE SHORT-TAIL KEYWORDS------- 1 OR 2 WORDS EG: DIGITAL MARKETING THE LONG-TAIL KEYWORDS---4 OR MORE EG: DIGITAL MARKETING TRAINING CENTER IN HYDERABAD BENEFITS OF KEYWORD RESEARCH:  KEYWORD RESEARCH HELPS YOU FIND WHICH KEYWORDS ARE BEST TO TARGET AND PROVIDES VALUABLE INSIGHT INTO THE QUERIES THAT YOUR TARGET AUDIENCE IS ACTUALLY SEARCHING ON SEARCH ENGINES. KEYWORD RESEARCH IS STILL VERY RELEVANT TO BOTH YOUR SEO PROCESS AND YOUR SUCCESS WITH SEARCH ENGINE RANKINGS. WITHOUT IT, YOU COULD BE CHOOSING THE WRONG KEYWORDS, RESULTING IN LITTLE TO NO TRAFFIC TO YOUR PAGES. • FIND KEYWORDS WITH HIGH SEARCH VOLUME • FIND KEYWORDS WITH LOW COMPETITION • UNDERSTAND WHAT YOU'RE COMPETING AGAINST • FIND KEYWORDS WITH HIGH CONVERSION RATES • SCOPE THE COMPETITION • GET IDEAS FOR YOUR CONTENT STRATEGY • FIND NEW KEYWORDS • HOW TO USE KEYWORDS FOR WEBSITE: • 1. USE GOOGLE KEYWORD PLANNER TO CUT DOWN YOUR KEYWORD LIST. • 2. CHECK THE MONTHLY SEARCH VOLUME • 3. FACTOR IN SERP FEATURES AS YOU CHOOSE KEYWORDS. • 4. SEE HOW COMPETITORS ARE RANKING FOR THESE KEYWORDS. IDENTIFY THE KEYWORDS WITH HIGH COMMERCIAL INTENT WHICH ARE EXPECTED TO HAVE HIGHER CONVERSION RATES:

IDENTIFY THE KEYWORDS:

THE EASIEST WAY TO FIND OUT THE KEYWORDS YOUR COMPETITORS ARE USING IS TO VISIT THEIR WEBSITE AND THEN VIEW THE PAGE SOURCE—OR THE UNDERLYING HTML CODE—FOR THEIR HOMEPAGE. IN GOOGLE CHROME, YOU SIMPLY CLICK THE TOOLS BAR (THE THREE LINES IN THE TOP RIGHT-HAND CORNER OF THE 4 TYPES OF KEYWORD INTENT 1. COMMERCIAL OR HIGH, INTENT THIS TYPE CAN ALSO BE REFERRED TO AS “BUY NOW” INTENT. IT SIGNIFIES A STRONG INTENTION ON THE PART OF THE SEARCHER TO ACT (TO BUY, JOIN, SUBSCRIBE, ETC.). USUALLY, THESE WILL BE KEYWORD PHRASES CONTAINING THE FOLLOWING MODIFIERS: BUY (ONLINE) COUPON (CODE) DEALS FREE SHIPPING, ETC. PEOPLE ARE MOST LIKELY TO COMMIT TO PURCHASE AS A RESULT OF THESE TYPES OF SEARCHES. 2. INFORMATIONAL INTENT, ON THE OTHER HAND, MEANS THAT THE SEARCHER IS WILLING TO FIND OUT MORE ABOUT THE CONCEPT. IT’S PROBABLY NOT A GOOD IDEA TO TRY SELLING ANYTHING TO THEM OUTRIGHT, BUT THESE COULD BE GOOD FOR DEVELOPING “GATED” CONTENT(OPEN LINK IN NEW WINDOW) AND COLLECTING EMAILS. QUERIES WITH PURELY INFORMATIONAL INTENT COULD CONTAIN THE FOLLOWING MODIFIERS: HOW TO WHY . . . BEST WAY TO HISTORY OF ANATOMY OF WHAT . . . MEANS 3. TRANSACTIONAL INTENT TRANSACTIONAL INTENT LIES SOMEWHERE IN THE MIDDLE OF COMMERCIAL AND INFORMATIONAL INTENT. SIMPLY PUT, THESE QUERIES CAN REPRESENT BOTH THE PURPOSE TO BUY AND TO READ MORE ABOUT THE CONCEPT. WITH THE RIGHT CONTENT AND SETUP, THESE SEARCHERS MAY BUY THINGS OR BE CONVINCED TO BUY SOMEWHERE FURTHER INTO THE CONVERSION FUNNEL. THESE QUERIES CAN CONTAIN WORDS LIKE: . . . REVIEWS . . . VS BEST . . . TOP 10 . . . 4. NAVIGATIONAL INTENT KEYWORDS THAT CONTAIN BRAND NAMES SIGNAL NAVIGATIONAL INTENT, MEANING A SEARCHER KNOWS EXACTLY WHERE THEY’RE HEADED. BRAND NAME SEARCHES ARE YOUR ASSETS. IF A PERSON TYPES IN YOUR BRAND NAME WHEN SEARCHING, THEY ALREADY KNOW EXACTLY WHAT THEY WANT; YOU JUST NEED TO GIVE THAT TO THEM. 

HOW TO IDENTIFY KEYWORD INTENT

www.questdial.in IN MOST CASES, YOU’LL BE ABLE TO USE YOUR COMMON SENSE WHEN DETERMINING THE SEARCH QUERY INTENT. IN MANY CASES, IT’S PRETTY OBVIOUS WHETHER A USER INTENDS TO BUY, RESEARCH, OR NAVIGATE TO A PARTICULAR WEBSITE. GOOGLE HAS BEEN WORKING ON IDENTIFYING USER SEARCH INTENT IN THE BEST POSSIBLE WAY FOR AT LEAST A DECADE NOW, SO YOU’LL BE ABLE TO PICK UP SOME CUES BY SIMPLY SEARCHING GOOGLE. NAMELY, GOOGLE’S SO-CALLED “UNIVERSAL” SEARCH IS THE SEARCH GIANT’S ATTEMPT TO MEET THE SEARCHER’S NEEDS(OPEN LINK IN NEW WINDOW) AND GIVE THEM WHAT THEY NEED RIGHT WITHIN THE SEARCH RESULTS. IN MOST CASES, THESE TYPES OF SEARCH RESULTS WILL SIGNAL THE USER’S INTENT (AS GOOGLE PERCEIVES IT): “QUICK-ANSWER” SEARCH BOXES (THOSE GIVING YOU A SHORT ANSWER ON TOP OF SEARCH RESULTS) SIGNAL INFORMATION INTENT. “PEOPLE ALSO ASK” BOXES ALSO SIGNAL INFORMATIONAL INTENT. GOOGLE’S SHOPPING RESULTS SIGNAL “HIGH-INTENT” SEARCH QUERIES. GOOGLE’S LOCAL RESULTS AND KNOWLEDGE GRAPH TEND TO SIGNAL NAVIGATIONAL QUERIES. SO DOES THE “SEARCH IN SEARCH” FEATURE.

HOW TO ORGANIZE KEYWORDS FOR BETTER CONVERSIONS

BEING AN INTEGRAL PART OF KEYWORD RESEARCH, INTENT HELPS YOU CREATE A MORE ORGANIZED CONTENT STRATEGY AIMING AT HAPPIER CUSTOMERS AND BETTER CONVERSIONS. THE FIRST STEP IS TO ORGANIZE KEYWORD PHRASES BY INTENT: KEYWORDS WITH INFORMATIONAL INTENT ARE STRAIGHTFORWARD CONTENT IDEAS TO SEND TO YOUR CONTENT DEVELOPMENT TEAM. KEYWORDS WITH TRANSACTIONAL INTENT, WHICH COULD INCLUDE CONTENT IDEAS (PRODUCT LISTS, PRODUCT COMPARISON, PRODUCT FAQ, PRODUCT MANUALS, ETC.) THAT SMOOTHLY WALKS THE READER DOWN THE CONVERSION CHANNEL. KEYWORDS WITH COMMERCIAL INTENT: IF YOU HAVE A PRODUCT TO MATCH, REFER TO YOUR SEO TEAM TO FIGURE OUT HOW TO BETTER OPTIMIZE PRODUCT PAGES FOR THEM TO RANK FOR THESE QUERIES. ALTERNATIVELY, THESE CAN BE PRODUCT BUNDLES (PRODUCT LISTS) OR OTHER TYPES OF “BUY NOW” LANDING PAGES THAT COULD MATCH THE EXACT HIGH-INTENT QUERY. KEYWORDS WITH NAVIGATIONAL INTENT MAY BE FURTHER ORGANIZED BY INTENT: SOME OF THESE QUERIES WILL HAVE “BUY NOW” INTENT, WHILE OTHERS MAY SIGNAL TRANSACTIONAL INTENT (E.G. POTENTIAL CUSTOMERS RESEARCHING YOUR PRODUCT REVIEWS). SOME OF THESE SHOULD BE SENT TO YOUR REPUTATION MANAGEMENT TEAM, WHILE SOME OF THESE WILL HELP YOUR SALES OR CUSTOMER TEAMS TO BETTER MEET YOUR CLIENTS’ EXPECTATIONS. MOST OF THESE QUERIES WILL BE USEFUL FOR MORE THAN ONE TEAM. EVALUATE THE DOMAIN AND PAGE AUTHORITY OF A WEBSITE BY USING AN ONLINE TOOL:

WHAT DOMAIN AUTHORITY?

DOMAIN AUTHORITY IS A SEARCH ENGINE RANKING SCORE THAT GIVES A MEASURE OF HOW SUCCESSFUL A SITE IS WHEN IT COMES TO SEARCH ENGINE RESULTS. IT WAS CREATED BY THE SOFTWARE DEVELOPMENT COMPANY MOZ AND GIVES AN OVERVIEW OF LIKELY SEARCH ENGINE PERFORMANCE. DOMAIN AUTHORITY SCORES RANGE FROM 1 TO 100. SCORES BETWEEN 40 AND 50 ARE CONSIDERED AVERAGE, 50 AND 60 ARE RATED AS GOOD, AND ABOVE 60 ARE RATED AS EXCELLENT. WE CAN FIND OUT THE DOMAIN AUTHORITY OF ANY WEBSITE USING MOZBAR (MOZ'S FREE SEO TOOLBAR), OR IN THE SERP ANALYSIS SECTION OF KEYWORD EXPLORER. WHAT IS A PAGE AUTHORITY: THE VALUE A SEARCH ENGINE ASSIGNS A WEB PAGE. THE HIGHER THE VALUE, THE MORE LIKELY THE SEARCH ENGINE WILL RETURN A WEB PAGE EARLY IN ORGANIC SEARCH RESULTS. PAGE AUTHORITY IS CALCULATED IN THE SAME WAY AS DOMAIN AUTHORITY, BUT AT THE INDIVIDUAL PAGE LEVEL. PAGE AUTHORITY IS BASED ON DATA FROM THE MOZSCAPE WEB INDEX AND INCLUDES LINK COUNTS AND DOZENS OF OTHER FACTORS.

HOW TO INCREASE DOMAIN AUTHORITY:

ACQUIRE HIGH-QUALITY BACKLINKS FROM AUTHORITY SITES • CREATE KILLER CONTENT THAT'S LINK WORTHY • AUDIT YOUR SITE AND REMOVE BAD LINKS • OPTIMIZE YOUR WEBSITE STRUCTURE AND USER EXPERIENCE • IMPROVE YOUR INTERNAL LINKS USE THE WEBSITE ANALYSIS TOOLS TO IDENTIFY THE ON-PAGE SEARCH ENGINE OPTIMIZATION ISSUES:

WHAT IS ON PAGE SEO?

ON-PAGE SEO (ALSO KNOWN AS ON-SITE SEO) REFERS TO THE PRACTICE OF OPTIMIZING INDIVIDUAL WEB PAGES TO IMPROVE A WEBSITE'S SEARCH ENGINE RANKINGS AND EARN ORGANIC TRAFFIC. IT'S A MEANS OF OPTIMIZING YOUR WEBSITE TO HELP SEARCH ENGINES BETTER UNDERSTAND YOUR WEBSITE. GOOGLE IS CONSTANTLY UPDATING ITS ALGORITHM SO THAT IT CAN BETTER UNDERSTAND A SEARCHER'S INTENT AND DELIVER SEARCH RESULTS THAT MEET THAT USER'S NEEDS. www.questdial.in SO WHAT IS ON-PAGE OPTIMIZATION IN SEO? ON-PAGE SEO IS THE PRACTICE OF OPTIMIZING WEB PAGES TO EARN ORGANIC TRAFFIC AND IMPROVE A WEBSITE’S RANKINGS IN THE SERP (SEARCH ENGINE RESULTS PAGES). THIS INCLUDES OPTIMIZING A PAGE’S HTML, INTERNAL LINKS, AND METADATA (META TITLE, META DESCRIPTION, AND KEYWORD DENSITY) ALONG WITH POSTING HIGH-QUALITY, RELEVANT CONTENT AND IMAGES. WHEN YOU ADD ALL THESE ASPECTS OF A WEBPAGE TOGETHER, YOU ARE LEFT WITH AN IMPROVED WEBPAGE. ON-PAGE SEO HELPS SEARCH ENGINES ANALYZE YOUR WEBSITE AND THE CONTENT CONNECTED TO IT SO THAT IT CAN IDENTIFY IF A SEARCHER’S QUERY IS RELEVANT TO YOUR SITE. GOOGLE IS CONSTANTLY UPDATING ITS ALGORITHM SO THAT IT CAN BETTER UNDERSTAND A SEARCHER’S INTENT AND DELIVER SEARCH RESULTS THAT MEET THAT USER’S NEEDS. AS GOOGLE’S ALGORITHM DEVELOPS, SO SHOULD YOUR WEBSITE. THIS IS WHY ON-PAGE SEO IS IMPORTANT. WITHOUT IT YOUR SITE COULD BE SERIOUSLY MISSING OUT ON OPPORTUNITIES TO RANK FOR SEARCH QUERIES SPECIFIC TO YOUR BUSINESS. WITHOUT AN SEO STRATEGY THEN YOUR SITE MIGHT GET PUSHED DOWN SEARCH RESULTS BY COMPETITORS.

BEST ON-PAGE SEO ANALYSIS TOOLS TO FIND ISSUES:

 

O HTTPS://SERPSTAT.COM O HTTPS://WWW.SEMRUSH.COM/FEATURES/ON-PAGE-SEO-CHECKER O HTTPS://PAGESPEED.WEB.DEV O HTTPS://SERANKING.COM/ON-PAGE-CHECKER.HTML O HTTPS://SITECHECKER.PRO/WEBSITE-CRAWLER O HTTPS://AHREFS.COM/SEO-CHECKER O HTTPS://WWW.SEOBILITY.NET/EN O HTTPS://WWW.SEOTESTERONLINE.COM O HTTPS://MOZ.COM/TOOLS/ONPAGE-GRADER GENERATE META TAGS SUCH AS TITLE AND DESCRIPTION FOR THE DIFFERENT PAGES OF THE WEBSITE BASED ON THE TARGET KEYWORDS:

WHAT ARE THE TYPES OF META TAGS?

BY USING THESE META TAGS, WE CAN BOOST YOUR WEBSITE'S SEO. • TITLE TAG • META DESCRIPTION • CANONICAL TAG • ALTERNATIVE TEXT TAG • ROBOTS META TAG • OPEN GRAPH META TAGS AND TWITTER CARDS • HEADER TAGS  META TAGS ARE THE FIRST IMPRESSIONS SOMEONE HAS OF YOUR PAGE ON A SERP. A GOOD META DESCRIPTION WILL ATTRACT USERS TO CLICK THROUGH AND VISIT YOUR SITE. THEY ENSURE THAT SEARCH ENGINES KNOW WHAT YOUR CONTENT IS ABOUT, SO THEY'LL BE ABLE TO SHOW THE WEBSITE WITH THE APPROPRIATE RESULTS.

GUIDELINES FOR USING META KEYWORDS TAGS:

KEEP YOUR LIST OF KEYWORDS OR KEYWORD PHRASES DOWN TO TEN OR FIFTEEN UNIQUE KEYWORDS OR PHRASES. • SEPARATE THE WORDS OR PHRASES USING A COMMA. • DO NOT REPEAT THE WORDS OR PHRASES WHICH YOU USE. • PLACE YOUR MOST IMPORTANT WORDS OR PHRASES AT THE BEGINNING OF YOUR LIST. CHECKLIST: • CHECK WHETHER ALL YOUR PAGES AND YOUR CONTENT HAVE TITLE TAGS AND META DESCRIPTIONS • START PAYING MORE ATTENTION TO YOUR HEADINGS AND HOW YOU STRUCTURE YOUR CONTENT • DON’T FORGET TO MARK UP YOUR IMAGES WITH ALT TEXT • USE ROBOT META TAGS TO GUIDE SEARCH ENGINES ON HOW THEY SHOULD ACCESS YOUR CONTENT • SEARCH FOR DUPLICATE PAGES, AND USE CANONICAL TAGS TO AVOID CANNIBALIZING YOUR OWN CONTENT WITH DUPLICATE OR SIMILAR CONTENT OPTIMIZE AND UPDATE THE URLS OF WEBSITE PAGES BY INCLUDING THE TARGET KEYWORDS INIT AND MAKING THEM SEARCH ENGINE FRIENDLY: • KEEP IT AS SIMPLE AS POSSIBLE. • TAKE OUT THE EXTRA WORDS IN THE PAGE PART OF THE URL SLUG. • INCLUDE RELEVANT KEYWORDS. • DON'T KEYWORD STUFF. • MAKE IT READER-FRIENDLY. • SEPARATE WORDS WITH HYPHENS. • NO CAPITAL LETTERS. • ADD TARGET KEYWORDS IN THE URL. MAKE INTERNAL LINKS WITHIN THE WEBSITE PAGES REDIRECTING THEM TO OTHER RELEVANT PAGES:  AN INTERNAL LINK IS A LINK FROM ONE PAGE TO ANOTHER PAGE ON THE SAME DOMAIN. THEY'RE SIMPLY TEXT HYPERLINKS FROM ONE PAGE TO ANOTHER PAGE ON THE WEBSITE.

WHAT IS THE PURPOSE OF AN INTERNAL LINK?

INTERNAL LINKS HELP GOOGLE FIND, INDEX, AND UNDERSTAND ALL OF THE PAGES ON YOUR SITE. IF YOU USE THEM STRATEGICALLY, INTERNAL LINKS CAN SEND PAGE AUTHORITY (ALSO KNOWN AS PAGERANK) TO IMPORTANT PAGES. IN SHORT: INTERNAL LINKING IS KEY FOR ANY SITE THAT WANTS HIGHER RANKINGS IN GOOGLE. INTERNAL LINKS ARE IMPORTANT BECAUSE THEY CAN HELP GOOGLE UNDERSTAND AND RANK YOUR WEBSITE BETTER. BY GIVING GOOGLE LINKS TO FOLLOW ALONG WITH DESCRIPTIVE ANCHOR TEXT, YOU CAN INDICATE TO GOOGLE WHICH PAGES OF YOUR SITE ARE IMPORTANT, AS WELL AS WHAT THEY ARE ABOUT. WE NEED TO USE A TAG PROVIDED BY HTML: THIS TAG DEFINES A HYPERLINK, WHICH IS USED TO LINK FROM ONE PAGE TO ANOTHER. AND THE MOST IMPORTANT ATTRIBUTE OF THE ELEMENT IS THE HREF ATTRIBUTE, WHICH INDICATES THE LINK'S DESTINATION. EG: www.questdial.in Digital Marketing THIS ISSUE MEANS THAT THE URL IS REDIRECTED TO ANOTHER INTERNAL URL ON YOUR WEBSITE. THESE PAGES LOAD SLOWLY, WHICH NEGATIVELY AFFECTS USER EXPERIENCE AND THE SUCCESS OF YOUR BUSINESS. BUILD HIGH-QUALITY OUTBOUND LINKS TO OTHER EXTERNAL WEBSITES WITH HIGH DOMAIN AND PAGE AUTHORITY:

WHAT ARE OUTBOUND OR EXTERNAL LINKS?

OUTBOUND LINKS ARE LINKS THAT POINT FROM SITE A TO SITE B. THEY ARE OFTEN USED WITHIN CONTENT TO ADD MORE CONTEXT AND TO LINK A READER TO ANOTHER SOURCE THAT WILL ADD ADDITIONAL AND IMPORTANT INFORMATION TO THE TOPIC AT HAND. THE EXTERNAL LINKS YOU ADD CAN ASSIST SEARCH ENGINES IN DETERMINING THE USEFULNESS AND QUALITY OF YOUR PAGES. HIGH-QUALITY PAGES USUALLY LINK TO OTHER HIGH-QUALITY PAGES; THUS, SEARCH ENGINES WILL LOOK AT YOUR CONTENT FAVORABLY, HELPING YOU RANK HIGHER. ADD AND UPDATE APPROPRIATE HEADING TAGS (LIKE H1, H2 ETC.) IN THE CONTENT OF ALL PAGES TO IMPROVE THE CONTENT READABILITY: HEADER TAGS, ALSO KNOWN AS HEADING TAGS, ARE USED TO SEPARATE HEADINGS AND SUBHEADINGS ON A WEBPAGE FROM THE REST OF THE CONTENT. THEY RANK IN ORDER OF IMPORTANCE, FROM H1 TO H6, WITH H1S USUALLY BEING THE TITLE. HEADER TAGS IMPROVE THE READABILITY AND SEO OF A WEBPAGE. HEADER TAGS IMPROVE THE READABILITY AND IMPROVE THE SEO OF YOUR WEB PAGE. FOR EXAMPLE, THE PAGE HEADER TITLE IS ALWAYS H1 FOLLOWED BY THE NEXT SUBHEADING- H2. IF THERE ARE OTHER BULLET POINTS OR SECTIONS OF TEXT, IT IS BETTER TO USE THE H3 TAG AND H4 FURTHER. HEADER TAGS ARE IMPORTANT FOR SEO BECAUSE THEY HELP GOOGLE UNDERSTAND YOUR CONTENT, BUT ALSO BECAUSE THEY MAKE YOUR PAGE MORE USER-FRIENDLY – BY MAKING YOUR CONTENT MORE READABLE AND ACCESSIBLE. USING HEADINGS CREATES TEXTS OF HIGHER QUALITY THAT ARE EASIER TO READ. A BETTER TEXT IS BETTER FOR USERS, WHICH IS BETTER FOR YOUR SEO. IF VISITORS CAN'T QUICKLY FIND WHAT THEY'RE LOOKING FOR, THEY'LL PROBABLY LEAVE YOUR SITE AND LOOK FOR ANOTHER ANSWER TO THEIR QUESTION. HEADINGS ARE USED TO SEPARATE CONTENT ON A WEB PAGE INTO MEANINGFUL SECTIONS. THEY GIVE STRUCTURE TO A PAGE AND SIMPLIFY PAGE READABILITY. SITE VISITORS LOOK AT HEADINGS WHEN SCANNING A PAGE FOR CONTENT. THEY CAN EASILY DETERMINE WHERE NEW TOPICS ARE INTRODUCED AND FIND WHAT THEY'RE INTERESTED IN.

IMPORTANCE OF H1

ALWAYS INCLUDE AN H1 TAG. • USE ONLY ONE PER PAGE. • INCLUDE THE PRIMARY KEYWORD FOR YOUR CONTENT. • AVOID POPULATING THE TAG WITH TOO MANY KEYWORDS. • ENSURE THAT YOUR TARGET AUDIENCE CAN EASILY READ THE H1 TAG. • MAKE THE TAG UNIQUE. 

DIGITAL MARKETING TRAINING

OPTIMIZE IMAGES ON A PAGE BY INCLUDING THE TARGET KEYWORD IN BOTH THE FILE NAME AND IN THE ‘ALT TEXT’ OF THE IMAGE: AN ALT TAG, ALSO KNOWN AS "ALT ATTRIBUTE" AND "ALT DESCRIPTION," IS AN HTML ATTRIBUTE APPLIED TO IMAGE TAGS TO PROVIDE A TEXT ALTERNATIVE FOR SEARCH ENGINES. APPLYING IMAGES TO ALT TAGS SUCH AS PRODUCT PHOTOS CAN POSITIVELY IMPACT AN ECOMMERCE STORE'S SEARCH ENGINE RANKINGS. ALT TAGS PROVIDE CONTEXT TO WHAT AN IMAGE IS DISPLAYING, INFORMING SEARCH ENGINE CRAWLERS AND ALLOWING THEM TO INDEX AN IMAGE CORRECTLY. ALTERNATIVE (ALT) TEXT IS MEANT TO CONVEY THE “WHY” OF THE IMAGE AS IT RELATES TO THE CONTENT OF A DOCUMENT OR WEBPAGE. IT IS READ ALOUD TO USERS BY SCREEN READER SOFTWARE, AND IT IS INDEXED BY SEARCH ENGINES. IT ALSO DISPLAYS ON THE PAGE IF THE IMAGE FAILS TO LOAD, AS IN THIS EXAMPLE OF A MISSING IMAGE.

ADD MULTIMEDIA FILES SUCH AS IMAGES, VIDEOS, PODCASTS, INFOGRAPHICS ETC

WITHIN THE CONTENT TO INCREASE USER ENGAGEMENT: EVEN A STOCK PHOTO HAS THE ABILITY TO GENERATE 650% MORE ENGAGEMENT THAN A TEXT-ONLY POST AND WELL-DESIGNED AND CHOSEN VISUAL CONTENT WILL MAKE USERS 80% MORE LIKELY TO READ THE WRITTEN CONTENT VIDEOS:  VIDEOS GET FAR MORE VIEWS AND ENGAGEMENT THAN SIMPLE PHOTO POSTS ON SOCIAL MEDIA. IN FACT, SOCIAL VIDEO GENERATES 1200% MORE SHARES THAN TEXT AND IMAGE CONTENT COMBINED. AND VIEWERS RETAIN 95% OF A MESSAGE WHEN THEY WATCH IT IN A VIDEO COMPARED TO 10% WHEN READING IT IN TEXT. PODCASTS:  PODCAST ENGAGEMENT ENCOURAGES REAL INTERACTION BETWEEN YOU AND YOUR LISTENERS. ONE WAY TO INCREASE INTERACTION IS TO INCLUDE THE AUDIENCE IN YOUR SHOW. FOR EXAMPLE: ASK YOUR AUDIENCE A QUESTION DURING THE PODCAST AND ENCOURAGE THEM TO SEND YOU AN EMAIL WITH THEIR ANSWERS, WHICH YOU WILL COVER IN THE NEXT EPISODE.

INFOGRAPHICS

WRITE BRIEF COPY WITH ONE CLEAR MESSAGE • INCLUDE SIMPLE DATA VISUALIZATIONS WHEN POSSIBLE • STRUCTURE CONTENT TO CREATE AN INFORMATION HIERARCHY • PICK A TRIED-AND-TRUE LAYOUT. • CUSTOMIZE THE STYLING WITH FONTS, COLOURS, ICONS, AND IMAGES. CREATE AN ADD XML SITEMAP FOR THE NAVIGATION OF THE WEBSITE TO ASSIST THE SEARCH ENGINE CRAWLERS IN INDEXING THE WEBSITE PAGES: A SITEMAP TELLS GOOGLE WHICH PAGES AND FILES YOU THINK ARE IMPORTANT IN YOUR SITE AND ALSO PROVIDES VALUABLE INFORMATION ABOUT THESE FILES.  XML SITEMAP IS A LIST OF YOUR WEBSITE'S URLS. IT ACTS AS A ROADMAP TO TELL SEARCH ENGINES WHAT CONTENT IS AVAILABLE AND HOW TO REACH IT. XML SITEMAP IS A FILE THAT LISTS A WEBSITE'S ESSENTIAL PAGES, MAKING SURE GOOGLE CAN FIND AND CRAWL THEM ALL. IT ALSO HELPS SEARCH ENGINES UNDERSTAND YOUR WEBSITE STRUCTURE. YOU WANT GOOGLE TO CRAWL EVERY IMPORTANT PAGE OF YOUR WEBSITE.

WHAT IS THE DIFFERENCE BETWEEN HTML AND XML SITEMAP?

THE MAIN DIFFERENCE BETWEEN THE TWO VERSIONS IS THAT HTML SITEMAPS ARE EASILY READ AND UNDERSTOOD BY USERS WHILE XML SITEMAPS ARE CREATED FOR SEARCH ENGINES. AN XML SITEMAP IS A FILE INTENDED TO BE READ BY SEARCH ENGINE ROBOTS. THIS FILE INCLUDES A LOT OF BEHIND-THE-SCENES ACTIVITY ON A WEBPAGE. HOW TO CREATE SITEMAP: OPEN www.questdial.in AND ENTER HTTP:// DYNAMICITSOLUTIONS.IN URL LAST MOD PRIORITY HAVING XML SITEMAPS ALLOWS SEARCH ENGINES TO CRAWL AND INDEX A WEBSITE SUFFICIENTLY, AND ALLOWS ALL SEARCH ENGINES TO BE NOTIFIED OF THE SITE MAP BY INSERTING IT INTO THE ROBOTS. TXT FILE. IN A NUTSHELL, SITEMAPS ENHANCE THE RANKING OF A WEBSITE IN SEARCH ENGINE RESULTS, THUS BOOSTING THE SEO EFFORTS.

WHAT ARE THE ADVANTAGES OF A SITEMAP?

ORGANIZE LARGE WEBSITES • SERVE AS A PROJECT MANAGER & ARCHITECT • HIGHLIGHT THE WEBSITE'S PURPOSE • SPEED THE WORK OF SEARCH ENGINE CRAWLERS • INCREASE SEARCH ENGINE VISIBILITY • ENABLE PAGE LINKS IN A NATURAL WAY TO DRIVE VISITORS • IDENTIFY THE AREAS WHERE SITE NAVIGATION COULD IMPROVE.

WHAT IS CRAWLING?

www.questdial.in A CRAWLER IS A PROGRAM USED BY SEARCH ENGINES TO COLLECT DATA FROM THE INTERNET. WHEN A CRAWLER VISITS A WEBSITE, IT PICKS OVER THE ENTIRE WEBSITE'S CONTENT (I.E. THE TEXT) AND STORES IT IN A DATABANK. IT ALSO STORES ALL THE EXTERNAL AND INTERNAL LINKS TO THE WEBSITE. www.questdial.in CRAWLING IS THE DISCOVERY OF PAGES AND LINKS THAT LEAD TO MORE PAGES. INDEXING IS STORING, ANALYZING, AND ORGANIZING THE CONTENT AND CONNECTIONS BETWEEN PAGES. THERE ARE PARTS OF INDEXING THAT HELP INFORM HOW A SEARCH ENGINE CRAWLS.

WHAT IS CRAWLING AND HOW IT WORKS?

www.questdial.in CRAWLING IS THE PROCESS USED BY SEARCH ENGINE WEB CRAWLERS (BOTS OR SPIDERS) TO VISIT AND DOWNLOAD A PAGE AND EXTRACT ITS LINKS IN ORDER TO DISCOVER ADDITIONAL PAGES. INDEXING IS HOW SEARCH ENGINES ORGANIZE THE INFORMATION AND THE WEBSITES THAT THEY KNOW ABOUT. INDEXING IS PART OF A NORMAL SEARCH ENGINE PROCESS. AN INDEX IS ANOTHER NAME FOR THE DATABASE USED BY A SEARCH ENGINE. INDEXES CONTAIN THE INFORMATION ON ALL THE WEBSITES THAT GOOGLE (OR ANY OTHER SEARCH ENGINE) WAS ABLE TO FIND. IF A WEBSITE IS NOT IN A SEARCH ENGINE'S INDEX, USERS WILL NOT BE ABLE TO FIND IT. IDENTIFY THE BACKLINKS PROFILE OF THE WEBSITES OF THE MAJOR COMPETITORS OF THE ORGANIZATION: A BACKLINK IS WHEN ONE WEBSITE LINKS TO ANOTHER WITH AN ANCHOR TEXT. AN EXAMPLE OF A BACKLINK IS ANY ARTICLE YOU FIND THAT LINKS TO ANOTHER SOURCE OR WEBSITE. YOU CAN FIND EXAMPLES OF WEBSITE BACKLINKS ALL OVER THE INTERNET, ESPECIALLY ON POPULAR BLOG SITES THAT LINK BACK TO RELEVANT CONTENT. BACKLINKS (ALSO KNOWN AS “INBOUND LINKS”, “INCOMING LINKS” OR “WAY LINKS”) ARE LINKS FROM ONE WEBSITE TO A PAGE ON ANOTHER WEBSITE. GOOGLE AND OTHER MAJOR SEARCH ENGINES CONSIDER BACKLINKS “VOTES” FOR A SPECIFIC PAGE. PAGES WITH A HIGH NUMBER OF BACKLINKS TEND TO HAVE HIGH ORGANIC SEARCH ENGINE RANKINGS. • BACKLINKS CAN BRING IN HIGHLY TARGETED, VALUABLE TRAFFIC FROM REFERRING WEBSITES. • BACKLINKS ARE GREAT FOR BRANDING IN THE SENSE THAT THEY GET YOUR TARGET AUDIENCE FAMILIAR WITH SEEING YOUR BRAND ASSOCIATED WITH THE PRODUCTS OR SERVICES THAT THEY ARE LOOKING FOR BACKLINKS GIVE THE IMPRESSION THAT YOU'RE AN AUTHORITY IN YOUR GIVEN INDUSTRY. COMPETITOR BACKLINKING IS AN SEO TECHNIQUE WHERE YOU ANALYZE THE BACKLINKS OF COMPETING WEBSITES TO UNDERSTAND THE BENCHMARKS FOR THE TYPES, QUALITY, AND NUMBER OF BACKLINKS YOU NEED. THIS HELPS YOU BUILD A MORE ROBUST AND EFFECTIVE LINK-BUILDING STRATEGY FOR YOUR OWN WEBSITE.

WHAT IS COMPETITIVE ANALYSIS IN SEO?

www.questdial.in SEO COMPETITOR ANALYSIS, OR SEO COMPETITIVE ANALYSIS, INVOLVES RESEARCHING THE CONTENT AND OTHER ELEMENTS OF THE CONTENT, LIKE THE LINKS AND KEYWORDS A COMPETITOR HAS USED. PUT SIMPLY, IT IS AN SEO COMPARISON BETWEEN TWO COMPETING WEBSITES IN A SIMILAR INDUSTRY OR BUSINESS. GOOGLE SEARCH COMPETITOR ANALYSIS HELPS IDENTIFY YOUR COMPETITORS. THE FIRST BENEFIT OF COMPETITOR ANALYSIS IN SEO IS THAT IT ALLOWS YOU TO DETERMINE WHO YOUR KEY MARKET COMPETITORS ARE. YOU'LL BE ABLE TO CONDUCT ADDITIONAL RESEARCH AND ASSESS THEIR MARKET POSITION AS A RESULT.

WHAT ARE THE STEPS AND PARTS OF A COMPETITIVE ANALYSIS?

HOW TO CONDUCT YOUR COMPETITIVE ANALYSIS • IDENTIFY YOUR TOP TEN COMPETITORS. • ANALYZE AND COMPARE COMPETITOR CONTENT. • ANALYZE THEIR SEO. • LOOK AT THEIR SOCIAL MEDIA ENGAGEMENT. • IDENTIFY AREAS FOR IMPROVEMENT. • IDENTIFY YOUR MAIN KEYWORDS • ANALYZE DOMAIN-LEVEL COMPETITORS WITH A BACKLINK CHECKER TOOL • INVESTIGATE PAGE-LEVEL COMPETITORS WITH A BACKLINK ANALYSIS TOOL • ANALYZE SEMANTICALLY SIMILAR KEYWORDS • TOOLS TO DO COMPETITIVE ANALYSIS: • COMPETITOR ANALYSIS TOOLS: •  QUICK SEARCH • WAPPALYZER • BUILTWITH • WOORANK • GOOGLE ADWORDS KEYWORD PLANNER • SEMRUSH • SPYFU • OWLETTER • SIMILARWEB • MOZ • AHREFS • MAJESTIC • SERPSTAT • NETPEAK CHECKER IDENTIFY THE ALEXA RANKINGS AND WEBSITE TRAFFIC STATISTICS OF THE MAJOR COMPETITORS TO ASSESS THE COMPETITION: ALEXA RANK IS A GLOBAL RANKING SYSTEM THAT RANKS MILLIONS OF WEBSITES IN ORDER OF POPULARITY. IT'S CALCULATED BY LOOKING AT THE ESTIMATED AVERAGE DAILY UNIQUE VISITORS AND NUMBER OF PAGE VIEWS FOR A GIVEN THE SITE OVER THE PAST 3 MONTHS. THE ALEXA RANK INDICATES THE NUMBER OF VISITORS TO A WEBSITE. USING THE ALEXA RANK, THE 1,000,000 MOST SEARCHED WEBSITES ARE DETERMINED. THE MOST VISITED SITES ARE EVALUATED WITH A TRAFFIC RANKING OF 0 - 50,000. THIS FIGURE INDICATES HIGH POPULARITY FOR A WEBSITE THAT HAS MANY VISITS. ALEXA ANALYTICS IS A FREE ONLINE TOOL THAT ALLOWS USERS TO CHECK THE CURRENT POSITION OF A WEBSITE ON THE ALEXA RANKING SYSTEM. THE TOOL IS DEVELOPED BY SPECIALIZED WEB ENGINEERS WHO PROFOUNDLY UNDERSTAND THE INS AND OUTS OF WEB ANALYTICS AND IT IS THUS BUILT TO BE DISTINCTIVELY RELIABLE.

COMPARATIVE ANALYSIS

COMPARATIVE ANALYSIS IS THE PROCESS OF COMPARING ITEMS TO ONE ANOTHER AND DISTINGUISHING THEIR SIMILARITIES AND DIFFERENCES. WHEN A BUSINESS WANTS TO ANALYZE AN IDEA, PROBLEM, THEORY, OR QUESTION, CONDUCTING A COMPARATIVE ANALYSIS ALLOWS IT TO BETTER UNDERSTAND THE ISSUE AND FORM STRATEGIES IN RESPONSE STUDY AND DETERMINE THE ORGANIZATION’S POSITION AGAINST COMPETITORS THE POSITION OF THE COMPANY DEPENDS ON HOW THE VALUE IT PROVIDES WITH GOODS AND SERVICES COMPARES TO THE VALUE OF SIMILAR GOODS AND SERVICES IN THE MARKET. A MARKETING TEAM CONSIDERS MANY ASPECTS OF THEIR COMPANY'S MARKET, INCLUDING AUDIENCE NEEDS AND CURRENT TRENDS, TO MAKE THEIR POSITION MORE COMPETITIVE. CREATE AND UPLOAD ONLINE PRESS RELEASES TO THE NETWORK OF PORTALS • FIND A NEWSWORTHY ANGLE. • CRAFT AN APPEALING PRESS RELEASE HEADLINE. • SUMMARIZE YOUR STORY IN YOUR SUBTITLE. • INTRODUCE ESSENTIAL INFORMATION. • PROVIDE SUPPORTING INFORMATION AND CONTEXT. • LEAD INTO THE READER'S NEXT STEPS. • END WITH YOUR BOILERPLATE. PRESS RELEASES HIGH DA AND PA SITES LIST: BLOGS.FINDERMASTER.COM www.questdial.in VIDEO HIGH DA AND PA SITES LIST www.questdial.in PARTICIPATE IN DISCUSSIONS ON RELEVANT INDUSTRY FORUMS AND QUESTION ANSWER (QA) PORTALS TO HIGHLIGHT THE COMPANY OFFERINGS: SEO FORUMS ALLOW YOU TO ASK QUESTIONS AND SHARE KNOWLEDGE. THIS IS AN OPPORTUNITY TO HELP YOU BUILD YOUR ONLINE REPUTATION. SHARING SOLUTIONS THAT WORK FOR OTHER PEOPLE WILL MAKE THEM TRUST YOU. IF YOU KEEP HELPING PEOPLE WITH USEFUL, RELEVANT INFORMATION, THEY WILL CONSIDER YOU AS THE EXPERT IN A CERTAIN NICHE. www.questdial.in AN ONLINE OR INTERNET FORUM IS A WEBSITE WHERE PEOPLE CAN HAVE DISCUSSIONS ABOUT VARIOUS TOPICS. OFTEN A FORUM WILL BE SPECIALIZED TO ONE PARTICULAR AREA OF INTEREST, SUCH AS MOPAR AUTOMOBILES, SONORAN CUISINE, PUDELPOINTER DOGS, VINTAGE APPLE COMPUTERS, FINNISH DEATH METAL, OR WHATEVER ELSE YOU CAN THINK OF. HTTPS://SOLO.CO/BLOG/BEST-PRACTICES-FOR-SMALL-BUSINESS-PARTICIPATION-ON-INDUSTRY-FORUMS/ CURRENT FORUMS ARE THE DESCENDANTS OF THE EARLY DIALUP BULLETIN BOARD SYSTEMS AND USENET GROUPS OF THE 1970S AND 80S BUT ARE FAR MORE ROBUST IN FEATURES AND USABILITY. IN YOUR INDUSTRY SPECIFICALLY, THERE MAY BE SEVERAL WEBSITES OR FORUMS DEDICATED TO ONLINE DISCUSSIONS RELEVANT TO INDUSTRY NEWS AND TOPICS. YOU NAME IT, THERE’S PROBABLY A FORUM DEDICATED TO IT. FURTHERMORE, THERE ARE HUGE, MORE GENERAL FORUMS WHERE YOU CAN FIND “SUBFORUMS” OR GROUPS DEDICATED SPECIFICALLY TO YOUR INDUSTRY. EVEN WITHIN BROAD FORUMS SUCH AS THESE, YOU CAN OFTEN FIND TOPICS RELATED TO YOUR INDUSTRY THAT YOU CAN GET INVOLVED WITH. CONTRIBUTING TO THE CONVERSATION ON THESE FORUMS IS A GREAT WAY TO HELP SPREAD YOUR BRAND AWARENESS AND ESTABLISH YOUR BUSINESS AS A LEADER IN THE INDUSTRY. WE’LL GUIDE YOU THROUGH SOME BEST PRACTICES TO HELP YOU ALONG THE WAY. AS YOU ARE MAKING THE BUSINESS DECISION TO START PARTICIPATING IN INDUSTRY FORUMS, YOU NEED TO DECIDE WHICH FORUMS YOU WILL PARTICIPATE IN. TOP-QUALITY FORUMS WILL HAVE A LOT OF TRAFFIC WITH PEOPLE ASKING ALL OF THE QUESTIONS THAT YOU KNOW HOW TO ANSWER WELL, AND OTHER INDUSTRY LEADERS AND BUSINESSES WILL BE ACTIVE ON THOSE SITES. CREATE AND UPLOAD HIGH-QUALITY INFOGRAPHICS ON DIFFERENT ONLINE PLATFORMS INFOGRAPHICS ARE CONFUSED WITH POSTERS FROM TIME TO TIME. HOWEVER, THEY DIFFER IN DESIGN AND PURPOSE. INFOGRAPHICS CONSIST OF CHARTS, IMAGES, AND SOME TEXT THAT EXPLAINS THE TOPIC IN A STRAIGHTFORWARD WAY. CONTRARILY, POSTERS GATHER VARIOUS TYPES OF INFORMATION ABOUT A SUBJECT AND TELL IT IN AN ENGAGING ASPECT.

SUCH AS SOCIAL MEDIA NETWORKS, IMAGE SUBMISSION SITES ETC

www.questdial.in IMAGE SUBMISSION SITESIMAGE SUBMISSION IS AN OFF-PAGE ACTIVITY WHICH SIMPLY MEANS TO LEAVE THE IMAGES RELATED TO YOUR CONTENT ON THE WEBSITE AND ATTRACT THE AUDIENCE TOWARDS IT. THIS IS GETTING POPULAR DAY BY DAY AS IT IS A PROVEN METHOD OF INCREASING THE RANK ON THE SEARCH RESULTS SUCH AS SOCIAL MEDIA NETWORKS SOCIAL NETWORKING. PHOTO SHARING. VIDEO SHARING. INTERACTIVE MEDIA. BLOGGING/COMMUNITY BUILD-IN. CREATE AND SUBMIT RELEVANT VIDEOS ON DIFFERENT VIDEO SUBMISSIONS SITESTGENERATEHIGH QUALITY BACKLINKS: HTTPS://WWW.COLORMATICS.COM/ARTICLE/FOUR-KEYS-TO-CREATING-GREAT-VIDEO • STRUCTURE. STRUCTURE IS OFTEN OVERLOOKED WHEN THINKING ABOUT THE COOL SHOTS AND SMART DIALOGUE IN A GREAT VIDEO, BUT IT'S THE MOST CRITICAL ELEMENT IF YOU ARE HOPING TO TURN THAT VIDEO INTO RESULTS • QUALITY. LOOKING PROFESSIONAL IS ALSO IMPORTANT. • VERSATILITY • POSITIONING www.questdial.in VIDEO SUBMISSION SITES ARE AN EXCELLENT WAY TO MARKET YOUR VIDEOS. IT'S AMAZING HOW I'VE ASKED HUNDREDS OF PEOPLE THROUGHOUT MY TIME IN MARKETING AND THE ONLY VIDEO SUBMISSION SITES THEY KNOW OF ARE YOUTUBE, VIDEOS. • WWW.YOUTUBE.COM • FLICKR.COM • WWW.TWITCH.TV • VIMEO.COM • WWW.DAILYMOTION.COM • WWW.AOL.COM/VIDEO • YOUKU.COM

IDENTIFY THE DOMAIN AUTHORITY AND PAGE AUTHORITY:

IDENTIFY THE DOMAIN AUTHORITY AND PAGE AUTHORITY OF THE COMPETITOR'S WEBSITE TOBENCHMARK AND ASSESS THE COMPETITION DOMAIN AUTHORITY. WHEREAS PAGE AUTHORITY MEASURES THE PREDICTIVE RANKING STRENGTH OF A SINGLE PAGE, DOMAIN AUTHORITY MEASURES THE STRENGTH OF ENTIRE DOMAINS OR SUBDOMAINS. THE METRICS ARE, HOWEVER, CALCULATED USING THE SAME METHODOLOGY — SO IN MANY WAYS, THEY'RE MORE ALIKE THAN THEY ARE DIFFERENT COMPETITOR'S WEBSITES TO BENCHMARK AND ASSESS THE COMPETITION: • CONDUCT INDUSTRY RESEARCH FOR RATE METRICS. • IDENTIFY YOUR COMPETITORS. • CREATE A REPORT OF COMPETITIVE METRICS. CONDUCT THE ANALYSIS. CREATE AND SUBMIT GUEST POSTS ON RELEVANT BLOGS AND WEBSITES TO LEVERAGE ON OTHER WEBSITES POPULARITY AND GET HIGH-QUALITY BACKLINKS STEP 1: GET ORGANIZED. STEP 2: FIND GUEST BLOGGING OPPORTUNITIES STEP 3: SEND YOUR PITCH STEP 4: SEND A FOLLOW-UP EMAIL STEP 5: WRITE YOUR GUEST POST STEP 6: THANK THE EDITOR AND REPLY TO COMMENTS STEP 7: LINK TO YOUR GUEST POST FROM OTHER GUEST POSTS. ON RELEVANT BLOGS AND WEBSITES TO LEVERAGE ON THE WEBSITE'S POPULARITY AND GET HIGH-QUALITY BACKLINKS • WWW.WIX.COM • WWW.WORDPRESS.ORG • WWW.LINKEDIN.COM • WWW.WEEBLY.COM • WWW.MEDIUM.COM • WWW.GHOST.ORG • WWW.BLOGGER.COM • WWW.TUMBLR.COM USE VARIOUS AVAILABLE BACKLINKS ANALYSIS AND RESEARCH TOOLS

WHAT IS A BACKLINK:

BACKLINK ANALYSIS IS A COMPREHENSIVE REVIEW OF A WEBSITE'S BACKLINKS TO ANALYZE THE SITE'S PERFORMANCE AND IDENTIFY ISSUES THAT COULD AFFECT ITS SEARCH ENGINE RANKING. BACKLINK ANALYSIS IS LIKE THE SEO VERSION OF GOING TO THE DOCTOR FOR A CHECK-UP. BACKLINKS ANALYSIS AND RESEARCH TOOLS • UBERSUGGEST • AHREFS • LINKODY • COGNITIVESEO • KERBOO • MAJESTIC SEO • LINKRESEARCHTOOLS • MAJESTIC SEO • MONITOR BACKLINKS TO IDENTIFY THE DO-FOLLOW AND NO-FOLLOW BACKLINKS TO PRESENT THE ANALYSIS AND PLAN FOR DOING ONPAGE OPTIMIZATION  TO  THE KEY STAKEHOLDERS.

DO-FOLLOW:

DOFOLLOW LINKS ARE THOSE THAT ALLOW GOOGLE AND OTHER SEARCH ENGINES TO POINT BACK TO YOUR WEBSITE OR BLOG. SO, EVERY TIME YOU INSERT A DO-FOLLOW LINK ON YOUR SITE, IT CAN POINT BACK TO YOU, WHICH STRENGTHENS YOUR AUTHORITY BY SHOWING SEARCH ENGINES WHAT OTHER SITES, BLOGS, AND POSTS ARE LINKING TO YOU.

NO-FOLLOW: WHAT ARE NO-FOLLOW LINKS?

NO FOLLOWED LINKS ARE HYPERLINKS WITH A REL=“NOFOLLOW” TAG. THESE LINKS DO NOT INFLUENCE THE SEARCH ENGINE RANKINGS OF THE DESTINATION URL BECAUSE GOOGLE DOES NOT TRANSFER PAGERANK OR ANCHOR TEXT ACROSS THEM. IN FACT, GOOGLE DOESN'T EVEN CRAWL NO FOLLOWED LINKS TO IDENTIFY THE DO-FOLLOW AND NO-FOLLOW BACKLINKS: DOFOLLOW BACKLINKS AND NO FOLLOW BACKLINKS ARE TWO WAYS OF IDENTIFYING A LINK AND TELLING GOOGLE HOW TO ASSOCIATE THE WEBSITE YOU ARE LINKING TO YOUR WEBSITE. DOFOLLOW LINKS ARE A WAY TO PASS ON AUTHORITY TO A WEBSITE, WHILE A NOFOLLOW LINK DOES NOT PASS ON A LINK.

HOW DO YOU CHECK IF A LINK IS NOFOLLOW?

RIGHT-CLICK ON YOUR BROWSER AND CLICK “VIEW PAGE SOURCE”. • NEXT, LOOK FOR THE LINK IN THE HTML OF THE PAGE. IF YOU SEE A REL= "NOFOLLOW" ATTRIBUTE, THAT LINK IS NO FOLLOWED. OTHERWISE, THE LINK IS TO FOLLOW. BACKLINKS PRESENT THE ANALYSIS AND PLAN FOR DOING ONPAGE OPTIMIZATION TO THE KEY STAKEHOLDERS • CRAWL YOUR WEBSITE. • CONDUCT AN SEO AUDIT AND DEFINE YOUR SITE ARCHITECTURE. • UPDATE URLS, PAGE TITLES, AND META DESCRIPTIONS. • MAKE SURE YOUR KEYWORD IS IN YOUR URL. • INCLUDE YOUR KEYWORD THROUGHOUT YOUR PAGE. • TRACK KEYWORDS AND TOPICS FOR EACH PAGE. • DON'T KEYWORD STUFF. USE THE KEYWORDS TRACKING TOOLS TO TRACK THE CHANGE IN RANKINGS OF TARGET KEYWORDS IN MAJOR SEARCH ENGINE NETWORKS www.questdial.in

KEYWORDS TRACKING:

TRACKING KEYWORDS INVOLVES USING SOFTWARE TO MONITOR A SPECIFIC SET OF KEYWORDS ON AN ONGOING BASIS. THERE ARE MANY TOOLS FOR TRACKING KEYWORDS, EACH WITH ITS OWN SUITE OF BENEFITS AND OTHER TOOLS. USE THE KEYWORDS TRACKING TOOLS: • SEMRUSH • AHREFS • MONSTERINSIGHTS • SERPWATCHER BY MANGOOLS • SE RANKING • SERPSTAT TRACK THE CHANGE IN RANKINGS OF TARGET KEYWORDS: STEP 1: CHOOSE THE SEO KEYWORDS TO TRACK. TO DETERMINE WHICH KEYWORDS TO TRACK, YOU NEED TO DO SOME KEYWORD RESEARCH STEP 2: SET UP A TRACKING CAMPAIGN FOR YOUR KEYWORDS STEP 3: VIEW YOUR KEYWORD RANKINGS. IN MAJOR SEARCH ENGINE NETWORKS THE BEST SEARCH ENGINE IN THE WORLD: • GOOGLE. • BING. • BAIDU. • YAHOO • YANDEX. • ASK. • DUCKDUCKGO. • NAVER. ANALYZE AND ASSESS THE KEYWORD TRACKING RESULTS AND COMPARE THE RANKINGS WITH THE MAJOR COMPETITORS OF THE ORGANIZATION • INTERACTIONS • TRAFFIC – CLICK-THROUGH RATE (CTR– • BOUNCE RATE – GEOGRAPHIC LOCATION • AUCTIONS – QUALITY SCORE – IMPRESSION SHARE. AND COMPARE THE RANKINGS WITH THE MAJOR COMPETITORS OF THE ORGANIZATION COMPETITORS ARE OTHER BUSINESSES THAT CAN OFFER THE SAME OR SIMILAR GOODS AND SERVICES TO YOUR CUSTOMERS. • BUZZSUMO. • SEMRUSH. • SPYFU. • AHREFS. • GOOGLE AUCTION INSIGHTS. • SEED KEYWORDS. • TAG CLOUDS. CREATE A REPORT SUMMARIZING THE PERFORMANCE OF SEARCH ENGINE OPTIMIZATION ACTIVITIES AND THEIR IMPACT ON BUSINESS GROWTH: THE REPORT COLLECTS AND DISPLAYS DATA TO EVALUATE THE WEBSITE'S REACH, TRAFFIC, AND GOALS. PRESENTING A REPORT TO BOTH INTERNAL AND EXTERNAL. • TITLE CARD. THIS IS THE VERY FIRST STEP IN YOUR SEO REPORT • TABLE OF CONTENTS. AS ITS NAME SUGGESTS, THIS PAGE IS SIMPLY A TABLE OF CONTENTS THAT'LL HELP YOU STRUCTURE YOUR SEO REPORT. • OVERVIEW. CUSTOMIZE THIS TEMPLATE AND MAKE IT YOUR OWN! ... • KPIS • ORGANIC TRAFFIC • BACKLINKS • SEARCH ENGINE OPTIMIZATION ACTIVITIES AND ITS  IMPACT ON BUSINESS GROWTH NEARLY 80% OF LOCAL SEARCHES ON MOBILE LEAD TO CONVERSIONS. LOCAL SEO STRATEGIES CAN HELP YOU ATTRACT THESE SEARCHERS WHO ARE OFTEN READY TO BUY. THE FIRST STEP TO GETTING STARTED WITH LOCAL SEO STRATEGIES IS CREATING A GOOGLE MY BUSINESS ACCOUNT IMPACT ON BUSINESS GROWTH • BOOSTS YOUR CREDIBILITY • DOESN'T HAVE TO COST YOU ANYTHING • SUPPORTS CONTENT MARKETING • MAXIMIZES PPC CAMPAIGNS • IT GIVES YOU A COMPETITIVE ADVANTAGE • IT CAN HELP YOU REACH MORE PEOPLE • IT HELPS YOU RANK BETTER IN LOCAL SEARCHES • YOU GET QUANTIFIABLE RESULTS •  IMPROVES USER ENGAGEMENT RATES • PREPARE THE REPORT BY DOCUMENTING THE KEY PERFORMANCE METRICS LIKE ORGANIC WEBSITE TRAFFIC AND CONVERSIONS BY USING THE WEB ANALYTICS TOOLS: THE TERM “ORGANIC TRAFFIC” IS USED FOR REFERRING TO THE VISITORS THAT LAND ON YOUR WEBSITE AS A RESULT OF UNPAID (“ORGANIC”) SEARCH RESULTS. ORGANIC TRAFFIC IS THE OPPOSITE OF PAID TRAFFIC, WHICH DEFINES THE VISITS GENERATED BY PAID ADS.

HOW DO WEBSITES GET ORGANIC TRAFFIC?

HOW TO INCREASE ORGANIC TRAFFIC TO WEBSITE www.questdial.in • TARGET PEOPLE ALSO ASK SECTIONS. • ANALYZE YOUR KEYWORD GAPS. • REFRESH OUTDATED CONTENT. • LOOK FOR QUICK-WIN, LOW-COMPETITION KEYWORDS. • UPDATE YOUR POSTS' TITLES AND DESCRIPTION TAGS. WEBSITE TRAFFIC AND CONVERSIONS BY USING THE WEB ANALYTICS TOOLS: CONVERSION RATE IS THE PERCENTAGE OF SESSIONS IN WHICH VISITORS HAVE PERFORMED A DESIRED ACTION SUCH AS: COMPLETING A PURCHASE, DOWNLOADING AN EBOOK, OR SUBSCRIBING TO A NEWSLETTER. YOU CALCULATE THIS RATE BY DIVIDING THE NUMBER OF CONVERSIONS BY THE COMPLETE NUMBER OF THOSE SESSIONS WEB ANALYTICS TOOLS • SMARTLOOK. • GOOGLE ANALYTICS. • CLICKY. • MATOMO. • HOTJAR. • WOOPRA. • OPEN WEB ANALYTICS. • CLARITY. USE WEB ANALYTICS TOOLS TO TRACK WEBSITE TRAFFIC, AND CONVERSIONS TO MEASURE A WEBSITE, YOU FIRST HAVE TO CREATE A GOOGLE WHAT IS GOOGLE ANALYTICS GOOGLE ANALYTICS IS A PLATFORM THAT COLLECTS DATA FROM YOUR WEBSITES AND APPS TO CREATE REPORTS THAT PROVIDE INSIGHTS INTO YOUR BUSINESS. USE WEB ANALYTICS TOOLS TO TRACK WEBSITE TRAFFIC, AND CONVERSIONS TO MEASURE A WEBSITE, YOU FIRST HAVE TO CREATE A GOOGLE ANALYTICS ACCOUNT. THEN YOU NEED TO ADD A SMALL PIECE OF JAVASCRIPT MEASUREMENT CODE TO EACH PAGE ON YOUR SITE. EVERY TIME A USER VISITS A WEBPAGE, THE TRACKING CODE WILL COLLECT PSEUDONYMOUS INFORMATION ABOUT HOW THAT USER INTERACTED WITH THE PAGE AND USER ENGAGEMENT. USE WEB ANALYTICS TOOLS TO TRACK WEBSITE TRAFFIC, • GET AN ANALYTICS PROPERTY ID • ADD THE ANALYTICS PROPERTY ID TO YOUR SITE • SEE YOUR DATA 

CONVERSIONS AND USER ENGAGEMENT:

ENGAGEMENT INCLUDES, BUT IS NOT LIMITED TO WHEN A USER LIKES SHARES AND COMMENTS ON CONTENT. CONVERSIONS ARE WHEN A USER TAKES THE BRAND'S DESIRED ACTION FROM CONTENT, LIKE CLICKING A LINK, OR TAKING A SPECIFIC ACTION ON A WEB PAGE PRESENT THE KEYWORDS RANKING AND WEBSITE TRAFFIC REPORT TO THE STAKEHOLDERS KEYWORDS ARE IMPORTANT BECAUSE THEY TELL SEARCH ENGINES ABOUT THE CONTENT OF YOUR WEBSITE'S PAGE. “KEYWORD” IS ALSO A TERM THAT'S USED TO REFER TO THE WORDS AND PHRASES THAT PEOPLE ENTER INTO A SEARCH ENGINE TO FIND INFORMATION THAT THEY'RE LOOKING FOR IN GO-TO PERFORMANCE → QUERIES. HERE YOU'LL FIND THE POWERFUL “PERFORMANCE” REPORT THAT SHOWS ALL THE DIFFERENT KEYWORDS YOUR SITE RANKS FOR IN GOOGLE, ALONG WITH DATA ON CLICKS, IMPRESSIONS, AVERAGE CTR, AND POSITION • AUDIT YOUR CURRENT ON-PAGE SEO. • FIND KEYWORDS FOR YOUR SITE. • MAP YOUR KEYWORDS. • ADD KEYWORDS TO YOUR SITE. • AVOID KEYWORD STUFFING. • DON'T FORGET YOUR TARGET AUDIENCE.

ANALYZE AND INTERPRET THE QUANTITATIVE DATA FROM THE KEYWORD TRACKING AND WEB ANALYTICS TOOLS:

THE QUANTITATIVE DATA INTERPRETATION METHOD IS USED TO ANALYZE QUANTITATIVE DATA, WHICH IS ALSO KNOWN AS NUMERICAL DATA. THIS DATA TYPE CONTAINS NUMBERS AND IS THEREFORE ANALYZED WITH THE USE OF NUMBERS AND NOT TEXTS. QUANTITATIVE DATA ARE OF 2 MAIN TYPES, NAMELY; DISCRETE AND CONTINUOUS DATA • RELATE MEASUREMENT SCALES WITH VARIABLES: ASSOCIATE MEASUREMENT SCALES SUCH AS NOMINAL, ORDINAL, INTERVAL, AND RATIO WITH THE VARIABLES • CONNECT DESCRIPTIVE STATISTICS WITH DATA: AND LINK DESCRIPTIVE STATISTICS TO ENCAPSULATE AVAILABLE DATA. KEYWORD TRACKING: KEYWORD TRACKING IS ESSENTIALLY THE ACTIVITY OF MONITORING THE POSITION OF YOUR WEBSITE FOR SPECIFIC KEYWORDS. IT'S A PROCESS THAT ALLOWS YOU TO GET IMPORTANT DATA AND METRICS ABOUT SPECIFIC KEYWORDS AND SHOWS HOW WELL YOUR WEBSITE RANKS FOR THOSE EXACT KEYWORDS.

WHY IS KEYWORD TRACKING IMPORTANT?

SEO KEYWORD TRACKING IS SO IMPORTANT TO UNDERSTANDING YOUR WEBSITE RANK THAT SERP RANK TRACKER TOOLS HAVE HISTORICALLY LIMITED THEIR CUSTOMERS TO A SET OF KEYWORDS. WITHIN THAT SET YOU CAN TRACK YOUR WEBSITE RANK, KEYWORD POSITION, AND ORGANIC WEBSITE RANK. WEB ANALYTICS TOOLS www.questdial.in

WHAT IS LOCAL SEO:

www.questdial.in LOCAL SEO IS A SEARCH ENGINE OPTIMIZATION STRATEGY THAT HELPS YOUR BUSINESS BE MORE VISIBLE IN LOCAL SEARCH RESULTS ON GOOGLE. ANY BUSINESS THAT HAS A PHYSICAL LOCATION OR SERVES A GEOGRAPHIC AREA CAN BENEFIT FROM LOCAL SEO. IF YOU SEARCH GOOGLE FOR ANY IMPORTANT KEYWORDS RELATED TO YOUR BUSINESS AND A MAP WITH 3 LISTINGS APPEARS UNDERNEATH IT (ALSO KNOWN AS A MAP PACK), THEN LOCAL SEO CAN HELP YOU GROW YOUR BUSINESS.  ANY BUSINESS THAT HAS A PHYSICAL LOCATION OR SERVES A GEOGRAPHIC AREA CAN BENEFIT FROM LOCAL SEO. LOCAL SEO CONTENT CONSISTS OF TEXT, IMAGES, AND EVEN VIDEOS DESIGNED TO MEET THE NEEDS OF LOCAL SEARCHERS. IT CAN APPEAR ON YOUR WEBSITE, ON LOCAL LANDING PAGES, ON YOUR GOOGLE BUSINESS PROFILE, AND MORE. • TAKE STOCK OF YOUR SERVICES AND PRODUCTS • AUDIT YOUR EXISTING WEBSITE • CONDUCT COMPETITOR KEYWORD RESEARCH • IDENTIFY GEO-SPECIFIC KEYWORDS • IMPLEMENT ON-PAGE SEO • CREATE LOCALIZED LANDING PAGES • OPTIMIZE YOUR GOOGLE MY BUSINESS LISTING • SUBMIT KEY BUSINESS INFO TO DIRECTORY LISTINGS. • ESTABLISH A LOCALIZED LINK-BUILDING STRATEGY • GENERATE POSITIVE CUSTOMER REVIEWS

HOW TO CREATE A LOCAL BUSINESS LISTING:

1. CREATE A GOOGLE BUSINESS PROFILE LISTING USING GMAIL 2. PUT YOUR LOCATION IN STRATEGIC PARTS OF YOUR SITE 3. MAKE SURE YOU’RE USING THE RIGHT KEYWORDS 4. ENCOURAGE CUSTOMERS TO WRITE ONLINE REVIEWS 5. OPTIMIZE LOCAL SEO WITH LOCAL CONTENT 6. OPTIMIZE YOUR SITE FOR MOBILE 7. SUBMIT YOUR WEBSITE TO LOCAL DIRECTORIES 8. KEEP YOUR NAP INFORMATION UP-TO-DATE 9. FREQUENTLY ASKED QUESTIONS

IMPORTANCE OF LOCAL SEO FOR BUSINESS:

LOCAL SEO HELPS YOUR BUSINESS STAND OUT – EVEN IF YOU DON'T HAVE A WEBSITE – AND HELPS DRIVE MORE TRAFFIC TO YOUR PREMISES THROUGH ONLINE LEADS. SINCE THESE LEADS ARE FROM PEOPLE WHO ARE SPECIFICALLY SEARCHING FOR PRODUCTS OR SERVICES THAT YOUR BUSINESS OFFERS, THEY ARE ALSO LIKELY TO GIVE YOU A HIGH CONVERSION RATE. LOCAL SEO ACTIVITY, SUCH AS CITATION AND LINK BUILDING, INCREASES YOUR ONLINE VISIBILITY. THAT MAKES YOUR BUSINESS MORE EASILY DISCOVERABLE BY NEW CUSTOMERS. MORE IN-STORE FOOT TRAFFIC: GREATER LOCAL VISIBILITY BRINGS MORE FOOT TRAFFIC TO YOUR BRICK-AND-MORTAR LOCATION. • EASY LISTING • INCREASE IN VISIBILITY • RATINGS & REVIEWS • COMPETE WITH OTHER LOCAL BUSINESSES • GAINING NEW CUSTOMERS & CUSTOMER RETENTION • HIGHER CONVERSION RATE • BUSINESS REPUTATION LOCAL SEO IS CRUCIAL BECAUSE IT HELPS YOU BOOST YOUR ONLINE VISIBILITY. BRING IN MORE FOOT TRAFFIC TO YOUR BRICK-AND-MORTAR LOCATION. ATTRACT MORE TARGETED TRAFFIC, WHICH IMPROVES YOUR CHANCES OF CONVERSION.

MAP PACK VS ORGANIC RESULTS:

WHAT IS MAP PACK: GOOGLE MAP PACK IS THE TERM USED TO DESCRIBE THE MOST PROMINENT POSITION IN GOOGLE'S LOCAL SEARCH RESULTS – WHERE BUSINESSES ARE LISTED AND THEIR LOCATIONS ARE IDENTIFIED ON A MAP WITH PLACE MARKER ICONS. MAP PACK HAS BECOME A CRITICAL FACTOR IN HOW CONSUMERS DECIDE WHERE AND WHAT TO BUY WHEN THEY SEARCH ONLINE. ALSO COMMONLY KNOWN AS THE “GOOGLE LOCAL PACK” OR THE “GOOGLE PACK RANKING,” IT'S A SET OF THREE HIGHLIGHTED GOOGLE-MAPS-BASED RESULTS FEATURING THE MOST HIGHLY RANKED BUSINESSES BASED ON THE FACTORS THAT DETERMINE LOCAL RANKINGS. THE TOP FACTOR FOR RANKING ON GOOGLE IS HIGH-QUALITY CONTENT AND MOBILE-FIRST PAGE EXPERIENCE.

WHAT IS AN ORGANIC RESULT IN SEO?

ORGANIC SEARCH RESULTS ARE THE UNPAID LISTINGS THAT APPEAR ON A SEARCH ENGINE RESULTS PAGE (SERP). THESE RESULTS ARE BASED ON FACTORS SUCH AS RELEVANCE TO THE USER'S SEARCH QUERY, INCOMING LINKS, VALID SEARCH ENGINE OPTIMIZATION (SEO) EFFORTS, AND DOMAIN AUTHORITY. ORGANIC LINKS, AS WELL AS PPC AND GOOGLE MAP LINKS, ARE VALUABLE FOR DRIVING TRAFFIC. HOWEVER, THE VALUE OF ORGANIC LINKS (PROVIDED THAT THEY ARE FROM HIGH-QUALITY SITES) IS GREATER THAN THAT OF PAID ADVERTISEMENTS OR MAPS BECAUSE IT AIMS AT GETTING PEOPLE TO YOUR WEBSITE RATHER THAN ATTRACTING BRAND AWARENESS. QUALITY BACKLINKS CAN INCREASE YOUR DOMAIN AUTHORITY AND HELP YOU RANK HIGHER IN SEARCH ENGINE RESULTS PAGES (SERPS). GOOGLE SERP FEATURES SUCH AS IMAGES AND VIDEO CAN ALSO BE USED AS TOOLS AND DRIVERS OF TRAFFIC. FOR INSTANCE- MANY WEBSITES USE IMAGES AS A WAY TO PROVIDE INFORMATION ABOUT WHAT’S ON THEIR SITE BY USING THUMBNAILS THAT LINK TO THE MAIN PAGE. THE SAME HAPPENS WITH VIDEOS; THEY OFTEN CONTAIN SUBTITLES THAT CAN SERVE AS ORGANIC LINKS AND ARE USED TO REFER TO LINKS THAT APPEAR IN THE SEARCH ENGINE RESULTS WHEN A USER SEARCHES FOR SPECIFIC TERMS. WHEN YOU TYPE WORDS INTO GOOGLE, BING, OR ANY OTHER MAJOR SEARCH ENGINE AND CLICK ON THEIR LINK, THIS IS AN ORGANIC LINK. ORGANIC TRAFFIC CAN GROW UP TO 106% AFTER UPDATING AND REPUBLISHING OLD POSTS. ORGANIC LISTINGS ARE IMPORTANT BECAUSE VISITORS WILL TRUST THESE RESULTS MORE THAN THEY TRUST PAID ADVERTISEMENTS, WHICH MIGHT CONTAIN CRYPTIC MESSAGES AND UNCLEAR PRODUCTS. ORGANIC RANKINGS SHOW THE QUALITY OF YOUR WEBSITE AND BUSINESS BY DISPLAYING WHAT YOU OFFER AND HOW WELL IT IS RECEIVED BY OTHERS WHO HAVE USED THE SITE BEFORE THEM. GOOGLE MY MAPS IS A FREE TOOL THAT WILL ALLOW YOU TO CREATE, SHARE, AND EMBED CUSTOM LOCAL MAPS. IN CREATING THESE, ALSO ADD A LOT OF INFORMATION SUCH AS: • BUSINESS NAP DATA • LINKS TO YOUR WEBSITE • LINKS TO SOCIAL MEDIA • OTHER LOCAL BUSINESS • LONG FORM CONTENT THIS MEANS THAT YOU COULD CREATE A MAP THAT LINKS TO YOUR TOP SOCIAL PROFILES, YOUR TOP CITATIONS SOURCES, YOUR CITY SPECIFIC LANDING PAGE AND THAT THESE LINKS COULD BE SURROUNDED BY LOCATION OPTIMIZED TEXT. WHAT’S MORE, YOU CAN THEN TAKE THESE MAPS, AND SHARE (EMBED) THEM, BOOSTING THEIR AUTHORITY, MUCH LIKE A YOUTUBE VIDEO. USING THE OTHER TWO TACTICS, YOU COULD INCLUDE YOUR LOCAL OPTIMIZED MAP IN YOUR PRESS RELEASE AS A POINT OF REFERENCE FOR PEOPLE LOOKING FOR YOUR STOREFRONT AND YOU COULD INCLUDE IT ON YOUR GEO-NETWORK AS WELL. THERE ARE A LOT OF CREATIVE WAYS YOU COULD SHARE AND BOOST EACH MAP, YOU COULD EVEN START SHOWING UP ON MAPS THAT OTHER PEOPLE CREATE IN YOUR AREA…  ANYWAY, IF YOU ARE A LOCAL SEO SERVICE PROVIDER, I THINK YOU GET THE GIST. IF YOU ARE A LOCAL BUSINESS, KEEP IT SIMPLE AND YOU CAN STILL PULL AHEAD OF THE COMPETITION USING THE THREE SIMPLE TACTICS DISCUSSED ABOVE.

STRATEGY OF 3 PACK RANKING SIGNALS:

QUALITY OF YOUR GOOGLE MY BUSINESS LISTING • GOOGLE MY BUSINESS REVIEWS • VALUABLE BACKLINKS • LOCAL CITATIONS • ON-PAGE SEO SIGNALS • FILL OUT YOUR GOOGLE BUSINESS PROFILE PAGE ENTIRELY • GET REVIEWS ON YOUR GOOGLE PROFILE • GARNER LOCALLY RELEVANT LINKS AND BACK LINKS TO BOOST VISIBILITY • BUILD YOUR SOCIAL MEDIA PRESENCE. HOW TO RANK HIGHER IN THE GOOGLE 3-PACK • OPTIMIZE YOUR GOOGLE MY BUSINESS PROFILE. YOUR GMB PROFILE – OR YOUR GOOGLE BUSINESS PROFILE – IS YOUR CUSTOMERS' PRIMARY SOURCE OF INFORMATION ABOUT YOUR BUSINESS • MAKE YOUR WEBSITE MORE RESPONSIVE. GOOGLE PLACES A HIGH PRIORITY ON UX • ADD REVIEWS TO YOUR PROFILE. • CLAIM AND COMPLETE A GOOGLE BUSINESS PROFILE • POST LINKED CONTENT (INCLUDING PHOTOS) ... • OPTIMIZE YOUR WEB PRESENCE FOR LOCAL ORGANIC SEARCH • USE LOCAL BUSINESS SCHEMA • EMBED THE GOOGLE MAP ON YOUR CONTACT US PAGE.

LOCAL SEO TIPS

OPTIMIZE FOR GOOGLE MY BUSINESS. • ENGAGE ON SOCIAL MEDIA AND ADD POSTS TO GOOGLE MY BUSINESS. • ENSURE YOUR NAME, ADDRESS, AND PHONE NUMBER ARE CONSISTENT ONLINE. • OPTIMIZE ONLINE DIRECTORIES AND CITATIONS. • PERFORM A LOCAL SEO AUDIT. • IMPROVE YOUR INTERNAL LINKING STRUCTURE. • OPTIMIZE URL, TITLE TAGS, HEADERS, META DESCRIPTION, AND CONTENT. • ADD LOCATION PAGES TO YOUR WEBSITE. • CREATE LOCAL CONTENT. • ENSURE YOUR WEBSITE IS MOBILE-FRIENDLY. • GET INBOUND LINKS WITH RELEVANCE AND AUTHORITY. • PARTICIPATE IN YOUR LOCAL COMMUNITY.

IMPORTANCE OF GOOGLE GUIDELINES FOR MAPS:

AS A LOCAL GUIDE, YOU EARN POINTS WHEN YOU SHARE REVIEWS, PHOTOS, AND KNOWLEDGE ON GOOGLE MAPS. THOSE POINTS LEAD TO HIGHER LEVELS OF THE PROGRAM, AS WELL AS BENEFITS LIKE EARLY ACCESS TO GOOGLE FEATURES AND SPECIAL REWARDS FROM PARTNERS.

WHAT IS THE USE OF A LOCAL GUIDE IN GOOGLE MAPS?

LOCAL GUIDES IS A GLOBAL COMMUNITY OF EXPLORERS WHO WRITE REVIEWS, SHARE PHOTOS, ANSWER QUESTIONS, ADD OR EDIT PLACES, AND CHECK FACTS ON GOOGLE MAPS. MILLIONS OF PEOPLE RELY ON CONTRIBUTIONS LIKE YOURS TO DECIDE WHERE TO GO AND WHAT TO DO.  WHAT DO YOU THINK IS THE IMPORTANCE OR PURPOSE OF PUTTING A GOOGLE MAP PLUG-IN ON THEIR WEBSITE? THERE ARE A FEW MAIN REASONS TO ADD A GOOGLE MAP TO YOUR WEBSITE: IT HELPS CUSTOMERS OR WEBSITE VISITORS GET DIRECTIONS TO YOUR BUSINESS AND SAVES CUSTOMERS THE STEPS OF OPENING A NEW BROWSER WINDOW, LEAVING YOUR WEBSITE, AND FINDING DIRECTIONS. CUSTOMERS CAN SIMPLY USE THE MAP ON YOUR WEBSITE.

WHAT IS GMB AND HOW DOES IT WORK?

GMB DASHBOARD: A GOOGLE MY BUSINESS DASHBOARD IS AN ALL-IN-ONE DASHBOARD THAT HELPS YOU TRACK ALL YOUR GMB KEY PERFORMANCE INDICATORS, SPOT TRENDS, AND GATHER BUSINESS INTELLIGENCE FOR PARTICULAR LOCATION GROUPS. IMAGE RESULT FOR WHAT IS A GMB DASHBOARD? WHAT IS GOOGLE MY BUSINESS? GMB IS A FREE TOOL THAT LETS YOU MANAGE HOW YOUR BUSINESS APPEARS ON GOOGLE SEARCH AND MAPS. THAT INCLUDES ADDING YOUR BUSINESS NAME, LOCATION, AND HOURS; MONITORING AND REPLYING TO CUSTOMER REVIEWS; ADDING PHOTOS; LEARNING WHERE AND HOW PEOPLE ARE SEARCHING FOR YOU, AND MORE.

WHAT IS GMB IN DIGITAL MARKETING?

GOOGLE MY BUSINESS (GMB) IS A FREE TOOL USED TO PROMOTE A BUSINESS' INFORMATION AND WEBSITE VIA GOOGLE SEARCH AND MAPS. GOOGLE MY BUSINESS (AKA GOOGLE BUSINESS PROFILE) IS A FREE BUSINESS LISTING FEATURE THAT LETS YOU UPLOAD YOUR BUSINESS'S PHOTOS, LOCATION, SERVICES/PRODUCTS, AND ANY OTHER RELEVANT INFORMATION.

GMB INFO SECTION:

YOU SHOULD INCLUDE CLEAR DETAILS ABOUT YOUR PRODUCTS OR SERVICES, WHO AND WHAT AREA YOU SERVE, AND A FEW KEYWORDS TO INCREASE YOUR CHANCES OF SHOWING UP FOR RELEVANT SEARCHES. YOU HAVE 750 CHARACTERS TO DESCRIBE YOUR BUSINESS ON YOUR GOOGLE BUSINESS PROFILE.  YOU CAN ADD A DESCRIPTION TO YOUR GMB LISTING USING THESE EASY STEPS: IN YOUR GMB DASHBOARD, CLICK ON INFO. YOU'LL SEE A NEW FIELD, “ADD BUSINESS DESCRIPTION.” CLICK ON THE PENCIL ICON NEXT TO THIS FIELD. WHAT TO INCLUDE IN A BUSINESS DESCRIPTION • BUSINESS NAME. • BUSINESS GOALS. • TARGET CUSTOMERS. • COMPETITIVE ADVANTAGES. • BUSINESS LOCATION AND OPENING DATE. • MISSION STATEMENT. • PRODUCTS OR SERVICES. • BUSINESS STRUCTURE. www.questdial.in THERE IS NO WAY TO ARRANGE THE PHOTOS IN A CUSTOM MANNER BUT YOU CAN SET A COVER PHOTO. THIS WAY YOU CAN RECOMMEND WHICH PHOTO WILL SHOW UP FIRST FOR USERS. THERE IS NO WAY TO ARRANGE THE PHOTOS IN A CUSTOM MANNER BUT YOU CAN SET A COVER PHOTO. THIS WAY YOU CAN RECOMMEND WHICH PHOTO WILL SHOW UP FIRST FOR USERS. WHAT SIZE SHOULD GMB PHOTOS BE?  YOUR PHOTOS LOOK BEST ON GOOGLE IF THEY MEET THE FOLLOWING STANDARDS: SIZE: BETWEEN 10 KB AND 5 MB. RECOMMENDED RESOLUTION: 720 PX TALL, 720 PX WIDE. MINIMUM RESOLUTION: 250 PX TALL, 250 PX WIDE.

GOOGLE SEARCH CONSOLE:(GSC)

GOOGLE SEARCH CONSOLE IS A WEB SERVICE BY GOOGLE THAT ALLOWS WEBMASTERS TO CHECK INDEXING STATUS, SEARCH QUERIES, AND CRAWLING ERRORS, AND OPTIMIZE THE VISIBILITY OF THEIR WEBSITES. SEARCH CONSOLE TOOLS AND REPORTS HELP YOU MEASURE YOUR SITE'S SEARCH TRAFFIC AND PERFORMANCE, FIX ISSUES, AND MAKE YOUR SITE SHINE IN SEARCH CONSOLE IS A TOOL FROM GOOGLE THAT CAN HELP ANYONE WITH A WEBSITE TO UNDERSTAND HOW THEY ARE PERFORMING ON GOOGLE SEARCH, AND WHAT THEY CAN DO TO IMPROVE THEIR APPEARANCE ON SEARCH TO BRING MORE RELEVANT TRAFFIC TO THEIR WEBSITES.

HOW TO CREATE GSC:

SIGN INTO YOUR GOOGLE ACCOUNT. MAKE SURE YOU’RE USING YOUR BUSINESS (NOT PERSONAL) ACCOUNT IF IT’S A BUSINESS WEBSITE. • GO TO GSC • www.questdial.in • CLICK “ADD A PROPERTY.” • CHOOSE “WEBSITE” FROM THE DROP-DOWN MENU AND ENTER THE URL OF YOUR SITE. MAKE SURE YOU’RE USING THE EXACT URL THAT APPEARS IN THE BROWSER BAR. • CLICK “CONTINUE.” • PICK A WAY TO VERIFY YOU OWN YOUR WEBSITE (HTML FILE UPLOAD, DOMAIN NAME PROVIDER, HTML TAG, GA TRACKING CODE, OR GTM CONTAINER SNIPPET). • IF YOUR SITE SUPPORTS BOTH HTTP:// AND HTTPS://, ADD BOTH AS SEPARATE SITES.

GSC VERIFICATION METHODS:

HTML FILE UPLOAD: UPLOAD A VERIFICATION HTML FILE TO A SPECIFIC LOCATION OF YOUR WEBSITE. • DOMAIN NAME PROVIDER: SIGN INTO YOUR DOMAIN REGISTRAR (LIKE GODADDY, ENOM, OR NETWORKSOLUTIONS.COM), AND VERIFY YOUR SITE DIRECTLY FROM GSC OR ADD A DNS TXT OR CNAME RECORD. • HTML TAG: ADD A TAG TO THE SECTION OF A SPECIFIC PAGE’S HTML CODE. • GOOGLE ANALYTICS TRACKING CODE: COPY THE GA TRACKING CODE THAT YOU USE ON YOUR SITE. (YOU NEED “EDIT” PERMISSION IN GA FOR THIS OPTION.) • GOOGLE TAG MANAGER CONTAINER SNIPPET CODE: COPY THE GTM CONTAINER SNIPPET CODE ASSOCIATED WITH YOUR SITE. (YOU NEED TO VIEW, EDIT, AND MANAGE CONTAINER-LEVEL PERMISSIONS IN GTM FOR THIS OPTION.)

HOW TO USE GOOGLE CONSOLE FOR SEO?

VERIFY SITE OWNERSHIP. GET ACCESS TO ALL OF THE INFORMATION THE SEARCH CONSOLE MAKES AVAILABLE • MAKE SURE GOOGLE CAN FIND AND READ YOUR PAGES • REVIEW MOBILE USABILITY ERRORS GOOGLE FOUND ON YOUR SITE • CONSIDER SUBMITTING A SITEMAP TO THE SEARCH CONSOLE • MONITOR YOUR SITE'S PERFORMANCE.

HOW TO SET A GEOGRAPHIC TARGET

GO TO GOOGLE SEARCH CONSOLE. • CLICK ON THE WEBSITE (PROPERTY) YOU WANT TO SET A GEOGRAPHIC TARGET FOR. • ON THE LEFT, SELECT SEARCH TRAFFIC > INTERNATIONAL TARGETING. • CLICK ON THE “COUNTRY” TAB. • SELECT THE REGION YOU WANT TO TARGET OR SELECT “UNLISTED” • CLICK “SAVE.”

HOW TO USE GOOGLE SEARCH CONSOLE:

IDENTIFY YOUR HIGHEST-TRAFFIC PAGES. • IDENTIFY YOUR HIGHEST-CTR QUERIES. • LOOK AT AVERAGE CTR. • MONITOR YOUR CTR OVER TIME. • MONITOR YOUR IMPRESSIONS OVER TIME. • MONITOR YOUR AVERAGE POSITION OVER TIME. • IDENTIFY YOUR HIGHEST-RANKING PAGES. • IDENTIFY YOUR LOWEST-RANKING PAGES. • IDENTIFY RANKING INCREASES AND DECREASES. • IDENTIFY YOUR HIGHEST-TRAFFIC QUERIES. • COMPARE YOUR SITE'S SEARCH PERFORMANCE ACROSS DESKTOP, MOBILE, AND TABLET. • COMPARE YOUR SITE'S SEARCH PERFORMANCE ACROSS DIFFERENT COUNTRIES. • LEARN HOW MANY OF YOUR PAGES HAVE BEEN INDEXED. • LEARN WHICH PAGES HAVEN'T BEEN INDEXED AND WHY. • MONITOR THE TOTAL NUMBER OF INDEXED PAGES AND INDEXING ERRORS. • IDENTIFY MOBILE USABILITY ISSUES. • LEARN HOW MANY TOTAL BACKLINKS YOUR SITE HAS. • IDENTIFY WHICH URLS HAVE THE MOST BACKLINKS. • IDENTIFY WHICH SITES LINK TO YOU THE MOST. • IDENTIFY THE MOST POPULAR ANCHOR TEXT FOR EXTERNAL LINKS. • IDENTIFY WHICH PAGES HAVE THE MOST INTERNAL LINKS. • LEARN HOW MANY TOTAL INTERNAL LINKS YOUR SITE HAS. • FIND AND FIX AMP ERRORS. SEE GOOGLE HOW GOOGLE VIEWS A URL.

CRAWLS STATS AND ERRORS:

CRAWL ERRORS OCCUR WHEN A SEARCH ENGINE TRIES TO REACH A PAGE ON YOUR WEBSITE BUT FAILS. LET'S SHED SOME MORE LIGHT ON CRAWLING FIRST. CRAWLING IS THE PROCESS WHERE A SEARCH ENGINE TRIES TO VISIT EVERY PAGE OF YOUR WEBSITE VIA A BOT. WHAT ARE CRAWL STATS? THE CRAWL STATS REPORT SHOWS YOU STATISTICS ABOUT GOOGLE'S CRAWLING HISTORY ON YOUR WEBSITE. FOR INSTANCE, HOW MANY REQUESTS WERE MADE AND WHEN, WHAT YOUR SERVER RESPONSE WAS, AND ANY AVAILABILITY ISSUES ENCOUNTERED. YOU CAN USE THIS REPORT TO DETECT WHETHER GOOGLE ENCOUNTERS SERVING PROBLEMS WHEN CRAWLING YOUR SITE. A SERVER ERROR MOST OFTEN MEANS THAT YOUR SERVER IS TAKING TOO LONG TO RESPOND, AND THE REQUEST TIMES OUT. THE GOOGLEBOT THAT'S TRYING TO CRAWL YOUR SITE CAN ONLY WAIT A CERTAIN AMOUNT OF TIME TO LOAD YOUR WEBSITE BEFORE IT GIVES UP. IF IT TAKES TOO LONG, THE GOOGLEBOT WILL STOP TRYING. HOW TO MAKE A WEBSITE EASIER TO CRAWL AND INDEX? • SUBMIT SITEMAP TO GOOGLE • STRENGTHEN INTERNAL LINKS • REGULARLY UPDATE AND ADD NEW CONTENT • AVOID DUPLICATING ANY CONTENT • SPEED UP YOUR PAGE LOAD TIME

WHAT IS FETCH IN SEO?

THE FETCH AS GOOGLE FEATURE IN WEBMASTER TOOLS PROVIDES WEBMASTERS WITH THE RESULTS OF GOOGLEBOT ATTEMPTING TO FETCH THEIR PAGES. THE SERVER HEADERS AND HTML SHOWN ARE USEFUL TO DIAGNOSE TECHNICAL PROBLEMS AND HACKING SIDE EFFECTS.

WHAT ARE ROBOTS TXT IN SEO:

A ROBOTS. TXT FILE TELLS SEARCH ENGINE CRAWLERS WHICH URLS THE CRAWLER CAN ACCESS ON YOUR SITE. THIS IS USED MAINLY TO AVOID OVERLOADING YOUR SITE WITH REQUESTS; IT IS NOT A MECHANISM FOR KEEPING A WEB PAGE OUT OF GOOGLE. TO KEEP A WEB PAGE OUT OF GOOGLE, BLOCK INDEXING WITH NO INDEX OR PASSWORD-PROTECT THE PAGE. HOW TO CREATE ROBOTS.TXT FILE: • CREATE A FILE NAMED ROBOTS.TXT • ADD RULES TO THE ROBOTS.TXT FILE • UPLOAD THE ROBOTS.TXT FILE TO THE ROOT OF YOUR SITE ROBOTS.TXT IS A FILE THAT TELLS SEARCH ENGINE SPIDERS TO NOT CRAWL CERTAIN PAGES OR SECTIONS OF A WEBSITE. MOST MAJOR SEARCH ENGINES (INCLUDING GOOGLE, BING, AND YAHOO) RECOGNIZE AND HONOR ROBOTS.TXT REQUESTS. ROBOTS.TXT IS A TEXT FILE WITH INSTRUCTIONS FOR SEARCH ENGINE ROBOTS THAT TELLS THEM WHICH PAGES THEY SHOULD AND SHOULDN'T CRAWL. THESE INSTRUCTIONS ARE SPECIFIED BY “ALLOWING” OR “DISALLOWING” THE BEHAVIOR OF CERTAIN (OR ALL) BOTS. ROBOTS TXT SYNTAX: USER-AGENT: GOOGLEBOT DISALLOW: /WP-ADMIN/ USER-AGENT: DUCKDUCKBOT DISALLOW: /NOT-FOR-DUCKDUCKGO SITEMAP: www.questdial.in THE USER-AGENT DIRECTIVE THE FIRST LINE OF EVERY BLOCK OF DIRECTIVES IS THE “USER-AGENT,” WHICH IDENTIFIES THE CRAWLER IT ADDRESSES. SO, IF YOU WANT TO TELL GOOGLEBOT NOT TO CRAWL YOUR WORDPRESS ADMIN PAGE, FOR EXAMPLE, YOUR DIRECTIVE WILL START WITH: USER-AGENT: GOOGLEBOT DISALLOW: /WP-ADMIN/ KEEP IN MIND THAT MOST SEARCH ENGINES HAVE MULTIPLE CRAWLERS. THEY USE DIFFERENT CRAWLERS FOR THEIR NORMAL INDEX, IMAGES, VIDEOS, ETC. SEARCH ENGINES ALWAYS CHOOSE THE MOST SPECIFIC BLOCK OF DIRECTIVES THEY CAN FIND. LET’S SAY YOU HAVE THREE SETS OF DIRECTIVES: ONE FOR *, ONE FOR GOOGLEBOT, AND ONE FOR GOOGLEBOT IMAGE. IF THE GOOGLEBOT-NEWS USER AGENT CRAWLS YOUR SITE, IT’LL FOLLOW THE GOOGLEBOT DIRECTIVES. ON THE OTHER HAND, THE GOOGLEBOT-IMAGE USER AGENT WILL FOLLOW THE MORE SPECIFIC GOOGLEBOT-IMAGE DIRECTIVES. THE DISALLOW DIRECTIVE THE SECOND LINE IN ANY BLOCK OF DIRECTIVES IS THE “DISALLOW” LINE. YOU CAN HAVE MULTIPLE DISALLOW DIRECTIVES THAT SPECIFY WHICH PARTS OF YOUR SITE THE CRAWLER CAN’T ACCESS. AN EMPTY “DISALLOW” LINE MEANS YOU’RE NOT DISALLOWING ANYTHING—SO A CRAWLER CAN ACCESS ALL SECTIONS OF YOUR SITE. FOR EXAMPLE, IF YOU WANTED TO ALLOW ALL SEARCH ENGINES TO CRAWL YOUR ENTIRE SITE, YOUR BLOCK WOULD LOOK LIKE THIS: USER-AGENT: * ALLOW: / ON THE FLIP SIDE, IF YOU WANTED TO BLOCK ALL SEARCH ENGINES FROM CRAWLING YOUR SITE, YOUR BLOCK WOULD LOOK LIKE THIS: USER-AGENT: * DISALLOW: / DIRECTIVES LIKE “ALLOW” AND “DISALLOW” AREN’T CASE-SENSITIVE, SO IT’S UP TO YOU TO CAPITALIZE THEM OR NOT. HOWEVER, THE VALUES WITHIN EACH DIRECTIVE ARE. FOR EXAMPLE, /PHOTO/ IS NOT THE SAME AS /PHOTO/. STILL, YOU WILL OFTEN FIND “ALLOW” AND “DISALLOW” DIRECTIVES CAPITALIZED BECAUSE IT MAKES THE FILE EASIER FOR HUMANS TO READ. THE ALLOW DIRECTIVE THE “ALLOW” DIRECTIVE ALLOWS SEARCH ENGINES TO CRAWL A SUBDIRECTORY OR SPECIFIC PAGE, EVEN IN AN OTHERWISE DISALLOWED DIRECTORY. FOR EXAMPLE, IF YOU WANTED TO PREVENT GOOGLEBOT FROM ACCESSING EVERY POST ON YOUR BLOG EXCEPT FOR ONE, YOUR DIRECTIVE MIGHT LOOK LIKE THIS: USER-AGENT: GOOGLEBOT DISALLOW: /BLOG ALLOW: /BLOG/EXAMPLE-POST NOTE: NOT ALL SEARCH ENGINES RECOGNIZE THIS COMMAND. GOOGLE AND BING DO SUPPORT THIS DIRECTIVE. THE SITEMAP DIRECTIVE THE “SITEMAP” DIRECTIVE TELLS SEARCH ENGINES, SPECIFICALLY BING, YANDEX, AND GOOGLE, WHERE TO FIND YOUR XML SITEMAP. SITEMAPS GENERALLY INCLUDE THE PAGES YOU WANT SEARCH ENGINES TO CRAWL AND INDEX. YOU CAN FIND THIS DIRECTIVE AT THE VERY TOP OR BOTTOM OF A ROBOTS.TXT FILE, AND IT LOOKS LIKE THIS: NOINDEX DIRECTIVE THE ROBOTS.TXT FILE TELLS A BOT WHAT IT CAN OR CAN’T CRAWL, BUT IT CAN’T TELL A SEARCH ENGINE WHICH URLS NOT TO INDEX AND SHOW IN SEARCH RESULTS. THE PAGE WILL STILL SHOW UP IN SEARCH RESULTS, BUT THE BOT WON’T KNOW WHAT’S ON IT, SO YOUR PAGE WILL LOOK LIKE THIS: DISAVOW LINK TOOL:

WHAT IS A DISAVOW LINK TOOL?

IF YOU HAVE A MANUAL ACTION AGAINST YOUR SITE FOR UNNATURAL LINKS TO YOUR SITE, OR IF YOU THINK YOU'RE ABOUT TO GET SUCH A MANUAL ACTION (BECAUSE OF PAID LINKS OR OTHER LINK SCHEMES THAT VIOLATE OUR QUALITY GUIDELINES), YOU SHOULD TRY TO REMOVE THE LINKS FROM THE OTHER SITE TO YOUR SITE.

WHEN SHOULD YOU DISAVOW LINKS?

IMAGE RESULT FOR WHAT IS A DISAVOW LINKS TOOL IF IT IS CLEARLY SPAM AND NOT TOPICALLY RELEVANT I WOULD CONSIDER DISAVOWING THE PAGE OR THE ENTIRE DOMAIN TO SAVE TIME. YOU CAN GO A STEP FURTHER AND PULL SIMILAR REPORTS FOR YOUR TOP THREE COMPETITORS IN GOOGLE SEARCH TO SEE IF THEY HAVE SIMILAR BACKLINKS.

WHY IS DISAVOWING LINKS IMPORTANT?

THE OBVIOUS BENEFIT OF USING THE DISAVOW TOOL IS THAT IT ALLOWS YOU TO CLEAN UP YOUR LINK PROFILE. THIS CAN BE GOOD IF YOU HAVE EITHER PURPOSELY USED BAD TACTICS IN THE PAST OR HAVE BEEN TARGETED BY SOMEONE. THE DISAVOW TOOL CAN ALSO BE USED TO STOP SPECIFIC SITES FROM LINKING TO YOU.

HTML SUGGESTIONS IN SEO:

MOST IMPORTANT HTML TAGS FOR SEO • TITLE TAGS. TITLE TAGS ARE USED TO SET UP THOSE CLICKABLE HEADLINES THAT YOU SEE IN THE SERP: • META DESCRIPTION TAG • HEADING (H1-H6) TAGS • IMAGE ALT TEXT • SCHEMA MARKUP HTML5 SEMANTIC TAGS • META ROBOTS TAG • CANONICAL TAG GOOGLE ANALYTICS: GET A COMPLETE UNDERSTANDING OF THE CUSTOMERS ACROSS DEVICES AND PLATFORMS. GOOGLE ANALYTICS GIVES YOU THE TOOLS, FREE OF CHARGE, TO UNDERSTAND THE CUSTOMER JOURNEY AND IMPROVE MARKETING ROI. GOOGLE ANALYTICS IS A WEB ANALYTICS SERVICE OFFERED BY GOOGLE THAT TRACKS AND REPORTS WEBSITE TRAFFIC, CURRENTLY AS A PLATFORM INSIDE THE GOOGLE MARKETING PLATFORM BRAND.

WHAT DATA DOES GOOGLE ANALYTICS COLLECT?

GOOGLE ANALYTICS CAN COLLECT A LOT OF DATA ABOUT HOW PEOPLE USE A WEBSITE. AT ITS MOST BASIC, IT WILL COLLECT: • TIME OF VISIT, PAGES VISITED, AND TIME SPENT ON EACH PAGE OF THE WEBPAGES • REFERRING SITE DETAILS (SUCH AS THE URI A USER CAME THROUGH TO ARRIVE AT THIS SITE) • TYPE OF WEB BROWSER • TYPE OF OPERATING SYSTEM (OS) • NETWORK LOCATION AND IP ADDRESS. • WITH SOME CUSTOM IMPLEMENTATION, GOOGLE ANALYTICS CAN ALSO BE USED TO COLLECT ADDITIONAL DATA WHICH MIGHT INCLUDE: • DOCUMENT DOWNLOADS • CLICKS ON LINKS LEADING TO EXTERNAL WEBSITES • ERRORS WHEN USERS FILL OUT FORMS

INSTALLING ANALYTICS CODE ON SITE:

ON A COMPUTER, OPEN A CLASSIC GOOGLE SITE. • CLICK SETTINGS. MANAGE SITE. • UNDER "STATISTICS," CLICK THE DOWN ARROW. USE UNIVERSAL ANALYTICS. • IN THE TEXT BOX, UNDER "ANALYTICS WEB PROPERTY ID," ENTER A VALID ANALYTICS PROPERTY ID. TO START COLLECTING DATA, YOU NEED TO PUT THE GOOGLE TAG IN THE CODE OF YOUR WEBSITE. THE GOOGLE TAG MUST BE ON EVERY PAGE THAT HAS THE DATA YOU WANT TO COLLECT. ONCE YOU'VE SET UP YOUR GOOGLE TAG YOU CAN: CONFIGURE YOUR GOOGLE TAG SETTINGS. THE AUDIENCE OVERVIEW REPORT GIVES YOU A QUICK SNAPSHOT OF WHO IS VISITING YOUR SITE, WHERE THEY ARE COMING FROM, WHAT TYPE OF DEVICE THEY ARE ON, AND HOW LONG THEY ARE STAYING. THE METRICS YOU'LL FIND IN THIS REPORT INCLUDE SESSIONS. USERS.PAGEVIEWS. ANALYZING CONVERSIONS CONVERSIONS ARE KEY ACTIONS WEBSITE USERS TAKE WHICH CONVERT THEM INTO CUSTOMERS, LEADS, OR SUBSCRIBERS. ANALYZING CONVERSIONS SHOWS YOU WHETHER VISITORS ARE ENGAGING WITH YOUR MARKETING AND DESIGN EFFORTS AND SUCCESSFULLY MOVING THROUGH THE DIFFERENT STEPS IN THE SALES FUNNEL.

HOW DO I ANALYZE CONVERSIONS IN GOOGLE ANALYTICS?

REPORT AND ANALYZE THE CONVERSION RATE OF EACH TRAFFIC SOURCE FOR EACH GOAL. GO TO 'ALL TRAFFIC' > SOURCE / MEDIUM REPORT IN YOUR GOOGLE ANALYTICS ACCOUNT AND THEN CLICK ON THE 'GOAL SET 1' TAB. YOU NOW GET A BETTER PICTURE OF YOUR WEBSITE PERFORMANCE GOOGLE  ANALYTICSGENERATING REPORTS GOOGLE  ANALYTICSGENERATING REPORTS • SIGN IN TO GOOGLE ANALYTICS. • NAVIGATE TO YOUR VIEW. • OPEN REPORTS. • CLICK CUSTOMIZATION > CUSTOM REPORTS > +NEW CUSTOM REPORT. • ENTER A TITLE. • (OPTIONAL) CLICK +ADD REPORT TAB. • SELECT A REPORT TYPE: EXPLORER, FLAT TABLE, MAP OVERLAY, OR FUNNEL • DEFINE YOUR DIMENSION AND METRICS.

WHICH REPORTS ARE GENERATED BY GOOGLE ANALYTICS?

MOBILE OVERVIEW REPORT. • CHANNELS REPORT. • NAVIGATION SUMMARY. • LANDING PAGES REPORT. • SITE SPEED OVERVIEW REPORT. • GOAL OVERVIEW REPORT. GOOGLE ANALYTICS ENABLING CAPABILITIES GOOGLE ANALYTICS INCLUDES FEATURES THAT CAN HELP USERS IDENTIFY TRENDS AND PATTERNS IN HOW VISITORS ENGAGE WITH THEIR WEBSITES. FEATURES ENABLE DATA COLLECTION, ANALYSIS, MONITORING, VISUALIZATION, REPORTING, AND INTEGRATION WITH OTHER APPLICATIONS

WHEN YOU ENABLE ADVERTISING FEATURES WHAT DO YOU GAIN ACCESS TO GOOGLE ANALYTICS?

WHEN YOU ENABLE ADVERTISING FEATURES, YOU HAVE THE ADDITIONAL OPTION OF ISOLATING DATA BY AGE, GENDER, AND INTEREST SO YOU CAN UNCOVER MORE DETAILED INFORMATION ABOUT YOUR AUDIENCE.

WHAT HAPPENS WHEN ENHANCED MEASUREMENT IS ENABLED?

ENHANCED MEASUREMENT LETS YOU MEASURE INTERACTIONS WITH YOUR CONTENT BY ENABLING OPTIONS (EVENTS) IN THE GOOGLE ANALYTICS INTERFACE. NO CODE CHANGES ARE REQUIRED. WHEN YOU ENABLE THESE OPTIONS FOR A WEB DATA STREAM, YOUR GOOGLE ANALYTICS TAG STARTS SENDING EVENTS RIGHT AWAY AUDIENCE: AUDIENCES IN ANALYTICS ARE USERS THAT YOU GROUP TOGETHER BASED ON ANY COMBINATION OF ATTRIBUTES THAT IS MEANINGFUL TO YOUR BUSINESS. AN AUDIENCE MIGHT BE SIMPLY CURRENT SHOPPERS (INCLUDE USERS WHO HAVE > 0 PRODUCT VIEWS; EXCLUDE USERS WHO HAVE > 0 PURCHASES).

HOW DO I USE AUDIENCE IN GOOGLE ANALYTICS?

SIGN IN TO GOOGLE ANALYTICS. • CLICK ADMIN, AND NAVIGATE TO THE PROPERTY IN WHICH YOU WANT TO CREATE THE AUDIENCE. • IN THE PROPERTY COLUMN, CLICK AUDIENCE DEFINITIONS > AUDIENCES. • CLICK + NEW AUDIENCE BY DEFAULT, YOUR NEW AUDIENCE IS BASED ON DATA FROM THE CURRENT REPORTING VIEW. ACQUISITION: THE USER ACQUISITION REPORT HELPS YOU UNDERSTAND HOW PEOPLE WHO HAVE NEVER USED YOUR WEBSITE OR APP DISCOVERED YOUR WEBSITE OR APP. THE TRAFFIC ACQUISITION REPORT HELPS YOU UNDERSTAND WHAT LED NEW AND RETURNING USERS TO YOUR WEBSITE OR APP FOR A NEW SESSION.

WHAT IS AUDIENCE ACQUISITION IN GOOGLE ANALYTICS?

ACQUISITION. THE ACQUISITION METRICS LET YOU KNOW THE VOLUME OF USERS AN AUDIENCE IS SENDING YOU (USERS), AND HOW WELL THE AUDIENCE WORKS TO GET YOU POTENTIAL NEW BUSINESS (% NEW USERS, NEW USERS).

WHERE IS ACQUISITION IN GOOGLE ANALYTICS?

SEARCH CONSOLE. IF YOU HAVE CONNECTED GOOGLE SEARCH CONSOLE AND GOOGLE ANALYTICS, YOU WILL BE ABLE TO GET GOOGLE SEARCH CONSOLE DATA INTO YOUR GOOGLE ANALYTICS DASHBOARD. ALL THAT DATA AND INFORMATION WILL BE AVAILABLE IN THE 'SEARCH CONSOLE' SECTION OF THE GOOGLE ANALYTICS ACQUISITION REPORTS BEHAVIOR: SEE HOW YOUR USERS TRAVERSE AND INTERACT WITH YOUR SITE. THE BEHAVIOR FLOW REPORT VISUALIZES THE PATH USERS TRAVELED FROM ONE PAGE OR EVENT TO THE NEXT. THIS REPORT CAN HELP YOU DISCOVER WHAT CONTENT KEEPS USERS ENGAGED WITH YOUR SITE.

HOW DO I SEE BEHAVIOR IN GOOGLE ANALYTICS?

SPECIFICALLY, THE REPORTS TELL YOU WHAT PAGES PEOPLE VISIT AND WHAT ACTIONS THEY TAKE WHILE VISITING. YOU CAN ACCESS BEHAVIOR REPORTS USING THE MENU IN THE LEFT SIDEBAR OF YOUR GOOGLE ANALYTICS DASHBOARD. GOOGLE ANALYTICS LEFT SIDEBAR MENU WITH BEHAVIOR SECTION. CONVERSION: A CONVERSION IS A USER ACTION THAT YOU COUNT BECAUSE YOU CONSIDER IT IMPORTANT, SUCH AS A PURCHASE, GAME LEVEL COMPLETION, OR WEBSITE OR APP SCROLL ACTIVITY.

WHAT DOES CONVERSION MEAN IN GOOGLE?

AN ACTION THAT'S COUNTED WHEN SOMEONE INTERACTS WITH YOUR AD OR FREE PRODUCT LISTING (FOR EXAMPLE, CLICKS A TEXT AD OR VIEWS A VIDEO AD) AND THEN TAKES AN ACTION THAT YOU'VE DEFINED AS VALUABLE TO YOUR BUSINESS, SUCH AS AN ONLINE PURCHASE OR A CALL TO YOUR BUSINESS FROM A MOBILE PHONE

WHAT IS RETENTION IN GOOGLE ANALYTICS?

THE GOOGLE ANALYTICS DATA RETENTION CONTROLS GIVE YOU THE ABILITY TO SET THE AMOUNT OF TIME BEFORE USER-LEVEL AND EVENT-LEVEL DATA STORED BY GOOGLE ANALYTICS IS AUTOMATICALLY DELETED FROM ANALYTICS SERVERS.

WHAT IS A RETENTION REPORT IN GOOGLE ANALYTICS?

THE RETENTION TOPIC HELPS YOU UNDERSTAND HOW FREQUENTLY AND FOR HOW LONG USERS ENGAGE WITH YOUR WEBSITE OR MOBILE APP AFTER THEIR FIRST VISIT. THE TOPIC ALSO HELPS YOU UNDERSTAND HOW VALUABLE USERS ARE BASED ON THE ADDITIONAL REVENUE YOU GENERATE AFTER THEIR FIRST VISIT.

CREATE DAILY SOCIAL MEDIA ACTIVITY PLAN FOR ALL THE MAJOR SOCIAL MEDIA NETWORKS 

CREATE A DAILY: WEEKLY OR MONTHLY SERIES. RUN A CONTEST OR GIVEAWAY. HOST AN AMA. RUN A SOCIAL MEDIA TAKEOVER. SHARE SOME RELEVANT CONTENT. REPURPOSE YOUR OWN CONTENT. HOST A CHALLENGE. CREATE A HOW-TO OR TUTORIAL.

ACTIVITY PLAN FOR ALL THE MAJOR SOCIAL MEDIA NETWORKS 

DETERMINE WHICH SOCIAL MEDIA SITES YOU WILL USE • FILL OUT YOUR PROFILES COMPLETELY • FIND YOUR MARKETING VOICE AND TONE • PICK YOUR POSTING STRATEGY • ANALYZE, TEST, AND ITERATE • AUTOMATE, ENGAGE, AND LISTEN. CREATE THE SOCIAL MEDIA CALENDAR FOR POSTING UPDATES ON ALL THE MAJOR SOCIAL MEDIA NETWORKS: CREATE THE SOCIAL MEDIA CALENDAR NETWORKS: • IDENTIFY YOUR SOCIAL MEDIA CHANNELS: • CONDUCT AN AUDIT OF YOUR SOCIAL PLATFORMS. ... • DECIDE WHAT YOU WANT TO TRACK WITH YOUR SOCIAL MEDIA CONTENT CALENDAR. ... • PLAN YOUR POSTING CADENCE. ... • BUILD OUT A REVIEW SCHEDULE. ... • TRACK AND REPORT ON PUBLISHED CONTENT. COORDINATE WITH THE BLOGGERS AND INFLUENCERS FOR THE SOCIAL MEDIA OUTREACH CAMPAIGNS

COORDINATE WITH THE BLOGGERS :

A DATABASE AND HARMONISATION GUIDELINES FOR YOUTH – AND CHILD WELL-BEING RESEARCH DATA! “CROSS-CULTURAL LEARNING AND STUDYING ABROAD CAN BE TRANSFORMATIVE”. AND INFLUENCERS FOR THE SOCIAL MEDIA OUTREACH CAMPAIGNS INFLUENCER MARKETING IS DESIGNED TO TAP INTO AN EXISTING COMMUNITY OF ENGAGED FOLLOWERS ON SOCIAL MEDIA. INFLUENCERS ARE SPECIALISTS IN THEIR NICHES. THESE INDIVIDUALS HAVE INFLUENCE OVER AN AUDIENCE YOU MIGHT BE TRYING TO REACH AND CAN BE HELPFUL IN MARKETING TO THOSE BUYERS. LET'S BACK UP FOR A MINUTE. HOW EXACTLY DO YOU PERFORM INFLUENCER MARKETING, AND HOW DOES IT DIFFER FROM THE TRADITIONAL CELEBRITY SPOKESPERSON

ADVERTISING MODEL?

THERE IS SOME OVERLAP BETWEEN CELEBRITY ENDORSEMENTS AND INFLUENCER MARKETING CAMPAIGNS. BUT FANS OF INFLUENCERS TRUST THAT THEIR ENDORSEMENT OF A PRODUCT OR BRAND COMES FROM A WELL-RESEARCHED, MORE HOLISTIC PLACE, RATHER THAN SOMETHING AS SIMPLE AS A SIGNED CONTRACT BETWEEN A BRAND AND A PERSON OF INFLUENCE. AND WHILE THERE IS OFTEN A FORMAL AGREEMENT IN PLACE BETWEEN BOTH PARTIES, INFLUENCERS TEND TO BE MORE SELECTIVE ABOUT THEIR AFFILIATIONS, CHOOSING TO PARTNER WITH BRANDS THAT REFLECT THEIR UNIQUE PERSONAL BRANDS AND WON'T ALIENATE THEIR FOLLOWERS. WITH THAT IN MIND, HERE ARE FOUR THINGS YOU NEED TO KEEP IN MIND WHEN LAUNCHING AN INFLUENCER MARKETING CAMPAIGN

CAMPAIGNS  :

EXPERTISE: WOULD THE CONTENT OF YOUR CAMPAIGN BE APPROPRIATE COMING FROM THIS INFLUENCER, GIVEN WHAT HE OR SHE IS FAMOUS FOR? REACH: CAN THIS INFLUENCER ENGAGE YOUR AUDIENCE? DOES SHE SPECIFICALLY HAVE REACH ON THE SOCIAL MEDIA CHANNELS WHERE YOUR AUDIENCE SPENDS ITS TIME? DEMOGRAPHIC: IS THIS PERSON'S FOLLOWING SIMILAR TO YOUR COMPANY'S BUYER PERSONA? DOES HE OR SHE AFFECT THE SAME PEOPLE? NOTORIETY: IS THIS INFLUENCER WELL-LIKED? IS HIS/HER FAME SPLIT BETWEEN ADMIRATION AND CONDEMNATION, OR ARE THEY A PERSON OF MASS APPEAL? THE LATTER IS WHAT YOU WANT, SO AS TO NOT ALIENATE POTENTIAL CUSTOMERS.

IDENTIFY THE ORGANIZATION’S BRANDING THEME :

IDENTIFY THE ORGANIZATION’S BRANDING THEME TO INCORPORATE IT IN THE MARKETING CREATIVES  AND MESSAGING A BRAND THEME DEFINES THE ESSENTIAL MUSICAL PARAMETERS FOR THE EXPRESSION OF THE BRAND IDENTITY: INSTRUMENTATION, KEY, TONE, AND MELODIES OR MOTIFS THAT CAN BECOME SYNONYMOUS WITH THE BRAND OVER TIME.

RESEARCH TARGET AUDIENCE BASED ON THEIR DEMOGRAPHICS AND INTERESTS

DEMOGRAPHICS AND INTERESTS:  A TARGETED AUDIENCE ON SOCIAL MEDIA IS A GROUP OF PEOPLE DEFINED BY SPECIFIED BEHAVIORS AND DEMOGRAPHICS. BRANDS OFFER CONTENT CURATED TO THEIR AUDIENCE'S NEEDS, AND IN TURN, INDIVIDUALS FEEL MORE CONNECTED TO THE BRAND. YOU SHOULD UNDERSTAND YOUR BRAND WELL ENOUGH TO KNOW WHO YOUR TARGET AUDIENCE IS.

ON THEIR DEMOGRAPHICS AND INTERESTS

31% OF ALL FACEBOOK USERS ARE AGED 25 – 34. 41% OF ALL FACEBOOK USERS ARE AGED 45 AND OLDER. 56.6% OF FACEBOOK USERS IDENTIFY AS MALE, AND 43.4% IDENTIFY AS FEMALE. MALE USERS AGED BETWEEN 25 AND 34 ARE THE BIGGEST DEMOGRAPHIC OF FACEBOOK USERS.

WHICH DEMOGRAPHIC USES SOCIAL MEDIA MOST?

86% OF PEOPLE AGES 18–29 USE FACEBOOK. • 77% OF PEOPLE AGES 30–49 USE FACEBOOK. • 51% OF PEOPLE AGES 50–65 USE FACEBOOK. • 34% OF PEOPLE THAT ARE 65+ YEARS OLD USE FACEBOOK TO ESTABLISH KEY PERFORMANCE METRICS FOR THE CAMPAIGNS SUCH AS IMPRESSIONS, CLICKS, CONVERSION RATES, AND SALES ET KEY PERFORMANCE METRICS FOR THE CAMPAIGNS PERFORMANCE MARKETING IS THE TERM GIVEN FOR ONLINE CAMPAIGNS IN WHICH ADVERTISERS PAY MARKETING COMPANIES OR ADVERTISING PLATFORMS FOR RESULTS ACHIEVED, SUCH AS CLICKS OR CONVERSIONS.

IMPRESSIONS:

IMPRESSIONS ARE THE NUMBER OF TIMES YOUR CONTENT IS DISPLAYED, NO MATTER IF IT WAS CLICKED OR NOT. THINK OF REACH AS THE NUMBER OF UNIQUE PEOPLE WHO SEE YOUR CONTENT. IN A PERFECT WORLD, EVERY ONE OF YOUR FOLLOWERS WOULD SEE EVERY PIECE OF CONTENT YOU POSTED.

CONVERSION RATES:

IF 6% OF YOUR WEBSITE VISITORS JOIN YOUR MAILING LIST OR MAKE A PURCHASE, YOUR WEBSITE IS 6% EFFECTIVE. BUT HERE'S THE THING: THAT'S ACTUALLY VERY GOOD. IN FACT, A “GOOD” WEBSITE CONVERSION RATE FALLS BETWEEN 2% AND 5% ACROSS ALL INDUSTRIES.

PERFORM COMPETITOR RESEARCH

PERFORM COMPETITOR RESEARCH TO IDENTIFY THEIR MARKETING PROCESS AND TARGET AUDIENCE SOCIAL MEDIA COMPETITOR ANALYSIS IS THE PROCESS OF EVALUATING YOUR COMPETITORS ON SOCIAL MEDIA TO FIND OPPORTUNITIES AND BUILD STRATEGIES FOR BRAND GROWTH. PERFORMING THIS ANALYSIS ALLOWS YOU TO IDENTIFY YOUR COMPETITORS' STRENGTHS AND WEAKNESSES TO DEVELOP A WORKING SOCIAL MARKETING STRATEGY.

HOW DO COMPETITOR RESEARCH ON SOCIAL MEDIA?

IDENTIFY YOUR COMPETITIVE KEYWORDS. • CHECK WHO'S RANKING FOR THOSE KEYWORDS IN GOOGLE • CHECK WHO APPEARS IN SOCIAL SEARCHES FOR THOSE KEYWORDS • FIND OUT WHAT SIMILAR BRANDS YOUR AUDIENCE FOLLOWS • CHOOSE UP TO 5 COMPETITORS TO FOCUS ON • STRENGTHS. • WEAKNESSES IDENTIFY THEIR MARKETING PROCESS AND TARGET AUDIENCE A TARGETED AUDIENCE ON SOCIAL MEDIA IS A GROUP OF PEOPLE DEFINED BY SPECIFIED BEHAVIORS AND DEMOGRAPHICS. BRANDS OFFER CONTENT CURATED TO THEIR AUDIENCE'S NEEDS, AND IN TURN, INDIVIDUALS FEEL MORE CONNECTED TO THE BRAND. YOU SHOULD UNDERSTAND YOUR BRAND WELL ENOUGH TO KNOW WHO YOUR TARGET AUDIENCE IS.

HOW DO I FIND MY TARGET AUDIENCE WITH SOCIAL MEDIA? 

CREATE PERSONAS TO IDENTIFY UNIQUE SEGMENTS OF YOUR TARGET AUDIENCE • USE THE NATIVE AUDIENCE INSIGHT TOOLS ON YOUR PREFERRED PLATFORMS • SEND SURVEYS OR ASK FOR PREFERENCES THROUGH EMAIL CAMPAIGNS • INTEGRATE YOUR CAMPAIGN MONITOR ACCOUNT WITH OTHER TOOLSHOW DO I FIND MY TARGET AUDIENCE WITH SOCIAL MEDIA? COORDINATE WITH THE KEY STAKEHOLDERS WHENEVER NECESSARY TO GET THE GUIDANCE ON PROJECT DELIVERY COORDINATE WITH THE KEY STAKEHOLDERS WHILE CUSTOMERS ARE ONE OF THE MOST IMPORTANT GROUPS OF STAKEHOLDERS, OTHER GROUPS OF STAKEHOLDERS LIKE EMPLOYEES, POTENTIAL CUSTOMERS, AND SUPPLIERS ARE NOT CONSIDERED IN THE ACADEMIC LITERATURE ON THEIR ENGAGEMENT IN SOCIAL MEDIA.

HOW DO YOU COORDINATE WITH STAKEHOLDERS?

1. RESEARCH YOUR STAKEHOLDERS 2. IDENTIFY WHAT IS AT STAKE FOR EVERYONE 3. SET SPECIFIC EXPECTATIONS FOR EVERYONE 4. SHOW HOW STAKEHOLDER INPUT IS PUT TO WORK WHENEVERNECESSARYTO GET THE GUIDANCE ON PROJECT DELIVERY

SOCIAL MEDIA PROJECT MANAGEMENT?

MORE GLOBAL CONSUMERS ARE TURNING TO SOCIAL MEDIA THAN EVER BEFORE TO DISCOVER NEW BRANDS AND PRODUCTS. IN A SURVEY BY GLOBALWEBINDEX, 26% OF BABY BOOMERS AGED 57-64, 37% OF GEN XERS 38-56, 46% OF MILLENNIALS 24-37, AND 50% OF GEN Z CONSUMERS 16-23  SAID THEY’VE USED SOCIAL MEDIA TO LEARN MORE ABOUT BRANDS, PRODUCTS, AND SERVICES. ACCORDING TO NEIL PATEL, CUSTOMERS SPEND 20 TO 40% MORE WITH COMPANIES THAT THEY ENGAGE WITH ON SOCIAL MEDIA, MAKING IT CLEAR THAT SOCIAL MEDIA IS A CRUCIAL MARKETING CHANNEL FOR ECOMMERCE BUSINESSES. SOCIAL MEDIA MARKETING, HOWEVER, IS CHALLENGING FOR MANY ECOMMERCE RETAILERS. EFFECTIVE SOCIAL MEDIA PROJECT MANAGEMENT ALLOWS YOU TO PLAN AND ORGANIZE CAMPAIGNS FOR SEAMLESS EXECUTION AND BETTER RESULTS, BOOSTING BRAND AWARENESS AND SALES.

DEFINED:

SOCIAL MEDIA PROJECT MANAGEMENT SOCIAL MEDIA PROJECT MANAGEMENT IS THE PROCESS OF MANAGING SOCIAL MEDIA MARKETING CAMPAIGNS ACROSS ONE OR MORE SOCIAL MEDIA NETWORKS. SOCIAL MEDIA MARKETING IS COMPLEX, INVOLVING RESEARCH, CAMPAIGN PLANNING, CONTENT CREATION, GRAPHIC DESIGN OR PHOTOGRAPHY, SCHEDULING POSTS, MONITORING ANALYTICS, AND MORE. IT OFTEN INVOLVES MULTIPLE TEAM MEMBERS AND DEPARTMENTS, REQUIRING EFFECTIVE COLLABORATION AND TASK MANAGEMENT. SOCIAL MEDIA PROJECT MANAGEMENT INCLUDES THE TOOLS, SYSTEMS, PROCESSES, AND WORKFLOWS THAT KEEP EVERYONE ON THE SAME PAGE AND PROJECTS ON SCHEDULE.

WHAT ARE THE COMPONENTS OF SOCIAL MEDIA PROJECT MANAGEMENT?

WHETHER YOUR SOCIAL MEDIA TEAM CONSISTS OF TWO PEOPLE OR TEN, MANAGING SOCIAL MEDIA MARKETING INVOLVES OVERSEEING A VARIETY OF CHANNELS AND MOVING PARTS. SOCIAL MEDIA MARKETING TEAMS OF ALL SIZES BENEFIT FROM EFFECTIVE SOCIAL MEDIA PROJECT MANAGEMENT TO ORGANIZE AND EXECUTIVE THE MANY FACETS OF SOCIAL MEDIA MARKETING, INCLUDING:

CAMPAIGN PLANNING:

EVERY SOCIAL MEDIA PROJECT BEGINS WITH CAMPAIGN PLANNING. THIS PROCESS REQUIRES SOCIAL MEDIA TEAMS TO COLLABORATE WITH THE MARKETING TEAM AND BUSINESS LEADERS TO ALIGN SOCIAL MEDIA CAMPAIGNS WITH BROADER MARKETING GOALS AND OVERALL BUSINESS OBJECTIVES, AS WELL AS CAREFUL CONSIDERATION OF THE CAMPAIGN GOALS, TARGET AUDIENCE, TARGETED SOCIAL MEDIA PLATFORMS, THE TYPES OF CONTENT NEEDED, THE CONTRIBUTORS NEEDED TO CREATE THE CONTENT COPYWRITERS, GRAPHIC DESIGNERS, AND THE TIMELINE FOR CAMPAIGN EXECUTION.

CONTENT IDEATION:

EVERY SOCIAL MEDIA MARKETING TEAM RELIES HEAVILY ON CONTENT IDEATION TO DEVELOP COMPELLING IDEAS FOR CAMPAIGNS AND POSTS. EFFECTIVE SOCIAL MEDIA PROJECT MANAGEMENT INCLUDES TOOLS AND PROCESSES FOR MANAGING THE IDEATION PROCESS AND CAPTURING IDEAS FROM TEAM MEMBERS AND EXTERNAL RESOURCES. FOR INSTANCE, SOME SOCIAL MEDIA TEAMS USE TRELLO BOARDS, SHARED GOOGLE SHEETS, OR SIMILAR TOOLS FOR CAPTURING IDEAS, WITH PERIODIC MEETINGS TO BRAINSTORM AND REFINE IDEAS FOR FUTURE CAMPAIGNS.

CREATIVE ASSET DEVELOPMENT:

SYSTEMS AND PROCESSES FOR CREATIVE ASSET DEVELOPMENT ARE ESSENTIAL COMPONENTS OF SOCIAL MEDIA PROJECT MANAGEMENT, AS SOCIAL MEDIA MARKETING RELIES ON BOTH WRITTEN AND VISUAL CONTENT. THESE TASKS ARE HANDLED BY GRAPHIC DESIGNERS, VIDEOGRAPHERS AND VIDEO EDITORS, AND COPYWRITERS, BUT HAVING A CLEARLY DEFINED PROCESS FOR ASSIGNING THOSE TASKS AND ENSURING THAT ASSETS ARE DEVELOPED AND APPROVED IN TIME IS A MUST FOR SEAMLESS CAMPAIGN EXECUTION. ASSET LIBRARY: AN ASSET LIBRARY IS A CENTRAL REPOSITORY WHERE IMAGES, PHOTOS, VIDEOS, AND WRITTEN CONTENT ARE STORED. HAVING A REPOSITORY FILLED WITH ON-BRAND, APPROVED ASSETS AND PRODUCT IMAGES ALLOWS MARKETERS TO FIND THE ASSETS THEY NEED TO KEEP CAMPAIGNS ON TRACK. TOOLS WITH USER ACCESS CONTROLS AND PERMISSIONS ALLOW SOCIAL MEDIA MANAGERS TO GIVE TEAM MEMBERS ACCESS TO THE ASSETS THEY NEED, WITHOUT RISKING THE MISUSE OF NON-APPROVED ASSETS OR RIGHTS-MANAGED ASSETS.

CONTENT CALENDAR:

A SOCIAL MEDIA CONTENT CALENDAR IS THE CORNERSTONE OF EVERY EFFECTIVE SOCIAL MEDIA CAMPAIGN, OFFERING A VISUAL PLANNING METHOD FOR SCHEDULING POSTS ACROSS THE GROWING NUMBER OF SOCIAL MEDIA NETWORKS TODAY’S MARKETERS MANAGE. WITH AN ORGANIZED SOCIAL MEDIA CONTENT CALENDAR, SOCIAL MEDIA MANAGERS CAN ENSURE THAT CAMPAIGNS ARE ON-TRACK. IT ALSO CREATES TRANSPARENCY, ENSURING THAT EVERYONE IS ON THE SAME PAGE AND KNOWS WHAT’S COMING UP NEXT.

WORKFLOWS AND APPROVALS:

CLEARLY DEFINED WORKFLOWS ALLOW TEAMS TO ESTABLISH WHO IS RESPONSIBLE FOR WHICH TASKS AND SET DEADLINES FOR CREATIVE ASSET DRAFTS AND APPROVALS TO KEEP THE WHOLE TEAM ON TRACK. DEFINED WORKFLOWS AND TASK MANAGEMENT REDUCES THE LIKELIHOOD THAT CAMPAIGNS WILL BE DELAYED DUE TO MISCOMMUNICATION OR NOT RECEIVING DRAFTS OR APPROVALS IN TIME.

POST SCHEDULING:

WITH THE IDEAL DAYS AND TIMES TO POST ON SOCIAL MEDIA VARYING FROM PLATFORM TO PLATFORM, KEEPING UP WITH POSTING AT THE RIGHT TIMES ON EVERY NETWORK IS A COMPLEX TASK. SOCIAL MEDIA SCHEDULING TOOLS ARE THE MOST WIDELY USED TOOLS IN THE SOCIAL MEDIA PROJECT MANAGER’S ARSENAL, ALLOWING MARKETERS TO DRAFT AND SCHEDULE POSTS WEEKS IN ADVANCE TO ENSURE THAT THEIR CAMPAIGNS NEVER MISS A BEAT. SOCIAL MEDIA LISTENING AND MONITORING: ANOTHER IMPORTANT ASPECT OF SOCIAL MEDIA PROJECT MANAGEMENT, SOCIAL MEDIA LISTENING INVOLVES MONITORING SOCIAL MEDIA NETWORKS TO IDENTIFY COMMENTS ON POSTS, BRAND MENTIONS, PRODUCT MENTIONS, QUESTIONS, AND DIRECT MESSAGES, ALL OF WHICH ARE OPPORTUNITIES TO RESPOND AND ENGAGE YOUR AUDIENCE. SOCIAL MEDIA LISTENING IS ALSO A USEFUL TOOL FOR COMPETITIVE ANALYSIS.

PAID CAMPAIGNS:

THERE ARE AMPLE OPPORTUNITIES FOR ADVERTISING ON SOCIAL MEDIA TODAY, FROM SOCIAL COMMERCE POSTS THAT ALLOW CUSTOMERS TO MAKE PURCHASES SEAMLESSLY TO SPONSORED POSTS, THAT OFFER ADS DESIGNED TO DRIVE CONVERSIONS, AND MORE. IF PAID SOCIAL MEDIA ADVERTISING IS PART OF YOUR CAMPAIGN, YOU SHOULD HAVE CLEARLY DEFINED PROCESSES FOR CREATING ADS, ESTABLISHING YOUR BUDGET, MANAGING THE AD CAMPAIGNS, AND MONITORING RESULTS. 

MEASUREMENT AND REPORTING:

MONITORING ANALYTICS IS AN ONGOING PROCESS, ALLOWING TEAMS TO IDENTIFY THE MOST EFFECTIVE CAMPAIGNS AND TACTICS TO ENGAGE AUDIENCES ACROSS SOCIAL MEDIA PLATFORMS. HOW TO STREAMLINE SOCIAL MEDIA PROJECT MANAGEMENT E-COMMERCE SOCIAL MEDIA MANAGERS BENEFIT FROM HAVING A BIRD’S-EYE VIEW INTO THE MANY FACETS OF SOCIAL MEDIA MARKETING. WITHOUT VISIBILITY INTO EVERY PROCESS, IT’S EASY FOR YOUR CAMPAIGNS TO GO OFF THE RAILS. FOLLOWING THESE BEST PRACTICES WILL HELP YOU STREAMLINE SOCIAL MEDIA PROJECT MANAGEMENT TO KEEP YOUR CAMPAIGNS ON TRACK AND YOUR TEAM IN SYNC.

1. IMPLEMENT THE RIGHT TOOLS.

THE RIGHT TOOLS ARE THE FOUNDATION OF SUCCESSFUL SOCIAL MEDIA PROJECT MANAGEMENT. MOST SOCIAL MEDIA TEAMS RELY ON SEVERAL TYPES OF TOOLS TO MANAGE DIFFERENT PROCESSES AND WORKFLOWS, INCLUDING TASK AND WORKFLOW MANAGEMENT TOOLS: TOOLS FOR CAPTURING IDEAS: SOCIAL MEDIA CONTENT CALENDAR TOOLS: ASSET REPOSITORIES: SOCIAL MEDIA LISTENING AND MONITORING TOOLS: SOCIAL MEDIA SCHEDULING TOOLS: ANALYTICS TOOLS: CONTEST AND PROMOTIONAL MANAGEMENT TOOLS: USER-GENERATED CONTENT TOOLS: SOME TOOLS COVER SEVERAL OF THESE NEEDS, SUCH AS SOCIAL MEDIA SCHEDULING TOOLS WITH BUILT-IN CONTENT CALENDARS AND ANALYTICS TOOLS, OR SCHEDULING TOOLS THAT ALSO INCLUDE TASK MANAGEMENT FEATURES. CHOOSING TOOLS THAT INTEGRATE SEAMLESSLY WITH OTHER TOOLS IN YOUR ARSENAL WILL SAVE YOU TIME REPLICATING DATA AND INFORMATION ACROSS PLATFORMS WHILE MAKING SOCIAL MEDIA PROJECT MANAGEMENT MORE SEAMLESS.

2. CREATE NETWORK-SPECIFIC SOCIAL MEDIA AUDIENCE PERSONAS.

WHILE YOU SHOULD MAINTAIN A CONSISTENT BRAND IMAGE AND VOICE ACROSS YOUR SOCIAL MEDIA NETWORKS, SOCIAL MEDIA MARKETING ISN’T A ONE-SIZE-FITS-ALL ENDEAVOR. BY IDENTIFYING SOCIAL MEDIA PERSONAS FOR YOUR TARGET AUDIENCE FOR EACH SOCIAL MEDIA NETWORK, YOU CAN CREATE TAILORED SOCIAL MEDIA CAMPAIGNS FOR EACH NETWORK TO CATER TO THAT AUDIENCE’S UNIQUE NEEDS AND PREFERENCES. YOUR LINKEDIN AUDIENCE IS LIKELY TO HAVE DIFFERENT INTERESTS THAN YOUR PINTEREST AUDIENCE, FOR INSTANCE. RUNNING THE SAME CAMPAIGNS AND PROMOTIONS ACROSS EVERY SOCIAL NETWORK SIMULTANEOUSLY MEANS YOU’RE PROBABLY ALIENATING A PORTION OF YOUR AUDIENCE, AND YOU MIGHT LOSE FOLLOWERS. BY TARGETING THE AUDIENCE PERSONAS WITH SPECIFIC CAMPAIGNS DEVELOPED FOR EACH SOCIAL NETWORK OR MULTIPLE NETWORKS THAT SHARE SIMILAR PERSONAS OR LIKE-MINDED AUDIENCES, YOU’LL KEEP YOUR AUDIENCE INTERESTED AND ENGAGED.  KEEP YOUR AUDIENCE PERSONAS UP TO DATE AND MAKE THEM READILY ACCESSIBLE TO ALL TEAM MEMBERS WHO NEED THEM.

3. BOOST REACH AND ENGAGEMENT WITH SOCIAL MEDIA SHARE BUTTONS.

BOOST YOUR REACH AND INCREASE ENGAGEMENT BY INSTALLING SOCIAL MEDIA SHARE BUTTONS ON YOUR WEBSITE. SHARE BUTTONS, SUCH AS THE FACEBOOK SHARE BUTTON, MAKE IT EASY FOR YOUR VISITORS TO SHARE YOUR BLOG POSTS, PRODUCT PAGES, AND OTHER CONTENT ON THEIR FAVORITE SOCIAL MEDIA NETWORKS WITH A SINGLE CLICK. NOT ONLY DO YOU REACH A LARGER AUDIENCE EFFORTLESSLY WHEN VISITORS SHARE YOUR CONTENT, BUT THOSE SHARES COME WITH AN ELEMENT OF BUILT-IN SOCIAL PROOF. WORD-OF-MOUTH MARKETING IS STILL THE MOST EFFECTIVE FORM OF ADVERTISING THERE IS. ACCORDING TO MARKETINGCHARTS, 93% OF CONSUMERS TRUST RECOMMENDATIONS FROM FRIENDS AND FAMILY MORE THAN ANY OTHER FORM OF ADVERTISING – EVEN INFLUENCERS AND CELEBRITIES – MAKING THESE SHARES INCREDIBLY VALUABLE FOR NOT ONLY BOOSTING BRAND RECOGNITION AND TRUST, BUT ALSO SALES.

4. KEEP AN EYE ON THE COMPETITION.

KEEPING TABS ON YOUR COMPETITION ON SOCIAL MEDIA IS A MUST FOR EFFECTIVE SOCIAL MEDIA PROJECT MANAGEMENT. MONITORING THE COMPETITION ALLOWS YOU TO IDENTIFY THEIR MOST SUCCESSFUL CAMPAIGNS AND PROMOTIONS, GIVING YOU IDEAS AND INSPIRATION TO DO IT BIGGER AND BETTER. COMPETITIVE ANALYSIS ALSO HELPS TO IDENTIFY AREAS WHERE YOUR COMPETITORS ARE LEAVING NEEDS UNMET, ALLOWING YOU TO CAPITALIZE ON THOSE OPPORTUNITIES BY OFFERING INFORMATION OR SOLUTIONS TO FILL THOSE GAPS. FOR INSTANCE, IF YOU FIND THAT YOUR COMPETITORS ARE BEING ASKED SIMILAR QUESTIONS REPEATEDLY BUT DON’T OFFER ANY RELEVANT, USEFUL INSIGHTS OR INFORMATIVE CONTENT, YOU CAN CRAFT A POST OR HOST A SOCIAL MEDIA Q&A TO ANSWER THOSE QUESTIONS AND ATTRACT SOME ATTENTION FROM YOUR COMPETITORS’ AUDIENCES.

5. CONDUCT A PERIODIC SOCIAL MEDIA AUDIT.

SOCIAL MEDIA PROJECT MANAGEMENT IS MOST EFFECTIVE WHEN INFORMED BY DATA, AND CONDUCTING A SOCIAL MEDIA AUDIT PROVIDES VALUABLE INSIGHTS ON WHAT’S WORKING AND WHAT’S NOT, ON WHAT NETWORKS YOUR AUDIENCE SPENDS THE MOST TIME, WHO IS ENGAGING WITH YOU ON WHAT NETWORKS, AND MORE. SOCIAL MEDIA AUDITS SHOULD BE CONDUCTED PERIODICALLY, SUCH AS QUARTERLY, EVERY SIX MONTHS, OR ONCE PER YEAR. BY CONDUCTING AN AUDIT, YOU CAN REFINE YOUR SOCIAL MEDIA STRATEGY TO FOCUS ON WHAT RESONATES MOST WITH YOUR AUDIENCE.

6. CLEARLY DEFINE ROLES, RESPONSIBILITIES, AND WORKFLOWS.

CLEARLY DEFINING ROLES AND RESPONSIBILITIES ENSURES THAT EVERY MEMBER OF YOUR TEAM KNOWS WHAT TASKS THEY’RE RESPONSIBLE FOR. DEVELOP WRITTEN WORKFLOWS AND PROCESSES TO CLEARLY DEFINE THE STEPS INVOLVED IN EACH CAMPAIGN OR PROMOTION AND THE REQUIREMENTS AT EACH STEP, SUCH AS GETTING A MANAGER’S APPROVAL BEFORE POSTING NEW CREATIVE ASSETS, WHERE TO FIND ON-BRAND ASSETS OR USER-GENERATED CONTENT APPROVED FOR USE, AND HOW TO APPROPRIATELY TAG PRODUCTS FOR SOCIAL COMMERCE POSTS.

7. DEVELOP A DETAILED CONTENT CALENDAR.

YOUR SOCIAL MEDIA CONTENT CALENDAR IS YOUR CORNERSTONE FOR ESTABLISHING TIMELINES FOR EACH STEP IN THE PROCESS. IF YOU’RE RUNNING A PROMOTION TO TIE IN WITH A HOLIDAY, FOR INSTANCE, YOU ALREADY KNOW WHEN YOU NEED TO POST CONTENT TO REACH YOUR AUDIENCE ON EACH NETWORK. YOUR CONTENT CALENDAR SHOULD INCLUDE ALL THE ESSENTIAL DETAILS FOR EACH POST, INCLUDING THE CONTENT FORMAT AND TITLE, A DESCRIPTION, THE CAMPAIGN IT’S A PART OF, KEYWORDS AND HASHTAGS, SOCIAL MEDIA CHANNELS, AND TYPE OF POST ORGANIC, SPONSORED, ETC. , AND A CALL TO ACTION.

8. SET UP DAILY, WEEKLY, AND RECURRING TASKS.

THERE ARE LOTS OF ROUTINE TASKS REPEATED REGULARLY IN SOCIAL MEDIA MARKETING. IF YOU ALWAYS POST CURATED CONTENT ON CERTAIN DAYS AND TIMES, YOU SHOULD SET UP THESE RECURRING TASKS IN YOUR TASK MANAGEMENT SOFTWARE OR PROJECT MANAGEMENT TOOL. SETTING UP RECURRING TASKS MEANS THAT NEW TASKS ARE CREATED AUTOMATICALLY AT SPECIFIED INTERVALS, MEANING YOU DON’T HAVE TO SPEND TIME MANUALLY ADDING THOSE TASKS EACH WEEK OR MONTH.

9. CREATE PROJECT TIMELINES WITH DUE DATES FOR EACH TASK.

FOR ONE-OFF CAMPAIGNS, SET UP AN INDIVIDUAL PROJECT AND ESTABLISH A TIMELINE WITH DUE DATES FOR EACH TASK. THEN, ASSIGN THE RESPONSIBLE PARTY TO EACH TASK. WHEN ALL CONTRIBUTORS HAVE ACCESS TO THE PROJECT, THEY KNOW WHAT TEAM MEMBERS NEED TO PROVIDE THEM WITH ASSETS, INFORMATION, OR APPROVALS BEFORE THEY CAN BEGIN THEIR TASKS, AND THEY’RE ALSO AWARE OF OTHER TEAM MEMBERS WHO ARE DEPENDING ON THEM TO COMPLETE THEIR WORK SO THAT THEY CAN BEGIN WORKING ON THEIR RESPONSIBILITIES. REFER TO YOUR SOCIAL MEDIA CONTENT CALENDAR TO DETERMINE WHEN YOU NEED TO HAVE DRAFTS FOR CREATIVE ASSETS AND WHEN OTHER TASKS MUST BE COMPLETED. ALLOW AMPLE TIME FOR EACH TASK WHILE ALSO ALLOWING ADEQUATE TIME FOR FEEDBACK AND REVISIONS. ESTABLISHING DEADLINES FOR FEEDBACK AND APPROVALS HELPS TO REDUCE BOTTLENECKS.

10. ALWAYS SET GOALS AND MAKE YOUR TEAM AWARE OF KEY PERFORMANCE INDICATORS.

EVERY SOCIAL MEDIA EFFORT SHOULD HAVE CLEARLY DEFINED GOALS, AND YOUR TEAM SHOULD KNOW PRECISELY WHAT THEY’RE WORKING TOWARDS. WHEN YOU SET CLEAR GOALS FROM THE START OF A CAMPAIGN AND GET THE TEAM ALIGNED ON MEETING CERTAIN KEY PERFORMANCE INDICATORS KPIS, SUCH AS A 30% INCREASE IN ENGAGEMENT, A 10% GROWTH IN FOLLOWERS, OR A TARGET NUMBER OF CONVERSIONS OR SALES, IT’S EASIER FOR YOUR TEAM TO STAY MOTIVATED AND ON TRACK. MONITORING KPIS PROVIDES VALUABLE DATA THAT ALLOWS YOU TO PIVOT MID-STREAM IF IT BECOMES CLEAR YOUR CAMPAIGN IS FALLING FLAT AND YOUR GOALS AREN’T ACHIEVABLE. IF YOU AREN’T SEEING AN INCREASE IN ENGAGEMENT, FOR EXAMPLE, YOU CAN SHIFT THE DAYS AND TIMES YOU’RE POSTING OR ADJUST YOUR MESSAGING TO GET THE RESULTS YOU’RE LOOKING FOR. YOU CAN EVEN ADD NEW ELEMENTS TO YOUR CAMPAIGN, SUCH AS LEVERAGING INFLUENCERS TO AMPLIFY YOUR MESSAGE OR PROMOTING USER-GENERATED CONTENT, TO REACH YOUR OBJECTIVES.

11. ENCOURAGE FEEDBACK AND IDEAS FROM YOUR TEAM.

COHESIVE COLLABORATION IS A MUST FOR SOCIAL MEDIA MARKETING TEAMS. SOCIAL MEDIA PROJECT MANAGERS SHOULD REGULARLY SOLICIT FEEDBACK FROM INDIVIDUAL CONTRIBUTORS AND ENCOURAGE TEAM MEMBERS TO SHARE IDEAS. THERE MAY BE A HICCUP IN A WORKFLOW THAT’S MAKING IT CHALLENGING TO MEET DEADLINES, FOR EXAMPLE. IF YOUR TEAM MEMBERS FEEL COMFORTABLE BRINGING UP CONCERNS AND OFFERING SUGGESTIONS, YOU CAN CONTINUE TO IMPROVE YOUR WORKFLOWS AND PROCESSES TO CREATE A SEAMLESS, STREAMLINED PROJECT MANAGEMENT SYSTEM THAT KEEPS YOUR TEAM MOTIVATED AND ON-TASK AND YOUR CAMPAIGNS ON TRACK.

CONCLUSION

SOCIAL MEDIA PROJECT MANAGEMENT IS A COMPLEX TASK FOR ECOMMERCE RETAILERS, WITH MANY CONTRIBUTORS, CHANNELS, TASKS, AND RESPONSIBILITIES TO MANAGE. ESTABLISHING CLEARLY DEFINED PROCESSES LEVERAGING THE RIGHT TOOLS TO SUPPORT YOUR WORKFLOWS, AUTOMATING TASKS WHERE POSSIBLE, AND FOLLOWING SOCIAL MEDIA PROJECT MANAGEMENT BEST PRACTICES SAVES TIME, KEEPS YOUR TEAM ALIGNED, AND ENSURES YOUR PROJECTS REMAIN ON TRACK.

EFFECTIVE SOCIAL MEDIA PROJECT MANAGEMENT MAKES YOUR CAMPAIGNS MORE EFFECTIVE. WHEN YOU RUN MORE COMPELLING SOCIAL MEDIA CAMPAIGNS AND PROMOTIONS, YOU’LL TAP INTO THE GROWING NUMBER OF CONSUMERS USING SOCIAL MEDIA FOR PRODUCT RESEARCH, DRIVING MORE SALES FOR YOUR ECOMMERCE BUSINESS. ORGANIZE ALL THE KEY SOCIAL MEDIA MARKETING-RELATED DOCUMENTS SUCH AS CREATIVES, REPORTS ETC. PROPERLY WITH REGULAR BACKUP  

ORGANIZE ALL THE KEY SOCIAL MEDIA MARKETING :

ORGANIZE ALL THE KEY SOCIAL MEDIA MARKETING • KEEP AN UPDATED CONTENT CALENDAR. • SCHEDULE SOCIAL POSTS AHEAD OF TIME AND IN BULK. • USE A TO-DO LIST APP. • KNOW WHERE TO FIND TRENDING TOPICS. • MAINTAIN AN 'INBOX ZERO' MENTALITY. • HAVE A DEDICATED 'SOCIAL CONTENT' FOLDER IN YOUR EMAIL. • CREATE A FORM FOR SOCIAL PROMOTION REQUESTS. SOCIAL MEDIA

MARKETING-RELATED DOCUMENTS SUCH AS CREATIVE

SOCIAL MEDIA CREATIVES  ARE CREATIVE POSTS SHARED BY A BRAND ON ITS SOCIAL MEDIA PLATFORMS TO REACH OUT TO ITS TARGET AUDIENCE. IT DEMANDS THE RIGHT MIX OF STYLE, TONE, AND MESSAGE TO CRAFT EFFECTIVE POSTS THAT HAVE THE CAPACITY TO GO VIRAL WORK WITHIN THE DEFINED KEY RESULT AREAS KRAS  TO MEET THE JOB OBJECTIVES AND GOALS THAT BEING SAID, THERE ARE FOUR MAIN AREAS YOUR SOCIAL MEDIA KPIS SHOULD BE FOCUSING ON: ENGAGEMENT, REACH, LEADS, AND CUSTOMERS.

KRA STANDS FOR KEY RESULT AREA. THEY ARE THE BROAD AREAS IN WHICH YOU ARE EXPECTED TO DELIVER RESULTS E.G. CUSTOMER SERVICE, QUALITY, AND SAFETY. GOALS - GOALS ARE THE SPECIFIC OUTCOMES THAT YOU ARE TRYING TO ACHIEVE WITHIN EACH KEY RESULT AREA, WITHIN A GIVEN TIME PERIOD. TO MEET THE JOB OBJECTIVES AND GOALS IDENTIFY THE BEST PLATFORMS FOR YOUR BRAND • SET YOUR SOCIAL MEDIA GOALS. ... • CREATE A ROUTINE FOR YOUR DAY OR WEEK • BATCH SIMILAR TASKS • USE A CONTENT CALENDAR TO VISUALIZE YOUR EFFORTS • UPLOAD AND SCHEDULE SOCIAL MEDIA POSTS WITH TIME-SAVING TOOLS. COMMON SOCIAL MEDIA GOALS AND STRATEGIES TO ACHIEVE THEM • GENERATE MORE LEADS ON SOCIAL MEDIA. • IMPROVE ENGAGEMENT OF CURRENT FOLLOWER BASE. • BUILD YOUR BRAND AWARENESS ON SOCIAL MEDIA. • SET UP THE CAMPAIGN COMPLETION DEADLINES BASED ON THE AVAILABLE RESOURCES AND PRIORITY

SET UP THE CAMPAIGN COMPLETION DEADLINES

DETERMINE YOUR OBJECTIVE AND BUDGET. • IDENTIFY YOUR TARGET AUDIENCE. • CREATE YOUR MESSAGE. • DEVELOP YOUR MEDIA STRATEGY. • IMPLEMENT YOUR MARKETING CAMPAIGN. • MEASURE & ANALYZE YOUR RESULTS.

WHAT ARE THE 5 STAGES OF A SOCIAL MEDIA CAMPAIGN?

HOWEVER, THERE ARE FIVE STAGES IN THE SOCIAL MEDIA MARKETING FUNNEL: AWARENESS, INTEREST, ENGAGEMENT, ACTION, AND ADVOCACY. THIS IS BECAUSE SOCIAL PLATFORMS PROVIDE MORE OPPORTUNITIES FOR CUSTOMERS TO INTERACT WITH BRANDS. CREATE A BUDGET ALLOCATION PLAN FOR DIFFERENT SOCIAL MEDIA CAMPAIGNS BASED ON THEIR OBJECTIVES AND GOALS DEFINE KEY PERFORMANCE INDICATORS KPI  TO MEASURE THE SUCCESS OF EACH SOCIAL MEDIA • DEFINE YOUR TARGET AUDIENCE: DON'T TALK TO EVERYONE. • SELECT SOCIAL MEDIA CHANNELS THAT HAVE A CULTURE. • CREATE A USER-FRIENDLY VALUE PROPOSITION. • DEVELOP DIFFERENT TYPES OF CONTENT, THEN TRACK PERFORMANCE. • CONCLUSION MARKETING GOALS FOR SOCIAL MEDIA USUALLY CENTER AROUND CUSTOMER ENGAGEMENT, GENERATING MORE REVENUE, IMPROVING THE CUSTOMER EXPERIENCE, AND POSITIONING THE COMPANY AS A THOUGHT LEADER. 

WHAT ARE THE 5 KEY PERFORMANCE INDICATORS OF SOCIAL MEDIA?

SOCIAL MEDIA KPIS FOR REACH IMAGE RESULT FOR KEY PERFORMANCE INDICATOR KPI  TO MEASURE THE SUCCESS OF EACH SOCIAL MEDIA KPIS FOR REACH IMPRESSIONS. SOCIAL MEDIA IMPRESSIONS ARE NOT THE SAME AS SOCIAL MEDIA REACH. ... WEB TRAFFIC CLICKS SHARES MENTION NON-REVENUE CONVERSIONS ISSUES RESOLVED. SOCIAL MEDIA IDENTIFIES THE REQUIREMENT OF SOCIAL MEDIA TOOLS TO PERFORM THE MARKETING ACTIVITIES SUCH AS POSTING, SCHEDULING ETC.

SOCIAL MEDIA IDENTIFIES THE REQUIREMENT

SOCIAL MEDIA HAS BEEN THE FASTEST-GROWING AND MOST INFLUENTIAL PHENOMENON ON THE INTERNET, AND FOR MANY BUSINESSES, IT HAS BEEN AS BIG A FACTOR AS THE RISE OF E-COMMERCE. BUT HOW IMPORTANT IS IT TO YOUR BUSINESS AND HOW MUCH OF YOUR TIME AND BUDGET SHOULD YOU ALLOCATE FOR IT? THE ANSWERS CAN VARY DEPENDING ON WHAT YOU FOCUS ON AND WHAT YOU WANT FROM IT. LET’S TAKE A LOOK AT THE CURRENT TRENDS, BEST PRACTICES, AND WHAT YOU CAN EXPECT FROM YOUR SOCIAL MEDIA PRESENCE. CURRENT BUSINESS TRENDS IN SOCIAL MEDIA PLATFORMS RISE AND FALL SO TARGETING THE RIGHT ONES IS IMPORTANT.

HERE ARE THE CURRENT TRENDS: 
FACEBOOK:

MARK TWAIN ONCE SENT A TELEGRAPH STATING “THE REPORTS OF MY DEATH ARE GREATLY EXAGGERATED”. THIS CAN ALSO APPLY TO FACEBOOK, SOCIAL MEDIA PUNDITS HAVE BEEN PREDICTING THE DECLINE OF FACEBOOK FOR A WHILE, BUT THE SOCIAL MEDIA GIANT REMAINS ONE OF THE BIGGEST AND FASTEST-GROWING PLATFORMS WITH NEARLY 2,500 MILLION ACTIVE USERS IN 2020, A RISE OF OVER 7% FROM 2019. FACEBOOK HAS A ROBUST BUSINESS PLATFORM WITH DEMOGRAPHICALLY TARGETED AND REMARKETING ADS AND AN ANALYTICS DASHBOARD TO SHOW BUSINESS OWNERS HOW THEIR USERS ARE INTERACTING WITH THEIR PAGE. IN ADDITION TO MAINTAINING AN UPDATED BUSINESS LISTING AND PUTTING CURRENT OFFERS IN ADS, A PERSONAL TOUCH GOES A LONG WAY ON FACEBOOK. TAKING THE TIME TO UPDATE POSTS WITH RECENT AND UPCOMING EVENTS AND RESPONDING TO USERS’ COMMENTS WILL HELP BUILD YOUR COMMUNITY AND IMPROVE THE PERCEPTION OF YOUR BRAND. LOCAL BUSINESSES SHOULD TAKE THE TIME TO POST CANDID PHOTOS AND TOPICAL POSTS AS WELL.

YOUTUBE

THE #2 PLATFORM AND THE REIGNING KING OF INTERNET VIDEO, YOUTUBE HAS 2 BILLION USERS, UP 5% FROM 2019. ACQUIRED BY GOOGLE IN 2006, ADVERTISING ON YOUTUBE HAS BEEN CONSOLIDATED INTO THE GOOGLE ADS PLATFORMS WITH OPTIONS FOR REMARKETING, DEMOGRAPHIC TARGETING, AND, PLACEMENTS ON RELEVANT CHANNELS. BEYOND PAID PLACEMENTS, YOUTUBE ALLOWS YOU TO CREATE A CHANNEL AND POST AS OFTEN AS YOU LIKE FOR FREE. THE ONLY REAL LIMIT ON THE AMOUNT OF TRAFFIC AND INTEREST YOU CAN GENERATE IS THE AMOUNT OF TIME AND ENERGY YOU HAVE TO CREATE CONTENT.

INSTAGRAM

ALTHOUGH INSTAGRAM DIDN’T RELEASE ITS GROWTH NUMBERS THIS YEAR THEY ARE THOUGHT TO HAVE ABOUT A BILLION ACTIVE USERS. WITH THEIR DESIRABLE MARKET SHARE OF YOUNGER PEOPLE AND THEIR FOCUS ON BITE-SIZED MOBILE EXPERIENCES, THEY ARE A GREAT OPTION FOR MARKETING TO A GROWING DEMOGRAPHIC OF YOUNG CONSUMERS. INSTAGRAM OFFERS SIMILAR OPTIONS FOR TARGETING USERS AS FACEBOOK, WITH HIGHLY VISUAL VIDEO AND PHOTO ADS. INSTAGRAM ADS ARE VERY SIMILAR TO USER POSTS AND HAVE THE POTENTIAL FOR BRANDING AS WELL AS DRIVING LEADS. OTHER PLATFORMS TO KEEP AN EYE ON ARE TIKTOK'S 37% GROWTH IN THE PAST YEAR, REDDIT, AND PINTEREST.

PURPOSE OF SOCIAL MEDIA IN MARKETING YOUR BUSINESS

THE FIRST QUESTION TO ANSWER WHEN COMING UP WITH A SOCIAL MEDIA STRATEGY AND BUDGET IS WHAT ARE YOU EXPECTING FROM IT. MORE PASSIVE NETWORKS LIKE YOUTUBE OR INSTAGRAM ARE GOOD OPTIONS FOR BRANDING AND GETTING YOUR MESSAGE TO THE PUBLIC. MEANWHILE, FACEBOOK IS HIGHLY INTERACTIVE AND IS A GREAT OPPORTUNITY FOR BUILDING A COMMUNITY THAT YOU CAN MARKET TO WITH UPCOMING EVENTS AND OFFERS. BEYOND BEING A GREAT WAY TO BUILD COMMUNITY AND CONVERT VIEWERS INTO LEADS BEING ACTIVE ON YOUTUBE CAN ALSO HELP WITH YOUR BUSINESS WEBSITE’S SEO. REGULAR YOUTUBE UPDATES LINKED TO YOUR WEBSITE CAN GIVE A GREAT BOOST TO THE SITE’S TRAFFIC AND SEARCH VISIBILITY. GETTING YOUR ADS AT THE TOP OF THE VIDEO SEARCH RESULTS CAN BE A GREAT BENEFIT WITH A RELATIVELY LOW MONETARY COST. YOUR GOALS AND EXPECTATIONS VARY WITH WHAT YOU ARE TRYING TO ACHIEVE, BUT THE REALITY IS THAT YOU WILL GET WHAT YOU PUT INTO IT, AND HAVING A REALISTIC GOAL AND THE RIGHT RESOURCES IS THE FIRST STEP TO SUCCESS. FACEBOOK IS VERY BUSINESS ORIENTED WITH REMARKETING OPPORTUNITIES, ADS, BOOSTED POSTS, AND EVENTS. YOU CAN TARGET YOUR MEMBERS AS WELL AS BRANCH OUT TO BUILD NEW BUSINESSES.

REQUIRED FOR SUCCESS

SOCIAL MEDIA GIVES WHAT IT RECEIVES. SPENDING THE TIME AND MONEY TO BUILD AND NURTURE YOUR AUDIENCE IS A REQUIREMENT. YOUR COMPETITORS ARE ALREADY THERE. TO BEAT THEM, YOU WILL HAVE TO LEVERAGE YOUR UNIQUE SELLING PROPOSITION. KEEP YOUR OFFERS AND CONTENT UPDATED, AND SHIFT TO MEET NEW OPPORTUNITIES.

MEASURING SUCCESS

SOCIAL MEDIA OFFERS MANY WAYS OF MEASURING GOALS AND THE EFFECTIVENESS OF YOUR CAMPAIGNS. THE MARKETING FUNNEL CAN INCLUDE HIGH AND LOW-ENGAGEMENT USERS, SO UNDERSTANDING HOW TO QUANTIFY THEM IS VERY IMPORTANT. IS THE PURPOSE OF A SPECIFIC CAMPAIGN TO BUILD COMMUNITY BY GETTING PEOPLE TO SUBSCRIBE TO YOUR PAGE OR CHANNEL? OR, ARE YOU LOOKING FOR THE CLIENT TO PURCHASE A PRODUCT? CLIENTS WHO OPT-IN TO YOUR CONTENT AND PURCHASE YOUR PRODUCT ARE LIKELY YOUR POSTS AND BUILD YOUR BRAND BY WORD-OF-MOUTH. THESE ENTHUSIASTIC CLIENTS ARE INVALUABLE TO YOUR BUSINESS AND ITS FUTURE.

SOCIAL MEDIA TOOLS

BUFFER:  THE PLATFORM FOR SUCCESSFUL  SOCIAL MEDIA MANAGEMENT HOOTSUITE: MANAGE ALL YOUR SOCIAL MEDIA IN ONE PLACE AGORAPULSE: REAL PEOPLE. REAL BRANDS.REAL CONNECTION. SENSIBLE:  SOCIAL MEDIA MANAGEMENT SIMPLIFIED ECLINCHER: BEST IN CLASS  SOCIAL MEDIA MANAGEMENT TOOL SOCIAL PILOT: SIMPLE & COST-EFFECTIVE  SOCIAL MEDIA MANAGEMENT TOOL FOR TEAMS AND AGENCIES SCHEDULE:  #1 MARKETING CALENDAR MAVSOCIAL:  STREAMLINED  SOCIAL MEDIA MANAGEMENT CROWDFIRE: SOCIAL MEDIA MANAGEMENT, SIMPLIFIED SOCIALBEE: SEAMLESS SOCIAL MEDIA POSTING FOR ALL YOUR PROFILES POST PLANNER: SMARTER  SOCIAL MEDIA MANAGEMENT TAILWIND: SMARTER VISUAL MARKETING LATER:#1 MARKETING PLATFORM FOR INSTAGRAM

   

 

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