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Best Digital Marketing Course Training Institute in Ameerpet



Digital Marketing Course Training Institute in Ameerpet

What Is Marketing

Marketing Refers To Activities A Company Undertakes To Promote The Buying Or Selling Of A Product Or Service. Marketing Includes Advertising, Selling, And Delivering Products To Consumers Or Other Businesses  

Tyeps  Of  Marketing 

There  Are Two Types Of Marketing

1. Offline Marketing  (Or)  Mass Marketing 

Online Marketing     (OR)  Digital Marketing  (Or)   (Interent Marketing )  (Or) Web Marketing

The 10 Most Common Types Of Traditional Marketing

Outbound Marketing. When A Marketing Strategy Is Referred To As "Outbound," It's Focused On How The Message Is Being Delivered

Personalized Marketing

Direct Mail.

Partner Marketing

Telemarketing

Public Relations (PR) Marketing

Word Of Mouth Marketing

Stealth Marketing.   

What Is Digital Marketing

Digital Marketing, Also Called Online Marketing, Is The Promotion Of Brands To Connect With Potential Customers Using The Internet And Other Forms Of Digital Communication. This Includes Not Only Email, Social Media, And Web-Based Advertising, But Also Text And Multimedia Messages As A Marketing Channel. 

Recognize Various Forms Of Digital Marketing

Search Engine Optimization (SEO) 

Pay-Per-Click (PPC)

Social Media Marketing

Content Marketing 

Email Marketing

 Mobile Marketing

Marketing Analytics

Affiliate Marketing

Advantages Of Digital Marketing 

• Expand Your Brand

• Increase Your Sales

• Grow Your Business

• Increase Your Sale

• Global Reach

• Decrease Your Expenses

• Trackable  And  Measurable Results

• Lower Cost

• Improve Conversion Rate  

Recognize The Importance Of Digital Marketing  

There Are A Few Major Benefits Of Digital Marketing: You Can Focus Your Efforts On Only The Prospects Most Likely To Purchase Your Product Or Service. It's More Cost-Effective Than Outbound Marketing Methods. Digital Marketing Evens The Playing Field Within Your Industry And Allows You To Compete With Bigger Brands

What Are The 3 Most Important Things In Digital Marketing?.  

At Its Highest Level, Digital Marketing Has Three Main Components: Lead Generation, Lead Capturing, And Lead Nurturing.

Digital Marketing  And How It Helps Businesses In Getting More Customers And Sales

Increase Sales With Digital Marketing Is Possible If We Make The Choices For The Best Strategies. The Right Actions Boost Engagement, Capture The Target Audience, Generate Conversions, And Result In Sales. Being An Influential And Well-Known Brand Among Your Audience Is Something Essential And Positive. 

Recognize The Difference Between Digitalmarketing And Traditional Marketing

Digital Marketing Is Generally More Cost-Effective And Can Be More Targeted, While Traditional Marketing Can Be More Effective At Reaching A Larger Audience. It's Important To Consider Your Budget And Target Market When Deciding Which Type Of Marketing To Use.  

Search Engine Optimization (SEO) :

Search Engine Optimization Is The   Process Of Changing The Position Of A Website Or A Web Page In A Search Engines Search Result ( Organic Or Natural Result)

Pay-Per-Click (PPC)

PPC Or Pay-Per-Click Is A Type Of Internet Marketing Which Involves Advertisers Paying A Fee Each Time One Of Their Ads Is Clicked. Simply, You Only Pay For Advertising If Your Ad Is Actually Clicked On. 

Social Media Marketing

Social Media Marketing (SMM) Is A Form Of Internet Marketing That Uses Social Media Apps As A Marketing Tool. These Social Media Platforms Enable Brands To Connect With Their Audience To: Build A Brand; Increase Sales; Drive Traffic To A Website; And. 

Content Marketing   

Content Marketing Is A Marketing Strategy Used To Attract, Engage, And Retain An Audience By Creating And Sharing Relevant Articles, Videos, Podcasts, And Other Media. This Approach Establishes Expertise, Promotes Brand Awareness, And Keeps Your Business Top Of Mind When It's Time To Buy What You Sell.

Email Marketing

Email Marketing Is A Form Of Marketing That Can Make The Customers On Your Email List Aware Of New Products, Discounts, And Other Services. It Can Also Be A Softer Sell To Educate Your Audience On The Value Of Your Brand Or Keep Them Engaged Between Purchases. It Can Also Be Anything In Between. 

Mobile Marketing 

What Is Mobile Marketing? Mobile Marketing Is A Multi-Channel, Digital Marketing Strategy Aimed At Reaching A Target Audience Through Smart Phones, Tablets And Other Mobile Devices, Via Websites, Email, SMS And MMS, Social Media And Apps. 

Marketing Analytics 

Marketing Analytics Is The Study Of Data To Evaluate The Performance Of A Marketing Activity. By Applying Technology And Analytical Processes To Marketing-Related Data, Businesses Can Understand What Drives Consumer Actions, Refine Their Marketing Campaigns And Optimize Their Return On Investment. 

Affiliate Marketing

 Affiliate Marketing Is Where You Promote Another Company’s Product Or Service. When Someone Purchases Through Your Affiliate Link, You Earn A Commission. These Commissions Are Usually A Percentage Of The Sale Price Or A Fixed Amount

Recognize The Importance Of Search Engine Optimization

It'll Put You Well On Your Way To Implementing The Best Possible SEO Strategy For You And Your Clients.

Your Audience & Industry

Keyword Research

User Intent

Analytics And Reporting

Mobile SEO.

Crawling.

Indexing.

Technical SEO.

Search Engine Optimization And How It Helps Businesses In Getting More Website Visitors

SEO Boosts Your Campaigns In The Best Possible Way, Helps You Evaluate The User Data And Get Maximum Reach Beneficial For Your Business. Also, Your Business Will Get Promoted Organically, Which Is Cost-Effective. It Makes Your Campaigns Resonate With Your Audience So They Can Connect With Your Services Deeply.

Analyse The Purpose Of A Search Engine

A Search Engine Is A Software Program That Helps People Find The Information They Are Looking For Online Using Keywords Or Phrases. Search Engines Are Able To Return Results Quickly—Even With Millions Of Websites Online—By Scanning The Internet Continuously And Indexing Every Page They Find. 

 And How People Interact With Searchengines Using Different Types Of Search Queries

• They Create An Inquiry On A Search Engine.

• They Click On A Result That Seems To Best Match Their Inquiry.

• If The Page Doesn't Do What They Wanted, They Return To The Search Results And Try Again.

• If That Doesn't Work, They Change The Wording Of Their Inquiry, Hoping For A Better Result.

Distinguish The Functionality Of Various Search Engines

The Three Main Functions Of A Search Engine Are Collecting Information About Webpages, Categorizing Those Webpages, And Creating An Algorithm That Makes It Easy For People To Find Relevant Web Pages. Google Is By Far The Most Well-Known Search Engine.

Recognize The Concept Of Keywords In Search Engine Algorithm

Abstract: Search Engines Prominently Use Inverted Indexing Technique To Locate The Web Pages Having The Keyword Contained In The Users Query. The Performance Of Inverted Index, Fundamentally, Depends Upon The Searching Of Keyword In The List Maintained By Search Engines.

Recognize Various Terminologies Associated With Search Engine Marketing

Search Engine Marketing (SEM): The Process Of Advertising On Search Engines, Which Involves Bidding On Keywords To Make Your Ads Appear On The First Page Of Search Results. Also Known As PPC, Paid Search And Search Advertising.

Recognize The Importance Of Social Media Marketing For Organizations

A Social Media Strategy Will Help You Map Out A Plan To Stand Out From The Crowd, Build An Audience Of Activated And Informed Followers, And Create An Environment Where You Can Take Leads And  Massage Them Through The Buying Cycle, From Awareness To Consideration To Purchase Phase. 

Identify The Key Benefits Of Different Social Media Networks

Social Networking Services Can Provide An Accessible And Powerful Toolkit For Highlighting And Acting On Issues And Causes That Affect And Interest Young People. Social Networking Services Can Be Used For Organising Activities, Events, Or Groups To Showcase Issues And Opinions And Make A Wider Audience Aware Of Them. 

Recognize How People Interact With Various Major Social Media Networks

• Post Content Worth Engaging With.

• Respond To All Comments

• Respond To All Comments 

• Encourage Readers To Comment, Like, And Share

• Start A Facebook Group

• Run Contests And Giveaways

• Use Images In Every Post

• Get More Followers

• Ask A Question  

Analyze Which Social Media Platform 

• Make A Spreadsheet

• Pull Reports From Each Social Platform.

• Input Your Data Into Your Spreadsheet For Each Platform

• Look At Every Piece Of Data

• Determine What Metrics Typically Decrease

• Bucket Your Like Metrics

• Form An Action Plan From Your Social Media Marketing Analysis. 

Best For Social Media Targeting The Audience Based On The Company’s Offerings

• Collect Data On Your Existing Customers And Current Social Media Followers 

• Research Which Social Channels Your Audience Uses

• Check Out The Competition.

• Don't Forget About Influencers!  

Create Accounts In Various Social Media Platforms

Facebook Account Creation :

• Go To Facebook.Com/Reg.

• Enter The Name You Go By In Everyday Life

• Enter Your Email Or Mobile Phone Number

•  Select Your Gender And Date Of Birth, And Choose A Password.

• Tap Sign Up

• To Finish Creating Your Account, You Need To Confirm Your Email Or Mobile Phone Number

Create Social Media Campaigns In Various

Step 1: Define Your Social Media Campaign Goals

Step 2: Identify The Social Media Channels You’ll Use

Step 3: Plan Your Social Media Campaign Strategies

Step 4: Choose The Metrics You Want To Monitor

Step 5: Create A Social Media Content Calendar

Step 6: Design Your Marketing Assets Using Free Online Tools

Step 7: Schedule Your Content Using Social Media Management Tools

Step 8: Manage Your Campaign

Step 9: Analyze The Results

Explore Adobe’s New Social Media Scheduling Tools

Platforms  Assimilate Various Terms Related With Social Media

A System For Disseminating Information Over The Internet To A Selected Group Of Followers. Social Media Platforms Are Used By People To Publish Their Daily Activities, Comments And Photos As Well As Re-Publish Information Posted By Others. The Two Major Social Media Platforms Are Facebook And Twitter.

Create Basic Postings For Social Media

• Tailor Your Social Media Posts For Each Network

• Content Is Still King

• Create Multiple Visuals For Your Content

• Use Hashtags In Your Social Media Posts

• Harness The Power Of Emails For Your Social Media Posts

• Choose The Right Post Format For Your Social Media Post

• Competitions. People Are Competitive By Nature, Which Makes Competitions And Sweepstakes Great For Engagement.

• Infographics. ...

• Videos.

SOCIAL Media Marketing

Create Daily Social Media Activity Plan For All The Major Social Media Networks

Create Daily Social Media Activity

Create A Daily, Weekly Or Monthly Series.

Run A Contest Or Giveaway.

Host An AMA.

Run A Social Media Takeover.

Share Some Relevant Content.

Repurpose Your Own Content.

Host A Challenge.

Create A How-To Or Tutorial.

Activity Plan For All The Major Social Media Networks

• Determine Which Social Media Sites You Will Use

• Fill Out Your Profiles Completely

• Find Your Marketing Voice And Tone

• Pick Your Posting Strategy

• Analyze, Test, And Iterate

• Automate, Engage, And Listen.

Create The Social Media Calendar For Posting The Updates On All The Major Social Media Networks

Create The Social Media Calendar Networks 

• Identify Your Social Media Channels

• Conduct An Audit Of Your Social Platforms. ...

• Decide What You Want To Track With Your Social Media Content Calendar. ...

• Plan Your Posting Cadence. ...

• Build Out A Review Schedule. ...

• Track And Report On Published Content.

Coordinate With The Bloggers And Influencers For The Social Media Outreach Campaignsmes/N0707

Coordinate With The Bloggers

Coordinate With The Bloggers :A Database And Harmonisation Guidelines For Youth – And Child Wellbeing Research Data! “Cross-Cultural Learning And Studying Abroad Can Be Transformative”.

And Influencers For The Social Media Outreach Campaigns  

Influencer Marketing Is Designed To Tap Into An Existing Community Of Engaged Followers On Social Media. Influencers Are Specialists In Their Niches. These Individuals Have Influence Over An Audience You Might Be Trying To Reach, And Can Be Helpful Marketing To Those Buyers.

Let's Back Up For A Minute. How Exactly Do You Perform Influencer Marketing, And How Does It Differ From The Traditional Celebrity Spokesperson Advertising Model?

There Is Some Overlap Between Celebrity Endorsements And Influencer Marketing Campaigns. But Fans Of Influencers Trust That Their Endorsement Of A Product Or Brand Comes From A Well-Researched, More Holistic Place, Rather Than Something As Simple As A Signed Contract Between A Brand And A Person Of Influence.

And While There Is Often A Formal Agreement In Place Between Both Parties, Influencers Tend To Be More Selective About Their Affiliations, Choosing To Partner With Brands That Reflect Their Unique Personal Brands And Won't Alienate Their Followers.

With That In Mind, Here Are Four Things You Need To Keep In Mind When Launching An Influencer Marketing Campaign

Campaigns  : 

Expertise: Would The Content Of Your Campaign Be Appropriate Coming From This Influencer, Given What He Or She Is Famous For?

Reach: Can This Influencer Engage Your Audience? Does She Specifically Have Reach On The Social Media Channels Where Your Audience Spends Its Time?

Demographic: Is This Person's Following Similar To Your Company's Buyer Persona? Does He Or She Affect The Same People?

Notoriety: Is This Influencer Well Liked? Is His/Her Fame Split Between Admiration And Condemnation, Or Are They A Person Of Mass Appeal? (The Latter Is What You Want, So As To Not Alienate Potential Customers.)

Identify Organization’s Branding Theme To Incorporate It In The Marketing Creatives  Andmessagingmes/N0707

Identify Organization’s Branding Theme :

A Brand Theme Defines The Essential Musical Parameters For The Expression Of The Brand Identity: Instrumentation, Key, Tone, And Melodies Or Motifs That Can Become Synonymous With The Brand Over Time.

Research Target Audience Based On Their Demographics And Interests

Demographics And Interests :  A Targeted Audience On Social Media Is A Group Of People Defined By Specified Behaviors And Demographics. Brands Offer Content Curated To Their Audience's Needs, And In Turn, Individuals Feel More Connected To The Brand. You Should Understand Your Brand Well Enough To Know Who Your Target Audience Is.

On Their Demographics And Interests

31% Of All Facebook Users Are Aged 25 – 34. 41% Of All Facebook Users Are Aged 45 And Older. 56.6% Of Facebook Users Identify As Male, And 43.4% Identify As Female. Male Users Aged Between 25 And 34 Are The Biggest Demographic Of Facebook Users.

Which Demographic Uses Social Media Most?

• 86% Of People Ages 18–29 Use Facebook.

• 77% Of People Ages 30–49 Use Facebook.

• 51% Of People Ages 50–65 Use Facebook.

• 34% Of People That Are 65+ Years Old Use Facebook

Establish Key Performance Metrics For The Campaigns Such As Impressions, Clicks ,Conversion Rates, Sales Etmes/N0707

Key Performance Metrics For The Campaigns

Performance Marketing Is The Term Given For Online Campaigns In Which Advertisers Pay Marketing Companies Or Advertising Platforms For Results Achieved, Such As Clicks Or Conversions.

Impressions,

Impressions Are The Number Of Times Your Content Is Displayed, No Matter If It Was Clicked Or Not. Think Of Reach As The Number Of Unique People Who See Your Content. In A Perfect World,Every One Of Your Followers Would See Every Piece Of Content You Posted.

Conversion Rates

If 6% Of Your Website Visitors Join Your Mailing List Or Make A Purchase, Your Website Is 6% Effective. But Here's The Thing: That's Actually Very Good. In Fact, A “Good” Website Conversion Rate Falls Between 2% And 5% Across All Industries.

Perform Competitor Research To Identify Their Marketing Process And Target Audiencemes/N0707

Perform Competitor Research

Social Media Competitor Analysis Is The Process Of Evaluating Your Competitors On Social Media To Find Opportunities And Build Strategies For Brand Growth. Performing This Analysis Allows You To Identify Your Competitors' Strengthsand Weaknesses To Develop A Working Social Marketing Strategy.

How To Do Competitor Research On Social Media?

• Identify Your Competitive Keywords.

• Check Who's Ranking For Those Keywords In Google

• Check Who Appears In Social Searches For Those Keywords

• Find Out What Similar Brands Your Audience Follows

• Choose Up To 5 Competitors To Focus On

• Strengths.

• Weaknesses

Identify Their Marketing Process And Target Audience

A Targeted Audience On Social Media Is A Group Of People Defined By Specified Behaviors And Demographics. Brands Offer Content Curated To Their Audience's Needs, And In Turn, Individuals Feel More Connected To The Brand. You Should Understand Your Brand Well Enough To Know Who Your Target Audience Is.

How Do I Find My Target Audience With Social Media?

• Create Personas To Identify Unique Segments Your Target Audience

• Use The Native Audience Insight Tools On Your Preferred Platforms

• Send Surveys Or Ask For Preferences Through Email Campaigns

• Integrate Your Campaign Monitor Account With Other Toolshow Do I Find My Target Audience With Social Media?

Coordinate With The Key Stakeholders Whenevernecessary To Get The Guidance On Project Delivery  (MES/N0708)

Coordinate With The Key Stakeholders

While Customers Are One Of The Most Important Groups Of Stakeholders, Other Groups Of Stakeholders Like Employees, Potential Customers, Suppliers Are Not Considered In The Academic Literature On Their Engagement In Social Media.

How Do You Coordinate With Stakeholders?

O Research Your Stakeholders

O Identify What Is At Stake For Everyone

O Set Specific Expectations For Everyone

O Show How Stakeholder Input Is Put To Work

Whenevernecessaryto Get The Guidance On Project Delivery

Social Media Project Management? Cope By  Https://Www.Bigcommerce.Com/Ecommerce-Answers/What-Is-Social-Media-Project-Management/

More Global Consumers Are Turning To Social Media Than Ever Before To Discover New Brands And Products. In A Survey By Globalwebindex, 26% Of Baby Boomers (Age 57-64), 37% Of Gen Xers (38-56), 46% Of Millennials (24-37), And 50% Of Gen Z Consumers (16-23) Said They’ve Used Social Media To Learn More About Brands, Products, And Services. According To Neil Patel, Customers Spend 20 To 40% More With Companies That They Engage With On Social Media, Making It Clear That Social Media Is A Crucial Marketing Channel For Ecommerce Businesses.

Social Media Marketing, However, Is Challenging For Many Ecommerce Retailers. Effective Social Media Project Management Allows You To Plan And Organize Campaigns For Seamless Execution And Better Results, Boosting Brand Awareness And Sales.

Defined: Social Media Project Management Social Media Project Management Is The Process For Managing Social Media Marketing Campaigns Across One Or More Social Media Networks. Social Media Marketing Is Complex, Involving Research, Campaign Planning, Content Creation, Graphic Design Or Photography, Scheduling Posts, Monitoring Analytics, And More. It Often Involves Multiple Team Members And Departments, Requiring Effective Collaboration And Task Management. Social Media Project Management Includes The Tools, Systems, Processes, And Workflows That Keep Everyone On The Same Page And Projects On Schedule.

What Are The Components Of Social Media Project Management?

Whether Your Social Media Team Consists Of Two People Or Ten, Managing Social Media Marketing Involves Overseeing A Variety Of Channels And Moving Parts. Social Media Marketing Teams Of All Sizes Benefit From Effective Social Media Project Management To Organize And Executive The Many Facets Of Social Media Marketing, Including:

Campaign Planning: Every Social Media Project Begins With Campaign Planning. This Process Requires Social Media Teams To Collaborate With The Marketing Team And Business Leaders To Align Social Media Campaigns With Broader Marketing Goals And Overall Business Objectives, As Well As Careful Consideration Of The Campaign Goals, Target Audience, Targeted Social Media Platforms, The Types Of Content Needed, The Contributors Needed To Create The Content (Copywriters, Graphic Designers), And The Timeline For Campaign Execution.

Content Ideation: Every Social Media Marketing Team Relies Heavily On Content Ideation To Develop Compelling Ideas For Campaigns And Posts. Effective Social Media Project Management Includes Tools And Processes For Managing The Ideation Process And Capturing Ideas From Team Members And External Resources. For Instance, Some Social Media Teams Use Trello Boards, Shared Google Sheets, Or Similar Tools For Capturing Ideas, With Periodic Meetings To Brainstorm And Refine Ideas For Future Campaigns.

Creative Asset Development: Systems And Processes For Creative Asset Development Are An Essential Component Of Social Media Project Management, As Social Media Marketing Relies On Both Written And Visual Content. These Tasks Are Handled By Graphic Designers, Videographers And Video Editors, And Copywriters, But Having A Clearly Defined Process For Assigning Those Tasks And Ensuring That Assets Are Developed And Approved In Time Is A Must For Seamless Campaign Execution.

Asset Library: An Asset Library Is A Central Repository Where Images, Photos, Videos, And Written Content Are Stored. Having A Repository Filled With On-Brand, Approved Assets And Product Images Allows Marketers To Find The Assets They Need To Keep Campaigns On Track. Tools With User Access Controls And Permissions Allow Social Media Managers To Give Team Members Access To The Assets They Need, Without Risking The Misuse Of Non-Approved Assets Or Rights-Managed Assets.

Content Calendar: A Social Media Content Calendar Is The Cornerstone Of Every Effective Social Media Campaign, Offering A Visual Planning Method For Scheduling Posts Across The Growing Number Of Social Media Networks Today’s Marketers Manage. With An Organized Social Media Content Calendar, Social Media Managers Can Ensure That Campaigns Are On-Track. It Also Creates Transparency, Ensuring That Everyone Is On The Same Page And Knows What’s Coming Up Next.

Workflows And Approvals: Clearly Defined Workflows Allow Teams To Establish Who Is Responsible For Which Tasks And Set Deadlines For Creative Asset Drafts And Approvals To Keep The Whole Team On Track. Defined Workflows And Task Management Reduces The Likelihood That Campaigns Will Be Delayed Due To Miscommunication Or Not Receiving Drafts Or Approvals In Time.

Post Scheduling: With The Ideal Days And Times To Post On Social Media Varying From Platform To Platform, Keeping Up With Posting At The Right Times On Every Network Is A Complex Task. Social Media Scheduling Tools Are The Most Widely Used Tools In The Social Media Project Manager’s Arsenal, Allowing Marketers To Draft And Schedule Posts Weeks In Advance To Ensure That Your Campaigns Never Miss A Beat.

Social Media Listening And Monitoring: Another Important Aspect Of Social Media Project Management, Social Media Listening Involves Monitoring Social Media Networks To Identify Comments On Posts, Brand Mentions, Product Mentions, Questions, And Direct Messages, All Of Which Are Opportunities To Respond And Engage Your Audience. Social Media Listening Is Also A Useful Tool For Competitive Analysis.

Paid Campaigns: There Are Ample Opportunities For Advertising On Social Media Today, From Social Commerce Posts That Allow Customers To Make Purchases Seamlessly To Sponsored Posts, Offer Ads Designed To Drive Conversions, And More. If Paid Social Media Advertising Is Part Of Your Campaign, You Should Have Clearly Defined Processes For Creating Ads, Establishing Your Budget, Managing The Ad Campaigns, And Monitoring Results. 

Measurement And Reporting: Monitoring Analytics Is An Ongoing Process, Allowing Teams To Identify The Most Effective Campaigns And Tactics To Engage Audiences Across Social Media Platforms.

How To Streamline Social Media Project Management

Ecommerce Social Media Managers Benefit From Having A Bird’s-Eye View Into The Many Facets Of Social Media Marketing. Without Visibility Into Every Process, It’s Easy For Your Campaigns To Go Off The Rails. Following These Best Practices Will Help You Streamline Social Media Project Management To Keep Your Campaigns On Track And Your Team In Sync.

1. Implement The Right Tools.

The Right Tools Are The Foundation Of Successful Social Media Project Management. Most Social Media Teams Rely On Several Types Of Tools To Manage Different Processes And Workflows, Including:

Task And Workflow Management Tools

Tools For Capturing Ideas

Social Media Content Calendar Tools

Asset Repositories

Social Media Listening And Monitoring Tools

Social Media Scheduling Tools

Analytics Tools

Contest And Promotional Management Tools

User-Generated Content Tools

Some Tools Cover Several Of These Needs, Such As Social Media Scheduling Tools With Built-In Content Calendars And Analytics Tools, Or Scheduling Tools That Also Include Task Management Features. Choosing Tools That Integrate Seamlessly With Other Tools In Your Arsenal Will Save You Time Replicating Data And Information Across Platforms While Making Social Media Project Management More Seamless.

2. Create Network-Specific Social Media Audience Personas.

While You Should Maintain A Consistent Brand Image And Voice Across Your Social Media Networks, Social Media Marketing Isn’t A One-Size-Fits-All Endeavor. By Identifying Social Media Personas For Your Target Audience For Each Social Media Network, You Can Create Tailored Social Media Campaigns For Each Network To Cater To That Audience’s Unique Needs And Preferences.

Your Linkedin Audience Is Likely To Have Different Interests Than Your Pinterest Audience, For Instance. Running The Same Campaigns And Promotions Across Every Social Network Simultaneously Means You’re Probably Alienating A Portion Of Your Audience, And You Might Lose Followers. By Targeting The Audience Personas With Specific Campaigns Developed For Each Social Network (Or Multiple Networks That Share Similar Personas Or Like-Minded Audiences), You’ll Keep Your Audience Interested And Engaged.  Keep Your Audience Personas Up To Date And Make Them Readily Accessible To All Team Members Who Need Them.

3. Boost Reach And Engagement With Social Media Share Buttons.

Boost Your Reach And Increase Engagement By Installing Social Media Share Buttons On Your Website. Share Buttons, Such As The Facebook Share Button, Make It Easy For Your Visitors To Share Your Blog Posts, Product Pages, And Other Content On Their Favorite Social Media Networks With A Single Click.

Not Only Do You Reach A Larger Audience Effortlessly When Visitors Share Your Content, But Those Shares Come With An Element Of Built-In Social Proof. Word-Of-Mouth Marketing Is Still The Most Effective Form Of Advertising There Is. According To Marketingcharts, 93% Of Consumers Trust Recommendations From Friends And Family More Than Any Other Form Of Advertising – Even Influencers And Celebrities – Making These Shares Incredibly Valuable For Not Only Boosting Brand Recognition And Trust, But Also Sales.

4. Keep An Eye On The Competition.

Keeping Tabs On Your Competition On Social Media Is A Must For Effective Social Media Project Management. Monitoring The Competition Allows You To Identify Their Most Successful Campaigns And Promotions, Giving You Ideas And Inspiration To Do It Bigger And Better.

Competitive Analysis Also Helps To Identify Areas Where Your Competitors Are Leaving Needs Unmet, Allowing You To Capitalize On Those Opportunities By Offering Information Or Solutions To Fill Those Gaps. For Instance, If You Find That Your Competitors Are Being Asked Similar Questions Repeatedly But Don’t Offer Any Relevant, Useful Insights Or Informative Content, You Can Craft A Post Or Host A Social Media Q&A To Answer Those Questions And Attract Some Attention From Your Competitors’ Audiences.

5. Conduct A Periodic Social Media Audit.

Social Media Project Management Is Most Effective When Informed By Data, And Conducting A Social Media Audit Provides Valuable Insights On What’s Working And What’s Not, On What Networks Your Audience Spends The Most Time, Who Is Engaging With You On What Networks, And More.

Social Media Audits Should Be Conducted Periodically, Such As Quarterly, Every Six Months, Or Once Per Year. By Conducting An Audit, You Can Refine Your Social Media Strategy To Focus On What Resonates Most With Your Audience.

6. Clearly Define Roles, Responsibilities, And Workflows.

Clearly Defining Roles And Responsibilities Ensures That Every Member Of Your Team Knows What Tasks They’re Responsible For. Develop Written Workflows And Processes To Clearly Define The Steps Involved In Each Campaign Or Promotion And The Requirements At Each Step, Such As Getting A Manager’s Approval Before Posting New Creative Assets, Where To Find On-Brand Assets Or User-Generated Content Approved For Use, And How To Appropriately Tag Products For Social Commerce Posts.

7. Develop A Detailed Content Calendar.

Your Social Media Content Calendar Is Your Cornerstone For Establishing Timelines For Each Step In The Process. If You’re Running A Promotion To Tie In With A Holiday, For Instance, You Already Know When You Need To Post Content To Reach Your Audience On Each Network. Your Content Calendar Should Include All The Essential Details For Each Post, Including The Content Format And Title, A Description, The Campaign It’s A Part Of, Keywords And Hashtags, Social Media Channels, Type Of Post (Organic, Sponsored, Etc.), And A Call-To-Action.

8. Set Up Daily, Weekly, And Recurring Tasks.

There Are Lots Of Routine Tasks Repeated Regularly In Social Media Marketing. If You Always Post Curated Content On Certain Days And Times, You Should Set Up These Recurring Tasks In Your Task Management Software Or Project Management Tool. Setting Up Recurring Tasks Means That New Tasks Are Created Automatically At Specified Intervals, Meaning You Don’t Have To Spend Time Manually Adding Those Tasks Each Week Or Month.

9. Create Project Timelines With Due Dates For Each Task.

For One-Off Campaigns, Set Up An Individual Project And Establish A Timeline With Due Dates For Each Task. Then, Assign The Responsible Party To Each Task. When All Contributors Have Access To The Project, They Know What Team Members Need To Provide Them With Assets, Information, Or Approvals Before They Can Begin Their Tasks, And They’re Also Aware Of Other Team Members Who Are Depending On Them To Complete Their Work So That They Can Begin Working On Their Responsibilities.

Refer To Your Social Media Content Calendar To Determine When You Need To Have Drafts For Creative Assets And When Other Tasks Must Be Completed. Allow Ample Time For Each Task While Also Allowing Adequate Time For Feedback And Revisions. Establishing Deadlines For Feedback And Approvals Helps To Reduce Bottlenecks.

10. Always Set Goals And Make Your Team Aware Of Key Performance Indicators.

Every Social Media Effort Should Have Clearly Defined Goals, And Your Team Should Know Precisely What They’re Working Towards. When You Set Clear Goals From The Start Of A Campaign And Get The Team Aligned On Meeting Certain Key Performance Indicators (Kpis), Such As A 30% Increase In Engagement, A 10% Growth In Followers, Or A Target Number Of Conversions Or Sales, It’s Easier For Your Team To Stay Motivated And On Track.

Monitoring Kpis Provides Valuable Data That Allows You To Pivot Mid-Stream If It Becomes Clear Your Campaign Is Falling Flat And Your Goals Aren’t Achievable. If You Aren’t Seeing An Increase In Engagement, For Example, You Can Shift The Days And Times You’re Posting Or Adjust Your Messaging To Get The Results You’re Looking For. You Can Even Add New Elements To Your Campaign, Such As Leveraging Influencers To Amplify Your Message Or Promoting User-Generated Content, To Reach Your Objectives.

11. Encourage Feedback And Ideas From Your Team.

Cohesive Collaboration Is A Must For Social Media Marketing Teams. Social Media Project Managers Should Regularly Solicit Feedback From Individual Contributors And Encourage Team Members To Share Ideas.

There May Be A Hiccup In A Workflow That’s Making It Challenging To Meet Deadlines, For Example. If Your Team Members Feel Comfortable Bringing Up Concerns And Offering Suggestions, You Can Continue To Improve Your Workflows And Processes To Create A Seamless, Streamlined Project Management System That Keeps Your Team Motivated And On-Task And Your Campaigns On Track.

Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Conclusion

Social Media Project Management Is A Complex Task For Ecommerce Retailers, With Many Contributors, Channels, Tasks, And Responsibilities To Manage. Establishing Clearly Defined Processes Leveraging The Right Tools To Support Your Workflows, Automating Tasks Where Possible, And Following Social Media Project Management Best Practices Saves Time, Keeps Your Team Aligned, And Ensures Your Projects Remain On Track.

Effective Social Media Project Management Makes Your Campaigns More Effective. When You Run More Compelling Social Media Campaigns And Promotions, You’ll Tap Into The Growing Number Of Consumers Using Social Media For Product Research, Driving More Sales For Your Ecommerce Business

Organize All The Key Social Media Marketing Related Documents Such As Creatives, Reportsetc. Properly With Regular Backup (MES/N0708)

Organize All The Key Social Media Marketing :

• Keep An Updated Content Calendar.

• Schedule Social Posts Ahead Of Time And In Bulk.

• Use A To-Do List App.

• Know Where To Find Trending Topics.

• Maintain An 'Inbox Zero' Mentality.

• Have A Dedicated 'Social Content' Folder In Your Email.

• Create A Form For Social Promotion Requests.

Socialmedia

Marketing Related Documents Such As Creative

Social Media Creatives  Are Creative Posts Shared By A Brand On Their Social Media Platforms To Reach Out To Their Target Audience. It Demands The Right Mix Of Style, Tone, And Message To Craft Effective Posts That Have The Capacity To Go Viral

Work Within The Defined Key Result Areas(Kras) To Meet The Job Objectives And Goals

That Being Said, There Are Four Main Areas Your Social Media Kpis Should Be Focusing On: Engagement, Reach, Leads, And Customers.

KRA Stands For Key Result Area. They Are The Broad Areas In Which You Are Expected To Deliver Results (E.G. Customer Service, Quality, Safety). Goals - Goals Are The Specific Outcomes That You Are Trying To Achieve Within Each Key Result Area, Within A Given Time Period.

To Meet The Job Objectives And Goals

• Identify The Best Platforms For Your Brand

• Set Your Social Media Goals. ...

• Create A Routine For Your Day Or Week 

• Batch Similar Tasks

• Use A Content Calendar To Visualize Your Efforts

• Upload And Schedule Social Media Posts With Time-Saving Tools.

Common Social Media Goals And Strategies To Achieve Them

• Generate More Leads On Social Media.

• Improve Engagement Of Current Follower Base.

• Build Your Brand Awareness On Social Media.

Set-Up The Campaign Completion Deadlines

Based On The Available Resources And Prioritymes

• Determine Your Objective And Budget.

• Identify Your Target Audience.

• Create Your Message.

• Develop Your Media Strategy.

• Implement Your Marketing Campaign.

• Measure & Analyze Your Results.

What Are The 5 Stages Of A Social Media Campaign?

However, There Are Five Stages In The Social Media Marketing Funnel: Awareness, Interest, Engagement, Action, And Advocacy. This Is Because Social Platforms Provide More Opportunities For Customers To Interact With Brands.

Create Budget Allocation Plan For Different Social Media Campaigns Based On Its Objectives And Goals Define Key Performance Indicator (KPI) To Measure The Success Of Each Social Media MES/N0708

• Define Your Target Audience: Don't Talk To Everyone.

• Select Social Media Channels That Have A Culture.

• Create A User-Friendly Value Proposition.

• Develop Different Types Of Content, Then Track Performance.

• Conclusion 

Marketing Goals For Social Media Usually Center Around Customer Engagement, Generating More Revenue,Improving The Customerexperience And Positioning The Company As A Thought Leader. 

What Are The 5 Key Performance Indicators Social Media?

Image Result For Key Performance Indicator (KPI) To Measure The Success Of Each Social Media

Social Media Kpis For Reach

Impressions. Social Media Impressions Are Not The Same As Social Media Reach. ...

Web Traffic   

Clicks    

Shares

Mentions

Non-Revenue Conversions

Issues Resolved.

Facebook Fan Page Creation  Group Creation/Join Event Creation

To Create A Facebook Fan Page, You Can Follow These Steps:

• Log In To Your Facebook Account.

• Click The "Create" Button In The Top Right Corner Of The Homepage.

• Select "Page" From The Dropdown Menu.

• Select The Type Of Page You Want To Create (I.E. Business Or Brand, Community Or Public Figure, Etc.).

• Fill In The Required Information, Such As The Page Name And Category.

• Click "Create Page."

• To Create A Facebook Group, You Can Follow These Steps:

• Log In To Your Facebook Account.

• Click The "Create" Button In The Top Right Corner Of The Homepage.

• Select "Group" From The Dropdown Menu.

• Fill In The Required Information, Such As The Group Name And Privacy Settings.

• Click "Create."

• To Join A Facebook Group, You Can Follow These Steps:

• Log In To Your Facebook Account.

• Search For The Group You Want To Join Using The Search Bar At The Top Of The Page.

• Click On The Group Name In The Search Results.

• Click The "Join" Button On The Group's Page.

• To Create A Facebook Event, You Can Follow These Steps:

• Log In To Your Facebook Account.

• Click The "Create" Button In The Top Right Corner Of The Homepage.

• Select "Event" From The Dropdown Menu.

• Fill In The Required Information, Such As The Event Name And Location.

• Click "Create."

 Importance Facebook Image Guidelines

Importance Of Facebook Insights

Importance Of Facebook Pixel

Facebook Image Guidelines Are Important Because They Ensure That Images Posted On The Platform Meet Certain Standards Of Quality And Appropriateness. This Helps To Maintain A Positive User Experience And Promote A Safe And Inclusive Community.

Facebook Insights Is Important Because It Provides Detailed Analytics On How Users Interact With A Facebook Page, Including Information On Engagement, Reach, And Audience Demographics. This Information Can Be Used To Optimize The Content And Strategies Of A Page To Improve Its Performance And Reach A Wider Audience.

Facebook Pixel Is Important Because It Allows Businesses To Track Conversions, Retarget Ads, And Build Custom Audiences For Ad Campaigns. It Helps Businesses To Optimize Their Ad Campaigns For Better Performance, And To Track The Return On Investment Of Their Advertising Spending. This In Turn Helps Businesses To Make More Informed Decisions About Their Marketing Efforts, And To Better Allocate Resources To Achieve Their Goals.

How To Install Facebook Pixel

Facebook Ad Types

Installing The Facebook Pixel On Your Website Allows You To Track And Measure The Effectiveness Of Your Facebook Advertising Campaigns. Here Is The Process For Installing The Facebook Pixel:

Go To Your Facebook Ads Manager And Click On The "Pixels" Tab.

Click On The "Create A Pixel" Button.

Enter A Name For Your Pixel And Click On "Create Pixel."

You Will Then See A Box With The Pixel Code. Copy This Code.

Go To Your Website's Code And Paste The Pixel Code Into The Header Section Of Every Page You Want To Track.

You Can Also Use A Plugin For Your Website’s Content Management System (CMS) Like Wordpress, Shopify, Etc. To Add The Pixel

Test Your Pixel To Ensure It Has Been Installed Correctly.

Once You Have Installed The Facebook Pixel, You Can Start Tracking Events And Creating Custom Audiences For Your Facebook Advertising Campaigns.

As For The Facebook Ad Types, Facebook Offers Several Types Of Ad Formats, Including:

Image Ads: These Are Simple, Image-Based Ads That Appear In The News Feed And Stories.

Video Ads: These Are Ads That Use Video Content To Tell A Story Or Promote A Product Or Service.

Carousel Ads: These Are Ads That Allow Businesses To Feature Multiple Images Or Videos In A Single Ad, Allowing Viewers To Swipe Through The Different Options.

Slideshow Ads: These Are Ads That Feature A Series Of Images Or Videos That Play Automatically In A Loop.

Collection Ads: These Are Ads That Allow Businesses To Showcase Multiple Products Or Services In A Single Ad, With A Focus On E-Commerce.

Instant Experience Ads: These Are Immersive, Full-Screen Ads That Allow Businesses To Showcase Their Products Or Services In A More Interactive Way.

Stories Ads: These Are Ads That Appear In The Stories Section Of The Facebook And Instagram App.

Lead Generation Ads: These Are Ads That Allow Businesses To Collect Leads By Asking Users To Fill Out A Form Directly Within The Ad.

Messenger Ads: These Are Ads That Allow Businesses To Connect With Users Through Facebook Messenger.

Playable Ads: These Are Ads That Allow Users To Interact With A Game Or App Before Downloading It.

These Are Some Of The Most Popular Ad Formats, But There Are Many More Options Depending On The Ad Goals, Budget And Audience.

Facebook Campaigns Structure

Facebook Ads: Boost Your Post

Facebook Ads: Promoteyour Page

Facebook Campaigns Structure

Boosting A Post On Facebook Is A Way To Increase The Visibility Of A Specific Post On Your Facebook Page To A Wider Audience. This Can Include People Who Like Your Page, As Well As Their Friends And People Who Have Interacted With Your Page In The Past.

Promoting Your Facebook Page Is A Way To Increase The Visibility And Reach Of Your Entire Facebook Page To A Wider Audience. This Can Include People Who Are Interested In Your Business, Product, Or Service, As Well As Their Friends And People Who Have Interacted With Your Page In The Past. It Can Be Done With Facebook Ads.

Remarketing Audience

Remarketing Campaign

Reports Management

Business Manager

Advanced Facebook Settings

Facebook Remarketing Audience Refers To A Group Of People Who Have Previously Interacted With A Business's Website Or Facebook Page, And Can Be Targeted With Specific Ads Through The Facebook Ads Platform.

A Facebook Remarketing Campaign Is A Specific Advertising Campaign That Targets A Facebook Remarketing Audience.

Facebook Reports Management Allows Businesses To View And Analyze The Performance Of Their Facebook Ads And Campaigns.

Facebook Business Manager Is A Tool That Allows Businesses To Manage Their Facebook Pages And Ad Accounts, As Well As Access To Facebook's Advertising And Analytics Tools.

Advanced Facebook Settings Refer To The More Advanced And Granular Settings And Options Available In Facebook Business Manager, Such As Setting Up Custom Conversions, Creating Custom Audiences, And Setting Up Account-Level Permissions.

Twitter Marketing

What Is Twitter

Create A Twitter Profile

Profile Settings

Twitter Is A Social Media Platform Where Users Can Post Short Messages, Called Tweets, Which Can Be Up To 280 Characters In Length. Users Can Also Follow Other Users, View Tweets From Accounts They Follow In A Feed, And Interact With Tweets By Liking, Retweeting, Or Replying.

To Create A Twitter Profile, Follow These Steps:

• Go To Twitter.Com And Click On "Sign Up" In The Top Right Corner.

• Enter Your Name, Phone Number Or Email Address And A Password.

• Click On "Sign Up" And Then Verify Your Email Or Phone Number.

• Once You Are Logged In, You Can Edit Your Profile By Clicking On Your Profile Picture In The Top Right Corner And Selecting "Settings And Privacy."

• In The "Account" Tab, You Can Edit Your Name, Username, Profile Picture, Bio, And More.

• In The "Privacy And Safety" Tab, You Can Adjust Your Account's Privacy Settings.

• In The "Content" Tab, You Can Control The Types Of Content That Appear In Your Timeline, And How You See And Interact With Content On Twitter.

• Remember To Save The Changes.

Twitter Profile Settings Are The Options That Allow You To Personalize Your Account, Such As Your Name, Profile Picture, Bio, And More. You Can Also Control Your Account's Privacy Settings And The Types Of Content That Appear In Your Timeline.

Twitter Graphics Design

Types Of Post

Posting Strategy For Twitter

Twitter Graphics Design Refers To The Use Of Visual Elements, Such As Images And Videos, In Tweets To Make Them More Engaging And Attractive To Users. Some Best Practices For Designing Graphics For Twitter Include Using High-Resolution Images And Videos, Using A Consistent Color Scheme And Branding, And Incorporating Text Into The Images To Make Them More Shareable.

Twitter Has Several Types Of Post, Including Text-Based Tweets, Images, Videos, Gifs, Polls, And Live Streaming. Each Type Of Post Has Its Own Strengths And Can Be Used To Achieve Different Goals, Such As Sharing Information, Sparking Conversation, Or Promoting A Brand Or Product.

A Posting Strategy For Twitter Is A Plan For How Often To Post, What Types Of Content To Post, And How To Engage With Users. Some Best Practices For A Twitter Posting Strategy Include Posting Regularly And Consistently, Varying The Types Of Content, And Engaging With Users By Responding To Their Tweets And Retweeting Or Commenting On Their Content. It's Also Important To Use Hashtags And Keywords To Make Your Posts More Discoverable.

How To Use Hashtags

Trending Hashtags

Engagement Metrics & Twitter Analytics

Twitter Ads

• To Use Hashtags On Twitter, Add The "#" Symbol Before A Word Or Phrase In Your Tweet. This Makes The Word Or Phrase A Clickable Link That Leads To A Feed Of All Tweets Containing That Same Hashtag. This Allows Users To Easily Find And Follow Conversations About Specific Topics.

• Trending Hashtags Are Popular Hashtags That Are Currently Being Used By Many People On Twitter. They Can Change Frequently, And Can Be Found On The Left Sidebar Of Your Twitter Home Page Or By Searching For "Trending" On The Twitter Website Or Mobile App.

• Engagement Metrics On Twitter Refer To The Number Of Likes, Retweets, Replies, And Clicks On A Tweet. These Metrics Can Be Used To Measure The Effectiveness Of Your Content And See How Well It Is Resonating With Your Audience.

• Twitter Analytics Is A Free Tool That Can Be Used To Track Your Tweets And Account Performance. You Can Use It To See How Many People Have Engaged With Your Content, Track Your Follower Growth, And See Which Of Your Tweets Performed The Best.

• Twitter Ads Are A Way For Businesses And Individuals To Promote Their Tweets And Accounts To A Larger Audience. Advertisers Can Choose From A Variety Of Targeting Options, Including Location, Interests, And Keywords, To Reach The People Who Are Most Likely To Be Interested In Their Products Or Services.

Twitter Objectives In Twitter Ads

 Twitter Selecting Target Audience

Twitter  Creating Ads

• Twitter Objectives In Twitter Ads Include Increasing Website Visits, Promoting A Product Or Service, Increasing Brand Awareness, And Driving Engagement.

• When Selecting A Target Audience For Twitter Ads, Advertisers Can Choose From A Variety Of Demographic And Interest-Based Options Such As Location, Gender, Language, And Device Type.

• Creating Ads On Twitter Involves Creating A Campaign, Selecting The Target Audience And Objective, Creating The Ad Copy And Media, And Setting A Budget And Schedule. Ad Formats Include Promoted Tweets, Promoted Accounts, And Promoted Trends.

Budget & Bid Settings

Conversion Tracking

Remarketing Strategy

Reports Analysis

• Twitter Budget & Bid Settings: This Refers To The Amount Of Money That You Are Willing To Spend On Your Twitter Advertising Campaign And How You Want To Bid On Ad Placements. You Can Set A Daily Or Total Budget, And Choose From Different Bid Types Such As Cost-Per-Click (CPC) Or Cost-Per-Impression (CPM).

• Twitter Conversion Tracking: This Is A Feature That Allows You To Track Conversions, Such As Website Purchases Or Newsletter Signups, That Occur As A Result Of Your Twitter Advertising. This Allows You To Measure The Effectiveness Of Your Campaigns And Make Adjustments As Needed.

• Twitter Remarketing Strategy: This Refers To Targeting People Who Have Previously Interacted With Your Business Or Website With Tailored Advertising On Twitter. Remarketing Can Be A Powerful Way To Increase Conversions And Drive Sales.

• Twitter Reports Analysis: After A Campaign, You Can Analyze The Performance Of Your Ads Using Twitter's Reporting Tool. This Will Give You A Detailed Breakdown Of Metrics Such As Impressions, Clicks, Conversion Rates, And More. By Analyzing These Reports, You Can Make Data-Driven Decisions To Optimize Your Future Campaigns.

Creating Your Linkedin Profile

Importance Of Skills & Endorsements/Comments

Market Your Profile On Linkedin

Company Page Creation

Groups Join

• Linkedin Is A Professional Networking Platform That Allows Individuals And Businesses To Connect And Share Information. Creating A Linkedin Profile Is An Important Step In Building Your Professional Online Presence. Including A Detailed Summary Of Your Skills, Experiences, And Accomplishments Can Help Potential Employers And Connections Find You.

• Endorsements And Comments From Other Linkedin Users Can Also Help Boost Your Profile's Visibility, As They Provide Social Proof Of Your Skills And Experiences. Marketing Your Profile On Linkedin Can Include Sharing Relevant Content, Engaging With Other Users, And Using Paid Advertising Options.

• Creating A Company Page On Linkedin Can Also Be Beneficial For Businesses Looking To Connect With Potential Customers And Employees. Joining Groups On Linkedin Can Also Be A Great Way To Connect With Like-Minded Professionals And Stay Informed About Industry Trends And Developments.

Traffic Increase Techniques

 What Not To Do On Linkedin

 How To Look For Jobs On Linkedin?

Linkedin B2B Marketing

Traffic Increase Techniques:

• Optimize Your Linkedin Profile For Search

• Share Relevant And Valuable Content Regularly

• Engage With Other Users By Commenting, Liking, And Sharing Their Posts

• Use Hashtags To Increase Visibility

• Create A Linkedin Company Page

What Not To Do On Linkedin:

• Don't Use Too Many Hashtags In Your Posts

• Don't Post Irrelevant Or Low-Quality Content

• Don't Make Your Profile Private

• Don't Copy And Paste The Same Message To Multiple People

• Don't Send Unsolicited Messages Or Connection Requests

How To Look For Jobs On Linkedin:

• Optimize Your Profile To Make It As Attractive As Possible To Recruiters

• Use The Linkedin Search Bar To Find Job Listings

• Look For Jobs In Your Network And Apply Through Your Connections

• Follow Companies And Join Linkedin Groups Related To Your Field

• Use Linkedin's "Jobs" Feature To Find Job Listings That Match Your Skills And Experience

Linkedin B2B Marketing:

• Use Linkedin Advertising To Target Specific Audiences

• Create A Linkedin Company Page And Post Regular Updates

• Share Valuable Content And Thought Leadership Pieces

• Leverage Employee Advocacy By Encouraging Your Team To Share Your Content And Engage With Your Posts

• Use Linkedin Analytics To Track Your Performance And Make Data-Driven Decisions.

Introduction To Linkedin B2B Marketing

Linkedin Company Page Creation

Setting Up Your Linkedin Ad Campaigns

• Linkedin Is A Professional Networking Platform That Can Be Used For B2B Marketing. To Start, You Can Create A Company Page For Your Business On Linkedin. This Page Can Be Used To Showcase Your Products And Services, Share Company Updates, And Connect With Potential Customers.

• Once Your Company Page Is Set Up, You Can Create Linkedin Ad Campaigns To Promote Your Business To A Targeted Audience. You Can Select Specific Demographics, Job Titles, And Industries To Target, And You Can Also Choose To Show Your Ads In The Linkedin News Feed Or In The Sidebar. Linkedin Offers Several Ad Formats, Including Sponsored Content, Sponsored In Mail, And Sponsored Jobs.

• To Set Up A Linkedin Ad Campaign, You Will Need To Create A Linkedin Ads Account, Which You Can Do By Visiting The Linkedin Ads Website. Once You Have An Account, You Can Create Ad Campaigns By Selecting Your Target Audience, Choosing Your Ad Format, Setting Your Budget, And Creating Your Ad Content.

• It's Important To Note That Linkedin Is A Professional Platform, So Your Campaigns Should Be Professional And Aligned With Your Target Audience. It's Also Recommended To Have A Clear Call-To-Action In Your Ads, And To Track And

• Analyze The Performance Of Your Campaigns To Optimize For Better Results.

Linkedin Ad Specs & Advertising Guidelines

Creating Direct Sponsored Content

• Linkedin Offers Several Different Ad Formats For Sponsored Content, Including Sponsored Content, Sponsored Inmail, And Sponsored Jobs. The Specific Specs And Guidelines For Each Format Can Be Found On Linkedin's Website.

• For Sponsored Content, The Main Ad Unit Is A Single Image Or Video, With A Headline And A Description. The Recommended Image Size Is 1200x627 Pixels, And The Video Aspect Ratio Should Be Between 1:1 And 2:1. The Text Limit For The Headline Is 25 Characters, And The Text Limit For The Description Is 75 Characters.

• For Sponsored Inmail, The Main Ad Unit Is A Message That Is Sent Directly To A User's Inbox, With A Subject Line And Body Text. The Subject Line Has A Limit Of 150 Characters, And The Body Text Has A Limit Of 2000 Characters.

• For Sponsored Jobs, The Main Ad Unit Is A Job Listing, With A Title, Description, And Other Information About The Job. The Title Has A Limit Of 150 Characters, And The Description Has A Limit Of 2000 Characters.

• Linkedin Also Has Guidelines For Ad Creative And Targeting, Which Can Be Found On Their Website. These Guidelines Include Rules On The Types Of Content That Are Allowed In Ads, And The Types Of Targeting Options That Are Available To Advertisers.

• Overall, Linkedin Ad Specs & Advertising Guidelines Is A Set Of Rules And Guidelines That Advertisers Must Follow When Creating And Running Ads On The Platform.

Creating A Linkedin Text Ad

Creating A Linkedin In Mail Ad

Managing Your Campaigns

Creating A Linkedin Text Ad:

• Go To The Linkedin Ads Platform And Select "Create A New Campaign."

• Choose "Sponsored Content" As Your Ad Format.

• Select Your Target Audience And Set Your Campaign Budget.

• Create The Ad Copy And Design For Your Text Ad.

• Set The Ad's Call-To-Action And Preview It Before Launching.

Creating A Linkedin Inmail Ad:

• Go To The Linkedin Ads Platform And Select "Create A New Campaign."

• Choose "Inmail" As Your Ad Format.

• Select Your Target Audience And Set Your Campaign Budget.

• Create The Ad Copy And Design For Your Inmail Ad.

• Set The Ad's Call-To-Action And Preview It Before Launching.

Managing Your Linkedin Campaigns:

• Go To The Linkedin Ads Platform And Select "Campaigns."

• View The Performance Of Your Campaigns And Make Adjustments As Needed.

• Use The Targeting Options To Refine Your Audience And Optimize Your Campaigns.

• Monitor The Performance And Make Changes To Your Ad Copy, Images, And Targeting To Improve Performance.

• Use The Analytics Provided By Linkedin Ads To Measure The Success Of Your Campaigns And Make Data-Driven Decisions.

Performance & Reporting

Linked In Performance & Reporting

Linkedin Has Several Features Related To Performance And Reporting, Including Analytics For A User's Profile And Their Content, As Well As Metrics For Their Connections And Engagement With The Platform. These Analytics Can Help Users Understand How Their Efforts On Linkedin Are Impacting Their Professional Brand And Business Goals.

Linked Closing

Linkedin Also Has A Feature Called 'Closing' Which Allows Users To Track The Progress Of Their Sales Opportunities, Set Reminders, And Take Notes. It Also Enables Users To Easily Manage And Track Their Leads, Opportunities And Deals, And Collaborate With Their Team Members.

Instagram  Marketing

Setting Up An Account

Choosing The Right Username

Picking The Perfect Profile Picture

Setting Up An Instagram Account:

• Download The Instagram App From The App Store Or Google Play.

• Open The App And Tap Sign Up.

• Enter Your Email Or Phone Number, Or Sign Up With Your Facebook Account.

• Create A Username And Password, And Tap Next.

• Fill Out Your Profile Information And Tap Done.

Choosing The Right Username:

• Keep It Simple And Memorable

• Make It Unique And Representative Of You Or Your Brand

• Avoid Numbers Or Special Characters, If Possible

Picking The Perfect Profile Picture:

• Use A Clear And Recent Photo Of Yourself Or Your Brand's Logo

• Make Sure The Photo Is Well-Lit And In Focus

• Crop The Photo To Make Sure It Looks Good As A Small Square

• Consider Using A Professional Headshot Or Logo If You're Using The Account For Business Or Professional Purposes

 Attractive Bio For The Win

Extra Bio Options For Business Accounts

Bio Link Best Practices

An Attractive Instagram Bio Can Help You Stand Out And Attract More Followers. Consider Using Emojis, Hashtags, And Keywords To Make Your Bio Visually Interesting And Easy To Find.

Business Accounts On Instagram Have Access To Additional Bio Options, Such As Contact Information And The Ability To Link To Your Website Or Other Social Media Profiles.

When Using The Bio Link On Instagram, It's Important To Use A Link Shortener To Make The Link More Visually Appealing And To Track Clicks. Also, Change The Link Frequently To Promote Different Things Like Blog Post, Products, Or Services. Additionally, Consider Using The Link In Your Instagram Stories To Drive More Traffic To Your Website Or Landing Page.

Tracking Your Bio Link

Your Account Settings

Importance Of Landing Page 

Instagram Allows Users To Include A Link In Their Bio, Which Can Be Used To Direct Followers To A Website Or Landing Page. By Tracking The Clicks On This Link, You Can Gather Information On Who Is Visiting Your Website And How They Are Interacting With It. This Can Be Useful For Businesses Or Individuals Looking To Promote A Product Or Service.

Your Account Settings

• To Change Your Account Settings On Instagram,

• Go To Your Profile And Tap The Three Horizontal Lines In The Top Right Corner.

• From There, You Can Access Settings For Your Account, Including Privacy And Security Options.

Importance Of Landing Page 

A Landing Page Is An Important Aspect Of Website Design And Digital Marketing. It Is The First Page A User Sees When They Visit A Website And It Should Be Designed To Convert Visitors Into Customers Or Leads. Landing Pages Typically Include A Clear Call-To-Action, Such As A Form To Fill Out Or A Button To Click, That Encourages The Visitor To Take A Specific Action.

Getting Verified

Growth Tools And Features

Instagram LIVE

IGTV

Instagram Verification Is A Process Where Instagram Confirms The Authenticity Of A User's Account. To Get Verified On Instagram, A User Must Submit A Verification Request Through The App And Provide Proof Of Their Identity.

Instagram Growth Tools And Features Are Various Tools And Features That Can Help Users Grow Their Audience And Engagement On The Platform. These Can Include Instagram Analytics, Instagram Stories, Instagram Ads, Instagram Shopping, And More.

Instagram LIVE Is A Feature That Allows Users To Broadcast Live Video To Their Followers. Instagram IGTV Is A Feature That Allows Users To Upload Long-Form Video Content To The Platform. Both Instagram LIVE And IGTV Are Designed To Help Users Connect With Their Audience And Build A Community On The Platform.

Instagram Theme And Purpose Of Your Content

 Instagram Types Of Content

Instagram  Model Content That Works

 Instagram Creating Content

 Instagram Best Times To Post On Instagram

 Instagram Top 3 Instagram Content Keys

Instagram Photo Licensing And Image Ownership

Instagram Theme And Purpose Of Your Content: The Theme And Purpose Of Your Content On Instagram Should Align With Your Brand And Goals. It Could Be Showcasing Your Products Or Services, Sharing Behind-The-Scenes Content, Or Providing Valuable Information To Your Audience.

Instagram Types Of Content: Some Popular Types Of Content On Instagram Include Photos, Videos, Stories, IGTV, Reels, And Live Streaming.

Instagram Model Content That Works: Some Model Content That Works Well On Instagram Includes Visually Appealing And High-Quality Photos And Videos, Engaging Captions, And Using Relevant Hashtags. Consistency And Regular Posting Is Also Important.

Instagram Creating Content: When Creating Content For Instagram, Consider Your Audience And What They Are Interested In, Be Authentic And True To Your Brand, And Use High-Quality Visuals.

Instagram Best Times To Post On Instagram: The Best Times To Post On Instagram Can Vary Depending On Your Audience, But Generally, Engagement Is Highest On Weekdays Between 2 PM And 3 PM.

Instagram Top 3 Instagram Content Keys: The Top 3 Keys For Creating Successful Content On Instagram Are Creating Visually Appealing And High-Quality Content, Having A Consistent And Regular Posting Schedule, And Engaging With Your Audience.

Instagram Photo Licensing And Image Ownership: When Posting Photos On Instagram, It Is Important To Make Sure You Have The Necessary Rights To Use The Image. This May Include Obtaining A License Or Getting Permission From The Owner. It's Also Important To Be Aware Of Copyright Laws And Not Use Any Images Without Proper Attribution Or Permission.

Instagram Content Game Plan

Increasing Your Content Engagement

The Instagram Engagement Algorithm

To Increase Engagement On Your Instagram Content, There Are Several Things You Can Do:

Use Hashtags Relevant To Your Content And Industry To Reach A Wider Audience.

Post Consistently And At Optimal Times When Your Audience Is Most Active.

Use Instagram Stories And IGTV To Share Behind-The-Scenes Content And Give Your Followers A Glimpse Into Your Brand.

Collaborate With Other Influencers And Brands In Your Industry To Reach New Audiences.

Encourage Your Followers To Engage With Your Content By Asking Questions, Hosting Giveaways, And Creating Polls.

Use Instagram Insights To Track Your Engagement And Adjust Your Strategy Accordingly.

Instagram's

Content That Receives High Engagement In The Form Of Likes, Comments, Shares, And Saves.

Use Instagram Reels, IG Live Etc To Increase Your Reach And Engagement.

Use Instagram Ads To Promote Your Content And Reach New Audiences.

Post High-Quality And Visually Appealing Content That Will Encourage Users To Engage With Your Posts.

Hashtags And Tags

Instagram Captions

Power Engagers

• Instagram Hashtags Are Keywords Or Phrases Preceded By The "#" Symbol That Can Be Added To A Post's Caption Or Comments. They Are Used To Help Users Discover And Engage With Content Related To A Specific Topic Or Theme.

• Tags Are Similar To Hashtags, But Instead Of Adding Them To The Post Caption, Users Can Tag Other Users In Their Post. This Will Notify The Tagged User And Can Increase The Visibility Of The Post.

• Instagram Captions Are The Text That Accompanies A Post, Typically Describing The Content Of The Post Or Providing Additional Context. They Can Also Include Hashtags And Tags.

• Instagram Power Engagers Are Users Who Have A Large Following And Engage Regularly With Other Users' Content. They Can Help Increase The Visibility Of A Post By Leaving Likes And Comments. Some Users Even Pay These Power Engagers To Post Their Content And Increase Their Visibility.

Finding Relevant Power Influencers

Increasing Content Engagement

Influencer Marketing / Shoutouts

There Are Several Ways To Find Relevant Power Influencers On Instagram, Including Using Instagram's Built-In Search And Explore Features, Using Third-Party Tools, And Researching Influencer Marketing Platforms. To Increase Content Engagement On Instagram, Consider Using Hashtags, Engaging With Your Audience, And Running Contests Or Giveaways. Influencer Marketing, Also Known As "Shoutouts," Is A Popular Way To Promote Products Or Services On Instagram By Partnering With Influencers Who Have A Large And Engaged Following. This Can Be An Effective Way To Reach New Audiences And Increase Brand Awareness.

What Is Influencer Marketing

Types Of Shoutouts

Reaching Out To Influencers

Influencer Marketing Is A Form Of Marketing In Which Brands Work With Social Media Influencers To Promote Their Products Or Services.

Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Types Of Shoutouts Include:

Product Shoutouts

Brand Shoutouts

Service Shoutouts

Event Shoutouts

Reaching Out To Influencers Can Be Done By:

Finding Influencers Who Align With Your Brand And Have A Relevant Audience

Sending Them A Direct Message Through Their Social Media Platforms

Offering Them A Partnership Or Compensation For Promoting Your Brand

Building A Relationship With The Influencer Before Asking For A Shoutout.

Shoutout Content

Shoutout Strategies

Introduction To Instagram Ads

The Power Of IG Ads

A Shoutout Is When One Instagram Account Mentions Or Promotes Another Account To Their Followers. This Can Be A Powerful Marketing Strategy As It Can Help Increase The Visibility And Reach Of The Account Being Shouted Out.

There Are Several Ways To Approach Shoutouts, Such As Collaborating With Other Accounts In Your Niche, Offering A Shoutout In Exchange For A Shoutout, Or Paying For A Shoutout From A Popular Account.

Instagram Ads Is A Feature That Allows Businesses And Individuals To Promote Their Posts And Stories To A Wider Audience. It's A Great Way To Reach New Followers And Increase Engagement On Your Posts.

The Power Of Instagram Ads Lies In Its Ability To Target Specific Demographics, Interests, And Behaviors. This Means That You Can Reach The People Who Are Most Likely To Be Interested In Your Products Or Services. Additionally, Instagram Ads Can Also Be Used To Drive Website Traffic, Increase Brand Awareness, And Boost Sales.

Types Of Instagram Ads (Stories VS Feed)

Keys To Create A Killer Instagram Ad

Instagram Ad Structure

There Are Two Main Types Of Instagram Ads: Stories Ads And Feed Ads.

Stories Ads Are Full-Screen, Vertical Videos Or Images That Appear Between Users' Stories. They Include A "Swipe Up" Call-To-Action (CTA) Button That Directs Users To A Website Or Other Destination.

Feed Ads Are Similar To Regular Posts, But They Are Marked As "Sponsored" And Include A CTA Button. They Appear In Users' Feeds, Both On The Main Feed And On The Explore Page.

To Create A Killer Instagram Ad, Consider The Following:

Know Your Audience: Understand Who You're Trying To Reach And Tailor Your Ad To Their Interests And Needs.

Use High-Quality Images Or Videos: Use Visually Appealing And High-Quality Images Or Videos To Grab Users' Attention.

Include A Clear CTA: Make It Easy For Users To Take The Next Step, Whether It's To Visit Your Website Or Make A Purchase.

Use Targeting Options: Utilize Instagram's Targeting Options To Reach The Right People At The Right Time.

Monitor And Optimize: Use The Insights Provided By Instagram To Monitor The Performance Of Your Ad And Make Adjustments As Needed.

An Instagram Ad Structure Typically Includes:

A Catchy Headline

A Clear And Concise Message

A Visually Appealing Image Or Video

A Call-To-Action (CTA) Button

Proper Targeting And Optimization

Instagram Insights And Tracking

 Instagram Closing

Instagram Insights Is A Built-In Analytics Tool For Instagram Business Accounts That Allows Users To Track Engagement, Reach, And Audience Demographics. It Can Also Be Used To Track The Performance Of Individual Posts And Instagram Stories.

As For Instagram Closing, I Am Not Aware Of Any Such Thing, Could You Please Elaborate More On This?

Pinterest Marketing

Pinterest Marketing

What Is Pinterest?

How Brands Use Pinterest

Pinterest Is A Social Media Platform That Allows Users To Discover, Save, And Share Ideas For Different Topics Such As Fashion, Food, Home Decor, And More. Users Can Create Boards, Which Are Like Virtual Bulletin Boards, To Organize Their Saved Ideas And Inspirations.

Brands Use Pinterest To Reach New Audiences And Drive Website Traffic By Creating Visually-Appealing Content And Boards That Align With Their Products And Services. They Can Also Use The Platform's Advertising Features, Such As Promoted Pins, To Target Specific Audiences And Increase Visibility For Their Brand. Additionally, Pinterest Analytics Can Be Used To Track Engagement And Website Traffic From The Platform. Other Ways Brands Use Pinterest Include:

Showcasing Their Products And Services

Creating Boards Around Their Industry And Topics Related To Their Brand

Engaging With Their Audience By Commenting And Repinning

Creating And Promoting Their Own Branded Content

Leveraging Influencer Marketing By Working With Popular Pinners In Their Industry.

Creating A Pinterest Account

Customizing The Profile

Pinterest Pins Strategy

To Create A Pinterest Account, Go To The Pinterest Website And Click On "Join" Or "Sign Up." Fill Out The Required Information, Including Your Email Address And Desired Password.

Once You Have Created Your Account, You Can Customize Your Profile By Adding A Profile Picture, Bio, And Location. You Can Also Add A Website Or Other Social Media Profiles To Your Profile.

In Terms Of Pinterest Pins Strategy, It Is Important To Create Visually Appealing Pins That Are Relevant To Your Target Audience. Use Keywords In The Pin Descriptions And Boards To Make Them Easily Searchable. You Can Also Utilize Popular Trends And Holidays To Create Themed Boards And Pins. Additionally, It Is Important To Consistently Pin New Content To Your Boards To Keep Them Fresh And Engaging For Your Followers.

Boards On Pinterest

How To Create Pins

Pinterest Plugins

To Create A Pin On Pinterest, Follow These Steps:

• Go To The Website Or Open The Mobile App.

• Click On The + Button On The Top Right Corner Of The Screen.

• Select "Create Pin"

• Upload An Image From Your Device Or Enter The URL Of An Image From The Web.

• Add A Title And Description For Your Pin.

• Choose A Board To Save The Pin To, Or Create A New One.

• Click On "Publish" To Post The Pin.

• To Use A Pinterest Plugin, You Will Need To Find A Plugin That Is Compatible With Your Website Or Blog Platform. Once You Have Found A Plugin, You Will Need To Install And Activate It On Your Website. Once Activated, The Plugin Will Add A "Pin It" Button To Your Website, Allowing Visitors To Easily Pin Images From Your Site To Their Pinterest Boards.

Custom Dimensions

Generating Engagements

Using Info Graphics

Pinterest Custom Dimensions Are A Feature That Allows Businesses And Marketers To Track The Performance Of Their Pins And Boards By Creating Custom Metrics. This Can Help Them Understand How Their Content Is Performing And Make Data-Driven Decisions About Their Strategy.

Pinterest Generating Engagements Refers To Strategies And Tactics Used To Increase Engagement On The Platform, Such As Creating Compelling Content, Using Keywords, And Collaborating With Influencers.

Pinterest Using Infographics Is A Great Way To Share Information In A Visually Appealing Way On The Platform. Infographics Are A Combination Of Text, Images, And Graphics That Can Help To Break Down Complex Information And Make It More Easily Digestible For Users. They Can Be Used To Promote A Brand, Share Statistics Or Research, Or Provide Educational Content.

Integrating Pinterest In Site

Engagement Metrics For Pins

Pinterest Analytics

Pinterest Ads

To Integrate Pinterest Into Your Website, You Can Add "Pin It" Buttons To Your Pages, Allowing Visitors To Easily Save Your Content To Their Pinterest Boards. You Can Also Add A "Follow" Button To Your Site To Make It Easy For Visitors To Follow Your Pinterest Profile.

Engagement Metrics For Pins Include The Number Of Saves, Likes, And Comments A Pin Receives. These Metrics Can Be Found In Pinterest Analytics, Which Is A Tool That Allows You To Track The Performance Of Your Pins, Boards, And Profile. You Can Use This Data To Understand What Types Of Content Are Resonating With Your Audience And Make Adjustments To Your Strategy Accordingly.

Pinterest Ads Is A Paid Advertising Platform That Allows Businesses To Promote Their Pins To A Larger Audience. You Can Target Your Ads To Specific Demographics, Interests, And Locations To Reach The Most Relevant Users. Additionally, Businesses Can Create Promoted Video Pins, Carousel Pins And Shopping Pins To Promote Their Products.

Quora Marketing

Introduction To Quora

Benefits Of Quora Marketing

Creating Personal Quora Account

Quora Is A Question-And-Answer Website Where Users Can Ask And Answer Questions On A Wide Range Of Topics.

Benefits Of Quora Marketing Include:

Increased Brand Visibility And Awareness

Opportunities For Thought Leadership And Industry Expertise

Generating High-Quality Leads And Website Traffic

Building Trust And Credibility With Potential Customers

To Create A Personal Quora Account, Follow These Steps:

• Go To Quora.Com

• Click On "Sign Up"

• Enter Your Name, Email Address And Password

• Click On "Continue"

• Verify Your Email Address By Clicking On The Link Sent To Your Email

Fill In Your Profile Information, Including A Bio And Profile Picture

Start Asking And Answering Questions!

Profile Setup Guidelines

Quora Account Policies

Following Topics

Quora Has Several Guidelines And Policies In Place For Setting Up A Profile And Using The Platform. Some Of These Include:

• Your Profile Should Accurately Represent Yourself, And You Should Not Create Multiple Accounts Or Impersonate Others.

• You Should Not Post Content That Is Spammy, Offensive, Or Violative Of Quora's Community Guidelines.

• You Should Not Use Quora For Commercial Purposes, Such As Promoting A Business Or Product, Unless You Are A Verified Advertiser.

• Quora Has A Policy Against Self-Promotion And Requires Users To Disclose Any Conflicts Of Interest.

• Quora Also Has A Policy Against Buying Or Selling Accounts, Followers, Or Views.

• It's Always Best To Read The Quora Policy Page For More Information And Updates.

Regarding Following Topics, You Can Follow Topics That Interest You, And You Will Receive Updates When New Content Is Added To Those Topics. Following Topics Can Help You Discover New Questions And Answers, And It Also Allows You To Contribute To Topics By Answering Questions, Editing Existing Answers, And Suggesting Edits To Other Users' Answers.

Follow & Connect With Contacts

Writing Answers On Quora

How To Engage With Users

Quora Engagement Metrics

Quora Analytics

Creating Quora Business Page

To Follow And Connect With Contacts On Quora, You Can Search For Users By Name Or Username And Then Click The "Follow" Button On Their Profile. You Can Also Invite People You Know To Join Quora And Follow You.

To Write Answers On Quora, You Can Search For Questions Related To Your Area Of Expertise Or Interest And Then Click The "Answer" Button To Start Writing Your Response. You Can Also Share Links, Images, And Videos To Support Your Answer.

To Engage With Users On Quora, You Can Respond To Comments On Your Answers, Upvote And Downvote Answers, Ask Follow-Up Questions, And Participate In Quora Spaces And Communities.

Quora Engagement Metrics Include The Number Of Views, Upvotes, And Comments On Your Answers, As Well As The Number Of Followers You Have. These Metrics Can Help You Understand How Your Content Is Performing And Identify Areas For Improvement.

Quora Analytics Allows You To Track The Performance Of Your Answers Over Time, Including Views, Upvotes, And Comments. It Also Provides Insights Into The Demographics Of Your Audience, Such As Their Location, Language, And Interests.

• To Create A Quora Business Page,

• You Can Sign Up For A Quora Ads Account And Create A Page For Your Business.

• You Can Then Use This Page To Share Company Updates, Answer Questions Related To Your Industry, And Promote Your Products Or Services.

Answering Questions As Business

Quora Advertising

Types Of Quora Campaigns

Reports & Analysis

Quora Advertising Is A Form Of Online Advertising That Allows Businesses To Reach Their Target Audience Through Sponsored Content On The Quora Platform. There Are Several Types Of Quora Campaigns That Businesses Can Use To Promote Their Products Or Services, Including:

Sponsored Content: This Type Of Campaign Allows Businesses To Create And Promote Content That Is Relevant To Their Target Audience. The Content Can Include Text, Images, And Videos And Will Appear In The Form Of An Answer To A Question On Quora.

Sponsored Questions: This Type Of Campaign Allows Businesses To Create And Promote A Question That Is Relevant To Their Target Audience. The Question Will Appear At The Top Of The Search Results For Related Keywords And Can Be Targeted To Specific Audiences Based On Location, Interests, And Demographics.

Display Ads: This Type Of Campaign Allows Businesses To Create And Promote Display Ads That Will Appear On The Quora Website And Mobile App. These Ads Can Be Targeted To Specific Audiences Based On Location, Interests, And Demographics.

Quora Also Provides Businesses With Various Report And Analysis Tools, Which Allow Them To Track The Performance Of Their Campaigns, Including Views, Clicks, And Conversions. These Reports Can Be Used To Optimize Campaigns And Improve Their Overall Performance.

Youtube Marketing

What Is Video Marketing

Statistics Of Video Marketing

Creating A Youtube Channel

Video Marketing Is The Use Of Video Content To Promote A Product Or Service, Increase Brand Awareness, Or Educate An Audience. It Can Include A Wide Range Of Video Formats, Such As Live-Streams, Explainer Videos, Product Demos, And Customer Testimonials.

According To Statistics, Video Marketing Is Becoming Increasingly Popular. For Example, It Is Estimated That By 2022, Online Videos Will Make Up More Than 82% Of All Consumer Internet Traffic. Additionally, Video Marketing Has Been Shown To Increase Engagement And Conversion Rates, With 74% Of Users Who Watched An Explainer Video About A Product Subsequently Buying It.

• Creating A Youtube Channel Is A Simple Process That Can Be Done By Signing Up For A Free Account On Youtube.

• Once You Have Created An Account, You Can Create A Channel By Clicking On The "

• My Channel" Button And Then Following 

The Prompts To Customize Your Channel's Settings And Design. Once Your Channel Is Set Up, You Can Start Uploading And Promoting Your Videos.

Customizing The Youtube Channel

Create A Video Marketing Strategy

Viral Video Examples

Customizing The Youtube Channel: To Customize Your Youtube Channel, You Can Add A Channel Art, Which Is The Banner Image At The Top Of Your Channel, As Well As A Profile Picture. You Can Also Create A Trailer For Your Channel Which Will Automatically Play For New Visitors. Additionally, You Can Add Sections To Your Channel To Organize Your Videos, Such As Playlists.

Creating A Video Marketing Strategy: When Creating A Video Marketing Strategy, It Is Important To Define Your Target Audience, Set Clear Goals, And Create A Content Calendar. You Should Also Consider How You Will Promote Your Videos, Such As Through Social Media And Email Marketing. Additionally, You Should Measure And Analyze The Performance Of Your Videos To Improve Your Strategy Over Time.

Viral Video Examples: Some Examples Of Viral Videos Include "Gangnam Style" By PSY, "Baby" By Justin Bieber, And "Despacito" By Luis Fonsi And Daddy Yankee. These Videos All Received Millions Of Views And Shares On Social Media And Were Able To Reach A Wide Audience. Other Examples Of Viral Videos Include "Evolution Of Dance" By Judson Laipply, "Charlie Bit My Finger" And "Africa" By Toto. These Videos Have Been Viewed Many Times And Have Been Shared Widely On The Internet, Becoming A Viral Phenomenon.

Types Of Video Posts

How To Create Youtube Videos

How To Rank Youtube Videos On Top

There Are Several Types Of Video Posts On Youtube, Including Vlogs, Tutorials, Review Videos, Unboxing Videos, And Live Streams. To Create A Youtube Video, You Will Need A Camera, Microphone, And Editing Software. Some Steps To Creating A Video Include:

• Planning The Content Of Your Video

• Recording And Editing The Video

• Adding A Title, Description, And Tags To Your Video

• Publishing The Video On Youtube

To Rank A Youtube Video On Top, You Should Optimize The Video's Title, Description, And Tags For Search. Additionally, You Can Promote Your Video On Other Platforms And Collaborate With Other Youtubers To Increase Visibility.

Engage With Your Audience By Responding To Comments, And Also Promoting Your Videos On Social Media, Websites Or Other Platforms Is Also A Good Practice.

It's Also Important To Consistently Upload New, High-Quality Content, And To Engage With Your Audience By Responding To Comments And Promoting Your Videos On Social Media.

Custom Settings In Videos

Youtube Engagement Metrics

Increasing Subscribers

Youtube Engagement Metrics Refer To The Various Ways In Which Viewers Interact With A Video, Such As Likes, Comments, Shares, And Views. These Metrics Can Help Creators Understand How Their Content Is Performing And Make Adjustments To Improve Engagement.

To Increase Subscribers, Creators Can Focus On Creating High-Quality, Consistent Content That Appeals To Their Target Audience. It's Also Important To Promote Your Channel And Videos On Social Media And Other Platforms, And To Engage With Your Viewers Through Comments And Community Features. Collaborating With Other Creators And Influencers In Your Niche Can Also Help Grow Your Subscriber Base.

End Screens & Cards

How To Use Playlists

Understanding Copyrights And Spam

Youtube Creator Studio

In-Depth Statistics Analysis

Youtube Tools & Plugins

End Screens & Cards Are Youtube Features That Allow Creators To Add Interactive Elements To The End Of Their Videos, Such As Links To Other Videos, Playlists, And Websites. Playlists Are A Way To Group Videos Together On Youtube And Make It Easier For Viewers To Find Related Content. Understanding Copyrights And Spam Is Important For Youtube Creators To Ensure That Their Content Is Not In Violation Of Any Laws Or Community Guidelines. Youtube Creator Studio Is A Tool That Allows Creators To Manage And Optimize Their Channels And Videos. In-Depth Statistics Analysis Can Help Creators Understand How Their Videos Are Performing And Make Data-Driven Decisions About Their Content. Youtube Tools & Plugins Are Third-Party Tools That Can Help Creators With Tasks Such As Video Editing, Optimization, And Audience Engagement.

How To Improve Subscribers

Double Your Revenue With This Technique

How To Apply Youtube Certification

Closing

To Improve Subscribers On Youtube, You Can Create Engaging And High-Quality Content That Resonates With Your Target Audience, Optimize Your Video Titles And Descriptions For Search, And Actively Promote Your Channel On Social Media And Other Platforms.

To Double Your Revenue On Youtube, You Can Explore Monetization Options Such As Advertising, Sponsorships, And Affiliate Marketing, And Also Create And Sell Your Own Products Or Services.

Youtube Certification Is A Program That Allows Creators To Take A Free Course And Pass A Certification Exam To Demonstrate Their Knowledge And Skills On Youtube. To Apply For Youtube Certification, You Can Visit The Youtube Creator Academy Website And Follow The Instructions Provided To Complete The Course And Take The Exam.

In Summary, To Improve Subscribers And Double Your Revenue On Youtube, You Can Create Engaging Content, Optimize Your Videos For Search, Actively Promote Your Channel, And Explore Monetization Options. To Apply For Youtube Certification, Visit The Youtube Creator Academy Website And Follow The Instructions Provided To Complete The Course And Take The Exam.

Social Media Management Tools

How To Automate Social Media

Benefits Of Automation

Top Social Media Tools

Social Media Management Tools Are Software Programs Or Platforms That Help Businesses And Individuals Manage Their Social Media Accounts And Presence. Some Popular Tools Include Hootsuite, Sprout Social, And Buffer.

Automating Social Media Involves Using Tools Or Software To Schedule And Publish Posts, As Well As Track And Analyze Engagement And Follower Growth. This Can Save Time And Increase Efficiency For Businesses And Individuals Who Manage Multiple Accounts Or Have A Large Following.

Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Benefits Of Automation Include:

Saving Time On Scheduling And Publishing Content

Increasing Efficiency And Consistency In Posting

Being Able To Track And Analyze Engagement And Follower Growth

Being Able To Schedule Posts In Advance

Popular Social Media Management Tools Include:

Hootsuite

Sprout Social

Buffer

Later

Agorapulse

Zoho Social

Coschedule

Tweetdeck

Meetedgar

Eclincher

How To Use Buffer App

How To Use Hoot Suite

Image Editing Tools

Reporting Tools

To Use Buffer, You Can Sign Up For An Account On Their Website And Connect Your Social Media Accounts. From There, You Can Create And Schedule Posts For Your Accounts, As Well As Track Analytics And Engagement.

To Use Hootsuite, You Can Sign Up For An Account On Their Website And Connect Your Social Media Accounts. From There, You Can Create And Schedule Posts For Your Accounts, As Well As Track Analytics And Engagement. Additionally, Hootsuite Offers A Few Extra Features Such As The Ability To Manage Multiple Accounts And A Team Collaboration Feature.

Some Popular Image Editing Tools Include Adobe Photoshop, Adobe Illustrator, Canva, And GIMP. These Tools Allow You To Edit And Enhance Photos And Images, Such As Cropping, Retouching, And Adding Text Or Graphics.

Some Popular Reporting Tools Include Google Analytics, Semrush, Ahrefs, And Tableau. These Tools Allow You To Track And Analyze Data Such As Website Traffic, Search Engine Rankings, And Social Media Engagement, And Create Visualizations And Reports To Share With Others.

1. SEO STANDS FOR?

A. SEARCH ENGINE ORGANIZATION

B. SEARCH ENGINE OPERATION

C. SEARCH ENGINE OPTIMIZE

D. SEARCH ENGINE OPTIMIZATION

D

2. IS SEO WORK ONLY BRINGING A WEBSITE ON THE TOP OF SERP ON PARTICULAR KEYWORD?

A. TRUE

B. FALSE

B

3. WHAT IS TRAFFIC?

A. NO. OF USERS WHO VISIT A WEBSITE AND COMING FROM SEARCH ENGINE.

B. NO. OF USERS WHO VISIT A WEBSITE AND COMING FROM SEARCH ENGINE.

C. NO. OF USES WHO VISIT A WEBSITE

D. NO. OF USER WHO VISIT A WEBSITE

D

4. HOW MANY USER FIND OUT WEBSITE VIA SEARCH ENGINE? //ESTIMATED

A. 75%

B. 25%

C. 20-30%

D. 80-70%

A

5. WHAT IS THE FIRST WORK TO START FOR SEO PROJECT?

A. MAINTAIN THE RANKING

B. SUBMIT A WEBSITE AT DIFFERENT - DIFFERENT SEARCH ENGINES

C. KEYWORDS ANALYSIS AND ON-PAGE OPTIMIZATION

D. UNDERSTAND THE GOAL AND TARGET

D

6. 6. HOW MUCH INTERNET USERS USE GOOGLE AS SEARCH ENGINE? //ESTIMATED

A. 75%

B. 25%

C. 20-30%

D. 70-80%

A

7. 8. WHICH SEO TYPES CONSIDERS AS ORGANIC SEO?

A. WHITE HAT

B. BLACK HAT

C. ON-PAGE OPTIMIZATION

D. OFF-PAGE OPTIMIZATION

A

8. WHAT IS THE MOST IMPORTANT IN OFF-PAGE OPTIMIZATION?

A. PAGE RANK - ALEXA RANK

B. PRESS RELEASE

C. BLOG COMMENTING

D. FORUM SUBMISSION

A

9. 10. WHAT IS USE IN TITLE FOR SEPARATION?

A. PIPELINE ONLY

B. COMMA AND PIPELINE

C. COMMA ONLY

D. COMM ONLY

B

10. WHAT IS USE IN META KEYWORDS FOR SEPERATION?

A. PIPELINE ONLY

B. COMMA AND PIPELINE

C. COMMA ONLY

D. NONE OF ABOVE

C

11. WHAT IS THE LIMIT OF META KEYWORDS ALONG WITH SPACE?

A. 60

B. 100-140

C. 100-250

D. NO LIMIT

B

12. WHAT IS THE LIMIT OF META DESCRIPTION?

A. 100-155

B. 100-240

C. 100-140

D. NO LIMIT

C

13. WHERE WE USE MOST IMPORTANT KEYWORDS?

A. TITLE, META KEYWORDS, META DESCRIPTION, HEADING TAG

B. TITLE, META KEYWORDS, META DESCRIPTION, H1 TAG

C. TITLE BOLD, META DESCRIPTION, HEADING TAG

D. TITLE BOLD, META DESCRIPTION, HEADING TAG

D

14.  WHICH GOOGLE TOOL GIVES US TRAFFIC INFORMATION OF PARTICULAR WEBSITE WHICH COMING FROM ANYWHERE?

A. GOOGLE WEBMASTER

B. GOOGLE ANALYTICS

C. GOOGLE ADWORDS

D. GOOGLE ADSENSE

A

15. WHICH GOOGLE TOOL USE TO FIND OUT APPROPRIATE KEYWORDS?

A. GOOGLE WEBMASTER

B. GOOGLE ANALYTICS

C. GOOGLE ADWORDS

D. GOOGLE ADSENSE

C

16. WHAT IS IMPORTANCE OF CANONICALIZATION IN SEO?

A. SEARCH ENGINE TREATED AS SPAM

B. SEARCH ENGINE TREATED AS DUPLICATE WEBSITE

C. SEARCH ENGINE TREATED AS ORIGINAL WEBSITE

D. SEARCH ENGINE TREATED AS HEALTHY SEO WEBSITE

C

17. WHAT IS THE FASTEST WAY TO GET BACKLINKS FOR A WEBSITE?

A. SOCIAL MEDIA

B. DIRECTORY SUBMISSION

C. ARTICLE SUBMISSION

D. BLOG COMMENTING

A

18. WHERE WE UPLOAD SITEMAP.XML

A. ROOT DIRECTORY OF WEBSITE

B. GOOGLE ANALYTICS

C. GOOGLE ADSENSE

D. NONE OF ABOV

A

21. WHICH TECHNIQUES ARE USING AS BLACK HAT SEO?

A. KEYWORDS STUFFING

B. W3SCHOOLS VALIDATION

C. DIRECTORY SUBMISSION

D. BLOG COMMENTING

A

22. WHERE WE SUBMIT SITEMAP.XML?

A. GOOGLE WEBMASTER

B. GOOGLE ANALYTICS

C. NONE OF ABOVE

D. GOOGLE ADSENSE

A

23. WHERE WE UPLOAD ROBOTS.TXT?

A. ROOT DIRECTORY OF WEBSITE

B. GOOGLE ANALYTICS

C. GOOGLE ADSENSE

D. NONE OF ABOVE

A

24. WHERE WE SUBMIT ROBOTS.TXT?

A. GOOGLE ANALYTICS

B. GOOGLE ADSENSE

C. GOOGLE WEBMASTER

D. NONE OF ABOVE

C

25. WHICH TOOL GIVES AVERAGE RANKING OF WEBSITE ON SPECIFIC KEYWORD?

A. GOOGLE WEBMASTER

B. GOOGLE ANALYTICS

C. BING WEBMASTER

D. GOOGLE ADSENSE

A

26. WHAT IS PAGE RANK?

A. TRAFFIC ANALYSIS ALGORITHM

B. LINK ANALYSIS ALGORITHM

C. MARKING ALGORITHM

D. RANKING ALGORITHM

B

27. WHICH TECHNIQUES ARE USING AS ORGANIC SEO?

A. ON-PAGE OPTIMIZATION

B. OVER OPTIMIZATION

C. CLOAKING

D. SMO

A

28. WHERE WE SUBMIT A WEBSITE AT GOOGLE TO COLLECT AN INFORMATION ABOUT TRAFFIC?

A. GOOGLE ANALYTICS

B. GOOGLE ADSENSE

C. FACEBOOK

D. GOOGLE ADWORDS

A

29. HOW TO INCREASE GOOGLE PAGE RANK?

A. CLOAKING

B. OVER OPTIMIZATION

C. QUALITY BACKLINKS

D. KEYWORDS STUFFING

C

30. WHICH TECHNIQUES ARE USING AS ONLINE REPUTATION TECHNIQUES?

A. ARTICLE SUBMISSION

B. CLOAKING

C. OVER OPTIMIZATION

D. KEYWORDS STUFFING

A

31. What Is The Most Popular Search Engine?

1) Google

2) Bing

3) Yahoo

4) Yandex

1

32. "During Crawling, Process Search Engines Find Webpages On The Internet," True Or False?

1) True

2) False

1

33. What Is The Correct Order Of SEO Steps?

1) Technical SEO, Off-Page SEO, Keyword Research, On-Page SEO, Tracking & Maintenance

2) Keyword Research, Off-Page SEO, On-Page SEO, Techincal SEO, Tracking & Maintenance

3) Keyword Research, On-Page SEO, Technical SEO, Off-Page SEO, Tracking & Maintenance

3

34. Difference Between On-Page SEO Vs. Off-Page SEO?

1) On-Page SEO Is Fixing Problems Within Webpages, And Off-Page SEO Is Fixing Problems Within The Website

2) On-Page SEO Is Fixing Problems Within Websites, And Off-Page SEO Is Optimizing Factors Outside The Website

3) On-Page SEO Is Optimizing SEO Outside Our Website, And Off-Page SEO Is Fixing Problems Within The Website

2

35. "SEM Is Another Way Of Referring To SEO," True Or False?

1) True

2) False

2

36. What Does SEM Stand For?

1) Search Engine Management

2) Search Engine Marketing

3) Searching Engine Market

2

37. What Does SERP Stand For?

1) Search Engine Results Page

2) Search Engine Ranking Pages

3) Search Engine Ranking Positions

1

38. Wordpress CMS Blogs Cannot Be SEO Optimized," True Or False?

1) True

2) False

2

39. Select A Inaccurate Statement Regarding Google Algorithm Update

1) It Is Released To Control The Quality Of Organic Listing In Search Results

2) Search Engine Algorithm Update Applies To All The Websites In Google's Index, Including New Websites

3) Search Engine Algorithm Update Control The Quality & Accuracy Check On Google's PPC Ads

3

40. SEO Is A One-Time Process," True Or False?

1) True

2) False

2

41. Performing SEO Using Unethical Methods Is Referred To As?

1) White Hat SEO

2) Black Hat SEO

3) Grey Hat SEO

2

42. 404 Status Code Is A Page That:

a) Indicates A Server Error

b) Has Been Permanently Redirected

c) Has Been Temporarily Redirected

d) Cannot Be Found

D

43. A Rel=Canonical Tag Can Be Used To Point Search Engines To A Particular Page When Tackling These Issues.

a) Indexation

b) Duplicate Content

c) Slow Content

d) Redirect

B

44. If Users Can't Read Or Understand Your URL, Then Search Engines May Be Confused As Well.

a) True

b) False

A

44. What's The Ideal Length For Content On A Web Page?

a) 1,000 Words Or More

b) It Doesn't Matter

c) 100 Words On E-Commerce Pages, 500 Words Or More On Article Pages

d) Whatever Is Most Appropriate To The Topic And Focus Of The Web Page

B

45. Can Search Engines Read Content On Pictures?

a) Yes

b) No

c) Sometimes

d) It Depends On The Format Of The Picture

B

46. What Is Keyword Cannibalization?

a) When You Analyze Competitors To Discover Keywords To Target.

b) When Multiple Pages On A Site Are Optimized For The Same Keywords

c) When You Compete For More Than One Keyword On The Same Page

d) When Poor SEO Implementation Causes Your Page To Be Non-Competitive For The Target Keywords

B

47. Does Google Care About Where Content Is Located On A Page?

a) Yes; They Only Care About Content Visible To The User, As They Want To Emphasize User Engagement

b) Yes; They Only Care About Content In The Main Body Of The Page, As The Rest Of The Content Is Not Page-Specific

c) Yes; Placement On The Page Says Something About The Importance Of The Content

d) No, They Don't Care

C

49. How Do You Recover From Penguin?

a) Remove All Links To Your Site With A Domain Authority Of 50 Or Less, And Wait

b) Remove All Links That Do Not Appear To Be Editorially Given, And Then Wait

c) Clean Up Links From Web Directories, Article Directories, Countries Where You Don't Do Business And Where You Have Too Much Rich Anchor Text, And Then Wait

d) Remove Or Disavow All Links That Do Not Appear To Be Editorially Given, And File A Reconsideration Request

C

50. How Do You Recover From A Manual Link Penalty?

a) Remove All Links To Your Site With A Domain Authority Of 50 Or Lower, And Wait

b) Remove All Links That Do Not Appear To Be Editorially Given, And Then Wait

c) Clean Up Links From Web Directories, Article Directories, Countries Were You Don't Do Business And Where You Have Too Much Rich Anchor Text, And Then Wait

d) Remove Or Disavow All Links That Do Not Appear To Be Editorially Given, And File A Reconsideration Request

D

51. Of The Items Listed Below, What Is The Single Most Important On-Page SEO Factor?

a) The Number Of Uses Of The Target Keyword

b) Use Of The Keywords In The Keywords Metatag

c) Use Of The Target Keyword In The Top Heading Of The Page

d) Use Of The Target Keyword In The Title Tag

D

52. What Is The Most Important SEO Ranking Factor Related To On-Page Content?

a) The Relevance And Breadth Of The Content On The Page

b) The Use Of Keywords In The Heading Tags

c) The Number Of Times The Keywords Are Repeated In The Content

d) Whether Or Not The Target Keyword Is Used In The First 50 Words

A

53. Which Of The Following Items Search Engines Don’t Want?

A. Keyword Stuffing

B. Buying Links

C. Poor User Experience

D. All Of The Above

54. For SEO Site Content Should Have?

A. Meta Descriptions

B. Title Tags

C. Both A And B

D. None Of The Above

C

55. Which Of The Following Factors Have An Impact On The Google Pagerank?

A. The Text Used To Describe The Inbound Link To A Page Of A Website

B. The Total Number Of Inbound Links To A Page Of A Website

C. The Subject Matter Of The Site Providing The Inbound Link To A Page Of A Website

D. The Number Of Outbound Links On The Page That Contains The Inbound Link To A Page Of A Website

B

56. Which Of The Following Free Tools/Websites Could Help You Identify Which City In The World Has The Largest Search For The Keyword: “Six Sigma”?

A. Alexa

B. Google Trends

C. Google Traker

D. Wordtracker

D

57. Which Of The Following Statements Is Correct With Regard To Natural Links?

A. They Are Two-Way Links

B. They Are From Authority Websites

C. They Are Voluntary In Nature

D. They Are From .Edu Or .Gov Extension Websites

C

58. Pages That Are Linked From Other Search Engine Is Known As _________.

A. Crawled Pages

B. Indexed Pages

C. Unindexed Pages

D. Root Pages

B

59. Which Of The Following Search Engines Offers A Popular List Of The Top 50 Most Searched Keywords?

A. Google

B. Yahoo

C. Bing

D. Lycos

D

60. How Much Time Period Is Required To Get A Google Page Ranking?

A. 2 Week

B. 1 Week

C. 2 Months

D. More Than 3 Months

D

61. A Hallway Page Is Used To:

A. Attract Visitors Straight Onto The Hallway Page From The Search Engines

B. Organizes The Doorway Pages

C. Guides People Navigate To Different Doorway Pages

D. Enables Search Engine Bots To Index The Doorway Pages

D

62. Which Statement From The Below Options Is True When It Comes To RSS?

A. It Is An XML Form

B. This Is Real-Time Streamlined Syndication

C. Displaying Static Information

D. It Is A Linux Technology

A

63. What Is The Term For Optimization Strategies That Are In An Unknown Area Of Reputability?

A. Blue Hat Techniques

B. Orange Hat Techniques

C. Grey Hat Techniques

D. Shady Hat Techniques

C

64. If A Website’s Search Engines Get Saturated With Respect To A Particular Search Engine By 20%, What Is It Exactly?

A. 20% Of The Web Pages Of The Website Have Been Indexed By The Search Engine

B. 20% Of The Website’s Pages Will Never Be Indexed

C. Only 20% Of The Pages Of The Website Will Be Indexed By The Search Engine

D. The Website Ranks In The First 20% Of All Websites Indexed By The Search Engine For Its Most Important Search Terms

A

65. The Number Of Characters Recommended For Title Tag?

A. 100

B. 70

C. 150

D. 50

B

66. What Do The Acronyms PA, DA, And PR Stand For?

A. Personal Authority, Domain Authority, Parked Rename

B. Page Authority, Domain Age, Page Rank

C. Page Authority, Domain Authority, Page Rank

D. None Of The Above

C

67. Which Form Of Redirect/Meta Tag Will Transfer The Most Authority To The Directed Page?

A. Canonical

B. 301

C. 302

D. 303

B

68. Search Engine Optimization (SEO) Is An Effective Method For ____ The Ranking Of Websites In Search Engine Results.

A. Increasing

B. Decreasing

C. Lowering

D. None

A

69. Which Of The Following Key Metrics Is/Are Used By Search Engines?

A. Links

B. Content

C. Page Structure

D. All Of The Above

D

70. What Are The Links From Other Sites Called?

A. Frontlinks

B. Backlinks

C. Boundlinks

D. Hidelinks

B

71. Which Of The Following Is/Are The Type Of SEO?

A. White Hat

B. Black Hat

C. Both A And B

D. None Of The Above

C

72. Which Of The Following Is/Are An/Example Of White Hat SEO?

A. Quality Content

B. Internal Linking

C. Link Building

D. All Of The Above

D

73. Which Of The Following Is/Are An/Example Of Black Hat SEO?

A. Keyword Stuffing

B. Duplicate Content

C. Cloaking

D. All Of The Above

D

74. Which Of The Following Comes Under Black Hat SEO?

A. Optimizing Search Engine Rankings Involves Using Techniques That Follow Search Engine Guidelines

B. Content That Is Relevant And Of High Quality Is Provided To Users

C. It Is Preferred By People Who Are Looking For A Quick Return On Investment

D. Titles, Metatags, And Body Content Should Be Optimized For Keyword Usage

C

75. Which Of The Following Comes Under The White Hat SEO Technique?

A. Good Content

B. Ease Of Navigation

C. Site Performance

D. All Of The Above

D

76. Which Of The Following Comes Under The Black Hat SEO Technique?

A. Cloaking

B. Hidden Text

C. Doorway Pages

D. All Of The Above

D

77. Search Engine Works In The Following Stage(S)

A. Crawling

B. Indexing

C. Retrieval

D. All Of The Above

D

78. One Or More IP Addresses Are Identified By A ____.

A. Search Engine

B. Portal

C. Domain Name

D. Algorithm

C

79. Known As A Web, The ____ Consists Of A Collection Of Websites Or Web Pages That Are Stored On Computers Connected To The Internet By Means Of Web Servers.

A. Web Wide World

B. Web World Wide

C. World Web Wide

D. World Wide Web

D

80. ____ Provides Access To Information Available On The Internet By Serving As Private Locations On The Internet.

A. Search Engines

B. Portals

C. Algorithms

D. Domain Name

B

81. By Conducting ____ Your Target Audience's Queries, You Can Determine What Information They Are Searching For And The Keywords They Are Using.

A. Keyword Research

B. Analyzing

C. Both A And B

D. None Of The Above

C

82. Which Of The Following Is An Important Step To Analyze A Competitor's Website?

A. Find Out Your SEO Competitors

B. Visit Competitors' Site

C. Check Competitors' Backlinks

D. All Of The Above

D

83. Which Of The Following Are The Internal Factors In SWOT Analysis?

A. Strengths

B. Weaknesses

C. Both A And B

D. None Of The Above

C

84. How To Choose The Best Keywords?

A. Use Long-Tail Keywords

B. Perform Latent Semantic Indexing

C. Use Location-Based Keywords

D. All Of The Above

D

85. Which Of The Following Comes Under The Keywords Research Tools?

A. SEMRUSH

B. Google

C. Search Engine

D. Portal

A

86. In Order To Optimize The Content, One Should Focus On The -

A. Title Tags

B. Meta Description

C. Meta Keywords

D. All Of The Above

D

87. Search Engine Results Pages Display ____ As Clickable Headlines Above Website Urls.

A. Title Tags

B. Search Engines

C. Meta Keywords

D. Meta Description

A

88. How To Optimize Title Tags?

A. Use Keyword Separation

B. Don't Repeat Title Tags

C. Don't Use The Website Or Company Name

D. All Of The Above

D

89. In The ____ Code Of A Webpage, A Meta Description Is A Short Paragraph.

A. CSS

B. HTML

C. Java

D. C++

B

90. Which Of The Following Is TRUE About Optimizing Meta Descriptions?

A. Users Have A Tendency To Pay Attention To Meta Descriptions Containing Important Keywords

B. Simple And Relevant Should Be The Goal

C. A Compelling Story Should Be Told

D. All Of The Above

D

91. An Important _____ On Your Webpage Is Called The Meta Keyword.

A. Keyword

B. Phrase

C. Both A And B

D. None Of The Above

C

92. Which Of The Following Is TRUE About Optimizing Meta Keywords?

A. For Each Page, Use More Than Ten To Fifteen Meta Keywords

B. Separate Your Meta Keywords With A Comma And Leave Space Between Them

C. Meta Keywords And Phrases Should Not Be Repeated

D. Your Meta Keyword List Should Not Begin With The Most Important Word

C

93. How Many Heading Tags There Could Be?

A. 4

B. 5

C. 6

D. 7

C

94. How To Optimize The Headings?

A. Put An H1 Tag On Each Page

B. It Should Be Unique

C. It Should Be Relevant And Descriptive

D. All Of The Above

D

95. Heading Tags Should Be Arranged In The Following Order: ____, Etc.

H2, H1, H3

H1, H3, H2

H2, H3, H1

H1, H2, H3

D

96. The Purpose Of An SEO-Optimized ____ Is To Introduce Your Website To Search Engines And Users, As Well As Provide Information On What Your Website Offers.

A. Domain Name

B. Hashtags

C. Portals

D. Search Engines

A

97. How To Optimize Domain Names?

A. Choose A .Com Extension

B. Choose Suitable Words

C. Length

D. All Of The Above

D

98. ____ Are Other Names For Canonical Tags.

A. Canonical Urls

B. URL Canonicalization

C. Both A And B

D. None Of The Above

C

99. A Canonical URL Must Be Used If Your Website Has ____ Pages With Similar Content, Or If Your Site's Content Appears On Another Website As Well.

A. One

B. Two

C. Two Or More

D. None

C

100. Browsers And Search Engines Use The Meta Tags To Gather Information About The ____. The Content Of Meta Tags Is Not Displayed On The _____.

A. Search Engine

B. Webpage

C. Web Portal

D. Web Browser

B

101. Which Of The Following Are The Types Of Meta Tags?

Title

Meta Keywords

Meta Description

All Of The Above

D

102. Miscellaneous Meta Tags Provide Additional Information To The Web Spider Besides ____.

A. Title

B. Description

C. Meta Keywords

D. All Of The Above

D

103. Which Of The Following Is A Tag?

A. Audience

B. Distribution

C. Copyright

D. All Of The Above

D

104. ____ Networks (Such As Facebook And Twitter) Use Open Graph Meta Tags To Communicate A Page's Content.

A. Search

B. Social

C. Size

D. Start

B

105. By Using Open Graph Meta Tags, You Can Improve Your Current Marketing Strategy By -

A. Social Media Sites Can Gather More Information From Your Links When You Use Them

B. With It, You Can Display Your Content More Accurately, Thereby Increasing Click-Through Rates (Ctrs)

C. Both A And B

D. None Of The Above

C

106. What Does Alt Text Stand For?

A. Alternate Text

B. Alternative Text

C. Alternation Text

D. Alter Text

B

107. How To Write Good Alt Text?

A. Make It Descriptive

B. Make It Short

C. Use Keywords

D. All Of The Above

D

108. Internal Links Are Links Between Pages On The Same Domain, And _____ Is The Process Of Creating Them.

A. Internet Link Building

B. Internal Link Building

C. Intra Link Building

D. Interesting Link Building

B

109. What Is/Are The Benefit(S) Of Internal Link Building?

A. User-Friendly Navigation

B. Help Provide Relevant Data

C. Decrease Bounce Rate

D. All Of The Above

D

110. ____ Show The Detailed Structure Of Your Sites, Such As The Different Sections And The Links Between Them, In A Visual Manner.

A. Sitemap

B. Keyword

C. Description

D. Tag

A

111. What Is/Are The Benefit(S) Of HTML Sitemaps?

A. A Well-Organized Daily Routine Includes Every Page Of The Website

B. It Oversees The Connection Between Your Pages And Subpages And Determines How They Will Be Structured

C. The Content You Want To Display On Your Homepage Is Just A Click Or Two Away

D. All Of The Above

D

112. You May Also Call Hidden Text ____ Because It Cannot Be Read Or Seen By Your Visitors.

A. Invisible Text

B. Fake Text

C. Both A And B

D. None Of The Above

C

113. What Is The Method(S) To Create Hidden Text?

A. In Order To Make The Content And Background Indistinguishable, The Colors Are Kept The Same

B. The Content Can Also Be Hidden Using CSS

C. Both A And B

D. None Of The Above

C

114. ____ Are High-Powered Computers Used By Web Hosts To Store Your Website Or Web Pages.

A. Search Engines

B. Portals

C. Servers

D. None

C

115. It Indicates A ____ Web Host If The Server Downtime Affects Websites Frequently.

A. Reliable

B. Non-Reliable

C. Reliant

D. Non-Reliant

B

116. Search Engines Interpret The Robots ____ To Determine How To Treat The Content Of A Page, Which Is Important For On-Page Optimization.

A. Meta Tag

B. Meta Keywords

C. Meta Description

D. None

A

117. HTTP Status Code ___ Indicates A Redirected Page.

A. 300

B. 301

C. 302

D. 303

B

118. A Merge Of Two Websites Requires Redirecting ____ Urls To Their Correct Locations.

A. Updated

B. Outdated

C. Current

D. None

B

119. A ____ Error Is A Standard HTTP Response Code That Indicates That A Client Has Contacted The Server But The Server Cannot Find The Requested Page.

A. 401

B. 402

C. 403

D. 404

D

120. ____, A 404 Error Will Occur.

A. If The Requested Page Has Been Removed

B. If There Is A Wrong Link On Your Site

C. Both A And B

D. None Of The Above

C

121. To Improve A Website's Ranking On Search Engine Result Pages, ____ Optimization Refers To All Actions Taken Outside Of The Website Itself.

1. On-Page

2. Off-Page

3. Both A And B

4. None Of The Above

B

122. Which Of The Following Is A Type Of Link For Off-Page SEO?

1. Natural

2. Built

3. Created

4. All Of The Above

D

123. Google Uses Pagerank To ____ Links.

1. Add

2. Analyze

3. Remove

4. Alter

B

124. Based On The Importance And Authority Of A Page, Pagerank Determines A Score On A 0 To 10 Scale According To The ____ Of Links To It.

1. Quality

2. Quantity

3. Both A And B

4. None Of The Above

C

125. There Are Many Links Pointing To A Particular Website, Which Is Called The Link ____.

1. Preventability

2. Popularity

3. Presumption

4. None

B

126. What Is/Are The Important Thing(S) To Look Into For The Link Partners?

1. Your Content Or Information Should Be Related To The Site

2. Don't Forget To Keep Your Links Focused On Your Site

3. Information That Is Unique And Relevant Should Be Shared

4. All Of The Above

D

127. Your Site Is Submitted To A Web Directory Based On A Specific ____.

1. Tag

2. Category

3. Description

4. Keyword

B

128. Which Of The Following Is/Are The Benefit(S) Of Directory Submission?

1. Fast Indexing

2. Higher Link Popularity

3. Higher Page Rank

4. All Of The Above

D

129. You Can Store Your Links On Online Bookmarking Sites Through ____ Submission, A Form Of Off-Page Optimization.

1. Search Engine

2. Social Bookmark

3. Social Feed

4. Press Release

B

130. What Is/Are The Benefit(S) Of Social Bookmark Submission?

1. Increase Website Traffic

2. Free Online Promotion

3. Quality Backlinks

4. All Of The Above

D

131. Submitting Blogs To ____, Etc., Is An Important Off-Page Optimization Activity.

1. Blog Submission Sites

2. Blog Search Engines

3. Both A And B

4. None Of The Above

C

132. What Is/Are The Benefit(S) Of Blogging?

1. Improves SEO

2. Improves Relationship

3. Free Marketing

4. All Of The Above

D

133. To Attract ____, Articles Are Submitted To Article Submission Directories That Are Optimized For Search Engines.

1. Advertisers

2. Companies

3. Bankers

4. Traffic

D

134. What Is/Are The Benefit(S) Of Article Submission?

1. Backlinks Cannot Be Built In A Simple Yet Effective Manner

2. Backlinks From Popular Websites Are Generated As A Result

3. In Addition To Enhancing Marketing Results, It Cannot Increase The Popularity Of Your Brand Or Product On The Internet

4. All Of The Above

B

135. Creating Reciprocal Links Between Two Websites Is Known As ____.

1. Forum Posting

2. Similar Linking

3. Reciprocal Linking

4. Article Submission

C

136. By Participating In Online Discussion Forums, You Can Generate Quality ____ Links.

1. Inbound

2. External

3. Outbound

4. None

A

137. Which Of The Following Is A Popular Forum Discussion Site?

1. Yahoo Answers

2. Mylot

3. Stackoverflow

4. All Of The Above

D

138. Off-Page Optimization Techniques Such As ____ Submission Involve Submitting A Website Directly To Search Engines For Indexing And Listing.

1. Press Release

2. Search Engine

3. Social Directory

4. Article

B

139. What Is/Are The Benefit(S) Of Search Engine Submission?

1. Your Presence And Your Products Or Services Are Communicated To Search Engines In This Way

2. Google, Yahoo, MSN, And Other Search Engines Can Index Your Website

3. You Don't Have To Wait For The Web Crawler To Discover Your Site Organically Since It Helps You Get Discovered Quickly By Web Spiders

4. All Of The Above

D) All Of The Above

75. In Order To Increase Your Search Engine Ranking, You Should Submit RSS Feeds To ____ Submission Directory Sites.

Article

RSS Feed

Blog

Search Engine

Answer: B) RSS Feed

76. By Incorporating Your ____ Into RSS Feeds, You Can Improve Your Website's Ranking.

Main Keywords

Phrases

Both A And B

None Of The Above

Answer: C) Both A And B

77. Writing A ____ And Submitting It To PR Sites Is The Process Of Announcing New Products Or Services Of A Company.

RSS Feed

Article

Blog

Press Release

Answer: D) Press Release

78. In The Press Release, The Most Important Information Should Be Added In The -

Opening Paragraph

Middle Paragraph

End Paragraph

None

Answer: A) Opening Paragraph

79. Which Of The Following Is The Best SEO Tool?

Semrush

Ahrefs

Serpstat

All Of The Above

Answer: D) All Of The Above

80. A Topic's Popularity Over Time Can Be Seen On Google ____.

Analytics

Trends

Adwords

Search Engine

Answer: B) Trends

1. What Does SEO Stand For?

Send Email Out

Serial Editorial Output

Search Engine Optimisation

Search Expectation Order

2. What Percentage Of Web Traffic Originates From Organic Search?

27%

32%

48%

53%

3. Which Of The Following Is NOT A Type Of Digital Marketing?

Video

Social Media

Print Advertising

Email

4. What Does PPC Stand For?

Pay Per Click

Programme Placement Code

Programme Pay Customer

Personal Placement Clicks

5. What Is The Maximum Number Of Characters Per Tweet?

140

180

240

280

6. Which Of The Following Is NOT A Type Of Content Marketing?

Image

Blog Post

Onenote

Video

7. What Is A CRM?

Consumer Relations Marketing

Customer Relationship Management

Customer Returns Manager

Critical Relationship Manager

8. Which Is More Secure: HTTP Or HTTPS?

HTTP

HTTPS

9. What Does “Branding” Mean In Digital Marketing?

Market Segmentation

Your Target Market

Personal Identity And Image

Putting Your Logo On Products

10.  What Is Anchor Text?

The Visible Text That Is Hyperlinked To Another Page

The Text In The Top Left Of A Webpage

The Most Prominent Text On A Page, Used By Search Engines To Assign A Title To The Page

A Slogan That Sticks In A Consumer’s Mind

11.  What Is A Persona

Your Target Audience

Someone Who Joins Your Mailing List

A Repeat Customer

A Fictional Representation Of A Group Of Customers

12.  What Is The Name Of Email Marketing That The Recipient Has Consented To Receive

Search Marketing

Permission-Based Email Marketing

Internet Advertising

Social Web Marketing

13.  What Is The Name Given To Marketing To Customers Based On Their Location?

Geographic

Psychographic

Behavioural

Demographic

14.  How Many Users Does Linkedin Have

470 Million

630 Million

740 Million

850 Million

15.  What Does CTA Stand For?

Consequence To Advert

Call To Action

Computer Tracked Actions

Characteristic Tracking Advert

C, D, C, A, D, C, B, B, C, A, D, B, A, C, B

1. SEM Means __

(A) Search Engine Marketing

(B) Social Engine Marketing

(C) Super E-Marketing

(D) Strategic Email Marketing

 A

2. In Planning And Obtaining Publicity, A Frequently Used Tool Is The ____, Which Is An Announcement Regarding Changes In The Company Or The Product Line.

(A) Google Ads

(B) Press Release

(C) Infomercial

(D) Facebook Ads

B

3. __ Marketing Refers To Achieving Marketing Objectives Through Applying Digital Technologies Such As Web Sites

(A) Internet

(B) Digital

(C) Email

(D) Viral

B

4. In Traditional Marketing, There Is:

(A) Tele-Marketing

(B) Direct Marketing

(C) Indirect Marketing

(D) Internet Marketing

B

5. Word Of Mouth Marketing Through Electronic Channels Like Email, Internet Etc Is Known As __

(A) Internet

(B) Digital

(C) Email

(D) Viral

D

6. ___Is A Form Of Contextual Advertising Where Specific Keywords Within The Text Of A Web-Page Are Matched With Advertising And/Or Related Information Units.

(A) Shopping Ad

(B) In-Text Ad

(C) Phase Match Keyword Ad

(D) Keyword Text Ad

B

7. __ Can Be Defined As Convergence Of Branding, Information Dissemination And Sales Transactions All In One Place.

(A) E-Advertising

(B) E-Branding

(C) E-Commerce

(D) E-Marketing

A

8. The Customer Resource Pages Of A Company On “Facebook” Are An Example Of

(A) Viral Marketing

(B) Internal Marketing

(C) Network Marketing

(D) Referral Marketing

D

9. Which Of The Following Is The Importance Of E-Marketing?

(A) Sell

(B) Serve

(C) Sizzle

(D) All Of These

D

10. __ Is A Low-Cost Communication Tool That Can Be Easily Tested, Refined And Rolled Out.

(A) Opt- In- E-Mail

(B) I- TV

(C) I- Radio

(D) I-Kiosks

A

11. Which Of The Following Is Not An E-Marketing Tool?

(A) Mobile Phone

(B) Cinema

(C) I- Radio

(D) I-Kiosks

B

12. A Website’s Main Page Is Called Its

(A) Home Page

(B) Browser Page

(C) Search Page

(D) Bookmark

A

13. What Are The Important Concepts In The Development Of A Website?

(A) Information Presentation

(B) Good Navigation & Usability

(C) Feedback

(D) All The Above

D

14. Marketing Of Internet Banking Means

(A) Meeting Of Banks On The Net

(B) Net Practice

(C) Marketing The Usage Of Banking Transactions Through The Internet.

(D) Transactions With Foreign Countries

C

15. An Online Banner Ad That Looks Like A Dialog Box With Buttons. It Simulates An Error Message Or An Alert.

(A) Trick Banner Ad

(B) Spam Ad

(C) Banner Ad

(D) Persuasive Ad

A

16. Adsense Is:

(A) An Advertising Agency

(B) Set Of Regulations And Standards In Advertising

(C) Google’s Advertising Programme To Display Ads On Web Pages

(D) Awareness Programme Introduced To Give Advice About Advertising Tendencies Of The Consumers

C

17. A Word On A Web Page That, When Clicked, Opens Another Document

(A) Anchor

(B) URL

(C) Hyperlink

(D) Reference

C

18.  The User Reaches This Page When They Specify The Address Of A Website.

(A) Home Page

(B) Web Page

(C) Summary Page

(D) None

A

19.If A Marketing Agency Is Exposing Its Customers To Its Various Other Services Also, It Will Be Known As:

(A) Cross-Selling

(B) Market Research

(C) Customer Relationship Extension

(D) Competition

A

20. Google Is The World’s Most Popular

(A) Social Media

(B) Search Engine

(C) Browser

(D) Application

B

21. Important Site Evaluation Criteria Are

(A) Key Words

(B) Retention Rates

(C) Conversion Rates

(D) All The Above

D

22. The “Homepage” Of A Website Is ______

(A) The Largest Page

(B) The Last Page

(C) The First Page

(D) The Most Colorful Page

C

23. PPC Engines Are Called

(A) Per –Pay Click

(B) Pay- Per Click

(C) Pay – Pay Click

(D) None

B

24. The Advertisement Which Floats On The Page For 5 To 30 Sec Is

(A) Banner Advt

(B) Interstitial

(C) Floating Advt

(D) None

C

25. Which Is A Web- Roaming Program Used To Find Documents Pertaining To Your Search?

(A) Spider

(B) Meta Search Engine

(C) Meta Tags

(D) Indexers

A

26. Video Streaming

(A) Delivering Live Video On The Internet

(B) Video On Demand

(C) Video Editing

(D) Video Compression

A

27. Which Of The Following Is Commonly Found On Web Pages?

(A) Internet

(B) Hyperlinks

(C) Intranet

(D) All Of The Above

B

28. What Is A Search Engine?

(A) A Program For Search Engines On The Internet

(B) A Website That Searches For Anything

(C) A Hardware Component

(D) A Machinery Engine That Searches For Data

B

29. Which Is Not A Domain Name Extension?

(A) Mil

(B) Org

(C) .Int

(D) .Com

30. You Should Report Lost SERP Features, As There Can Be Correlations To:

A. Increased Site Traffic

B. Increased Ranking

C. Decreased Site Traffic

D. Decreased DA

C

31. What Is E-A-T In SEO?

A. E-A-T Is A Part Of Google Algorithm.

B.  E-A-T Shouldn't Be Confused With An Algorithm, It Simply Means The Food We Put Into Our Mouth.

C. E-A-T Means Expertise, Authoritativeness, And Trustworthiness.

D. E-A-T Is Google's Algorithm But Doesn't Have To Do Anything With SEO.

C

32. Around How Many Characters Should Title Tag Be?

A. Around 100

B. Around 200

C. Around 60

C

33. What Is The Main Purpose Of A Meta Description?

A. To Encourage Clicks From Search Engine Results Pages

B. Improve Ranking For Pages

C. Create Rich Social Media Posts

A

34. Which Of These Is A Real Google Update

A. Pony

B. Penguin

C. Possum

D. Poodle

B

35. A Backlink Is..

A. A Link From A Page In Your Site To Another Page In Your Site

B. A Link From Another Website To Your Website

C. When Some Clicks The Browser Back Button

B

36. Structured Mark Up Helps With Ranking

A. True

B. False

B

37. In What Scenario Would You Utilize Canonicalization?

A. When You Have A Very Long Page

B. When You Have Duplicate Content/Pages

C.When You Want To Send Users To A Different Page

B

38. Which Status Code Indicates That A Page Couldn't Be Found?

A.200

B.404

C.500

D.302

B

39. Complete The Following Statement: "The Sitemap.Xml File...

A. Indicates Areas Or Pages Of The Site That Search Engine Should Not Crawl

B. Is A List Of All Indexable Pages For Search Engines To Crawl

C. None Of The Above

B

40. If You Want To Keep A Page Out Of The Search Results What Is The Best Of Way Of Doing This?

A. Meta Robots Noindex

B. Meta Robots Nofollow

C. Self Referencing Canonical Tag

D. Redirect Loop

A

41. Is SEO Work Only Bringing A Website On The Top Of SERP On Particular Keyword?

A. True

B. False

B

42. What Is Traffic?

A.  No. Of Users Who Visit A Website And Coming From Search Engine.

B. No. Of User Who Visit A Website

C. All Above

B

43. How Many User Find Out Website Via Search Engine? //Estimated

A. 75%

B. 25%

C. 20-30%

D. 80-70%

A

44. What Is The First Work To Start For SEO  Project?

A. Maintain The Ranking

B. Submit A Website At Different - Different Search Engines

C. Keywords Analysis And On-Page Optimization

D. Understand The Goal And Target

D

45. How Much Internet Users Use Google  As Search Engine? Estimated

A. 75%

B. 25%

C. 20-30%

D. 70-80%

A

46. Which SEO Types Considers As Organic SEO?

A. White Hat

B. Black Hat

C. On-Page Optimization

D. Off-Page Optimization

A

47. What Is Use In Title For Separation?

A. Pipeline Only

B. Comma And Pipeline

C. Comma Only

D. All Above

B

48. What Is Use In Meta Keywords For Separation?

A. Pipeline Only

B. Comma And Pipeline

C. Comma Only

D. None Of Above

C

49. What Is The Limit Of Meta Keywords Along With Space?

A. 60

B. 100-140

C. 100-250

D. No Limit

B

50. What Is The Limit Of Meta Description?

A. 100-155

B. 100-240

C. 100-140

D. No Limit

C

51. Which Google Tool Gives Us Traffic Information Of Particular Website Which Coming From Google?

A. Google Webmaster

B. Google Analytics

C. Google Ad Words

D. Google Adsense

B

52. Which Google Tool Use To Find Out Appropriate Keywords?

A. Webmaster

B.  Analytics

C.  Ad Words

D. Adsense

C

53. What Is Importance Of Canonicalization In SEO?

A. Search Engine Treated As Spam

B. Search Engine Treated As Duplicate Website

C. Search Engine Treated As Original Website

D. Search Engine Treated As Healthy SEO Website

C

54. What Is The Fastest Way To Get Backlinks For A Website?

A. Social Media

B. Directory Submission

C. Article Submission

D. Blog Commenting

A

55. Where We Upload Sitemap.XML

A. Root Directory Of Website

B. Google Analytics

C. Google Adsense

D. None Of Above

A

56. Which Techniques Are Using As Black Hat SEO?

A. Keywords Stuffing

B. W3schools Validation

C. Directory Submission

D. Blog Commenting

A

57. Where We Submit Sitemap.XML?

A. Google Webmaster

B. Google Analytics

C. None Of Above

D. Google Adsense

A

58. Where We Upload Robots.Txt?

A. Root Directory Of Website

B. Google Analytics

C. Google Adsense

D. None Of Above

A

59. Where We Submit Robots.Txt?

A. Google Analytics

B. Google Adsense

C. Google Webmaster

D. None Of Above

C

60. Which Techniques Are Using As Organic SEO?

A. On-Page Optimization

B. Over Optimization

C. Cloaking

D. SMO

A

61. Where We Submit A Website At Google To Collect An Information About Traffic?

A. Google Analytics

B. Google Adsense

C. Facebook

D. Google Ad Words

A

62. How To Increase Google Page Rank?

A. Cloaking

B. Over Optimization

C. Quality Backlinks

D. Keywords Stuffing

C

63. Which Techniques Are Using As Online Reputation Techniques?

A. Article Submission

B. Cloaking

C. Over Optimization

D. Keywords Stuffing

A

64. 404 Status Code Is A Page That:

A. Indicates A Server Error

B. Has Been Permanently Redirected

C. Has Been Temporarily Redirected

D. Cannot Be Found

D

65. A Rel=Canonical Tag Can Be Used To Point Search Engines To A Particular Page When Tackling These Issues.

A. Indexation

B. Duplicate Content

C. Slow Content

D. Redirect

B

66. If Users Can't Read Or Understand Your URL, Then Search Engines May Be Confused As Well.

A. True

B. False

A

67. What's The Ideal Length For Content On A Web Page?

A. 1,000 Words Or More

B. It Doesn't Matter

C. 100 Words On E-Commerce Pages, 500 Words Or More On Article Pages

D. Whatever Is Most Appropriate To The Topic And Focus Of The Web Page

D

68. Can Search Engines Read Content On Pictures?

A. Yes

B. No

C. Sometimes

D. It Depends On The Format Of The Picture

B

69. What Is Keyword Cannibalization?

A. When You Analyze Competitors To Discover Keywords To Target.

B. When Multiple Pages On A Site Are Optimized For The Same Keywords

C. When You Compete For More Than One Keyword On The Same Page

D. When Poor SEO Implementation Causes Your Page To Be Non-Competitive For The Target Keywords

B

70. When Do You Use Meta Robots No Index Tags?

A. To Prevent Pages From Appearing In Search Results

B. To Block Search Engines From Crawling Pages On Your Site

C. To Stop Pagerank Flow Into Low-Quality Pages

D. All Of The Above

A

71. Does Google Care About Where Content Is Located On A Page?

A. Yes; They Only Care About Content Visible To The User, As They Want To Emphasize User Engagement

B. Yes; They Only Care About Content In The Main Body Of The Page, As The Rest Of The Content Is Not Page-Specific

C. Yes; Placement On The Page Says Something About The Importance Of The Content

D. No, They Don't Care

C

72. How Do You Recover From Penguin?

A. Remove All Links To Your Site With A Domain Authority Of 50 Or Less, And Wait

B. Remove All Links That Do Not Appear To Be Editorially Given, And Then Wait

C. Clean Up Links From Web Directories, Article Directories, Countries Where You Don't Do Business And Where You Have Too Much Rich Anchor Text, And Then Wait

D. Remove Or Disavow All Links That Do Not Appear To Be Editorially Given, And File A Reconsideration Request

C

73. How Do You Recover From A Manual Link Penalty?

A. Remove All Links To Your Site With A Domain Authority Of 50 Or Lower, And Wait

B. Remove All Links That Do Not Appear To Be Editorially Given, And Then Wait

C. Clean Up Links From Web Directories, Article Directories, Countries Were You Don't Do Business And Where You Have Too Much Rich Anchor Text, And Then Wait

D. Remove Or Disavow All Links That Do Not Appear To Be Editorially Given, And File A Reconsideration Request

D

74. Of The Items Listed Below, What Is The Single Most Important On-Page SEO Factor?

A. The Number Of Uses Of The Target Keyword

B. Use Of The Keywords In The Keywords Metatag

C. Use Of The Target Keyword In The Top Heading Of The Page

D. Use Of The Target Keyword In The Title Tag

D

75. What Is The Most Important SEO Ranking Factor Related To On-Page Content?

A. The Relevance And Breadth Of The Content On The Page

B. The Use Of Keywords In The Heading Tags

C. The Number Of Times The Keywords Are Repeated In The Content

D. Whether Or Not The Target Keyword Is Used In The First 50 Words

A

76. What Social Media Marketing Do?

A. It Can Help To Communicate With Customers In A Less Time-Consuming Manner.

B. It Can Help To Create Visual Interaction Between Products And Customers.

C. It Can Help To Advertise A Product And Services To Many Customers At Once.

D. All Of The Above

D

77. Social Media Marketing Focuses On ___.

A. Social Platform

B. Individual Shop

C. Whole Sale

D. All Of The Above

A

78. Social Media Marketing Is One Of The Best Advertising Resources To Grab Consumer's Attention.

A. True

B. False

A

79. Identify The Platform For Social Media Marketing?

A. Instagram

B. Twitter

C. Facebook

D. All Of The Above

D

80. What Are The Most Essential 7 M's In Marketing?

A. Man, Money, Machine, Market, Management, Message, Mission

B. Mindset, Measure, Model, Map, Make, Modify, And Monetize

C. Both A And B

D. None Of The Above

A

81. What Is The Full Form Of SMM?

A. Social Market Marketing

B. Social Media Marketing

C. Social Media Management

D. None Of The Above

B

82. Identify The Different Types Of E-Commerce?

A. B2B

B. B2C

C. C2B

D. All Of The Above

D

83. E-Commerce Refers To The Trading Of Goods And Services With The Help Of The Internet.

A. Yes

B. No

A

84. Is Social Commerce Related With The Social Networks Platform As Well As The Seller's Website?

A. Yes

B. No

A

85. E-Commerce Is Related To The Seller's Website.

A. True

B. False

A

86. Which Term Adopted For Updates By Twitter Users?

A. Tweets

B. Twoots

C. Twinks

D. Posts

A

87. Which Of The Following Is Valuable In Increasing A Page Rank?

A. Paying For Placement

B. Static Content

C. Quantity Of Links From Other Highly Ranked Pages To Your Site

D. No Contact Information

C

88. What Is Meant By "Micro-Blogging"?

A. Post Very Short Entries

B. Blogs Which Are Posted By Companies, Not Individuals

C. Post Very Long Entries

D. Blogging From Mobile Devices

A

89. What Is “Social Media Optimization”?

A. Creating Content Which Easily Creates Publicity Via Social Networks

B. Writing Clear Content

C. Creating Short Content Which Is Easily Indexed

D. Hiring People To Create Content For Social Networks

A

90. What Is The Benefit Of Social Media Marketing?

A. It Can Show Your Brand In Front Of People Much More Quickly And Easily.

B. Increased Traffic

C. Higher Conversion Rates

D. All Of The Above

A

91. Social Networks Have An Enormous Information Sharing Capacity. As Such, They Are A Great Distribution Channel For ____.

A. Customer Feedback

B. Viral Content

C. Exclusive Coupons

D. Marketing Messages

D

92. Which One Is The Best Choice For Purchasing Through Social Media Marketing Or Traditional Marketing?

A. It Depends Upon The Customer's Point Of View Due To The Lack Of Time And Money Or Their Satisfaction.

B. Social Media Marketing

C. Traditional Marketing

D. None Of The Above

A

93. Which Social Network Is Considered The Most Popular For Social Media Marketing?

A. Facebook

B. Twitter

C. Instagram

D. Whatsapp

A

94. Which Is Not Direct Benefit Of Social Media Marketing?

A. Increased Brand Awareness

B. More Inbound Traffic

C. More Brand Authority

D. Difficult To Measure

D

95. What Is Unique About Social Media Marketing?

A. Generates Contacts Quickly

B. Interactive Communication

C. Better Customer Satisfaction

D. All Of The Above

D

96. Which Of The Following Is Function Of Social Media For Business?

A. Boost Brand Awareness

B. Increase Inbound Traffic

C. Enhance Brand Loyalty

D. All Of The Above

D

97. One Of The Key Components Of SMM Is?

A. Social Media Optimization

B. Search Engine Optimization

C. Content Optimization

D. None Of The Above

A

98. How To Build Your Brand On Social Media?

A. Identify Your Area Of Expertise

B. Find & Join Groups

C. Create & Curate Engaging Content

D. All Of The Above

D

99. How Does A Blog Directly Impact Sales Of A Company?

A. Turning Visitors Into Leads

B. Suggests Latest Products

C. Topics That Your Target Consumers Find Most Valuable

D. All Of The Above

D

100. Which Of The Following Is Not Considered A Social Media Marketing Goal?

A. Generating New Leads

B. Driving Recommendations From Friends And Family

C. Increasing Customer Satisfaction (Customer Service)

D. Increasing The Number Of Facebook Fans & Twitter Followers

D

101. All Of The Following Are Key Objectives Of SMM, Except .............

A. Customer Service.

B. Brand Development

C. Brand Preference.

D. Brand Awareness.

B

102. Who Uses Social Media Marketing?

A. Companies

B. Shops

C. Institutes

D. All Of The Above

D

103. Social Media Marketing Is A Form Of What Type Of Marketing?

A. Traditional Marketing

B. Offline Marketing

C. Digital Marketing

D. None Of The Above

C

104. Type Of Social Media Marketing Are .............

A. Influencer Marketing

B. Content Marketing

C. Advertising

D. All Of The Above

D

105. Which Of The Following Is NOT A Social Media Platform?

A. Facebook

B. Twitter

C. Instagram

D. Google

D

106. In ____, We Create Our Online Communication Sites Through Which We Can Share Information, Images, Ideas, Audio And Video Files, As Well As Other Content With Our Friends, Family Members, And Business Partners.

A. Search Engines

B. Social Media

C. Google Images

D. Google Search

B

107. Which Of The Following Is A Social Media Classification Tool?

A. Social Publishing

B. Social Networking

C. Photo-Based Social Networking

D. All Of The Above

D

108. ____ Content Through Social Media (Videos And Written Text) Allows Us To Disseminate Information.

A. Networking

B. Publishing

C. Marketing

D. Advertising

B

109. The Use Of Social Networking Sites For Sharing Photos Is Known As ____.

A. Social Networking

B. Photo-Based Social Networking

C. Social Publishing

D. Social Marketing

B

110. Through The Creation Of Various Types Of Content (Videos, Blogs, Infographics, Etc.), ____ Helps Promote Our Business, Increase Traffic To Our Website, Customer Engagement, And Brand Awareness. Share Photos Using Social Networking Sites Using Facebook, Instagram, Twitter, Linkedin, Etc.

A. Social Publishing

B. Social Networking

C. Social Media Marketing

D. Photo-Based Social Networking

C

111. SMM Helps Improve -

A. Brand Awareness

B. Product Visibility

C. Both A And B

D. None Of The Above

C

112. Why Is SMM Necessary?

A. Business Growth Can Be Achieved Through Cost-Effective Techniques.

B. Our Search Engine Rankings Are Improved As A Result Of It.

C. We Can Enhance The Authority Of Our Brands With It.

D. All Of The Above

D

113. Marketers Who Are Successful Focus Primarily On ____ The Value Of Their Products.

A. Depreciating

B. Enhancing

C. Demonizing

D. None

B

114. You Should Always Be ____; Otherwise, They May Replace You With Someone Else.

A. Available For Your Audience

B. Answering Their Questions

C. Participating In Conversations

D. All Of The Above

D

115. Facebook Was Founded By -

A. Jack Dorsey

B. Noah Glass

C. Biz Stone

D. Mark Zuckerberg

D

116. Using ____, We Can Send Messages, Images, Audio, And Videos To Friends, Relatives, Colleagues, And Customers.

A. Facebook

B. Quora

C. Pinterest

D. None

 A

117. We Use ____ To Display Our Latest Content, Our Working Hours, And Also Our Location On A Map So That Our Audience Can Get To Know Us Better.

A. Twitter

B. Instagram

C. Facebook

D. Snapchat

C

118. What Is The Advantage(S) Of Using Facebook?

A. Our Target Audience Can Be Easily Reached Through Facebook.

B. The Platform Allows Us To Share Ads That Are Budget-Friendly With Our Audience.

C. A Low-Cost Market Strategy Can Be Learned And Used Through Facebook.

D. All Of The Above

D

119. Twitter Is An ___-Based Communication Platform.

A. Email

B. SMS

C. OTP

D. Chat

B

120. Using Twitter Has The Disadvantage Of Limiting Messages To ____ Characters.

120

240

140

280

D

121. Which Of The Following Is/Are The Advantage(S) Of Using Twitter?

A. Increasing Customer Satisfaction Is One Of Its Benefits.

B. By Sending Short Messages Known As "Tweets," We Can Continuously Update Our Followers.

C. Our Relationship With Customers Is Strengthened As A Result.

D. All Of The Above

D

122. Compared To Facebook, Instagram Has ____ Times More Brand Engagement And Visual Content.

A. Two

B. Four

C. Five

D. Ten

D

123. There Is No Better Social Media Platform For ____ Marketing Than Linkedin.

A. B2C

B. B2G

C. B2B

D. B2B2C

C

124. In Addition To Searching For Jobs, Staying Connected With Professionals, And Recruiting New Employees, ____ Also Helps Us Promote Our Business With Advice From Experienced Employees.

A. Linkedin

B. Facebook

C. Instagram

D. Twitter

A

125. Which Of The Following Is An Image-Pinning Website?

A. Twitter

B. Instagram

C. Pinterest

D. Snapchat

C

126. A Pin Is An Idea Users ____ On Pinterest.

A. Create

B. Find

C. Save

D. All Of The Above

D

127. Our Tutorial Videos Are Delivered To The Audience Via ____ Using The Valuable Content We Create.

A. Youtube

B. Instagram

C. Facebook

D. All Of The Above

D

128. Video Series, ____ Are The Main Youtube Content Types.

A. Podcasts

B. Infographics

C. Presentations

D. All Of The Above

D

129. Which Of The Following Is The Second Largest Search Engine?

A. Youtube

B. Google

C. Yahoo

D. None

A

130. Which Of The Following Is/Are The Advantage(S) Of Using Youtube?

A. New Technologies Can Be Learned Easily And Quickly Through It.

B. Our Products Are Promoted And Sold Worldwide As A Result Of It.

C. Traffic From Qualified Sources Can Be Acquired For Free Through This Service.

D. All Of The Above

D

131. ____ Combine On Youtube.

A. Content Marketing

B. Social Media Marketing

C. Both A And B

D. None Of The Above

C

132. A Notable Feature Of ____ Is The Disappearance Of Messages And Content.

A. Facebook

B. Youtube

C. Snapchat

D. None

C

133. Which Of The Following Is The Advantage(S) Of SMM?

A. Increasing The Brand Awareness

B. Helps In Reaching A Larger Audience

C. Improves Loyalty Among Brands

D. All Of The Above

D

134. Which Of The Following Strategies Does Not Come In SMM?

A. Set The Goal

B. Know Nothing About Your Targeted Audience

C. Research The Competition

D. Set Brand Guidelines

B

135. The Initial Presence On SM Cannot Be Built By -

A. Enter Business Information

B. Upload Images

C. Don’t Create Your Post

D. Follow Your Contacts

C

136. Facebook Updates Are Scheduled With ____, Which Increases Customer Engagement.

A. Chattypeople

B. Socialoomph

C. Postplanner

D. Agorapulse

C

137. Our Facebook Customers Can Find Out About Our Special Offers And On-Demand Promotions Via ____, One Of The Most Important Social Media Marketing Tools.

A. Chattypeople

B. Socialoomphpostplanner

C. Agorapulse

A

138. Which Of The Following CMS Platforms Is/Are Supported By Chattypeople?

A. Customer Support

B. Food And Restaurants

C. Delivery Engine

D. All Of The Above

D

139. We Are Able To Create Images Easily Using ____'S Pablo Integration, Which Increases Traffic And Customer Engagement From The Images We Share.

A. Buffer

B. Canva

C. Brand24

D. Socialoomph

A

140. Which Of The Following Is An On-Page Activity?

A. SMO

B. SEM

C. SMM

D. SEO

A

141. Which Of The Following Is The Correct Depiction Of Digital Marketing?

A. E-Mail Marketing

B. Social Media Marketing

C. Web Marketing

D. All Of The Above

D

142 __________ Doesn't Fall Under The Category Of Digital Marketing.

A. TV

B. Billboard

C. Radio

D. All Of The Above

D

143. Which Of The Following Is Incorrect About Digital Marketing?

A. Digital Marketing Can Only Be Done Offline

B. Digital Marketing Cannot Be Done Offline.

C. Digital Marketing Requires Electronic Devices For Promoting Goods And Services.

B

144.  Which Of The Following Is Involved In The Digital Marketing Process?

A. RSA

B. Voice Broadcasting

C. Podcasting

D. All Of The Above

D

145. What Is Considered While Creating A Front Page Of The Website Or Homepage?

A. References Of Other Websites

B. A Brief Elaboration About The Company

C. Logos Portraying The Number Of Awards Won By The Web Designer

D. None Of The Above

D

145. What Is The Name Of The Process In Which Marketing Is Achieved By Incorporating Tools, Techniques, Electronic Devices, Technologies, Or Systems?

A. Internet Marketing

B. Direct Marketing

C. Electronic Marketing

D. Interactive Marketing

C

146. Which Of The Following Is Not Specifically Required By The Search Engines?

A. Poor User Experience

B. Keyword Stuffing

C. Buying Links

D. All Of The Above

D

147. Which Of The Following Factors Are Responsible For Leaving An Impact On The Google Pagerank?

A. The Text Depicting Inbound Links To A Page Of A Website.

B. A Total Number Of Inbound Links To A Website's Page.

C. The Subject Matter Of The Site Providing The Inbound Link To A Page Of A Website.

D. The Number Of Outbound Links On The Page That Contains The Inbound Link To A Page Of A Website.

B

148.  Which Of The Following Is The Correct Depiction Of Optimization Strategy?

A. Orange Hat Techniques

B. Grey Hat Techniques

C. Shady Hat Techniques

D. Blue Hat Techniques

B

149.  __________ Is Responsible For Hamper The Search Rankings.

A. Connecting To Your Own Website From Any Random Website.

B. Utilizing The Same Colors Of Texts As That Of Your Background Pages.

C. Integrating Page Templates Into Your Page Template.

D. None Of The Above

B

150.  Micro-Blogging Can Be Defined As __________.

A. Mobile Related Blogs

B. Blogs Posted By Companies Instead Of An Individual

C. Blogs Encompassing Limited Individual Posts, Which Are Typically Limited By Character Count.

D. None Of The Above

C

151. Name The Features Offered By Linkedin For Paid Business Accounts.

A. Facilitate Posting Pictures

B. Facilitate To Connect Directly And Send Messages To People

C. Ability To Post In Groups And Create A Group

D. Ability To Block Users

B

152. In What Ways Can Site Traffic Help In Assessing The Market Value?

A. Overall Site Traffic Can Be Followed, And A General Idea Of Marketing's Impact Can Be Determined.

B. There Is No Association Between The Site Traffic And Marketing

C. Ads Can Send Receivers To A Specific Landing Page, Which Can Be Tracked

D. Product Sales From The Company Website Can Be Attributed Directly To The Marketing Campaign

C

153.  Creative Marketing Can Be Defined As __________.

A. A Marketing Department Entailing Several Employees.

B. The Brand Value Of An Organization.

C. A Set Of Schemes Undertaken By The Organization For Distributing The Marketing Material.

D. The Marketing Content And Its Inventive Aspect.

D

154. Which Of The Following Is The Correct Abbreviation CMS?

A. Content Maintenance Site

B. Content Maintenance System

C. Content Management System

D. Content Marketing System

C

155. Which Of The Following Doesn't Define The Correct Roles And Responsibilities Of Content Marketing Strategy?

A. A Strategy That Tries To Appeal And Recall Its Target Audience.

B. A Marketing Strategy Approach.

C. Yet Another Name Of Social Media Marketing.

D. A Technique More Focused On Creating And Distributing Valuable As Well As Relevant Content To Its Users/Audiences.

C

156. Which Of The Following Are Essentially Required To Make A Business Case For Content Marketing?

A. Industry Best Practices.

B. Objectives And Kpis.

C. Impacts And Challenges.

D. All Of The Above

D

157. Which Of The Following Is Incorrect?

A. If You Know About Your Target Audience's Intent, You Can Easily Focus On Creating Valuable Content.

B. You Should Compare The Value Of Content Marketing With That Of Other Marketing Strategies Carried Out By Competitors.

C. Both (A) And (B) Are True

D. Both (A) And (B) Are False

C

158. Which Of The Following Metric Is Used For Tracking The Status Of Email Marketing?

A. Conversion Rate

B. Open Rate

C. Bounce Rate

D. All Of The Above

D

159. Which Of The Following Features Corresponds To The Role Of The Lead Nurturing Platform?

A. A/B Testing

B. Campaigning

C. Landing Page Creation

D. All Of The Above

D

160. In The Email Campaign, __________ Delivers The Advertisements Into The Group Of Targeted Customers.

A. Spoofing

B. Indirect Email Marketing

C. Direct Email Marketing

D. Spamming

B

161. What Will Happen If White Space Is Repeatedly Used Around The Object?

A. It Will Reduce The Readability

B. It Will Create A Border

C. It Will Make It More Appealing By Augmenting The Object

D. All Of The Above

C

162. __________ Plays A Vital Role In Persuading The Open Rates.

A. Word Choice

B. Industry

C. Personalization

D. None Of The Above

C

163. Which Of The Following Is The Most Common Delivery Channel In Terms Of Mobile Marketing?

A. Graphic

B. Text

C. Voice Call

D. Search Engine Marketing

B

164. In Mobile Marketing, The Full Form Of LBS Is __________.

A. Location-Based Service

B. List-Based Service

C. Lead-Based Service

D. None Of The Above

A

165. What Is Meant By Impression Share?

A. The Percentage Of Times Your Ad Was Displayed Divided By All Possible Impressions For That Search Term.

B. The Percentage Of Times Your Ad Was Displayed When It Was Eligible To Be Displayed.

C. The Percentage Of Times Your Ad Was Displayed Higher Than Your Primary Competitor.

D. The Percentage Of Impressions You Lost Due To A Low Ad Rank.

C

166. In Order To Assess The Maximum Revenue Generated By An Ad On The App, Which Of The Following Metrics Is Chosen By The Developer?

A. Ecpi

B. Ecom

C. Ecpa

D. None Of The Above

C

167. Which Of The Following Options Can Help Monetize A Free App?

A. In-App Purchase

B. Ad Revenue

C. Both (A) And (B)

D. None Of The Above

C

168. Which Of The Following Formulas Is Used By Pay-Per-Click?

A. Ads Clicked (#) / Advertising Cost ($)

B. Advertising Cost ($) + Ads Clicked (#)

C. Advertising Cost ($) / Ads Clicked (#)

D. Ads Clicked (#) * Advertising Cost ($)

C

169. Which Of The Following Factors Leads To A Successful PPC Advertisement?

A. Selecting Relevant Keywords

B. Improved Landing Page Quality

C. Quality Score

D. All Of The Above

D

170. The Correct Formula For Determining An Actual CPC As When An Advertisement Is Clicked Can Be Mathematically Derived As __________.

A. Position * QS

B. Impressions * Clicks

C. Clicks / Impressions

D. QS * Max CPC (Bid)

D

171. The Affinity Audience Can Be Defined As __________.

A. A User Similar To That Of Your Remarketing List

B. A Marketing User Who Is Willing To Make A Purchase

C. A User Showing A Continuous Interest In The Matter

D. A User Similar To That Of Your Customer List

C

172. In Which Case The Conversion Rate Optimization Results In Diminishing Returns?

A. When The Conversion Rate Is 30%

B. In 5 Years

C. When You Don't Notice Any Dramatic Increase In Results

D. Never

D

173.  Which Of The Following Correctly Defines The Main Concept Behind Conversion Optimization?

A. Rapidly Making Significant Changes To Check Which One Possesses The Fastest Results

B. Making Insignificant Incremental Changes Over Time To Check Which One Possesses The Best Results

C. Making Numerous Changes On Your Website To Check The Result

D. Frequently Changing The Website's Layout To See If It Appeals To More Audience

B

174. In What Ways Can You Beat Your Customer's Expectations?

A. By Making Your Product More Appealing

B. By Providing Unique Services To Your Customer

C. By Providing Great Deals In Terms Of Discounts To Your Customer

D. By Getting Appropriate And Relevant Reviews From Your Customers On Your Website

B

175. The User Session Can Be Identified By The __________.

A. Authenticate Users

B. IP Address

C. User Agent

D. All Of The Above

D

176. What Is The Need To Analyze Digital Analytics?

A. For Making Better Decisions Related To The Business

B. For Generating Higher Revenue From The Website

C. To Define Genuine Customers For Your Business

D. For Appealing More Users To Drive More Traffic

A

177. Google Analytics Can Never Recognize Returning Users On Mobile Apps.

A. True

B. False

C. Can Be True Or False

D. Not Defined

B

178. Which Of The Following Option Will Correctly Give The Success Rate Of The Latest Facebook Post?

A. Click-Through And Pageviews

B. Impressions And Click-Through

C. Likes And Impressions

D. Reach And Engagement

D

179. The Hyperlink Refers To A __________.

A. Inbound Link

B. Outbound Link

C. IFTTT Link

D. KPI Link

A

180. What Is The Correct Abbreviation Of SERP?

A. Search Engine Result Page

B. System Engine Random Page

C. Search Estimate Result Page

D. System Estimate Random Page

A

181. The Main Advantage Of Online Advertisement Is __________.

A. Low-Cost Promotional Strategy

B. Online Advertising Is Promotional As Well As Informational

C. Trackable

D. All Of The Above

D

182. Where Do We Use Keywords?

A. Tags

B. Title

C. Description

D. All Of The Above

D

183. How Many Lines Are Essentially Required To Write In The Description Box Of A Channel?

A. 5

B. 2

C. 3

D. 1

A

184. The Correct Abbreviation Of ROI Is __________.

A. Risk On Investment

B. Return On Income

C. Risk On Income

D. Return On Investment

D

185.  __________ Falls Under The A/B Testing Tools.

A. Google Content Experiments

B. Visual Website Optimizer

C. Both (A) And (B)

D. None Of The Above

C

186. What Are Some Examples Of Digital Marketing?

A. Social Media Marketing

B. Search Engine Marketing

C. Search Engine Optimization

D. All Of The Above

D

187. Who Is The Father Of Digital Marketing?

A. Philip Kotler

B. Bruce Clay India

C. Justin Hall

D. None Of The Above

A

188. The Term Digital Marketing Was First Used In The .............

A. 1999s.

B. 1990s

C. 1980s.

D. 1989s.

B

189. What Is The Best Way To Promote A Business With Social Media?

A. Choose The Right Platforms

B. Encourage Engagement

C. Provide Value & Don’t Over-Promote

D. All Of The Above

D

190. What Do You Mean By Digital Marketing?

A. Digital Marketing Is Referred To As Online Marketing, Web Marketing, And Internet Marketing.

B. Analog Marketing

C. Shop

D. None Of The Above

A

191. If Customer Expectation And Product Performance Are Match ______.

A. Shows The Satisfaction Of The Customer

B. Shows The Dissatisfaction Of The Customer

C. Does Not Meet Customer Requirement

D. All Of The Above

A

192. _____ Is An Example Of Business To Business Services.

A. Youtube Brand Channel.

B. Google

C. Yahoo

D. None Of The Above

A

193. Sales Promotion Includes ____.

A. Advertise

B. Publicity

C. Selling

D. All Of The Above

194. Extended P's Of Service Marketing Mixes:

A. People, Product, Process

B. Price, Physical Evidence, Promotion

C. Physical Evidence, Place, People

D. Product, Process, Physical Environment

A

195. Marketing Information Includes ___.

A. Knowledge Of Customer Requirement

B. Knowledge Of Peers

C. Knowledge Of Industries

D. All Of The Above

A

196. The Sequence Of A Sales Process Includes ______.

A. Lead Generation, Call, Presentation & Sale

B. Sale, Presentation, Lead Generation & Call

C. Presentation, Lead Generation, Sale & Call

D. Lead Generation, Call, Sale & Presentation

A

197. Which One Is The Best Way To Make Money Digitally?

A. Having Products On Your Website

B. Good Marketing Ideas By Dreaming

C. Selling Stuff

D. Works The Night Shift

A

198. Digital Marketing Is Any Form Of Marketing Products Or Services That Involves ___.

A. Electronic Devices

B. Pen

C. Money

D. Book

A

199. Digital Marketing Revolves Around These 5Ds:

A. Digital Devices, Digital Platforms, Digital Media, Digital Data, And Digital Technology.

B. Dabit, Digital Platforms, Digital Media, Digital Data, And Digital Technology.

C. Digital Devices, Digital Platforms, Digital Media, Digital Data, And Offline Technology.

D. All Of The Above

A

200. Businesses Leverage Digital Channels Such As _____ To Connect With Current And Prospective Customers.

A. Search Engines, Social Media, Email, And Other Websites

B. Product

C. Both A And B

D. All Of The Above

A

201. Is Social Media Marketing Is A Type Of Digital Marketing?

A. Yes

B. No

A

202. Content Marketing Is A Type Of Digital Marketing.

A. True

B. False

A

203. Which Of The Following Is Not A Type Of Digital Marketing Activity?

A. Email Marketing

B. Social Marketing

C. Video Marketing

D. Print Advertising

D

204. Which Of The Following Is Not A Traditional Forms Of Digital Marketing?

A. Television

B. Radio

C. Banners

D. All Of The Above

D

205. Which Of The Following Is Not A Benefit Of Content Marketing?

A. Cost Savings

B. Increase Sales

C. Less Engagement

D. None Of The Above

C

206. Approximately How Many Businesses Are Used Content Marketing?

A. 10 To 20%

B. 25 To 30%

C. 80 To 90%

D. 100%

C

207. Which Of The Following Components Are Not Parts Of Digital Marketing?

A. SEO & SEM

B. Paid Advertisements On Online Platforms

C. Hoardings

D. Youtube Videos

C

208. Which Of The Following Are Digital Marketing Platforms And Tools?

A. Hubspot

B. Hootsuite

C. Woorank

D. All Of The Above

D

209. How Much Would The Conversion Rate Increase If Website's Landing Page Has A Video?

A. Around 10%

B. Around 40%

C. Around 80%

D. None Of The Above

C

210. Which Of The Below Are Types Of Ads On Linkedin?

A. Sponsored Content

B. Message Ads

C. Text Ads

D. Dynamic Ads

E. All Of The Above

E

211. 7. Image Optimization Is Not Important To Attract Search Engines. True Or False

A. True

B. False

B

212. Which Of The Following Are Predictive Advertising Tools?

A. Google's Lookalike Audience

B. Facebook's Similar Personas

C. Linkedin’s People Like Me

D. None Of The Above

A

213.How Is Digital Marketing Different From Conventional Marketing?

A. Measurement Is Possible In Digital Marketing

B. Digital Marketing Enables Targeting

C. Digital Marketing In Inexpensive

D. All Of Above

D

214. What Is An Impression?

A. The Clicking Of An Ad

B. The Viewing Of A Story

C.  The Number Of Times Content Is Displayed

D. None

C

215. Digital Marketing Is Often Referred To As___________.

A. Online Marketing

B. Internet Marketing

C. Web Marketing

D. All Of The Above

D

216. Which Of The Following Is A Type Of Digital Marketing Activity?

A. Email Marketing.

B. Social Web Marketing.

C. Viral Marketing.

D. All Of The Above

D

217. Which Of The Following Is Not A Traditional Forms Of Digital Marketing?

A. Radio

B. TV

C. Billboard

D. All Of The Above

D

218. Digital Marketing Is Becoming Very Popular Due To The?

A. Increase In Internet Users

B. Increase In Mobile Phone Users

C. Increase In Digital Content Consumption

D. All Of The Above

D

219. The ________ Plays A Major Role In Better Content Creation.

A. Icon

B. Keyword

C. Description

D. Viewport

B

220. ___________ Help In Providing The User The Gist Of What Is The Article About.

A. Meta Description

B. Meta Tags

C. Meta Description Or Meta Tags

D. None Of The Above

C

221. What Are The Two Types Of Targeting That Can Be Done With PPC Advertising?

A. Reaching People By Demography And Reaching People By Interest

B. Reaching New Prospects And Reaching Prior Visitors (Remarketing)

C. Reaching People Who Search And People Who Visit Websites

D. Reaching People Through Retargeting And Reaching People Through Remarketing

B

222. What Is An Ad Group?

A. An Ad Group Is A Collection Of Related Keywords And Ads.

B. An Ad Group Is A Collection Of Related Ads.

C. An Ad Group Is A Collection Of Related Campaign Settings And Ads.

D. An Ad Group Is A Library Of Your Ads Grouped By Category.

A

223 . SEO Is All About Enabling Your ________To Be Found.

A. Website

B. Location

C. Keywords

D. All Of The Above

A

224 .What Does Anchor Text Mean?

A. The Largest Text On A Page

B. The Visible Bolded Text

C. The Most Important Keyword For A Page

D. The Visible Text Which Is Hyperlinked To Another Page

D

225 .Which Form Of Redirect/Meta Tag Will Transfer The Most Authority To The Directed Page?

A. 301

B. 302

C. 303

D. Canonical

A

226 .Which Of The Following Items Search Engines Don't Want?

A. Buying Links

B. Keyword Stuffing

C. Poor User Experience

D. All Of The Above

227 .For SEO Site Content Should Have?

A. Title Tags

B. Meta Descriptions

C. Both A, B

D. None Of The Above

C

228 .What Is The Advantage Of Putting All Of Your Important Keywords In The Meta Keywords Tag?

A. No Specific Advantage For Search Engines

B. They Will Be Bolded In Searches For That Term

C. It Increases Relevance To Yahoo! And MSN/Live, Although Google & Ask Ignore It

D. None Of The Above

A

229 .Keyword Research Allows You To ________

A. Determine Which Keywords To Target

B. Learn About Your Customers Interests

C. Remove Pages From Search Engine Indexes

D. Both  A And B

D

230 .Which On-Page Element Carries The Most Weight For SEO?

A. The Meta Keywords Tag

B. The Title Tag

C. The Headers (H1, H2, H3, Etc)

D. All Of The Above

B

231 .What Does The Term "Fat Head" Refer To?

A. A Really Mean Marketer

B. Search Phrases Over Two Words In Length

C. Search Phrases Equal To Or Under Two Words In Length

D. None Of The Above

C

232 .Which Of These Factors Will Affect Your Ranking For Local-Focused Queries?

A. The Location Of Your Website’s Server

B. The Number Of Facebook Fans You Have In The Area

C. A Crawlable, Correctly Formatted Address On Your Website

D. All Of The Above

C

233 .Which Of The Following Factors Have An Impact On The Google Pagerank?

A. The Total Number Of Inbound Links To A Page Of A Web Site

B. The Text Used To Describe The Inbound Link To A Page Of A Web Site

C. The Subject Matter Of The Site Providing The Inbound Link To A Page Of A Web Site

D. The Number Of Outbound Links On The Page That Contains The Inbound Link To A Page Of A Web Site

A

234 .Which Of The Following Free Tools/Websites Could Help You Identify Which City In The World Has The Largest Search For The Keyword : "Six Sigma"?

A. Alexa

B. Wordtracker

C. Google Traker

D. Google Trends

B

235 .Which Group Of Ranking Factors Do Seos Generally Consider To Have The Largest Influence On Rankings?

A. Site Speed

B. Social Shares

C. Engagement Metrics

D. Link-Based Metrics

D

236 .What Is Page Speed And Why Does It Matter?

A. Refers To How Fast Your Heading Loads

B. Refers To How Fast Google Crawls Your Page

C. Refers To How Fast Your Site Loads For Google

D. Refers To How Fast Your Site Loads For A User

D

237 .What Does SERP Mean?

A. Search Engine Reverse Page

B. Search Engine Resource Page

C. Search Engine Results Page

D. Search Engine Resource Program

C

238 .What Is A Backlink Strategy?

A. Hyperlinks Of My Site

B. External Links Arriving On My Website

C. Internal Clicks In My Site

D. Technology Behind External Sources

B

239 .What Do The Acronyms PA, DA, And PR Stand For?

A. Page Authority, Domain Authority, Page Rank

B. Page Authority, Domain Age, Page Rank

C. Personal Authority, Domain Authority, Parked Rename

D. None Of The Above

A

240 .What Are The Names Of The Three Latest And Largest Algorithm Updates Google Has Released?

A. Venice, Pippa, Orca

B. Vince, Panda, Penguin

C. Chrome, Bluesteel, Titan

D. None Of The Above

B

241. Pages That Are Linked From Other Search Engine Is Known As

A. Root Pages

B. Crawled Pages

C. Unindexed Pages

D. Indexed Pages

D

242 .What Is Full Form Of FFA Pages?

A. Free For All Links

B. Free For Alexa

C. Free For Alternative Links

D. Free For All Search Engine

A

243 .Which Of The Following Search Engines Offers A Popular List Of The Top 50 Most Searched Keywords?

A. Bing

B. Yahoo

C. Lycos

D. Google

C

244 .Which Of The Following Search Engines Patented The Concept Of "Trust Rank" As A Methodology For Ranking Web Sites & Pages?

A. Bing/MSN

B. Google

C. Yahoo!

D. Teoma (Prior To Acquisition By Ask)

C

245 .What Does The Term "Sandbox" Mean In SEO?

A. The First 10 Search Results For A Particular Keyword.

B. A Special Category Of Sites That Are Listed In Kid-Safe Searches

C. The Box With Paid Ads That Appear When You Perform A Search.

D. This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword

D

246 .What Is Anchor Text In SEO?

A. It Is The Main Body Of Text On A Particular Web Page.

B. It Is The Visible Text That Is Hyper Linked To Another Page.

C. It Is The Text Within The Left Or Top Panel Of A Web Page.

D. It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page.

B

247 .What Is The Term For Optimization Strategies That Are In An Unknown Area Of Reputability/Validity?

A. Grey Hat Techniques

B. Red Hat Techniques

C. Silver Hat Techniques

D. Shady Hat Techniques

A

248. What Does The 302 Server Response Code Signify?

A. The Page Has Been Permanently Removed

B. The Page Has Temporarily Moved

C. The Method You Are Using To Access The File Is Not Allowed

D. It Signifies Conflict, Too Many People Wanted The Same File At The Same Time

B

249. What Term Is Commonly Used To Describe The Shuffling Of Positions In Search Engine Results In Between Major Updates?

A. Flux

B. Waves

C. Swaying

D. Shuffling

A

250 .What Means SEA

A. Search Engine Action

B. System Emphashis Across

C. Search Engine Advertising

D. Search Employment Airport

C

251 .What Are Hreflang Tags?

A. To Indicate The Preferred Dialect Of A Language For A Web Page

B. To Tell Search Engines What Country A Website Is Intended To Serve

C. To Tell Users What Language And Country A Website Is Intended To Serve

D. To Tell Search Engines What Language And Country A Website Is Intended To Serve

D

252 .What Is Data Called That Tells Search Engines What Your Website Is About?

A. Root Data

B. Metadata

C. HTML Data

D. About Us Page Data

B

253 .The Number Of Characters Recommended For Title Tag?

A. 70

B. 90

C. 120

D. 160

A

254 .Which Query Will Give The List Of Web Pages Indexed By A Particular Search Engine On Given Domain

A. List:Https://Www.Freetimelearning.Com

B. Link:Https://Www.Freetimelearning.Com

C. Site:Https://Www.Freetimelearning.Com

D. Webpage:Https://Www.Freetimelearning.Com

C

255 .How Much Time Period Is Required To Get A Google Page Ranking?

A. 1 Week

B. 2 Week

C. 3 Week

D. More Than 2 Months

D

256 .The Main Goal Of SEO Is_______

A. Optimize Images To Match Blog Posts

B. Make Copywriting Easy For Readers To Understand

C. Get Visitors From The Search Results Of Relevant Keywords On Google

D. Register A Blog / Website In The Google Search Console Site

C

257 .SEO Can Help SEM By:

A. Improving Quality Score

B. Reducing Cost-Per-Click

C. Fasten The Ads Approval

D. Both A And B

D

258. Which One Of These Is Not On-Page SEO?

A. Title Tag

B. Link Building

C. Meta Descriptions

D. Alt Tags For Images

B

259 .Search Engine Optimization Is The Process Of ___________ Of A Website Or A Web Page In A Search Engine's Search Results.

A. Sharing

B. Increase The Visibility

C. Getting Meta Tags

D. None Of The Above

B

260. What Is The Largest Page Size That Googles Spider Will Crawl?

A. 100 KB

B. 1024 KB

C. 2GB

D. No Set Limit Exists - Google May Crawl Very Large Pages If It Believes Them To Be Worthwhile

D

261. A Hallway Page Is Used To:

A. Organizes The Doorway Pages

B. Guides People Navigate To Different Doorway Pages

C. Enables Search Engine Bots To Index The Doorway Pages

D. Attract Visitors Straight Onto The Hallway Page From The Search Engines

C

262. Which Statement From The Below Options Are True When It Comes To RSS?

A. It Is An XML Form

B. It Is A Linux Technology

C. Displaying Static Information

D. This Is Real Time Streamlined Syndication

263.Which Of The Following Tactics Can Harm Your Search Rankings?

A. Linking To Your Site From Other Websites

B. Using Text That Is The Same Color As Your Pages Background

C. Adding Navigation Links To Your Pages Template

D. None Of The Above

B

264 .What Is CTR For ?

A. Control Technic Ratio

B. This Is The Click Rate In The Search Results.

C. It Is The Ratio Between The Impressions And The Number Of Clicks.

D. Both B And C

265.What Is Interlinking In SEO?

A. Linking One Site To Another Site

B. Linking Internal Pages Of A Website

C. Linking Social Media Content With Website

D. All Of The Above

B

266. What Is The First Thing To Do Before Doing SEO?

Create A Website

Get Html Training

Define A Marketing Strategy

Define Your Headings

C

267. What Should You Use To Help Google Understanding Images?

A. Alt Tag

B. Robot Tag

C. Shift Tag

D. Secondary Tag

A

268. When Do You Use The Rel="Canonical" Tag?

A. To Implement 301-Redirect.

B. To Help Resolve Potential Duplicate Content Issue.

C. To Point To The Desktop Version Of Mobile Pages When You Have A Mobile Domain.

D. None Of The Above

269 .When Do You Use Meta Robots "Noindex" Tags?

A. To Stop Link Juice From Flowing To Other Web Pages.

B. To Block Search Engines From Crawling Pages On Your Site.

C. Both A And B

D. To Prevent Pages From Appearing In Search Results.

D

270 .On Average, How Many Words Are Contained In A Google Query?

A. 1.5

B. 2,5

C. 3,5

D. 4,5

C

271 .What Is Google Using To Crawl A Website?

A. Bugs

B. Pigeons

C. Spiders

D. Softwares

C

272 .What Is The Objective Of SEO?

A. Increasing Visibility Of A Website

B. To Have A Nice Website

C. Increasing Brand Awareness

D. To Have The Best Technology In Terms Of Site Encoding

A

273.Backlinks Are Like ______ For Your Website.

A. Sign

B. Votes

C. Drink

D. Hyperlink

B

274.What Is A Link To A Page Or Site From Another Site Called?

A. Uplink

B. Back Link

C. Jump Link

D. Friendly Link

B

275. In Local SEO Efforts, We Optimize ___________In Google My Business.

A. Numbers

B. Keywords

C. Butterflies

D. Categories

D

276 .Local SEO Is About Your ___________Being Found On Maps And Mobile Searches.

A. Password

B. Website

C. Location

D. Phone Number

C

Using Social Media Sites Like ____, And Google+, You Can Increase Website Traffic Through Social Media Marketing.

Facebook

Twitter

Linkedin

All Of The Above

Answer: D) All Of The Above

2.Which Of The Following Is/Are An/The Importance Of Social Media Optimization?

( A) You Can Drive Targeted Traffic With Social Media Posts.

(B  )You Can Interact With People And Your Customers On It, Build A Social Network, And Build A Brand.

(C)    Both A And B

(D)None Of The Above

Answer: C) Both A And B

3. In Facebook Marketing, ____ Are Advertised And Promoted On Facebook.

Businesses

Products

Services

All Of The Above

Answer: D) All Of The Above

4. With The Help Of Which Key Feature Of Facebook, You Are Able To Stream Videos Live?

A. Online Chat

B. Facebook Group

C. Facebook Live

D. Facebook Insights

Answer: C) Facebook Live  

5. With The Help Of Which Key Feature Of Facebook, You Can See The Posts Of Your Competitors' Business Pages And Improve Your Facebook Business Pages By Monitoring Their Content?

Business Page

Facebook Group

Facebook Insights

Facebook History

Answer: C) Facebook Insights

Explanation:

With The Help Of Facebook Insights Key Feature Of Facebook, You Can See The Posts Of Your Competitors' Business Pages And Improve Your Facebook Business Pages By Monitoring Their Content.

6. On The Facebook Business Page, You Can Post Information And Updates About Your Business That Will Be Visible To Everyone ____.

Who Hasn’t Liked It

Who Has Liked It

Who Is On Facebook

Who Is On Facebook Business

Answer: B) Who Has Liked It

Explanation:

On The Facebook Business Page, You Can Post Information And Updates About Your Business That Will Be Visible To Everyone Who Has Liked It.  

7. Which Of The Following Is/Are Available On Facebook Business Page?

Create Button

Create Username

Add Business Hours

All Of The Above

Answer: D) All Of The Above

Explanation:The Following Are Available On Facebook Business Page -

Create Button

Create Username

Add Business Hours

8. You Can Use Facebook Groups To ____.

Reach Out To Your Targeted Audience

Gain Insights To Promote Your Business

Increase Customer Loyalty

All Of The Above

Answer: D) All Of The Above

Explanation:

You Can Use Facebook Groups To Reach Out To Your Targeted Audience, Gain Insights To Promote Your Business, And Increase Customer Loyalty. 

9. Which Of The Following Can You Add In Your Facebook Group?

Tags

Your Location

Both A And B

None Of The Above

Answer: C) Both A And B

Explanation:  The Following Can Be Added To The Facebook Group - Tags And Your Location.

10. Since ____ Groups Are Not Listed In Search Results, You Can Only Join Them When A Member Invites You.

Private

Public

Secret

Facebook

Answer: C) Secret

Explanation: Since Secret Groups Are Not Listed In Search Results, You Can Only Join Them When A Member Invites You.

11. You Can Increase Your ____ Awareness By Joining Facebook Groups And Sharing Relevant Information And Updates About Your Business With Other Members.

Brand

Business

Both A And B

None Of The Above

Answer: C) Both A And B

Explanation: : You Can Increase Your Brand And Business Awareness By Being Helpful By Joining Facebook Groups And Sharing Relevant Information And Updates About Your Business With Other Members.

12. In ____ Marketing, Companies Or Users Reach Out To New Customers By Using Twitter For Promoting Or Advertising Their Businesses.

Facebook

Twitter

Instagram

Linkedin

Answer: B) Twitter

Explanation: In Twitter Marketing, Companies Or Users Reach Out To New Customers By Using Twitter For Promoting Or Advertising Their Businesses.

13. Which Of The Following Is/Are The Feature(S) Of Twitter Marketing?

Images And Videos

Hashtags

Advanced Search

All Of The Above

Answer: D) All Of The Above

Explanation: Explanation: The Following Are The Features Of Twitter Marketing -

Images And Videos

Hashtags

Advanced Search

14. The ____ Feature Allows You To Receive Notifications Whenever A Tweet Is Posted To Your Twitter Account.

Twitter Chat

Tweet Alert

Twitter Moments

Download Tweets

Answer: B) Tweet Alert

Explanation: The Tweet Alert Feature Allows You To Receive Notifications Whenever A Tweet Is Posted To Your Twitter Account.

15. Twitter Is A Great Platform For ____ And Businesses.

Sharing Ideas

Sending Messages

Promoting Brands

All Of The Above

Answer: D) All Of The Above

Explanation: Twitter Is A Great Platform For Sharing Ideas, Sending Messages, And Promoting Brands And Businesses.

16. Including A Link To Your Website Along With Relevant Information About Your Business Will Make Your Tweet Visible To All ____.

Twitter Users

Your Followings

Your Followers

None

Answer: C) Your Followers

Explanation: Including A Link To Your Website Along With Relevant Information About Your Business Will Make Your Tweet Visible To All Your Followers.

17. How Many Characters Can Be There In A Tweet?

A. 140

B. 280

C. 360

D. 720

Answer: B) 280

Explanation: There Can Be 280 Characters In A Tweet.

18. What Are Tweets?

Long Messages That We Share Or Send

Medium Messages That We Share Or Send

Short Messages That We Share Or Send

Average Messages That We Share Or Send

Answer: C) Short Messages That We Share Or Send

Explanation: Tweets Are Short Messages That We Share Or Send.

19. What Is/Are An/The Important Point(S) To Remember While Making A Tweet?

Keep It Simple And Short

Determine Your Goals

By Engaging

All Of The Above

Answer: D) All Of The Above

Explanation: Explanation: The Important Points To Remember While Making A Tweet Are -

Keep It Simple And Short

Determine Your Goals

By Engaging

20. Which Of The Following Factors Is Involved In Increasing Your Followers On Twitter?

Remove Profile Photo

Remove Your Name

Start Your Blog

Remove Account Description

Answer: C) Start Your Blog

Explanation: Starting Your Blog Is One Of The Factors Involved In Increasing Your Followers On Twitter. 

21. By Hosting A ____, You'll Be Able To Establish Authority And Credibility In Your Field And Build A Community With Like-Minded People.

Twitter Chat

Live Tweet

Promoted Tweets

Twitter Analytics

Answer: A) Twitter Chat

Explanation: By Hosting A Twitter Chat, You'll Be Able To Establish Authority And Credibility In Your Field And Build A Community With Like-Minded People.

Discuss This Question

22. Shared Or Reposted Tweets Are Referred To As ____.

Retweet

Reply

Direct Message

None

Answer: A) Retweet

Explanation: Shared Or Reposted Tweets Are Referred To As Retweets.

Discuss This Question

23. In Tweets, ____ Are Used To Add The 'Hash' Sign Before Important Keywords.

Tags

Hashtags

Both A And B

None Of The Above

Answer: C) Both A And B

Explanation: In Tweets, Hashtags Are Used To Add The "Hash" Sign Before Important Keywords.

Discuss This Question

24. On Twitter's Home Page, The 'Who To Follow' Section Displays Promoted Accounts As '____'.

Ad Keywords

Ad Description

Ad Units

Ad Tags

Answer: C) Ad Units

Explanation: On Twitter's Home Page, The "Who To Follow" Section Displays Promoted Accounts As "Ad Units."

Discuss This Question

25. You Can Easily Find And Follow Your ____ On Twitter By Promoting Your Twitter Account.

Followers

Following

Target Audience

None

Answer: C) Target Audience

Explanation: You Can Easily Find And Follow Your Target Audience On Twitter By Promoting Your Twitter Account.

Discuss This Question

26. You Can Publish An ____ On Your Website Using Twitter Widget.

Interface

Inbound Link

Intralink

Interlink

Answer: A) Interface

Explanation: You Can Publish An Interface On Your Website Using Twitter Widget

Discuss This Question

27. You Can Use Twitter Widget To Provide Your Visitors With Several Benefits, Such As They Can See The ____ On Twitter.

Followers

Followings

Conversation

None

Answer: C) Conversation

Explanation: You Can Use Twitter Widget To Provide Your Visitors With Several Benefits, Such As They Can See The Conversation On Twitter.

Discuss This Question

28. You Can Allow Your Readers To Share Your Page Quickly With Their Followers Using ____.

Twitthis

Chirrup

Aweber

Twitterfeed

Answer: A) Twitthis

Explanation: You Can Allow Your Readers To Share Your Page Quickly With Their Followers Using Twitthis.

Discuss This Question

29. Your Tweets Appear On Your Twitter Account At A Time Interval You Set Up With ____.

Social Oomph

Tweet Old Post

Visibili

Hootsuite

Answer: A) Social Oomph

Explanation: Your Tweets Appear On Your Twitter Account At A Time Interval You Set Up With Social Oomph.

Discuss This Question

30. With ____, You Can Build A Custom Sharing Bar With Twitter Buttons And Other Social Sharing Icons.

Visible

Visibili

Visibilli

None

Answer: B) Visibili

Explanation: With Visibili, You Can Build A Custom Sharing Bar With Twitter Buttons And Other Social Sharing Icons.

Discuss This Question

ADVERTISEMENT

31. A ____ Is A Tweet That Has Been Re-Posted.

Reply

Tweet

Retweet

None

Answer: C) Retweet

Explanation: A Retweet Is A Tweet That Has Been Re-Posted.

Discuss This Question

32. The '____' Symbol Is Often Used To Repost Someone Else's Tweet.

RE

RT

RET

RETW

Answer: B) RT

Explanation: The "RT" Symbol Is Often Used To Re-Post Someone Else's Tweet.

Discuss This Question

33. Where Do Retweets Appear?

Your Home Timeline Shows The Tweets That Your Followers Have Retweeted.

Blocking Accounts Prevents You From Seeing Tweets Retweeted By Them.

You Can See How Many Times Your Tweets Have Been Retweeted And Who Is Retweeting Them In The Notifications Tab.

All Of The Above

Answer: D) All Of The Above

Explanation: Retweets Appear At -

Your Home Timeline Shows The Tweets That Your Followers Have Retweeted.

Blocking Accounts Prevents You From Seeing Tweets Retweeted By Them.

You Can See How Many Times Your Tweets Have Been Retweeted And Who Is Retweeting Them In The Notifications Tab.

Discuss This Question

34. You Can Subscribe To Other People's ____ Or Create Your Own.

Accounts

Lists

Tweets

None

Answer: B) Lists

Explanation: You Can Subscribe To Other People's Lists Or Create Your Own.

Discuss This Question

35. You Can View All Tweets From That List's Accounts By Viewing Its ____.

Account

Followers

Followings

Timeline

Answer: D) Timeline

Explanation: You Can View All Tweets From That List's Accounts By Viewing Its Timeline.

Discuss This Question

36. What Is A Pound Sign?

#

@

&

*

Answer: A) #

Explanation:

# Is A Pound Sign.

Discuss This Question

37. You Can Discover The Latest Tweets That Contain A ____ By Clicking On A Hashtag When You Tweet It.

Link

Hashtag

Follower

Chat

Answer: B) Hashtag

Explanation:

You Can Discover The Latest Tweets That Contain A Hashtag By Clicking On A Hashtag When You Tweet It.

Discuss This Question

38. Using ____, You Can Enhance Your Local Search Visibility And Share Information With People In 'Circles'.

Google

Google+

Google One

None

Answer: B) Google+

Explanation: Using Google+, You Can Enhance Your Local Search Visibility And Share Information With People In "Circles".

Discuss This Question

39. What Is/Are An/The Advantage(S) Of Google+ Marketing?

Publisher And Authorship Markup Can Be Used To Link Google+ Pages And Personal Profiles To Websites.

The Google+ Social Network Is Similar To Twitter In That It Allows You To Follow Other People.

Posts Or Status Updates On Google+ Are Immediately Indexed By Search Engines.

All Of The Above

Answer: D) All Of The Above

Explanation: The Advantages Of Google+ Marketing Are -

Publisher And Authorship Markup Can Be Used To Link Google+ Pages And Personal Profiles To Websites.

The Google+ Social Network Is Similar To Twitter In That It Allows You To Follow Other People.

Posts Or Status Updates On Google+ Are Immediately Indexed By Search Engines.

Discuss This Question

40. The Content Of A Private Google+ Community Can ____.

Be Seen By Everyone

Only Be Seen By Those Invited To It

Only Be Seen To Your Followers

Only Be Seen To Your Followings

Answer: B) Only Be Seen By Those Invited To It

Explanation: The Content Of A Private Google+ Community Can Only Be Seen By Those Invited To It.

Discuss This Question

41. Search For Relevant ____ Related To Your Business And It Will Show You A List Of Relevant Communities. Select The One That Is Most Relevant To Your Business.

Keywords

Tags

Description

Links

Answer: A) Keywords

Explanation: Search For Relevant Keywords Related To Your Business And It Will Show You A List Of Relevant Communities. Select The One That Is Most Relevant To Your Business.

Discuss This Question

42. ____ The Members Of The Community Will Know About Your Business Whenever You Share Information And Updates About It In The Community.

Only Few : All : One Of : Two Of : Answer:  All

Explanation: All The Members Of The Community Will Know About Your Business Whenever You Share Information And Updates About It In The Community

Discuss This Question

43. You Can Post Your Message By Clicking On The Community And Then Clicking The ____ Section (What Do You Want To Share?).

Upper

Middle

Bottom

None

Answer: B) Middle

Explanation: You Can Post Your Message By Clicking On The Community And Then Clicking The Middle Section (What Would You Like To Share?)

Discuss This Question

44. ____ Provides A Platform For Connecting With Professionals, Building Professional Networks, And Staying In Contact With Millions Of Users.

Twitter

Facebook

Instagram

Linkedin

Answer: D) Linkedin

Explanation: Linkedin Provides A Platform For Connecting With Professionals, Building Professional Networks, And Staying In Contact With Millions Of Users.

Discuss This Question

45. ____ Is Another Use Of Linkedin For Promoting Businesses, Products, And Brands.

Linkedin Bots

Linkedin Promotions

Linkedin Brands

Linkedin Marketing

Answer: D) Linkedin Marketing

Explanation: Linkedin Marketing Is Another Use Of Linkedin For Promoting Businesses, Products, And Brands.

Discuss This Question

46. Linkedin's ____ Feature Displays Your Professional Network, The List Of Professionals You're Connected With.

Profile

My Network

Jobs

Messages

Answer: B) My Network

Explanation: Linkedin's My Network Feature Displays Your Professional Network, The List Of Professionals You're Connected With.

Discuss This Question

47. Employers Post Job Listings In The ____ Section, Which Is Divided Into Different Categories.

Profile

Jobs

Messages

Notification

Answer: B) Jobs

Explanation: Employers Post Job Listings In The Jobs Section, Which Is Divided Into Different Categories.

Discuss This Question

48. In How Many Ways Can One Join A Group On Linkedin?

2

3

4

5

Answer: A) 2

Explanation: Linkedin Groups Can Be Joined In 2 Ways.

Discuss This Question

49. On Your Linkedin Homepage, You Can Search For ____ By Entering Their Names.

Groups

Keywords

Both A And B

None Of The Above

Answer: C) Both A And B

Explanation: On Your Linkedin Homepage, You Can Search For Groups And Keywords By Entering Their Names.

Discuss This Question

50. To ____ To Your Website, You Can Share Your Business-Related Information With The Group Members After Joining.

Promote Your Business

Increase Traffic

Both A And B

None Of The Above

Answer: C) Both A And B

Explanation: To Promote Your Business And Increase Traffic To Your Website, You Can Share Your Business-Related Information With The Group Members After Joining.

Discuss This Question

51. Which Of The Following Is A Social Bookmarking Tool?

Pinterest

Twitter

Linkedin

Facebook

Answer: A) Pinterest

Explanation:

Pinterest Is A Social Bookmarking Tool.

Discuss This Question

52. Pinterest Allows You To Create ____ That Contain Images And Videos That You Can Share With Other Users.

Images

Videos

Users

Boards

Answer: D) Boards

Explanation: Pinterest Allows You To Create Boards That Contain Images And Videos That You Can Share With Other Users.

Discuss This Question

53. ___ Are Images Or Videos Shared On Pinterest.

Pins

Repins

Boards

Follow

Answer: A) Pins

Explanation: Pins Are Images Or Videos Shared On Pinterest.

Discuss This Question

54. When You ____ A Pin (Someone Else's Pin), It Is Re-Shared.

Board

Follow

Pin

Repin

Answer: D) Repin

Explanation: When You Repin A Pin (Someone Else's Pin), It Is Re-Shared.

Discuss This Question

55. There Are No Restrictions On How Many Pins You Can Add To A ____, And You Can Create Different ____ For Different Categories.

Page

Mark

Board

Section

Answer: C) Board

Explanation: There Are No Restrictions On How Many Pins You Can Add To A Board, And You Can Create Different Boards For Different Categories.

Discuss This Question

56. A Pinterest Business Account Gives You Access To ____ Tools For Promoting Your Business.

Adwords

Analytics

Both A And B

None Of The Above

Answer: B) Analytics

Explanation: A Pinterest Business Account Gives You Access To Analytics Tools For Promoting Your Business.

Discuss This Question

57. Pinterest Will Ask You For The ___ To The Website You Are Pinning From If You Want To Add A Pin From The Web.

Tag

Keyword

Link

None

Answer: C) Link

Explanation: Pinterest Will Ask You For The Link To The Website You Are Pinning From If You Want To Add A Pin From The Web.

Discuss This Question

58. How To Increase The Visibility Of Pins With Image Size?

There Should Be At Least 500 Pixels Of Width On A Pin, And An Aspect Ratio Of 2:3 Has Been Found To Be The Best.

There Should Be At Least 600 Pixels Of Width On A Pin, And An Aspect Ratio Of 4:3 Has Been Found To Be The Best.

There Should Be At Least 600 Pixels Of Width On A Pin, And An Aspect Ratio Of 2:3 Has Been Found To Be The Best.

There Should Be At Least 500 Pixels Of Width On A Pin, And An Aspect Ratio Of 4:3 Has Been Found To Be The Best.

Explanation: To Increase The Visibility Of Pins With Image Size, There Should Be At Least 600 Pixels Of Width On A Pin, And An Aspect Ratio Of 2:3 Has Been Found To Be The Best.

Discuss This Question

59. Which Of The Following Is A Way Used To Increase The Visibility Of A Pin?

Post Lifestyle Images

Add Relevant Text Overlays

Add Lists To Images

All Of The Above

Answer: D) All Of The Above

Explanation: The Following Are The Ways Used To Increase The Visibility Of Pin -

Post Lifestyle Images

Add Relevant Text Overlays

Add Lists To Images

Discuss This Question

60. Pinterest Analytics Is Available For The -

Personal Pinterest Accounts

Business Pinterest Accounts

Both A And B

None Of The Above

Answer: B) Business Pinterest Accounts

Explanation: Pinterest Analytics Is Available For The Business Pinterest Accounts.

Discuss This Question

61. What Does Pinterest Analytics Tell You?

Pin Views

Pin Acts

Average Daily Impression

All Of The Above

Answer: D) All Of The Above

Explanation: Pinterest Analytics Tells Us -

Pin Views

Pin Acts

Average Daily Impression

Discuss This Question

62. How Can One Interact With Other Pinterest Users?

Pins Can Be Linked To Interact With Other Users.

If You Want To Comment On Another User's Pin, You Can Do So.

Other Pinterest Users And People Who Don't Have Accounts On Pinterest Can Also Receive Pins Via Their Email Addresses.

All Of The Above

Answer: D) All Of The Above

Explanation: One Can Interact With Other Pinterest Users Via -

Pins Can Be Linked To Interact With Other Users.

If You Want To Comment On Another User's Pin, You Can Do So.

Other Pinterest Users And People Who Don't Have Accounts On Pinterest Can Also Receive Pins Via Their Email Addresses.

Discuss This Question

63. You Can Tag Users By Typing The @ Sign And Username Of The Person Without Any Spaces While ____.

Writing A Description For Your Pin

Commenting On Their Pin

Both A And B

None Of The Above

Answer: C) Both A And B

Explanation: You Can Tag Users By Typing The @ Sign And Username Of The Person Without Any Spaces While Writing A Description For Your Pin Or Commenting On Their Pin.

Discuss This Question

64. While It May Take Months To Build 2000 Followers, You Can Share Your Pin With 2000 Followers Instantly By Joining A Group With ____ Members.

1000

2000

5000

10000

Answer: B) 2000

Explanation: While It May Take Months To Build 2000 Followers, You Can Share Your Pin With 2000 Followers Instantly By Joining A Group With 2000 Members.

Discuss This Question

65. What Is Pingroupie?

Pinterest Group

Pinterest Group Board

Pinterest Group Board Directory

None

Answer: C) Pinterest Group Board Directory

Explanation:

Pingroupie Is A Pinterest Group Board Directory.

1.Which Ministry Has Proposed Prohibiting The Advertising Of Online Betting Sites On Social Media Platforms Such As Facebook, Instagram, And Youtube?

[A] Ministry Of Social Justice And Empowerment

[B] Ministry Of Micro, Small, And Medium Enterprises

[C] Ministry Of Home Affairs

[D] Ministry Of Electronics And IT

Hide Answer

Correct Answer: D [Ministry Of Electronics And IT]

Notes: The Ministry Of Electronics And IT (Meity) Has Proposed To Ban Advertisements Of Online Betting Sites On Social Media Platforms Like Facebook, Instagram And Youtube, As Per Draft Rules For Online Gaming Released.

2.‘Blue Subscriber Service’ Is A Premium Service Of Which Social Media Aompany?

[A] Facebook

[B] Twitter

[C] Whatsapp

[D] Instagram

Hide Answer

Correct Answer: B [Twitter]

Notes: Major Social Media Company Twitter Said It Would Let Users Buy Subscriptions To Twitter Blue To Get A Blue Checkmark And Access Special Features.

Twitter Is Attempting To Launch Its Premium Service, A Month After A Previous Attempt Failed. The Blue Checkmark Was Originally Given To Companies, Celebrities, Government Entities And Journalists Verified By The Platform.

3.With Reference To The Information Technology (Intermediary Guidelines And Digital Media Ethics Code) Rules 2021, Consider The Following Statements:

A Significant Social Media Intermediary Is A Social Media Platform With More Than 50 Lakh Registered Users In India

The Rules Make Compulsory For Social Media Intermediaries To Appoint Grievance Redressal Officer (GRO) Who Should Be A Resident In India

Which Of The Above Is / Are Correct Statements?

[A] Only 1 Is Correct

[B] Only 2 Is Correct

[C] Both 1 & 2 Are Correct

[D] Neither 1 Nor 2 Is Correct

Hide Answer

Correct Answer: C [Both 1 & 2 Are Correct ]

Notes: The Information Technology (Intermediary Guidelines And Digital Media Ethics Code) Rules, 2021 Was Notified By The Ministry Of Electronics And Information Technology.

The Rules Classify Social Media Platforms Into ‘Social Media Intermediaries’ And ‘Significant Social Media Intermediaries’ Based On The Number Of Registered Users.

The Rules Provide For A 3 Tier System To Be Established By ‘Significant Social Media Intermediary’ I.E. Intermediary That Has Over 5 Million Registered Users In The Country.

The 3 Tiered System For Observing Diligence Includes A Chief Compliance Officer, A Nodal Contact Person And A Resident Grievance Officer.

Significant Social Media Intermediaries Are Required To Enable The Identification Of The 1st Originator Of A Message On Its Platform Upon Requirement By A Competent Authority.

The IT Rules 2021 Aim To Empower Ordinary Users Of Social Media Platforms And OTT Platforms With A Mechanism For Redressal And Timely Resolution Of Their Grievance With The Help Of A Grievance Redressal Officer (GRO) Who Should Be A Resident In India. Special Emphasis Has Been Given On The Protection Of Women And Children From Sexual Offences, Fake News And Other Misuse Of The Social Media.

4.Which Union Ministry Has Announced To Set Up ‘Grievance Appellate Committees’ To Resolve Social Media Users’ Grievances?

[A] Ministry Of Electronics And Information Technology

[B] Ministry Of Science And Technology

[C] Ministry Of Communication

[D] Ministry Of Home Affairs

Hide Answer

Correct Answer: A [Ministry Of Electronics And Information Technology]

Notes: The Ministry Of Electronics And Information Technology Notified The Information Technology (Intermediary Guidelines And Digital Media Ethics Code) Amendment Rules, 2022.

As Per The Amendment, One Or More Grievance Appellate Committees Will Be Established, Which Will Comprise A Chairperson And Two Whole-Time Members Appointed By The Central Government. The Centrally Appointed Appellate Panels Would Be Set Up In Three Months To Resolve Social Media Users’ Grievances.

5.Which Social Media Network Collaborated With India Post Payments Bank In September 2022 To Promote Financial Inclusion In Remote Cities?

[A] Koo

[B] Youtube

[C] Whatsapp

[D] Twitter

Hide Answer

Correct Answer: A [Koo]

Notes: Koo Partners With India Post Payments Bank To Drive Financial Inclusion In Remote Cities. Koo Said The Memorandum Of Understanding Aims To Bring Together The Synergies Of Both Koo And IPPB To Drive ‘Financial Inclusion’ And ‘Literacy’ Amongst The Users In Tier 2, Tier 3, & Remote Cities And Hinterlands.

6.With Respect To The Draft Amendments To The Information Technology Rules, 2021, Consider The Following Statements:

Social Media Firms Have To Appoint A Chief Compliance Officer.

If There Are Complaints Against The Dignity Of Users, Social Media Platforms Will Be Required To Remove That Within 24 Hours After A Complaint Is Made.

They Also Will Have To Publish A Weekly Report About The Number Of Complaints Received And The Status Of Redressal.

Which Of The Statements Given Above Is/Are Correct?

[A] Only 1

[B] Only 2 & 3

[C] Only 1 & 2

[D] 1, 2 & 3

Hide Answer

Correct Answer: C [Only 1 & 2]

Notes: The Ministry Of Electronics And Information Technology (Meity) Has Published A Fresh Draft Of Amendments To The Information Technology Rules, 2021.

Significant Social Media Firms Have To Appoint A Chief Compliance Officer And Have A Nodal Contact Person Who Can Be In Touch With Law Enforcement Agencies 24/7.

Social Media Platforms Will Also Have To Name A Grievance Officer Who Shall Register The Grievance Within 24 Hours.

If There Are Complaints Against The Dignity Of Users, Particularly Women – About Exposed Private Parts Of Individuals Or Nudity Or Sexual Act Or Impersonation Etc – Social Media Platforms Will Be Required To Remove That Within 24 Hours After A Complaint Is Made.

They Also Will Have To Publish A Monthly Report About The Number Of Complaints Received And The Status Of Redressal.

7.India Post Payments Bank (IPPB) Has Partnered With Which Social Media Platform To Promote Financial Literacy?

[A] Twitter

[B] Koo

[C] Facebook

[D] Instagram

Hide Answer

Correct Answer: B [Koo]

Notes: India Post Payments Bank Has Partnered With Koo To Promote Financial Literacy In Tier-2, Tier-3 Cities And Remote Cities

The Partnership With Indian Micro-Blogging Platform Koo, Aims To Promote Financial Literacy In Remote Cities. Koo Is A Multilingual Platform That Allows Users To Communicate In 10 Languages.

8.Google Has Allowed Which Social Media App Onto The Google Play Store, After It Was Removed In 2021?

[A] Sharechat

[B] Tiktok

[C] Parler

[D] Truth

Hide Answer

Correct Answer: C [Parler]

Notes: Google Has Allowed Parler Back Onto The Google Play Store, After It Removed The App In January 2021.

Last Year, Google Cited That The Platform Lacked Moderation On Posts Inciting Violence At The US Capitol. Apple Re-Instated Parler To Its App Store In May 2021. Parler Advertises Itself As A Platform For Free Speech.

9.As Per NCRB Data, Which State Recorded The Highest Number Of Recorded Cases Against Fake News On Social Media In 2021?

[A] Uttar Pradesh

[B] Gujarat

[C] West Bengal

[D] Assam

Hide Answer

Correct Answer: C [West Bengal]

Notes: West Bengal Recorded The Highest Number Of Recorded Cases Against Fake News On Social Media In 2021, According To National Crime Records Bureau (NCRB) Data.

West Bengal Reported 43 Cases Of Fake News On Social Media. It Was Followed By Telangana At 34 Cases And Uttar Pradesh At 24. In Total, India Reported 179 Such Cases And West Bengal Accounted For 24 Per Cent Of Those Cases.

10.Which Social Media Platform Company Has Announced A New Facility Named ‘Circles’?

[A] Facebook

[B] Twitter

[C] Telegram

[D] Instagram

Hide Answer

Correct Answer: B [Twitter]

Notes: Twitter Announced The Availability Of Twitter Circle Where Users Can Choose Who Can See And Engage With Their Tweets.

Everyone Can Join The Public Conversation On Their Own Terms While Each Circle Will Allow Up To 150 People. After A Successful Test Run, The Feature Is Being Rolled Out Across The World. People In The Circle Will See A Green Badge Under Tweets Sent To The Group Wile These Tweets Cannot Be Retweeted.

1. What Is Social Media Marketing?

 A Way To Communicate With Customers On Social Media Platforms To Increase The Performance Of The Business

 Software

 Hardware

 All Of The Above 

Ocial Media Marketing Is A Way To Communicate With Customer With The Use Of Social Media Platforms To Increase Sales.

2. What Social Media Marketing Do?

 It Can Help To Communicate With Customers In A Less Time-Consuming Manner.

 It Can Help To Create Visual Interaction Between Products And Customers.

 It Can Help To Advertise A Product And Services To Many Customers At Once.

 All Of The Above

 View Answer

Expl: All Of The Above Options Are Correct! Social Media Marketing Is A Powerful Tool That Can Help Communicate With Customers Less Time-Consumingly, Create Visual Interaction Between Products And Customers, And Advertise A Product Or Service To Many Customers At Once.

3. Social Media Marketing Focuses On ___.

 Social Platform

 Individual Shop

 Whole Sale

 All Of The Above

 View Answer

Social Platform

Expl: Social Media Marketing Focuses On Social Platforms Such As - Facebook, Twitter, Instagram, And Linked In.

4. Social Media Marketing Is One Of The Best Advertising Resources To Grab Consumer's Attention.

 True

 False

 View Answer

True

Expl: Yes! Social Media Marketing Is One Of The Best Advertising Resources For Attracting Consumers' Attention. This Is Because It Allows People To See Your Ads At The Exact Point When They Are Most Likely To Engage With Them--On Social Networks.

5. Identify The Platform For Social Media Marketing?

Instagram

Twitter

Facebook

All Of The Above

Expl: The Most Popular Social Media Platforms Are Facebook, Twitter, Instagram, And Linkedin You Should Be Getting A Ton Of Engagement (Likes, Follows) For Your Business!

6. What Are The Most Essential 7 M's In Marketing?

Man, Money, Machine, Market, Management, Message, Mission

Mindset, Measure, Model, Map, Make, Modify, And Monetize

Both A And B

None Of The Above

View Answer

Man, Money, Machine, Market, Management, Message,• Mission

Expl: The Most Important 7 M's Of Marketing Are Man, Money, Machine, Market, Management, And Message. These Are The Ingredients That Must Be Present And Taken Care Of In Order For A Company’s Business To Grow And Prosper.

7. What Is The Full Form Of SMM?

Social Market Marketing

Social Media Marketing

Social Media Management

None Of The Above

View Answer

Social Media Marketing

Expl: The Full Form Of SMM Is Social Media Marketing. It's Not Just About Posting On Facebook And Hoping For The Best—It's About Creating A Strategy That Leverages Your Online And Offline Channels To Build Awareness, Engagement, Leads, Sales And Profits.

8. Identify The Different Types Of E-Commerce?

 B2B

 B2C

 C2B

 All Of The Above

View Answer

All Of The Above

Expl: E-Commerce Has Evolved Tremendously In Recent Years. There Are Three Main Types Of E-Commerce: B2B, B2C And C2B. Each Type Of E-Commerce Has Its Own Set Of Benefits And Drawbacks.

9. E-Commerce Refers To The Trading Of Goods And Services With The Help Of The Internet.

Yes

No

View Answer

Yes

Expl: E-Commerce Is A Term Used To Describe The Use Of Some Form Of Electronic Or Internet-Based Ordering And Payment Methods.

10. Is Social Commerce Related With The Social Networks Platform As Well As The Seller's Website?

 Yes

 No

Read Best: SMO Interview Questions

 View Answer

Yes

Expl: Yes! Social Commerce Is Related With The Social Networks Platform As Well As The Seller's Website.

11. E-Commerce Is Related To The Seller's Website.

 True

 False

 View Answer

12. Which Term Adopted For Updates By Twitter Users?

 Tweets

Twoots

Twinks

 Posts

 View Answer

Tweets

Expl: Tweets Adopted For Updates By Twitter Users. Tweets Are The Fastest And Most Accurate Way To Share News, Notable Events, And Authentic Conversations Happening Around The World At The Twitter.

13. Which Of The Following Is Valuable In Increasing A Page Rank?

 Paying For Placement

 Static Content

 Quantity Of Links From Other Highly Ranked Pages To Your Site

 No Contact Information

 View Answer

14. What Is Meant By "Micro-Blogging"?

 Post Very Short Entries

 Blogs Which Are Posted By Companies, Not Individuals

 Post Very Long Entries

 Blogging From Mobile Devices

 View Answer

Post Very Short Entries

Expl: Microblogging Is The Process Of Sharing A Small Piece Of Text Or Pictures With Your Followers. Microblogging Is Not Just A Way To Express Yourself But Also A Way For You To Meet And Interact With Other People Around The World.

15. What Is “Social Media Optimization”?

 Creating Content Which Easily Creates Publicity Via Social Networks

 Writing Clear Content

 Creating Short Content Which Is Easily Indexed

 Hiring People To Create Content For Social Networks

Download Free: SMO Interview Questions PDF

 View Answer

Creating Content Which Easily Creates Publicity Via Social Networks

Expl: Social Media Optimization Is The Process Of Creating Content That Easily Creates Publicity Via Social Networks. The Goal Is To Create Past, Current And Potential Customers By Amplifying Your Message On Social Media Sites.

16. What Is The Benefit Of Social Media Marketing?

 It Can Show Your Brand In Front Of People Much More Quickly And Easily.

 Increased Traffic

 Higher Conversion Rates

 All Of The Above

 View Answer

It Can Show Your Brand In Front Of People Much More Quickly And Easily.

Expl: Social Is A Great Way To Show Your Brand In Front Of People Much More Quickly And Easily.

17. Social Networks Have An Enormous Information Sharing Capacity. As Such, They Are A Great Distribution Channel For ____.

 Customer Feedback

 Viral Content

 Exclusive Coupons

 Marketing Messages

 View Answer

Marketing Messages

Expl: Social Media Networks Give Businesses An Enormous Distribution Channel For Marketing Messages.

18. Which One Is The Best Choice For Purchasing Through Social Media Marketing Or Traditional Marketing?

 It Depends Upon The Customer's Point Of View Due To The Lack Of Time And Money Or Their Satisfaction.

 Social Media Marketing

 Traditional Marketing

 None Of The Above

 View Answer

It Depends Upon The Customer's Point Of View Due To The Lack Of Time And Money.

19. Which Social Network Is Considered The Most Popular For Social Media Marketing?

 Facebook

 Twitter

 Instagram

Whatsapp

 View Answer

Facebook

Expl: Facebook Is Considered The Most Popular For Social Media Marketing. It Is Largely Used By Small Business Owners And Entrepreneurs Because It Allows You To Connect With Your Customers And Potential Customers, Share Your Products And Services, And Interact With Friends And Colleagues.

20. Which Is Not Direct Benefit Of Social Media Marketing?

 Increased Brand Awareness

 More Inbound Traffic

 More Brand Authority

 Difficult To Measure

 View Answer

Difficult To Measure

Expl: Difficult To Measure Is Not A Direct Benefit Of Social Media Marketing.

21. What Is Unique About Social Media Marketing?

 Generates Contacts Quickly

 Interactive Communication

 Better Customer Satisfaction

 All Of The Above

 View Answer

All Of The Above

Expl; Social Media Marketing Helps You Generate New Contacts Quickly. It Also Helps You To Interact With Potential Customers, Who May Have Been Looking For Your Products Or Services For Some Time And Receive Better Customer Satisfaction.

22. Which Of The Following Is Function Of Social Media For Business?

 Boost Brand Awareness

 Increase Inbound Traffic

 Enhance Brand Loyalty

 All Of The Above

 View Answer

All Of The Above

Expl: The Function Of Social Media For Business Is To Boost Brand Awareness And Increase Inbound Traffic. It Also Helps Enhance Your Brand Loyalty By Helping Customers Communicate Back With You Through Reviews, Questions, And Other Actions.

23. One Of The Key Components Of SMM Is?

 Social Media Optimization

 Search Engine Optimization

 Content Optimization

 None Of The Above

 View Answer

Social Media Optimization

Expl: Social Media Management And Optimization Are One Of The Key Components Of Social Media Marketing, Referring To The Process Of Enhancing Your Brand’s Visibility And Influence Through Appropriate Use Of Tools, Tactics, And Strategies.

24. How To Build Your Brand On Social Media?

 Identify Your Area Of Expertise

 Find & Join Groups

 Create & Curate Engaging Content

 All Of The Above

 View Answer

All Of The Above

Expl: Build Your Brand On Social Media By Identifying Your Area Of Expertise, Finding & Joining Successful Groups, And Using Content To Grow Your Relationships And Attract New Followers.

25. How Does A Blog Directly Impact Sales Of A Company?

 Turning Visitors Into Leads

 Suggests Latest Products

 Topics That Your Target Consumers Find Most Valuable

 All Of The Above

 View Answer

All Of The Above

Expl: A Blog Is A Great Way To Increase Traffic, Engagement And Leads. A Blog Directly Impacts The Sales Of A Company By Turning Visitors Into Leads, Suggesting Latest Products & Topics That Your Target Consumers Find Most Valuable.

26. Which Of The Following Is Not Considered A Social Media Marketing Goal?

 Generating New Leads

 Driving Recommendations From Friends And Family

 Increasing Customer Satisfaction (Customer Service)

 Increasing The Number Of Facebook Fans & Twitter Followers

 View Answer

Increasing The Number Of Facebook Fans & Twitter Followers

Expl: Increasing The Number Of Facebook Fans & Twitter Followers Is Not Considered A Social Media Marketing Goal Because It Doesn't Really Help You Make More Clients, Promote Your Business Or Increase Awareness.

27. All Of The Following Are Key Objectives Of SMM, Except .............

 Customer Service.

 Brand Development

 Brand Preference.

 Brand Awareness.

 View Answer

Brand Development

Expl: Brand Development Is The Process Of Creating A Holistic Expression Of Who Your Company Is And What You Do.

28. Who Uses Social Media Marketing?

Comapanies :  Shops :  Institutes :  All Of The Above :  View Answer : All Of The Above

Expl: Social Media Marketing Is A Great Way To Reach A Wider Audience. Anyone Can Create And Post Content On An Account, No Matter Where They Live.

29. Social Media Marketing Is A Form Of What Type Of Marketing?

Traditional Marketing

Offline Marketing

Digital Marketing

None Of The Above

View Answer

Digital Marketing

Expl: Social Media Marketing Is A Type Of Digital Marketing That Focuses On Building Credibility, Trust, And Goodwill Amongst The Target Audience By Creating Social Media Buzz.

30. Type Of Social Media Marketing Are .............

 Influencer Marketing

 Content Marketing

 Advertising

 All Of The Above

 View Answer

All Of The Above

Expl: Types Of Social Media Marketing Are Influencer Marketing, Content Marketing & Advertising.

Analyzing Conversions 

Conversions Are Key Actions Website Users Take Which Convert Them Into Customers, Leads, Or Subscribers. Analyzing Conversions Shows You Whether Visitors Are Engaging With Your Marketing And Design Efforts And Successfully Moving Through The Different Steps In The Sales Funnel.

How Do I Analyze Conversions In Google Analytics?

Report And Analyze The Conversion Rate Of Each Traffic Source For Each Goal. Go To 'All Traffic' > Source / Medium Report In Your Google Analytics Account And Then Click On The 'Goal Set 1' Tab. You Now Get A Better Picture Of Your Website Performance

Google  Analyticsgenerating Reports

• Sign In To Google Analytics.

• Navigate To Your View.

• Open Reports.

• Click Customization > Custom Reports > +New Custom Report.

• Enter A Title.

• (Optional) Click +Add Report Tab.

• Select A Report Type: Explorer, Flat Table, Map Overlay, Or Funnel

• Define Your Dimension And Metrics.

Which Reports Are Generated By Google Analytics?

• Mobile Overview Report.

• Channels Report.

• Navigation Summary.

• Landing Pages Report.

• Site Speed Overview Report.

• Goal Overview Report.

Google Analyticsenabling Capabilities

Google Analytics Includes Features That Can Help Users Identify Trends And Patterns In How Visitors Engage With Their Websites. Features Enable Data Collection, Analysis, Monitoring, Visualization, Reporting And Integration With Other Applications

When You Enable Advertising Features What Do You Gain Access To Google Analytics?.

When You Enable Advertising Features, You Have The Additional Options Of Isolating Data By Age, Gender, And Interest So You Can Uncover More Detailed Information About Your Audience.

What Happens When Enhanced Measurement Is Enabled?

Enhanced Measurement Lets You Measure Interactions With Your Content By Enabling Options (Events) In The Google Analytics Interface. No Code Changes Are Required. When You Enable These Options For A Web Data Stream, Your Google Analytics Tag Starts Sending Events Right Away

Audience:Audiences In Analytics Are Users That You Group Together Based On Any Combination Of Attributes That Is Meaningful To Your Business. An Audience Might Be Simply Current Shoppers (Include Users Who Have > 0 Product Views; Exclude Users Who Have > 0 Purchases).

How Do I Use Audience In Google Analytics?

• Sign In To Google Analytics.

• Click Admin, And Navigate To The Property In Which You Want To Create The Audience.

• In The Property Column, Click Audience Definitions > Audiences.

• Click + New Audience. ...

• By Default, Your New Audience Is Based On Data From The Current Reporting View.

Acquisition :The User Acquisition Report Helps You Understand How People Who Have Never Used Your Website Or App Discovered Your Website Or App. The Traffic Acquisition Report Helps You Understand What Led New And Returning Users To Your Website Or App For A New Session.

What Is Audience Acquisition In Google Analytics?

Acquisition. The Acquisition Metrics Let You Know The Volume Of Users An Audience Is Sending You (Users), And How Well The Audience Works To Get You Potential New Business (% New Users, New Users).

Where Is Acquisition In Google Analytics?

Search Console. If You Have Connected Google Search Console And Google Analytics, You Will Be Able To Get Google Search Console Data Into Your Google Analytics Dashboard. All That Data And Information Will Be Available In The 'Search Console' Section Of The Google Analytics Acquisition Reports

Behavior: See How Your Users Traverse And Interact With Your Site. The Behavior Flow Report Visualizes The Path Users Traveled From One Page Or Event To The Next. This Report Can Help You Discover What Content Keeps Users Engaged With Your Site.

How Do I See Behavior In Google Analytics?

Specifically, The Reports Tell You What Pages People Visit And What Actions They Take While Visiting. You Can Access Behavior Reports Using The Menu In The Left Sidebar Of Your Google Analytics Dashboard. Google Analytics Left Sidebar Menu With Behavior Section.

Conversion:

A Conversion Is A User Action That You Count Because You Consider It Important, Such As A Purchase, Game Level Completion, Or Website Or App Scroll Activity.

What Does Conversion Mean In Google?

An Action That's Counted When Someone Interacts With Your Ad Or Free Product Listing (For Example, Clicks A Text Ad Or Views A Video Ad) And Then Takes An Action That You've Defined As Valuable To Your Business, Such As An Online Purchase Or A Call To Your Business From A Mobile Phone

What Is Retention In Google Analytics?

The Google Analytics Data Retention Controls Give You The Ability To Set The Amount Of Time Before User-Level And Event-Level Data Stored By Google Analytics Is Automatically Deleted From Analytics Servers.

What Is Retention Report In Google Analytics? 

The Retention Topic Helps You Understand How Frequently And For How Long Users Engage With Your Website Or Mobile App After Their First Visit. The Topic Also Helps You Understand How Valuable Users Are Based On The Additional Revenue You Generate After Their First Visit.

EMAIL Marketing

Introduction To Email Marketing

Types Of Email Marketing

Email Marketing Service Providers

Email Marketing Is A Form Of Direct Digital Marketing Where Businesses And Organizations Communicate With Their Customers And Prospects Through Email. The Goal Of Email Marketing Is To Build Relationships With Customers And To Drive Conversions And Sales.

There Are Several Types Of Email Marketing, Including:

1. Newsletters: These Are Regular Updates Sent To Subscribers, Often On A Weekly Or Monthly Basis. They Can Include Promotions, New Product Announcements, And Other News.

2. Transactional Emails: These Are Automated Emails That Are Triggered By A Specific Action, Such As A Purchase Or Account Sign-Up. They Can Include Order Confirmations, Shipping Notifications, And Account Welcome Messages.

3. Promotional Emails: These Are Emails That Are Designed To Promote A Product Or Service. They Can Include Special Offers, Discounts, And Other Incentives To Encourage Conversions.

4. Abandoned Cart Emails: These Emails Are Sent To Customers Who Have Added Items To Their Online Shopping Cart But Have Not Completed The Purchase. They Remind The Customer Of The Items In Their Cart And Encourage Them To Complete The Purchase.

5. Re-Engagement Emails: These Emails Are Sent To Inactive Subscribers To Re-Engage Them And Encourage Them To Continue Receiving Emails From A Brand.

There Are Many Email Marketing Service Providers Available, Some Popular Examples Include Mailchimp, Constant Contact, Campaign Monitor, Getresponse, And Aweber. These Services Provide Businesses With Tools For Creating And Sending Emails, Managing Subscriber Lists, And Analyzing Performance Data. Some Email Marketing Service Providers Even Integrate With E-Commerce Platforms, CRM And Web Analytics Tools, Making It Easier For Businesses To Manage Their Customer Data And Track The Results Of Their Email Campaigns. 

Email Marketing Tools List

Setting Up Email Campaigning

Importance Of Subject Lines

Email Marketing Tools List:

Mailchimp

Constant Contact

Getresponse

Aweber

Campaign Monitor

Activecampaign

Convertkit

Drip

Klaviyo

Omnisend

Setting Up Email Campaigning:

Define Your Target Audience

Create A List Of Email Addresses

Choose A Suitable Email Marketing Tool

Design And Create Your Email Template

Write Compelling Subject Lines And Content

Test And Schedule Your Campaign

Track And Analyze Your Campaign's Performance

Importance Of Subject Lines:

Subject Lines Are The First Thing Recipients See When They Receive An Email.

They Play A Crucial Role In Determining Whether Or Not An Email Is Opened.

A Good Subject Line Should Be Short, Relevant, And Entice The Recipient To Open The Email.

Writing A Clear And Compelling Subject Line Can Help Increase Your Open Rates And Overall Campaign Performance.

Selecting Email Campaigning Type

Trigger Your First Email Campaigning

Analysing Email Campaigning

When Selecting An Email Campaign Type, It Is Important To Consider The Goals Of The Campaign And The Target Audience. Common Types Of Email Campaigns Include Newsletters, Promotional Emails, And Event Invitations.

To Trigger Your First Email Campaign, You Will Need An Email Marketing Service Such As Mailchimp Or Constant Contact. These Services Provide Tools For Creating And Sending Email Campaigns, As Well As Tracking And Analyzing The Results.

To Analyze An Email Campaign, You Should Track Metrics Such As Open Rates, Click-Through Rates, And Conversion Rates. This Will Help You Understand The Effectiveness Of The Campaign And Identify Areas For Improvement. Additionally, You Can Segment Your Data Based On Different Demographics And Behavior, This Will Help You To Understand How Different Groups Of People Are Interacting With Your Campaign.

Building Your Targeted Customer

100+ Email Subject Lines

How To Apply Email Marketing Exam

Building Your Targeted Customer Base Is An Important Aspect Of Email Marketing. One Way To Do This Is By Creating A List Of Email Subject Lines That Are Tailored To The Interests And Needs Of Your Target Audience. Here Are A Few Tips For Creating Effective Subject Lines:

Keep It Short And Sweet: Subject Lines Should Be Brief And To The Point, Ideally No More Than 50 Characters.

Use Action Words: Words Like "Download," "Register," And "Save" Can Encourage Recipients To Open Your Email.

Personalize Your Subject Lines: Use The Recipient's Name Or Other Personal Information To Make The Email Feel More Relevant.

Create A Sense Of Urgency: Use Words Like "Limited Time" Or "Last Chance" To Create A Sense Of Urgency And Encourage Recipients To Open Your Email Right Away.

Test Different Subject Lines: Try Different Subject Lines And See Which Ones Get The Best Open Rates.

To Apply Email Marketing Exam, You Can Find The Certifying Bodies Such As The Direct Marketing Association (DMA) Or The Email Experience Council (Eec) And Check If They Provide Any Certifications On Email Marketing. Also, You Can Find Online Course Or Tutorials That Can Help You To Prepare For The Exam, And Give You A Good Understanding Of The Best Practices And Latest Trends In Email Marketing.

Tips To Increase Subscribers

Best Time To Send Email

Closing

Tips To Increase Subscribers:

• Use Social Media To Promote Your Email List And Encourage People To Sign Up.

• Offer Exclusive Content Or Discounts To Subscribers.

• Make It Easy For People To Subscribe By Including Sign-Up Forms On Your Website And In Your Email Signature.

• Make Sure Your Email Content Is Valuable And Relevant To Your Audience.

Best Time To Send Email:

• The Best Time To Send An Email Can Vary Depending On Your Audience And The Type Of Email You're Sending.

• Generally, It's Best To Avoid Sending Emails On Weekends Or Holidays, As People Are Less Likely To Be Checking Their Inbox.

• For Newsletters, Early Morning, And Mid-Weekdays (Tuesday To Thursday) Is Found To Be The Best Time To Send An Email.

• For Promotional Emails, The End Of The Workweek And Weekend Is Found To Be The Best Time To Send An Email.

Closing:

• Make Sure To Include A Clear Call-To-Action In Your Email, Such As "Sign Up Now" Or "Learn More."

• Include Your Contact Information, Such As Your Email Address Or Phone Number, So People Can Get In Touch With You.

• Thank Your Recipients For Their Time And Interest In Your Email.

• Be Polite And Professional In Your Closing, And Avoid Using Overly-Salesy Language.

 Affiliate Marketing 

What Is Affiliate Marketing?

How Affiliate Marketing Works?

Finding Affiliate Programs?

Affiliate Marketing Is A Type Of Performance-Based Marketing In Which A Business Rewards One Or More Affiliates For Each Visitor Or Customer Brought About By The Affiliate's Own Marketing Efforts.

Affiliate Marketing Works By Allowing A Product Creator Or Seller To Partner With One Or More Affiliates, Who Then Promote The Product To Potential Customers. When A Customer Clicks On An Affiliate's Unique Referral Link And Makes A Purchase, The Affiliate Earns A Commission.

To Find Affiliate Programs, You Can Start By Researching Companies In Your Niche And Looking For Their Affiliate Programs. Many Companies Have Affiliate Programs Listed On Their Website, But If Not You Can Reach Out To Them Directly And Inquire About Becoming An Affiliate. Additionally, There Are Affiliate Networks Like Commission Junction, Shareasale, And Rakuten Marketing Which Aggregate And Organize Thousands Of Affiliate Programs And Make It Easier To Find Relevant Programs.

Applying Affiliate Program?

Promoting Affiliates Products

Techniques To Earn

An Affiliate Program Is A Marketing Strategy Where A Business Rewards Its Affiliates For Bringing In New Customers. To Apply For An Affiliate Program, You Can Visit The Website Of The Company Whose Products You Would Like To Promote And Look For Information On Their Affiliate Program. If They Have One, They Will Likely Have A Link Or Page On Their Site Where You Can Apply.

Once You Are Accepted Into An Affiliate Program, You Can Start Promoting The Company's Products And Earning Commissions For Any Sales That Result From Your Efforts. There Are Several Techniques You Can Use To Earn Money Through Affiliate Marketing, Including:

• Writing Product Reviews And Including Affiliate Links In The Post.

• Creating Video Reviews And Including Affiliate Links In The Video Description.

• Creating A Website Or Blog Dedicated To A Specific Niche And Including Affiliate Links In The Content.

• Using Social Media To Promote Affiliate Products And Including Affiliate Links In Your Posts.

• Email Marketing By Including Affiliate Links In Newsletters Or Promotional Emails.

It's Important To Note That, In Order To Be Successful With Affiliate Marketing, You Need To Have A Good Understanding Of The Products You Are Promoting And Be Able To Connect With Your Target Audience.

More Money From Online

Casestudies

Closing

Affiliate Marketing Is A Type Of Performance-Based Marketing In Which A Business Rewards One Or More Affiliates For Each Visitor Or Customer Brought About By The Affiliate's Own Marketing Efforts. It Is A Way For Businesses To Increase Their Online Sales And Reach By Partnering With Individuals Or Companies That Promote Their Products Or Services.

There Are Many Case Studies Available That Demonstrate The Effectiveness Of Affiliate Marketing In Driving Sales And Revenue For Businesses. For Example, Amazon's Affiliate Program Has Been Successful In Driving Significant Sales For The Company, And Many Other Businesses Have Reported Similar Success With Their Own Affiliate Programs.

To Close, Affiliate Marketing Can Be A Valuable Strategy For Businesses Looking To Increase Their Online Sales And Reach. By Partnering With Individuals Or Companies That Promote Their Products Or Services, Businesses Can Tap Into New Audiences And Generate Additional Revenue Streams.  

Whatsapp Marketing

Why Whatsapp Marketing

Installing Whatsapp Business App

Create Profile

Create A Short Link For Web

Whatsapp Marketing Is A Way To Use The Whatsapp Business App To Connect With Customers And Promote Your Business. By Installing The Whatsapp Business App, You Can Create A Profile For Your Business, Including Contact Information And A Short Link For Your Website. This Allows You To Easily Connect With Customers, Send Messages And Updates, And Promote Your Products And Services. Additionally, Whatsapp Is Widely Used, Making It An Effective Way To Reach A Large Audience. 

Using The Catalogue

Quick Replies

Pre-Defined Greeting

Pinning Chats

Labels

Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

These Are All Features Of A Chat Application Or Messaging Service.

• "Using The Catalogue" Likely Refers To A Feature That Allows Users To Browse And Search A Collection Of Content Or Information Within The Chat Application.

• "Quick Replies" Is A Feature That Allows Users To Quickly Respond To A Message With A Pre-Defined Set Of Options.

• "Pre-Defined Greeting" Is A Feature That Allows Users To Set A Custom Greeting Message That Will Be Automatically Sent To New Users Who Join The Chat.

• "Pinning Chats" Is A Feature That Allows Users To Pin Certain Conversations Or Chats To The Top Of Their Chat List For Easy Access.

• "Labels" Is A Feature That Allows Users To Organize Their Chats Into Different Categories Or Labels For Easy Organization And Searching. 

Away Messages

Whatsapp Stories

Techniques To Use Stories

Publishing A Story

Generate Leads Through Whatsapp

Statistics

Closing

 Away Messages Are Pre-Written Responses That Can Be Set Up On Whatsapp To Automatically Send When A User Is Unable To Respond To Messages.

Whatsapp Stories Are A Feature That Allows Users To Share Photos Or Videos That Disappear After 24 Hours.

To Use Whatsapp Stories Effectively, You Can Share Behind-The-Scenes Content, Share User-Generated Content, Use Creative Filters, And Use The Feature To Drive Traffic To Your Website Or Social Media Profiles.

To Publish A Story On Whatsapp, You Can Take A Photo Or Video, Add Text Or Drawings, And Then Share It With Your Contacts Or In A Group.

You Can Generate Leads Through Whatsapp By Using The Feature To Share Information About Your Products Or Services And Encouraging Users To Contact You For More Information.

It's Important To Note That Whatsapp Doesn't Share Any Statistics Data To Third Parties, So It's Hard To Gather Metrics On How Many People Viewed Your Story Or How Many Leads You Generated Through The Platform.

In Closing, Whatsapp Stories Can Be A Useful Tool For Businesses To Connect With Customers And Generate Leads, But It's Important To Use The Feature Effectively And Measure Its Impact On Your Business.

SMS  Marketing 

Introduction

Importance Of SMS Marketing

Sequence VS Broadcasting SMS

Advantages Of SMS Platforms

How To Grow Your SMS List

SMS (Short Message Service) Marketing Is A Type Of Mobile Marketing That Allows Businesses To Send Text Messages To Their Customers. It Is Considered To Be An Effective Marketing Tool As It Has A High Open Rate And Response Rate Compared To Other Forms Of Digital Marketing.

Sequence SMS Allows Businesses To Send A Series Of Automated Messages To A Customer Over A Period Of Time, While Broadcasting SMS Allows Businesses To Send A Single Message To A Large Group Of Customers At Once.

Advantages Of Using SMS Platforms Include The Ability To Target Specific Demographics, The Ability To Personalize Messages, And The Ability To Track The Effectiveness Of Campaigns.

To Grow Your SMS List, You Can Include A Call-To-Action In Your Marketing Materials Asking Customers To Opt-In To Receiving Text Messages. You Can Also Offer Incentives, Such As Discounts Or Exclusive Deals, For Customers Who Join Your SMS List. Additionally, You Can Encourage Customers To Refer Their Friends And Family To Your SMS List. 

Tools To Collect Contact Numbers

Lead Magnet Through SMS Marketing

Working With SMS Platforms

There Are Several Tools Available For Collecting Contact Numbers, Such As Forms On A Website, Sign-Up Sheets At Events, Or Purchasing Lists From A Data Provider.

A Lead Magnet Is A Piece Of Content Or Offer That Is Used To Entice Potential Customers To Provide Their Contact Information, Such As A Free E-Book, Webinar, Or Consultation. One Way To Use A Lead Magnet Is Through SMS Marketing, Where Individuals Can Opt-In To Receive Text Messages From A Business By Providing Their Phone Number.

When Working With SMS Platforms, Businesses Can Create And Send Text Messages To Their Opt-In List, As Well As Track Metrics Such As Open And Click-Through Rates. Some Examples Of SMS Platforms Include Twilio, Nexmo, And Plivo. 

Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

How To Send Bulk SMS

How To Send In Different Languages

Importance Of Custom Sender Ids

Send Files Via SMS

Real-Time Reports

To Send Bulk SMS, You Can Use A Bulk SMS Service Provider That Allows You To Upload A List Of Phone Numbers And Send A Single Message To All Of Them At Once. Some Providers Also Offer An API For Programmatic Sending.

To Send SMS In Different Languages, You Can Use Unicode Characters Or GSM 7-Bit Character Encoding. Some Bulk SMS Providers Also Offer Built-In Support For Multiple Languages.

Custom Sender Ids, Such As A Company Name Or Brand, Can Help Increase The Visibility And Credibility Of The Message. It Also Helps To Confirm The Authenticity Of The Message.

Some Bulk SMS Providers Also Allow You To Send Files Via SMS, Such As Images And Documents. This Can Be Useful For Sending Things Like Pdfs Or Product Images.

Many Bulk SMS Providers Also Offer Real-Time Reports On The Delivery And Status Of Messages, Including Information On Which Messages Were Delivered Successfully And Which Were Not.

Online Reputation Management

Overview Of Online Reputation Management

What Is Online Reputation Management?

Why Online Reputation Management For Brand Or Product

Online Reputation Management (ORM) Is The Practice Of Monitoring And Influencing The Perception Of A Brand Or Product On The Internet. This Can Include Monitoring Mentions Of The Brand Or Product On Social Media And Review Sites, Responding To Customer Complaints And Feedback, And Implementing Strategies To Improve The Overall Online Presence Of The Brand Or Product.

ORM Is Important For A Brand Or Product Because The Internet Has Made It Easier For Customers To Share Their Experiences And Opinions About A Business Or Product, Which Can Significantly Impact The Reputation Of The Brand Or Product. Negative Reviews, Complaints, Or Mentions Can Quickly Spread Online And Harm The Reputation Of The Brand Or Product If Left Unaddressed. ORM Can Help A Business Or Product To Address And Mitigate Any Negative Perception, And Enhance The Positive Perception Of The Brand Or Product In The Online Community. 

Understanding ORM Scenario 

ORM Stands For Object-Relational Mapping. It Is A Technique That Allows A Developer To Interact With A Database Using An Object-Oriented Programming Language, Rather Than Writing SQL Queries. An ORM Library Or Tool Maps The Objects In The Programming Language To The Database Tables And Rows, Allowing The Developer To Perform CRUD (Create, Read, Update, Delete) Operations On The Database Using Familiar Object-Oriented Concepts. Some Popular ORM Tools And Libraries Include Hibernate, Entity Framework, And Doctrine.

How To Deal With Criticism Online

10 Online Reputation Management Commandments

15 Ways To Create Positive Brand Image Online

Online Reputation Tool

• Understand That Criticism Is A Part Of Life, Especially Online.

• Don't Take Criticism Personally And Try To Stay Objective.

• Listen To And Consider The Feedback, Even If It's Negative.

• Respond Professionally And Calmly, And Avoid Getting Into Arguments.

• Take Responsibility For Your Actions And Apologize If Necessary.

• Take Action To Address Any Issues That Are Raised.

• Be Proactive In Managing Your Online Presence.

• Monitor Your Online Reputation Regularly.

• Be Transparent And Authentic In Your Online Interactions.

• Encourage Positive Reviews And Testimonials From Satisfied Customers.

• Create And Maintain A Strong Social Media Presence.

• Use SEO To Improve Your Visibility In Search Results.

• Use Tools To Manage Your Online Reputation, Such As Google Alerts And Social Media Monitoring Tools.

• Use Paid Advertising To Promote Positive Content About Your Brand.

• Keep An Open Line Of Communication With Your Customers And Stakeholders To Keep Them Informed About Your Brand And Its Activities.

Online Reputation Tools:

Google Alerts

Mention

Hootsuite Insights

Brand24

Talkwalker Alerts

Reputology

Reviewpush

Grade.Us

Reputation.Com

Yotpo

Trustpilot

Podium

Reputationx

Reviewtrackers

Brightlocal

Birdeye

Reputation VIP

Reputation Defender

Reputation.Com

Reputation Rhino

Note: Some Of The Tools May Be Paid.

Understanding Tools For Monitoring Online Reputation

Step By Step Guide To Overcome Negative Online Reputation

Best Examples Of Online Reputation Management

Understanding Tools For Monitoring Online Reputation: There Are Several Tools Available For Monitoring Your Online Reputation, Including Google Alerts, Mention, And Hootsuite Insights. These Tools Allow You To Track Mentions Of Your Brand Or Keywords Across The Internet, Including Social Media Platforms, News Websites, And Forums.

Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Step By Step Guide To Overcome Negative Online Reputation:

• Identify The Source Of The Negative Reputation By Searching For Your Brand Or Name On Google And Social Media Platforms.

• Respond To Any Negative Comments Or Reviews In A Professional And Timely Manner.

• Create New Positive Content To Push Down The Negative Content In Search Engine Results.

• Monitor Your Online Reputation Regularly To Catch Any New Negative Content.

• Consider Working With A Reputation Management Agency If The Problem Persists.

• Best Examples Of Online Reputation Management:

• Airbnb - The Company Has Effectively Managed Its Reputation By Addressing Customer Concerns Promptly And Transparently, Such As Implementing A 24-Hour Customer Support Hotline.

• Dell - The Company's "Dell Hell" Crisis In 2005, Where Customers Took To Social Media To Complain About Poor Customer Service, But Dell's Swift Response In Addressing The Issue And Improving Their Customer Service Helped To Recover Its Reputation.

• Uber - The Company Has Faced A Number Of Reputation Challenges, Including Safety Concerns And A Toxic Corporate Culture. However, It Has Implemented A Number Of Changes, Such As Improved Background Checks For Drivers And A New CEO, To Help Improve Its Reputation.  

Google Adsense Course

Overview Of Google Adsense

Getting Into Adsense Account

Knowing The Structure Of Adsense Account

Google Adsense Is A Program Run By Google That Allows Website Owners To Display Ads On Their Website And Earn Money From Clicks Or Impressions On Those Ads. Adsense Is A Way For Website Owners To Monetize Their Content By Displaying Relevant Ads On Their Site. To Get Started With Adsense, Website Owners Must Sign Up For An Account And Place Ad Code On Their Website. Once The Account Is Set Up, The Website Owner Can Access Their Adsense Account To View Earnings, Adjust Ad Settings, And Access Other Features.

To Create An Adsense Account, You Need To Have A Website That Meets Google's Policies. Once You Have A Website, You Can Go To The Adsense Website And Sign Up For An Account By Providing Your Website URL, Email Address, And Other Information. After You Submit Your Application, Google Will Review Your Website To Ensure It Meets Their Policies. Once Your Website Is Approved, You Can Place Ad Code On Your Website And Start Displaying Ads.

The Structure Of An Adsense Account Includes Several Key Areas Such As:

• Earnings: Shows How Much Money You've Earned From Your Adsense Ads.

• Reports: Provides Detailed Information About Your Ad Performance, Including Clicks, Impressions, And Earnings.

• Settings: Allows You To Customize Various Aspects Of Your Adsense Account, Such As The Types Of Ads That Will Be Displayed On Your Website And Your Payment Information.

• Ad Units: Where You Can Create And Customize The Ad Units That Will Be Displayed On Your Website.

• Payment: Where You Can View Your Payment History, Set Up Payment Methods, And Access Tax Information.

Overall, Adsense Is A Powerful Tool For Monetizing Your Website, But It Does Require Some Effort To Set Up And Manage. By Understanding The Structure Of Your Adsense Account And Staying Familiar With The Various Features And Settings, You Can Optimize Your Earnings And Improve The Performance Of Your Ads. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

How do you create a direct marketing campaign? Once you've outlined your target market, staging a direct-mail campaign has seven key steps: Develop a mailing list. Create a mailing piece. Code your response vehicle. Test the campaign. Run the campaign. Handle customer responses. Analyze the results of the campaign. What are the main goals of direct marketing? Direct marketing has a single goal: to convince consumers to take action. This action should result in a tangible and measurable result such as signups, purchases, downloads, and similar. The ultimate goal, of course, is to get a sale. How do companies use direct marketing? Direct marketing allows you to generate a specific response from targeted groups of customers. It's a particularly useful tool for small businesses because it allows you to: focus limited resources where they are most likely to produce results. measure the success of campaigns accurately by analysing responses. 1.5 - Paid advertising channels Paid media is any type of content or marketing channel that involves payment. Most of us are already familiar with this type of paid media – billboard ads, commercials, and PPC (pay per click). Paid media is targeted to specific consumer segments, such as a certain demographic or even past customers. The best paid advertising examples in digital marketing are Pay-Per-Click (PPC), Social Media Ads, Influencer Marketing, Banner Ads and Ad Retargeting.

We recommend these four marketing channels that modern go-to-market teams use today: Websites. Modern advertising companies are leaning heavily on websites as a way to drive conversion through content. Email. Digital advertising. Events. 6 Types of Advertising Media Channels, Video Advertising: Television & YouTube. Audio Channels: Radio & Podcast Advertising. Newspapers. Print & Digital Publications (Magazines) Out-Of-Home Advertising. Social Media. The Paid Channels Facebook Ads. Instagram Ads. Twitter Ads. Pinterest Ads. Google AdWords. Affiliate Marketing. Influencer Marketing. 1.6 - Paid Bidding Strategies Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies. As a bid strategy adjusts bids, it observes the effect of the change and then makes   small, incremental adjustments if needed. Even though each cycle of adjusting, monitoring, and adjusting again may occur about every six hours, you're likely to see improved performance over a longer period of time. A brand campaign puts your company's story and message in front of an audience, with the goal of increasing brand awareness and improving brand equity in the mind of the consumer. It is a way to control your brand's narrative and public image, as well as differentiate your organization from the competition. If you use the lowest cost bid strategy (automatic bidding), Facebook bids with the goal of getting the lowest possible cost per optimization event. The set budget (either on the campaign or ad set level) will be spent at the end of the day or throughout the entire schedule. 1.7 - Premium Ad Networks Ad Networks  Are Several Types . Vertical networks: Ad networks that are topic-specific, such as fashion, automotive, or business. Premium networks: Ad networks that offer inventory from popular publishers. Inventory-specific networks: Ad networks that provide a specific type of ad inventory, such as video or mobile. Vertical Ad Networks: Topic-specific networks—e.g. business ad network, technology ad network, automotive ad network, fashion ad network, etc. Specialized or Inventory-Specific Ad Networks (e.g. Mobile, Video, Native): Focuses on a certain type of inventory. Google Ads, formerly known as Google AdWords, is an advertising service by Google that allows businesses to display ads on Google search results and its advertising network. 2.0 - INTRODUCTION TO GOOGLE ADS, Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

What is Google Ads and types? There are three basic types of Google Ads: Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that's similar to yours. Display Network campaigns – usually image form, these ads appear on websites or apps that your customers What is Google Ads and its benefits? Google Ads is Google's online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad. What are 4 types of advertising? Types of advertising Newspaper. Newspaper advertising can promote your business to a wide range of customers. Magazine. Advertising in a specialist magazine can reach your target market quickly and easily. Radio. Television. Directories. Outdoor and transit. Direct mail, catalogues and leaflets. Online. What is difference between marketing and advertising? In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing. What type of ads are most effective? Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

2.1 - Overview of Google Ads. What is Google Ads and how its work? How Google Ads work. Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. The bids you make are “maximum bids” — or the maximum you're willing to pay for an ad What is the main function of Google Ads? Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget. What are the benefits of Google Ads? Benefits of Google Ads Target your ads. Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads. Control your costs. Measure your success. Manage your campaigns. What is better than Google Ads? For e-commerce businesses, alternatives to Google ads are sixads, Amazon, Facebook, and Instagram advertising. For B2B businesses, alternatives to Google Ads are LinkedIn, Bing Ads, Infolinks. For businesses with a low budget, alternatives to Google Ads are sixads, Bing Ads, Facebook Ads, Instagram Ads. 2.2 - Google ad Account Setup Is a Google ad account free? Signing up for an account is free. You'll only pay when your customers take action, like when they click your ad to visit your website or call your business. To set you up for success, we'll provide reports and insights so you can track your ad's performance and costs. What is Google Ads account for? Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users Sign in with your account Go to the Google Ads homepage. Click the Sign in link at the top right of the page. Enter your Google Account email address, alternate email address, or Gmail username in the Email field. Enter your password in the Password field. Click Sign in. Do you need a Gmail account for Google Ads? To create your Google Ads account, you'll need an email address and website for your business. Even if you don't have a website, you can still advertise on Google using Smart campaigns, the default Google Ads experience for new advertisers.

What is Google billing?: Google Play's billing system is a service that enables you to sell digital products and content in your Android app. You can use Google Play's billing system to sell a one-time product or subscriptions on a recurring basis. Automatic payments: After your ads run, Google Ads automatically charges your payment method. Manual payments: You make a payment before your ads run. Then, as your ads run and you accrue costs, the credit from your payment will decrease. When your payment is used up, your ads will stop running. What are 5 different payment methods? Payment Options, Cash. Checks. Debit cards. Credit cards. Mobile payments. Electronic bank transfers. What are the ways to withdraw money from AdSense? : Sign into your Google AdSense account and head to the Payments section. Select 'Add payment method' Choose 'Transfer to bank account' Enter your bank account information, making sure to enter details exactly as they appear on your bank statement. 2.3 - BILLING METHODS: What is Google billing? Google Play's billing system is a service that enables you to sell digital products and content in your Android app. You can use Google Play's billing system to sell a one-time product or subscriptions on a recurring basis. How does billing work with Google Ads? Automatic payments: After your ads run, Google Ads automatically charges your payment method. Manual payments: You make a payment before your ads run. Then, as your ads run and you accrue costs, the credit from your payment will decrease. When your payment is used up, your ads will stop running. Whats the billing types? Types of Billing: Milestone Billing. As the name suggests, this type of billing method requires the completion of a milestone (which could be a particular event or a sub-contract), Progress Billing. Sub-line-item Billing. Billing on Completion. Billing for On-going Services. Prorated Billing.

What are the 4 types of payment methods?: Image result for Billing Methods in google ads List of payment methods Cash. Cash is the original and oldest payment method: the physical coins and notes you'll find in your wallet, an ATM or at the bank. Debit cards. Credit Cards. Bank transfers. Direct debit. Mobile payments. Mobile payments: e-wallets. Mobile payments: payment Links. How do I add billing to Google Ads? Instructions In your Google Ads account, select the tool icon. Choose the country or territory of your business address. Enter your business address. Make your billing selections and enter your billing information. Review and accept the Google Ads Terms and Conditions. Select Submit and Activate. 2.4 - OLD VERSION VS. NEW VERSION When did Google AdWords change? Change 3: Responsive search ads will be the only search ad type available for standard search campaigns. The last major change to Google Ads is coming in June 2022, when Google will be ending support for expanded text ads for responsive search ads. What are the latest changes in Google AdWords? We announced last year that starting June 30, 2022, responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. As part of this change, you'll no longer be able to create or edit expanded text ads. What are the new features of Google? Google has a bevy of new features coming soon to Android, including new widgets for YouTube Music, Google Play Books, and Google Photos; new Android Auto features; and updates for Google Assistant and Google Photos. The company detailed the new features in a blog post. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

What is the newest version of Google Ads editor? Google Ads Editor version 12.2 features several updates, including Gmail asset-based ads, full support for promotion and video extensions, and a new budget type option for video ads. Download the newest version of Google Ads Editor. Version 12.2 - Google Ads 2.5 - GOOGLE ADS INTERFACE What is Google Ads interface? Image result for Google Ads Interface Tour Google Ads now visually displays the breakdown of clicks, cost, and conversions across desktop, tablet, and mobile, making it easier to manage your campaigns and optimize your device bid adjustments. How do I skip a guided tour on Google Ads? Google Ads Campaign Stuck in a Loop - How to Escape Step 1 - Log Out of Google, and Open a New Incognito Window. In your new Incognito Window (or InPrivate Window in Edge), open ads.google.com again. Step 2 - Click "Skip the guided setup" Step 3 - DO NOT CLICK SAVE AND CONTINUE! -Step 4 - You Have Escaped! How do I master Google Ads? Set goals. Before you start any type of digital marketing campaign, you need to set goals. Figure out your target audience. Conduct keyword research. Create effective Google Ads. Set your budget. Update your landing page. Use remarketing to boost conversions. How do I get to my Google Ad dashboard? Sign in to your Google Ads account. Click the reporting icon at the top of your account. Select Dashboards. To create a new dashboard, click the plus button . 2.6 - BASIC GOOGLE ADS TERMINOLOGY,

What is Google Ads in simple words? Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget. What are the 5 different types of campaigns within Google Ads? Image result for Basic Google ads Terminology You can choose from five different types of ad campaigns with Google Ads: Search (text ads on Google search results); Display (image ads on websites); Video (video ads on YouTube); Shopping (product listings on Google); App (your app promotion on many channels). How do Google Ads work? Image result Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. The bids you make are “maximum bids” What is better than Google Ads? For e-commerce businesses, alternatives to Google ads are sixads, Amazon, Facebook, and Instagram advertising. For B2B businesses, alternatives to Google Ads are LinkedIn, Bing Ads, Infolinks. For businesses with a low budget, alternatives to Google Ads are sixads, Bing Ads, Facebook Ads, Instagram Ads. Is Google Ads difficult to learn? Be warned though: Google AdWords is straightforward, but not easy. It takes time to master and most companies lose money on it, because they're not patient enough to get results from pay-per-click advertising. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Who is Google Ads main competitor? Bing Ads The most common alternative to Google, Bing has been around since mid-2009 after Microsoft merged several of its search engines at the time. 2.7 - RECENT UPDATES IN GOOGLE ADS Recent updates in Google Ads How can I see my current ads on Google? Sign in to your Google Ads account, and click Ads & extensions in the left page menu. From the Ads page, you can see statistics about your ads, such as clicks, impressions, clickthrough rates, and much more How do I get 2000 credits on Google Ads? Sign in to your Google Ads account. Click the tools icon, and under “Billing,” select Promotions. Click the blue plus button. Enter your promotional code. Are Google Ads worth? The Bottom Line: Are Google Ads Worth It? Absolutely. Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They're extremely flexible and you can start, stop, pause, or even adjust your bids at any time. Are Google Ads worth? The Bottom Line: Are Google Ads Worth It? Absolutely. Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They're extremely flexible and you can start, stop, pause, or even adjust your bids at any time. 2.8 - ACCOUNT STRUCTURE IN GOOGLE ADS There are 5 levels of Google Ads account structure: the account, campaign, ad group, keyword, and ad levels. The hierarchy works in the way it's shown above. Changes to accounts will affect every campaign and ad group. Changes to campaigns affect the ad groups within them. Account structures can be defined as a correct combination of valid accounts and financial dimension values, based on the requirement. This also includes setting up rules to specify how the accounts and dimension are related.

Google Ads is organized into three layers (levels): account, campaigns, and ad groups. By familiarizing yourself with the different levels of your Google Ads account, you can easily find the exact performance data you're looking for. Each ad group should be connected to the goal of the campaign. The keywords should be themed, and the ad copy should then be closely related to the keywords in the ad group and properly reflect the intent of those search queries. This is critical for achieving high Quality Scores 2. 9 - ACCOUNT LIMITS How many maximum campaign can be possible in a Google Ads account? Did you know that a Google Ads account can contain as many as 10,000 campaigns (including active and paused campaigns) per account, 20,000 ad groups per campaign, and 50 text ads per ad group? That's a lot to manage! Fortunately, you can manage your campaigns and ads from the “Campaigns” and “Ads & extensions” pages. How do I set limits on Google Ads? How to set up a monthly spend limit in Google Ads In Google Ads, in the top right-hand side of the toolbar, click into Billing. On the left-hand menu, click into Settings. Once there, you can select the option to create a Monthly Spend Limit Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

3.0 - PAY PER CLICK CAMPAIGN: PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically. SEO can give you consistent results and increase the authority and value of your website. Whereas, PPC can give you immediate results with a highly targeted audience within a time-sensitive period even if your website is not designed for SEO. SEO is very cost-effective and gives you a much higher return-on-investment. Google Ads is Google's pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business. 3.1 - TYPES OF CAMPAIGNS You can choose from five different types of ad campaigns with Google Ads: 1. Search (text ads on Google search results); 2.  Display (image ads on websites); 3. Video (video ads on YouTube); 4. Shopping (product listings on Google); 5. App (your app promotion on many channels). 3.2 - DEFINING THE OBJECTIVE OF THE CAMPAIGN Here are some sample marketing objectives that you'll need for a stellar marketing strategy! 1. Increase brand awareness. 2. Boost brand engagement. 3. Rank higher in search results. 4. Increase website traffic. 5. Generate qualified leads. 6. Increase revenue. 7. Increase customer value. 8. Establish brand authority. 3.3 - LOCATION TARGETING To add a new location, follow these steps: Select the Targeting tab, then select the Locations tab. Click Add location. If prompted, select the campaign where you'd like to add the new location. Enter your location in one of the following ways: Optional: Enter a bid adjustment from -90 through +900, inclusive. Location targeting lets you select specific locations where you want your ad to be shown. For most campaign types, you can choose locations for your ads to show. For example, you can choose entire countries, areas within a country like cities or territories, and even a radius around a location. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

3.4 - LANGUAGE SETTINGS: Google Ads on the Search Network can target one language, multiple languages, or all languages. Your ads will be eligible for queries where the keywords match and Google believes that the user understands at least one targeted language. You might find it helpful to target all languages. Unfortunately (or perhaps fortunately!), Google Ads won't automatically translate your ads for you. If you create an ad in English and then select Spanish as your target language, your ad remains in English – but it will target Spanish speakers. 3.5 - GOOGLE PARTNERS: Becoming a Google Partner means that your company is recognized for maximizing campaign success for your clients, driving client growth by maintaining clients' campaigns, and demonstrating Google Ads skills and expertise with certifications. The Google Partners program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. The Google Partners program is active in over 60 countries and is available in 43 languages. There are only 308 AdWords Certified Partners in the United States The definition of prestige on the search engine's paid advertising platform is a Google Partner badge. Displaying the badge on your site shows that you've passed Google Ads product certification exams. It also tells customers you possess in-depth product knowledge, making you a Google PPC superstar. 3.6 - BIDDING STRATEGIES: The 7 types of automated bidding strategies Maximize clicks. Goal: Increase site visits. Target search page location. Target outranking share. Target cost-per-acquisition (CPA) Enhanced cost-per-click (ECPC) Target return on ad spend (ROAS) Maximize conversions. 3.7 - DEFINING THE BUDGET A budget in Google Ads, formerly known as Google AdWords, is how much your business would like to spend each day on an ad campaign over 30.4 days — or a month. While your daily budget may fluctuate, its total spend will never exceed your overall budget. If you're a beginner, try an average daily budget of US$10 to US$50. Check your account daily after applying a new budget to see how your campaigns have performed. You can set a shared budget with the amount you're willing to spend across multiple campaigns for the same client. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

It's hoping that your investment is going to pay off rather than produce zero dollars in profit. But the truth is: There is no minimum budget on Google Ads! You don't need to risk a big budget on Google Ads to drive sales. 3.8 - AD SCHEDULING Sign in to your Google Ads account. 1. From the page menu on the left, click +More, and then click Ad schedule. 2. Click the pencil icon. , then select a campaign to create an ad schedule for. 3. Make your selections for specific days and times. 4. Click Save. You'll see your changes reflected on the "Ad schedule" page. .Should Google Ads run 24 * 7? Surely, the majority of your ad clicks will come through during weekdays and fewer after business hours. But that's perfectly fine, as long as your conversion rat2es are similar for those clicks you receive. If you're not sure, it is always better to run 24/7 and then analyze your conversion data later. 3.9 - AD DELIVERY AND AD ROTATION The standard delivery method, which is the default in AdWords, aims to deliver your ads in a way that distributes ad budget evenly throughout each day. Accelerated delivery displays your ad more frequently as soon as each day starts until your budget is reached. AD DELIVERY . — The term Ad Delivery means the delivery of online advertisements or advertising-related services using Ad Reporting Data. How many ads do we recommend you have in rotation? The answer is 3 (Three). You should have at least 3 ads per ad group so that it can help the system to optimize the performance and you can also check which is working well for your audience. Paid advertising thrives on data, and the more data you can get, the better. 4.0 - ADGROUPS AND KEYWORDS SETUP Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

KEYWORDS: Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword. KEYWORD SET UP: Instructions When you're entering ad text, type a brace ( { ) and select Keyword insertion from the drop-down menu. In the “Default text” section, type the word or words you want to appear when the text can't be replaced by a keyword. Choose how you want your keywords to be capitalized: Click Set. AD GROUP An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer. There are three types of groups in Active Directory: Universal, Global, and Domain Local. 4.1 - WHAT IS AD GROUP? An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer. 4.2 - HOW TO SET UP AD GROUPS An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer. Add individual ad groups 1. In the type list, select Ad groups. 2. In the toolbar, select Add ad group. 3. If prompted, select the destination campaign and click OK. 4. Enter the ad group name and one or more bids. Optional: Specify the ad group type. A newly created ad group's type is set to Default. Learn more about ad groups. 4.3 - KEYWORD RESEARCH Keyword research is the process of discovering which words and phrases your target audience is using to search for websites and answers to questions on search engines. A keyword can be one or two words, but it can also take the form of a complete phrase or a question. Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website. Keyword research is trying to pinpoint the search terms and phrases that your audience is searching, and how to include those keywords in your content. For every type of search ranking, you might want to win—paid ads, local search, featured snippets, and more—there's a different type of keyword required to win it. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

4.4 - KEYWORD MATCH TYPES: 1. Broad match (max reach, min relevance) 2. Modified Broad match (slightly lower reach, greater relevance)  3. Phrase match (medium reach, medium relevance) 4.5 - BROAD MATCH: Broad match is the default match type that all your keywords are assigned. This helps your ads reach a wider audience without requiring you to build an extensive keyword list.   When you pair Smart Bidding with broad match, there's no need to segment by match type to boost optimization. The bidding system sets a bid for each individual auction of each query and bids up or down depending on how well the query is likely to perform. 4.6 - BROAD MATCH MODIFIER How do I enable modified broad match? Go into your Google Ads account, click on the Keywords tab, and select the keyword phrase you want to edit. Click on the current match type in the Type column and choose modified broad match from the drop-down menu. Add the necessary (+) signs to the keyword phrase 4.7 - PHRASE MATCH With phrase match, a user's word order matters only when it changes the intended meaning of your keyword. When you use phrase match, your ads get to the right users without the creation of an extensive list of keywords and phrases. The correct syntax for writing exact match keywords is by adding square brackets ( [ ] ) around the phrase. E.g Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user's search query. Phrase Match Modifier, let's call it PMM, allows you to link specific sets of words together within a keyword you are bidding on. You can +mix +modified +broad +match with broad match and +phrase.

4.8 - EXACT MATCH: A keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match. Exact Match is the Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on. An Exact Match keyword in Google Ads will only enter an auction in which the search query perfectly matches or is a close variant of your keyword. Ads may show on searches that have the same meaning or same intent as the keyword. Of the 3 keyword matching options, exact match gives you the most control over who views your ad, but reaches fewer searches than both phrase and broad match. The syntax for exact match is to use square brackets, such as [red shoe]. 4.9 - NEGATIVE MATCH: Negative keywords are those that sound as though they would relate to your primary topic, but they don't. For example, let's say you own a website that sells crystals and geodes to hobbyists. You place Google ads for the search term red rocks. How do I choose negative keywords? 1.Sign in to your Google Ads account. 2. From the page menu on the left, click Keywords. 3. To see search terms for all keywords, click Search terms at the top. 4. Check the boxes next to the search terms that you'd like to add as negative keywords, then click Add as negative keyword. AdWords: 3 Ways to Find Negative Keywords To reach the Search Terms Report, click on the Keywords tab and then select Search terms. Use Google auto-fill results to identify potential negative keywords. In the new AdWords interface, click the wrench icon in the upper right and select Keyword Planner 4.10 - KEYWORD PLANNER TOOL: Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

How Does Keyword Tool Work? Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google. The best SEO keyword research tools in 2022: 1. Moz Keyword Explorer for the best all-around SEO keyword research tool. 2. Semrush for advanced SEO professionals. 3. Wincher for optimizing your entire website. 4. RankIQ for creating SEO-driven content. 5. GetKeywords for local SEO keyword research. 4.11 - CREATING A PLAN WITH ESTIMATIONS. Create plan Sign in to your Google Ads account. Click the Tools & Settings icon. Click Create a plan, and then click Continue. Select the campaigns you'd like to include in your plan. Click Next. Enter the date range and the key metric you'd like to display results for (for example, clicks, conversions, or impressions). Performance Planner is a tool that lets you create plans for your advertising spend and assess how changes to campaigns might affect key metrics and overall performance. Using Performance Planner, you can: Access forecasts for your campaigns. Explore outcomes by adjusting campaign settings. 4.12 -  ADDING KEYWORDS TO AD GROUPS Let's get started! 1. Step 1: Create top-level keyword groups. The first step—going from a scattered sea of keywords to a few main groups—can be the hardest. 2. Step 2: Create smaller, more specific subgroups of keywords. 3. Step 3: Optimize your keyword groups. 4. Step 4: Iterate and reiterate. 5. The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

4.13 - AD FORMATS AND GUIDELINES: How to choose the best static file format for display ads. If you want to go for a static display ad, we recommend choosing either the JPG or PNG file format. Generally, JPG files are smaller than PNGs, and advertising networks usually have size restrictions. A very important aspect of any kind of display activity is the images and ad sizes. These are known as the ad formats. This is a series of ad formats here. These are the most common ad formats across the web. The most common types of ad formats are ad extensions. Some examples of ad extensions include location extensions (which attach your business address to your ads) and sitelinks (which include additional links to other pieces of relevant content from additional pages within your site). 4.14 - TYPES OF ADS: Types of advertising 1. Paid search advertising. 2. Social media advertising. 3. Native advertising. 4. Display advertising. 5. Print advertising. 6. Broadcast advertising. 7. Outdoor advertising. 4.15 - EXPANDED AD FORMAT Expanded text ads are similar to the text ads that you're used to, but with a few key differences. Expanded text ads have three headline fields. The first two headline fields are required, while the third is optional. The extra headline field allows you to include additional text in your ads. Starting June 30, 2022, you'll no longer be able to create or edit expanded text ads. Expanded text ads will continue to serve, and you'll still see reports on their performance going forward. You'll still be able to pause and resume your expanded text ads, or remove them if needed. 4.16 - RESPONSIVE AD FORMAT: Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. So a single responsive ad may appear as a small text ad in one place and a large image ad in another. To create their ads, advertisers enter their assets (for example, headlines, descriptions, images, and logos). Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

4.17 - CALL ONLY AD What are call-only ads? Google call ads are designed to encourage users to call your business and appear only on devices that can make phone calls. Instead of the ad linking to a URL from your website, the click the user makes will instantly call your business directly. How do I make a call only ad? Instructions Click Ads in the type list, then select Call-only ads. Click Add call-only ad. Select the campaign and ad group for the ad, and click Ok. Add relevant information in the edit panel, including the phone number and description. Enable “Call Reporting” if you wish to collect data on your ad's performance. When comparing a standard ad with ad extensions and one that's call-only: if the keyword is the same, and the keyword bid is the same, the standard ad will place higher on average. Not only that, but because it's an expanded ad (with extra information) the engagement will be better. 4.18 -STRUCTURE OF AD Start by going through each ad group and keeping an organized list in an Excel document. Then use either Google's Keyword Planner or WordStream's Keyword Tool to find relevant keywords for each ad group. Be sure to keep in mind that it's best to start small with the number of keywords you use per ad group (10-20 max). Each ad group should be connected to the goal of the campaign. The keywords should be themed, and the ad copy should then be closely related to the keywords in the ad group and properly reflect the intent of those search queries. This is critical for achieving high Quality Scores.

4.19 - ELEMENTS OF EFFECTIVE ADS: It has three parts: headline text, a display URL, and description text, Set goals. Before you start any type of digital marketing campaign, you need to set goals. Figure out your target audience. Conduct keyword research. Create effective Google Ads. Set your budget. Update your landing page. Use remarketing to boost conversions. 4.20 - WRITING THE AD COPY An advertisement copy is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the desired message to the target consumers. The most important forms of Human Interest Copy are- humorous copy, fear copy, predicament copy, and story copy. Humorous ad copy is a copy which is designed to make the reader laugh. This copy brings about a smile on the readers face. A Short Guide to Writing Good Copy Clear communication is the key to effective copy. A copywriter comes to the rescue. Make every word tell. Headline Writing 101 . Use common spelling. Avoid hyperbole and fancy words. Put the reader first. Write in a natural way. 4.21 - FINAL URL OF AD Your final URL is the page on your website that people reach when they click your ad. It doesn't have to be the same as your display URL, but the domains (for example, the “example.com” in ww.questdial.in”) must match. In Google Ads, the "final URL suffix" field allows you to enter parameters that will be attached to the end of your landing page URL so you can track information about where people go after they click your ad. The URL address of the webpage in your website that people reach after they click your ad. Also known as the "landing page" A URL consists of five parts: the scheme, subdomain, top-level domain, second-level domain, and subdirectory. Below is an illustration of the different parts of a URL. Let's break down this URL structure below. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

4.22 - URL OPTIONS A URL for HTTP (or HTTPS) is normally made up of three or four components: • A scheme. The scheme identifies the protocol to be used to access the resource on the Internet. • A host. The host name identifies the host that holds the resource. • A path. • A query string. 4.23 - MOBILE URL OPTION Ads you create using Google Ads have two URLs: a display URL and a landing page URL. With two URLs, you can show a simple, easy-to-read URL in your ad that directs to your website, but also define a more specific URL where you can include rich information like tracking.

A URL for HTTP (or HTTPS) is normally made up of three or four components: A scheme. The scheme identifies the protocol to be used to access the resource on the Internet. A host. The host name identifies the host that holds the resource. A path. A query string. 4.24 - BEST AND WORST ADS EXAMPLES 4.25 - GOOGLE ADS GUIDELINES Automated rules let you make changes in your account automatically, based on settings and conditions you choose. You can change your ad status, budget, bids, and more. For example, if you want to boost your keyword bid any time your ad falls off the first page of results, you can set a rule for that. What are the do's and don'ts of Google Ads? 10 Don'ts for Google AdWords Don't Pick Broad or Irrelevant Keywords. Don't Underestimate the Influence of your Landing Page. Don't Focus on Outbidding your Competition. Don't Smash All Keywords into a Single Ad Group. When You Must Use General Keywords Make Sure You Use An Extensive Negative Keywords List. To create your Google Ads account, you'll need an email address and website for your business. Even if you don't have a website, you can still advertise on Google using Smart campaigns, the default Google Ads experience for new advertisers. You can also create your first ad in just 15 minutes. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

4.26 - COPYRIGHTS & TRADEMARK GUIDELINES: Advertisers may use the trademark in ad text if the trademark owner has authorized them. If you are a trademark owner and would like to authorize an advertiser, please see the Help for trademark owners page. To do so, the trademark owner may either submit the Google Ads Trademark Consult Form, or, when submitting the complaint form, you may attach a letter from the trademark owner that confirms that you are authorised to act on their behalf with respect to Google Ads trademark matters. Trademark infringement is the unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services According to a New York Times report, Google has taken further steps to protect their brand by forming a new company called Alphabet. Alphabet is the new mothership that will oversee Google. 5.0 - GOOGLE ADS AUCTION AND BIDDING The process that happens with each Google search to decide which ads will appear for that specific search and in which order those ads will show on the page (or whether or not any ads will show at all). Each time an ad is eligible to appear for a search, it goes through the ad auction. How do you enter a Google auction? Your Google ads are eligible to be entered into an auction whenever you're bidding on keywords relevant to the user's search query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on the SERP. On Google Ads, there are currently 11 different types of bidding that you can use for a variety of goals. In this section, we'll break down each one and what its ideal use case is, including the new maximize conversion value option. 5.1 - WHAT IS ADS AUCTION: Google Ads determines which ads should show with a lightning-fast ad auction, which takes place every time someone searches on Google or visits a site that shows Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

How do auctions work?: Image result An item comes up for sale and people begin bidding on such items. In order to be the top bidder, you must bid higher than the previous person. Eventually, the auction comes to an end and the highest bidder will get to take home the item. 5.2 - WHAT IS AD RANK In Google Ads, ad ranking is determined by your maximum bid for the keyword or ad group multiplied by the matched keyword's Quality Score. All other things equal, the more relevant your keywords, ad text and landing pages, the higher your Quality Score, and the higher your ad ranking. Ad Rank determines your ad position and whether your ads are eligible to show at all. Generally speaking, the ad with the highest Ad Rank gets to show in the top position and the ad with the second-highest Ad Rank gets to show in the second position (assuming the ads clear the relevant thresholds), and so on. Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. This score is measured on a scale from 1-10 and available at the keyword level. 5.3 - WHAT IS QUALITY SCORE According to Google , Quality Score is the estimate derived from factoring in the quality of a company's keywords, landing pages and ads. The higher the Quality Score, the less you'll have to pay for better ad positioning Your Quality Score depends on multiple factors, including: 1. Your click-through rate (CTR). 2. The relevance of each keyword to its ad group. 3. Landing page quality and relevance. 4. The relevance of your ad text. 5. Your historical Google Ads account performance.

5.4 - HOW TO IMPROVE QUALITY SCORE: To do this, pay attention to the three factors that affect Quality Score - expected click-through rate (CTR), ad relevance, and landing pageexperience. Click-through Rate (CTR) of the keyword Click-through rate is the number of clicks your ad receives divided by the number of times your ad is shown (impressions) via Google search only. As stated, the keyword click-through rate is the number one factor for determining your Quality Score. Quality Score is calculated every time someone does a search that triggers an ad. This means that Google is incorporating the statistical history associated with your account, keywords, and ads into the way they're ranking ads and determining what you pay per click in real time. 5.5 - IMPROVING AD RELEVANCE To improve your relevance score, really think about who your target audience is and how to reach them. You can update the ad text, images and targeting from there. A|B testing (and optimizing the campaign to show the highest performing ad) is a great way to see which ad achieves a better relevance score, too. What factors influence ad rank? Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the competitiveness of an auction, the context of the person's search (for example, the person's location, device, time of search, 5.6 - IMPROVING LANDING PAGE EXPERIENCE:  4 Ways to Make Your Landing Page Experience More Relevant, Keep your message clear and consistent with your ad and landing page. Message Match. Use original and engaging content on each of your landing pages. Originality. Explain your Unique Value Prop to visitors immediately. Incorporate trust signals. 5.7 - IMPROVING THE CTR Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

4 Ways to Make Your Landing Page Experience More Relevant, Keep your message clear and consistent with your ad and landing page. Message Match. Use original and engaging content on each of your landing pages. Originality. Explain your Unique Value Prop to visitors immediately. Incorporate trust signals. 5.8 - WHAT IS ACTUAL CPC? Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). CPC means “cost per click”, so the formula for it is as follows: CPC = total_cost / number_of_clicks . You may also caluclate it from CPM and CTR: CPC = (CPM / 1000) / (CTR / 100) = 0.1 * CPM / CTR . 5.9 - HOW QS AFFECTS THE COST? 5 ways to use Quality Score to improve your performance, 1. Review your Quality Score components. 2. Make ads more relevant to keywords. 3.Try to improve your clickthrough rate (CTR) 4. Consider updating your landing page. 5. Use Quality Score with other metrics. Click-through Rate (CTR) of the keyword Click-through rate is the number of clicks your ad receives divided by the number of times your ad is shown (impressions) via Google search only. As stated, the keyword click-through rate is the number one factor for determining your Quality Score. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

5.10 - TYPES OF CPC’S: 5.11 - BIDDING STRATEGIES: 1. A behavior to increase the price for competing advertisements by increasing the bid to an increment below the next highest bid. Strategic bidding increases the advertising costs for the competitor without paying more oneself. Focus on clicks with CPC bidding Maximize Clicks: This is an automated bid strategy. It's the simplest way to bid for clicks. Manual CPC bidding: This lets you manage your maximum CPC bids yourself. You can set different bids for each ad group in your campaign, or for individual keywords or placements. How to edit your campaign bid strategy Sign in to your Google Ads account. In the page menu on the left, click Campaigns. Select the campaign you want to edit. Click Settings in the page menu for this campaign. Open Bidding and then click Change bid strategy. Select your new bid strategy from the drop-down menu. 5.12 - AUCTION INSIGHTS TOOL The auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. Reading the auction insight report You can view the Auction insight report at campaign, ad group or keyword level. How much of in-depth information you want will decide, at what level you should view the report. If you check the report at campaign level you will get competitor insights for all the bidded keywords. Each time an ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page. Here's how the auction works: When someone searches, the Google Ads system finds all ads whose keywords match that search.

Ad Extensions: Extensions expand your ad with additional information, giving people more reasons to choose your business. These may increase an ad's click through rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more. What Are The Types of Google Ad Extensions? • Site links* • Callout extensions* • Structured snippets* • Call extensions • Lead form extensions (beta) • Location extensions • Affiliate location extensions • Price extensions • App extensions • Promotion extensions, Sitelinks Extension: Callout Extension: Structured Snippet: CallExtension: Message Extension: Location  Extension: Affiliate Location Extension: Price & Promotion Extension: App Extension: Automated Extensions: Conversion Tracking: What is Conversion: An action that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you've defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. The average conversion rate for Google Ads is 3.75%. If you want to build a good conversion rate for your Google Ads campaigns, go for a conversion rate higher than 5.31%. For perspective, the top 25% of companies advertising with Google Ads maintain a conversion rate of 11.45%. Types of Conversions:-----next Website Conversion:

The conversion rate refers to the % of visitors generated by SEO activities that complete a specific action, like signing up for an appointment or, most often, buying a product. Essentially, it's the same as with any paid digital marketing channel or campaign. Drive website traffic, build awareness & generate higher quality leads with LinkedIn ads. Maximize B2B growth with personalized ads on the #1 platform for B2B lead generation. A good conversion rate is between 2-5%. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal. Moreover, we must mention that the top brands enjoy better results. 4 Ways to Create a High Converting Website & Drive Website • Start With a Great Website Foundation Every website needs a solid foundation • Drive Your Visitors Toward Your Goals Your website exists to get people to fulfill your main business goals • Keep The Search Engines Happy • Build Your Email List: 1. Add a pop-up to your site, 2. Remove unnecessary form fields, 3. Add testimonials, reviews, and logos, 4. Remove distractions, 5. Make the initial step really easy, 6. Add a third-party signup service, 7. Add live chat to your site, 8. Offer a money-back guarantee, 9. Add a countdown timer,

App Conversion: App conversions are in-app events or actions taken by a user. These actions come in the form of in-app purchases, opting in for push notifications, or adding items to a shopping cart. All conversions" and "view-through conversions" 1. Sign into Google Ads. 2. Select App campaigns in the campaigns menu at the top left. 3. Click Campaigns or Ads groups. 4. Click the “Columns” icon   at the top right of the campaigns list. 5. Click Modify columns. 6. Click the down arrow for “Conversions” to see all metric options from conversions. 7. Check the boxes beside “View-through conv.” and “All conv. (by conv. time)” 8. Click Apply. There are many tactics you can use to increase your conversion rate, including: o Make the app easy to install, o Address friction points during the app install, o Optimize for first impressions, o Market your iOS and Google Play apps separately, o Optimize for app store searches,o Target the people who are most likely to convert on social media, o Test everything, o Use split-testing tools, o Write a compelling mobile app description, o Keep the mobile UI/UX simple, o Use lots of content to promote the app, o Humanize your app, o Build a quiz funnel, o Use push and in-app notifications wisely, o Make sure your app screenshots are clear, o Add more visuals to your app store listing, o Leverage localization, o Segment your audience based on similar attributes or pain points, o Communicate your value proposition clearly, o Make the CTA buttons more prominent, o Cross-promote your app across existing traffic sources, o Make sure the app icon is memorable, o Optimize for faster loading speeds, o Get more app reviews, Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Call Conversion: Calls to a phone number on your website: Track calls made when someone clicks on your ad, then calls the forwarding number that we display on your website. You set a minimum call length, and every call that lasts at least that long is counted as a conversion. 1. Sign in to your Google Ads account. 2. Click the tools icon   in the upper right corner of your account. 3. Under "Measurement," click Conversions. 4. Click the plus button. 5. Click Phone calls. 6. Select Calls from ads using call extensions or call-only ads, then click Continue. 7. Next to “Category, 8. Next to “Value, 9. Next to “Count, 10. Click Call length, 11. Click Conversion window, 12.  Click Include in "Conversions, 13. Click Attribution model, 14. Click Create and continue, Offline Conversions: Sometimes, an ad doesn't lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone. Here's how to create a new offline conversion action: 1. Sign in to your Google Ads account. 2. Click the tools icon   in the upper right corner of your account. 3. Under “Measurement,” click Conversions. 4. Click the plus button   to create a new conversion action. 5. You'll now see options for the different kinds of conversion sources you can track. Click Import. 6. Select Other data sources or CRMs, then select Track conversions from clicks or Track conversions from calls. 7. Click Continue. 8. Enter a name for the conversion action you're creating. 9. Click the Category. 10. In the "Value" section, select how to track the value of each conversion. 11. In the "Count" section, select how to count your conversions. 12. Click Click-through conversion window. 13. (Advanced) Click Include in "Conversions, 14. Click Attribution model. 15. Click Create and continue. 16. Click Done. Implementation Conversion Tracking: Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. Conversion tracking is a powerful tool in Google Ads that lets you identify how well your ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions for your business.

Analyzing Conversion Reports: ROI Calculation: What is the ROI of Google Ads according to Google? The company has estimated that businesses make $2 for every $1 spent on Google Ads on average, for an ROI of 100%. ROI is calculated by subtracting the initial value of the investment from the final value of the investment (which equals the net return), then dividing this new number (the net return) by the cost of the investment, and, finally, multiplying it by 100. Campaign Reports Analysis: Key Performance Indicators (KPIs) Different Levels ofData Analysis: Segmenting Data: Filtering Data: Column Customization: Search Terms Report: Auction Insights Report: Keyword Reports: Automated Rules: Dimensions Report : Display Ads Campaign: What is Display Ads:  A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. There are many ad formats. These ads can be static with an image or animated with multiple images, video, or changing text Objectives of Display Campaign: What are the objectives of campaigns? The Campaign Objectives are broken down into 3 main marketing objectives, Awareness, Consideration and Conversion, the objective that you choose should fall within the category that is closest to your current advertising goals. Awareness: generating interest in your product or service. What does a display campaign do? Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail). A Display campaign is one campaign type available to you in Google Ads.

How to plan a Display campaign: 1. Identify your goals, 2. Choose a budget and bidding strategy, 3. Find your target audience, 4. Create responsive display ads, 5. Understand performance management tools and features, Bidding Strategies: Budget Settings: Audience Targeting Methods: • Expand reach with Google's In-Market Audiences, • Remarket with Google Ads, • Use Facebook custom audiences and retargeting, • Try LinkedIn for keyword research, • Prioritize SEO, • Add chatbots to your plan, • Start tracking, • Keep looking forward, • Demographic Targeting, • Geographic Targeting, • Placement, Device and Platform Targeting, • Behavior & Interest Targeting, • Keyword & Topic Targeting, • Custom Audience Targeting & Retargeting, Content-based Targeting: Content targeting, also known as contextual advertising, is a way of delivering ads that is individually relevant to each person conducting various searches on the Internet. Automated Targeting: Display Automated Targeting is an automated targeting option within the Audience settings of the display campaigns that gives Google full right to show your ads to an audience that is “similar” to the one you specified. What are targeting options for display ads? The most common targeting options include: • Geographic Targeting. • Demographic Targeting. • Lifestyle Targeting. • “In Market” Targeting. • Contextual Targeting. What are Google display ads? Display ads are ads that are shown on the articles, videos, or websites that consumers browse. With Google Ads, you may serve your ads on the Google Display Network, a collection of over two million websites that reach over 90% of internet users across the globe. Read on to learn how this works. Types of Ad Formats-------- many, times Creating Custom Ads: • Choose your target audience, • Conduct market research, • Choose your platform and ad format, • Decide whether you're building brand awareness or product awareness, • Craft a memorable message, • Gather creative assets, • Create custom videos, • Use striking visuals, Conversion king:------- many times, Gmail Ads: --------also known as adwords, Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Remarketing Campaign: What is Remarketing?: What is a remarketing ad campaign? Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action. Remarketing, also known as retargeting, is a digital marketing tactic that enables brands to display advertising to users that had previously visited the brand's site. Remarketing ads can substantially increase total website conversions by targeting relevant previous users. How to build audience list: 1. Sign in to your Google Ads account. 2. Click Audiences in the page menu. 3. In the 'Audiences segment' module, click Edit Audience segments. 4. Click Select an ad group and then select a campaign and ad group from the list that appears. You can also search for the campaign or ad group that you want to update. 5. Select the audience segments that you want your campaign to reach. 6. Click the tick box next to the segment that you'd like to add. This will add them to your targeting. 7. Click Save Remarketing campaigns can be categorized into five main types: • Standard Remarketing. • Dynamic Remarketing. • Remarketing Lists for Search Ads. • Video Remarketing. • Email Remarketing.

Types of Remarketing Audience: • Length of Time on Site, • Site Search Users, • Customer Match, • Blog Readers, • YouTube Viewers, • Your different business groups/domains, • Abandoned Carts, • Sales Page Visitors, • Product Page Visitors, • Repeat Purchases, • Past Converters, • Loyalty/Rewards Program Participants, Currently, you can target people based on the following criteria: • Everyone who engaged with your page. • People who visited your page. • People who clicked any call-to-action button. • People who sent you a message. • People who saved your page or a post. Website audience: What is website remarketing? Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in the user's browser.  Remarketing is the ability to target previous site visitors with personalized ads. Your goal is to get them to return to your site and convert the next time around. Most people aren't going to convert on their first website visit. Which audience is used for retargeting? Retargeting primarily uses paid ads to target audiences who have visited your website or social media profiles. Remarketing primarily uses email to target people who have already done business with your brand. What is an example of retargeting? A good example would be a user browsing through your site, entering in their email, but then forgetting to return. Your retargeted email ad would be reminding them of their visit to their site or any specific items they viewed. Pixel-based: Pixel-based, or cookie-based, retargeting is a bit more involved.

1. Sign in to Google Ads. 2. Click the tools icon   in the top right corner of your screen. 3. Under the section labeled “Shared library” click Audience manager. 4. Click Audience lists from the page menu on the left. 5. To add a website visitors list, click the plus button   and select Website visitors. 6. On the page that opens, start by entering a descriptive name for your data segment. 7. Choose a template from the "List members" drop-down menu. 8. Select a set of rules from the “Visited pages” drop-down menu options. For each menu option, add the conditions for web pages on your site where you'd like to collect visitor cookies. Values can be words, numbers, or dates, depending on the rule template and conditions you selected for the data segment you’re creating. After you've completed a rule, click Or or Add (depending on the rule option you selected). 9. Enter an initial segment size, which is the number of visitors to your website during a set period of time. You can add site visitors from the previous 30 days to your data segment, or you can start with an empty segment. 10. Enter a membership duration, which is the length you want a visitor to stay on your segment. You can change the membership duration at any time. 11. (Optional) Enter a description of your audience. 12. Click Create audience. Create as many data segments as you'd like. Then you can create new campaigns and ad groups where you can add them. App Audience:same sites coming Customer List: What are customer lists? A customer list is information about customers, such as their name and contact information, or a database that includes other information about customers, such as their order history and demographic information. This information is useful for improving the effectiveness of sales and marketing efforts. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

What are remarketing lists?: Remarketing Lists for Search Ads (RLSA) is a Google Ad feature that helps you reach members of your audience that have previously visited your site and serve them targeted ads in queries for related keywords on Google or other Google Display Network sites. Custom Remarketing List: Create a Remarketing Campaign: 1. Sign in to Google Ads. 2. Click Campaigns from the page menu. 3. Click the plus icon  , then select New campaign. 4. Select Sales as your campaign goal. 5. Select Display as the campaign type. 6. Provide the website URL that you want people to visit. 7. Enter a name for the campaign. 8. Click Continue. 9. Enter your budget and bidding details, then click Next. 10. On the “Campaign settings” page, click More settings. 11. Expand the “Dynamic ads” section, then click Use dynamic ads feed for personalized ads. 12. Use the drop-down menu to select a business type for your feed. For example, if you're remarketing shoes, choose Retail. 13. In the "Targeting" section, select your targeting options. 14. Create your responsive display ads. 15. Click Create campaign. Remarketing Ads: What is remarketing? Remarketing are ads or follow-up emails you get from a business after you check out their site but don't make a purchase. But not all of those people who have visited your site disappear because they're disinterested in what you have to offer. Remarketing campaigns are effective and easy to build. They can drive a high ROI. They give you a second chance at converting those 'could-have-been' customers. If you found that people interacted with your Facebook page or blog but didn't end up buying your products, you can get them back to your site to buy. Conversion Tracking: Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. What is conversion tracking and how it works? Conversion tracking is the process in which a mobile measurement partner tracks a specifically mapped data point within a mobile application. For example, when an advertiser works with an ad platform, they leverage conversion tracking to understand what specific data points are reached via users they acquire.

What is a conversion tracking tag?: When you create a conversion action in your Google Ads account, you'll get a conversion tracking tag to add to your website. This tag tracks when someone who's clicked your ad goes to your website and completes an action that you've defined as valuable, such as a purchase or sign-up. Common troubleshooting issues: Measuring Results of Campaign : 1. Lead Conversions/CPL. What this is: Lead conversions are simply the number of leads that can be directly attributed to your retargeted ads. 2. Nurture Touches. 3. View Through Conversions. 4. Site Visits. 5. Email Opens. 6. Marketing Qualified Leads (MQLs) What is a good retargeting conversion rate? The engagement advertisers can get from retargeting is significantly larger. While the average CTR for display ads is 0.07%, the average for retargeting ads is 0.7%. Furthermore, visitors who are retargeted with display ads are 70% more likely to convert on the website. What is a reasonable ROI to expect on retargeting ads? Retargeting is universally considered the most effective form of online advertising, with the highest Return on Investment (ROI). It is not uncommon for sellers to get $8~$12 in revenue for every $1 they spend on retargeted ads.

Video Marketing with YouTube: YouTube marketing is the practice of promoting a brand, product, or service on YouTube. It can involve a mix of tactics. Step 1: Create a YouTube channel for your business, Step 2: Learn about your audience, Step 3: Research your competition, Step 4: Learn from your favorite channels, Step 5: Optimize your videos to get views, Step 6: Upload and schedule your videos, Step 7: Optimize your channel to attract followers, Step 8: Try YouTube advertising, Step 9: Try influencer marketing, Why video marketing? Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium. It goes without saying that video is still an important marketing tool in 2021. If you've yet to leverage video marketing, there's no better time to do it. Amid such trying times, video brings you closer to your audiences. It enables you to connect and build deeper relationships. 94% of marketers say using video content has helped increase user understanding of a product or service. Customers will only buy your product when they understand what it does and how it will help them. Here again are the 10 reasons at a glance: 1.  Video is still the most engaging type of content. 2.  Video reduces ad spend without diminishing the results. 3.  Video builds customer trust and loyalty. 4.  Video drives engagements on social media. 5.  Live streaming enables you to connect with consumers everywhere. 6.  Video boosts your website’s search engine ranking. 7.  Mobile users love videos. 8.  You can benefit from other videos. 9.  Video simplifies concepts and makes them easier to recall. 10.  Email marketing is more interesting with video content.

Setting a Video Campaign: A successful Video campaign should include the right targeting, bidding, budget, and ads to reach your goal. 1. Choose a goal. 2. Spend your budget effectively. 3. Reach people searching for your brand or business. 4. Organize your ads with ad groups. 5. Create relevant ads. How to Create the Best Video Marketing Campaign: • Get Equipped. Nothing speaks ill of your brand more than a shoddy attempt at video production. • Tell a Story • Condense It to Perfection • Find Your Voice • Teach Viewers Something & Get Them Thinking,• Leverage Customer Reviews and Testimonials • Use Tags, The objective of Video marketing: There are two kinds of objectives for videos: Action-based: downloads, sales, leads generated, etc. Knowledge-based: brand awareness, functional know-how, topical familiarity, etc. Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Instream Ads: Instream video adverts are those videos which are streamed before during or at the end of a video a viewer is already viewing. This means that the audience is already captive and receptive to video material. YouTube in-stream ads are sponsored videos that appear in monetized organic content. They can display on YouTube and in embedded videos on partner sites. Google Ads offers three types of these ads: YouTube in-stream skippable ads: May be up to 6 minutes long. What are in-stream video ads? In-stream video ad placements On Facebook, in-stream video ads play during videos (mid-roll) from familiar publishers and digital-first creators that specifically tailor their content to Facebook audiences. Here, the ads only appear on mobile devices, and only after 60 seconds of the main video content. The in-stream video placement will play video ads that are 15 seconds or less for the full duration of the video. Video ads that are longer than 15 seconds will show the first 15 seconds before giving viewers the option to tap Continue Watching to see the remainder of the video.

Discovery Ads: Google Discovery ads are visually engaging, personalized ads that appear in Google's feeds on the YouTube app, the Google app, and the Gmail app. They are meant to reach audiences in the moments when they're ready to discover new products and services. How do I set up discovery ads on YouTube? Set up a Google Discover ad campaign. • Sign in to your Google Ads account. • Click 'Campaigns' located on the left of the page menu. • Click the '+' button, then select 'New campaign.'• Choose your marketing objective. • Click on the 'Discovery campaign' type. • Select 'Continue.'• Pick your geographic and language targeting for this campaign. • Select your audiences. • You can choose between customer intent, your data (i.e. remarketing list), and in-market audiences. • Set your bidding strategy and average daily budget. • Click 'Save and continue.'• Click 'Save.'YouTube Targeting options: 1. Step 1: Upload Your Video Advertisement to YouTube. 2. Step 2: Create a New Campaign in Google Ads. 3. Step 3: Configure Your Campaign. 4. Step 4: Select the People You Want to Reach. 5. Step 5: Select Where You Want Your Ads to Show. 6. Step 6: Select Your Marketing Video. What are the 3 types of targeting?

There are typically 4 different types of market targeting strategy: • Mass marketing (undifferentiated marketing), • Segmented marketing (differentiated marketing), • Concentrated marketing (niche marketing), • Micromarketing. 7 Types of Ad Targeting to Help You Hit the Spot, • Demographic Targeting, • Geographic Targeting, • Placement, Device and Platform Targeting, • Behavior & Interest Targeting, • Keyword & Topic Targeting, • Custom Audience Targeting & Retargeting, • Targeting Using Third Party Data, Ways to Grow Your YouTube Channel: • Build Your Videos Around a Single Keyword/Topic, • Reuse Existing Top Performing Content, • Engage with Your Audience, • Get Branded, • Promote Your YouTube Videos on Other Social Channels, • Show Up & Stand Out, • Push for Subscriptions, • Increase Your Uploading Frequency, • Become a Social Video Expert, Bidding Types: Cost Per Click (CPC) bidding means that you'll pay for each click in your campaign. Cost Per View (CPV) bidding means that you'll pay for video views (at least 30 seconds of the video or the entire thing if it's less than 30 seconds) or interactions. What are bidding methods? The bidding process is used to select a vendor for subcontracting a project, or for purchasing products and services that are required for a project. Bid records contain the specifications of the project or details of the products and services to be purchased. Type of YouTube Ads:large later, • Skippable in-stream ads. • Non-skippable in-stream ads (including bumper ads) • Video discovery ads (formerly known as in-display ads) • Non-video ads (i.e., overlays and banners)

Creating a YouTube Ad: 1. Sign in to your Google Ads account. 2. Select Campaigns. 3. Click the plus icon , then select New campaign. 4. Choose your campaign goal: Sales, Leads, Website traffic, Product and brand consideration, or Brand awareness and reach. 5. Under the “Select a campaign type” section, select Video. YouTube True view ads or in-stream ads will cost somewhere between $0.10 and $0.30 per view, depending on the target audience and marketing goals. How do YouTube ad campaigns work? How it works. You can create compelling Video campaigns with a range of ad formats to engage customers in different ways on YouTube and through Google video partners. Skippable in-stream ads play before, during, or after other videos. After the ad plays for 5 seconds, the viewer is given the option to skip it. • Link Your Google AdWords Account to Your YouTube Channel • Action: Tools> Set up >Linked accounts • Select a YouTube Advertising Campaign Objective • Choose Your YouTube Ad Campaign Format • Set Your YouTube Ad Budget and Bid Strategy • Customize Your YouTube Ad Campaign • Choose Your Target Audience For Your YouTube Campaign • Add Keywords and Topics, and Placements to Your YouTube Campaign • Select the Video for Your YouTube Ad • Monitor Your YouTube Campaign Results Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Remarketing Lists on YouTube: You can retarget people who watched your organic YouTube videos and video ads by creating a custom audience consisting of views. You can do something similar on networks such as Facebook and Instagram, but on YouTube, the audience is of better quality. Reporting and Analysis: Start by opening your YouTube Studio dashboard and clicking Content in the left navigation. Find your video and then click the Analytics icon. In your video analytics, you'll find all of the relevant information on how your YouTube video ad performed. 1. In Google Ads, select Video campaigns from the navigation panel. 2. Choose Videos from the page menu. The "Videos" section shows your video performance in aggregate across all ads. Shopping Ads Campaign: What is Shopping campaign in Google Ads? Shopping campaigns help you promote your products by giving users detailed information about what you're selling before they even click your ad. Using retail-centric reporting tools, you'll then be able to track the performance of your products over time. What are Shopping ads: A type of ad that features detailed information about specific products that you sell. To create Shopping ads, you'll set up your product information in Google Merchant Center and create Shopping campaigns in Google Ads. What are Shopping ads in digital marketing? Shopping ads allow you to promote your products on the search engines like Google Adwords and Bing ads, and within Facebook Ads by giving the users detailed information and a picture of the products that you are selling. What's a benefit of Shopping ads? Reach customers at multiple stages of the buying process: However, when served with a Shopping ad, their purchasing intentions are more likely to be boosted. An advantage of Shopping ads is that you not only reach your own customers but also those who have a clear buying intention.

Why is Google Shopping important?: Basically, Google shopping lets you reach those bottom-funnel customers that already know what they're looking for – and gives them an easy way to find your products right in the search results. The numbers are clear: as an online retailer in 2019, you need to use shopping ads. Shopping Campaign Setup: The most basic approach to setting up a Shopping account is to create one campaign and add one Ad Group, and then divide your product groups out. If you're still using this approach in 2018, then you are certainly missing out on performance optimisation opportunities. A Shopping campaign is a campaign type that helps promote your products by giving users detailed product information before they even click your ad. Ads in Shopping campaigns show users a photo of your product, plus a title, price, store name, and more. 1. Sign in to your Google Ads account. 2. In the page menu along the left, click Campaigns. 3. Click the plus button  , then click New campaign. 4. For 'Campaign type', select Shopping and click Next. 5. Choose your advertising preferences: 6. Click Save

Google Merchant Centre: Merchant Center lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day. Is Google Merchant Center paid? Google Merchant Center (GMC) account is free to set-up and use. While advertisers may choose to utilize it exclusively for free product listings on the Google Shopping Tab, the primary reason for having a GMC account is usually to run Shopping Ads - a paid form of product advertisement. 1. Set up a Google Merchant Center account. 2. Optimize your product imagery. 3. Collect and input your product feed data. 4. Link your Google AdWords account. 5. Create a Google Shopping campaign. 6. Place bids on your Shopping campaign. 7. Target and schedule your Shopping campaign. 8. Build ad groups. Datafeed Setup: Business data is where you provide and manage multiple data sources (also known as data feeds) for ads, extensions, and targeting for different campaigns across Google Ads. Business data lets you review the upload history and the status of your ads at a glance. • Sign in to your Google Ads account. • Click the tools icon. in the upper right corner of your account. • Under “Setup”, click Business data. • Click the plus button to add your data feed. • You can add • Name your new data source. • Click Choose file and select the file you'd like to upload. • Click Apply. Create and upload a new feed 1. Click the tools icon. in the top right-hand corner of your screen. 2. Under the section labeled “Setup” click Business data. 3. From the Page menu on the left click Data feeds. 4. Click the plus button. 5. Click Choose file and attach your feed file. 6. Click on Apply. The data feed is usually a defined file format that the client application understands that contains timely information that may be useful to the application itself or to the user. A popular form of data feed is the Web feed, which carries information for real-time Web applications. Types of Datafeed: 2 common types of data feeds are news feeds and product data feeds. We will focus on product data feeds. Get a copy of the complete guide to data feed optimization. A product data feed makes it quick and easy to load information about thousands of products to a website. Datafeed Properties: not getting any thing

Ad groups and Product groups: What are product groups Google ads? Inside a Shopping campaign's ad group, you'll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid. How do I add a product to a Google ad group? Create a product group subdivision 1. Sign in to your Google Ads account. 2. Click Campaigns in the page menu to reach the campaign page. 3. Click the campaign that contains the product groups you want to edit. 4. Click the ad group that contains the product groups you want to edit. Reporting and Analysis: 1. Setting up and monitoring conversion tracking. 2. Measuring your Return on Investment. 3. Finding the most productive keywords. 4. Checking the quality score. 5. Using reports. Mobile Marketing Campaign: Why Mobile marketing: What is mobile marketing why is it important? Mobile marketing relates to any promotional activity that takes place on smart phones and other handheld devices, including tablets and other cell/mobile phones. Mobile marketing aims to reach an audience of mobile users through methods such as mobile-optimized ads, push notifications and mobile applications. What are the benefits of mobile marketing?

Benefits of Mobile Marketing: • Instant Results. The mobile phone is almost always powered on and near to its owner which means, he or she will receive the message at the very moment it is sent and can act on it, • Affordable, • Build Customer Relationship, • Reach Target Audience, • Easy to Track User Response. Digital marketing content is more captivating on mobile devices. SMS and Mobile Emails Are Never Left Unread. Your brand can go viral on social media. A quarter of all e-commerce is done on mobile devices. Life becomes so easy and fast by holding the mobile phones. Mobile phones proved to be a big help in emergencies. Mobile phones are also known as lifesavers as helping people in emergencies. It allows you to reach your audience anywhere and anytime. Plus, mobile marketing is the fastest way to communicate with consumers and get your message out immediately. What's also important to note is that in 2021, 56.7% of web traffic came from mobile devices, not desktops. Types of Mobile marketing campaigns: • Dynamic Content Mobile Marketing • Transactional Mobile Marketing • Location-Based Mobile Marketing • Onboarding Mobile Marketing • Activity Mobile Marketing • Triggered Mobile Marketing Mobile Marketing Tools: • Yelp • Instagram • Facebook • WordPress/Medium • SlideShare • Google’s Mobile-Friendly Testing Tool • Google Analytics Creating Universal app campaign: What is a Universal app campaign? Universal App Campaigns (UAC) are an automated ad type in Google Ads that help advertisers generate more app installs and/or drive in-app conversions. They do this by using machine learning to identify your best performing ads and show them to the most relevant users. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

App campaigns allow you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network. This article covers how to create one of these campaigns in your Google Ads account. This process includes creating an ad group consisting of ads generated from your ad assets. 1. Sign in to Google Ads. 2. In the page menu on the left, click Campaigns. 3. Click the plus button, then select New campaign. 4. For your campaign goal, select App promotion. 5. For your “Campaign subtype,” pick between App installs and App engagement. 6. Select your app's platform. 7. In your search field, enter your app name, package name, or publisher, then select your app from the list that appears. Google Ads can automatically count installations as conversions for Android apps in the Google Play store. To track all other installations, first set up mobile app conversion tracking. 8. Click Continue. 9. In the “Campaign name” field, add a name for your campaign. You may want to indicate in the name that this is an App campaign, so you can find the campaign more easily in the future. 10. If needed, update any location or language settings. Keep in mind, Google Ads doesn't translate your ads, so you should only target languages that match your ads. 11. Set your average daily budget. 12. Under “Campaign Optimization,” choose to optimize your campaign the kind of user actions that you want to prioritize. 13. Set your target bids. For app installs on Android, you may see a projection of install volume for a range of bid values if you've linked your Google Play and Google Ads accounts. 14. Set the start and end dates for your campaign. 15. Choose if you want to exclusively use video ads for your campaign. 16. Click Save and continue. 17. Enter your ad group name. 18. Under “Ad Assets,” add at least two headline ideas and one description idea (it’s recommended to add up to 5 of each). You can also view to help optimize asset usage. 19. You have the option to add up to 20 of each of the below assets. • Video • Image 20. Click Save and continue.

Bidding Strategies: Your Bid Strategy is a goal for your campaign that AdRoll uses to automatically optimize which impressions to prioritize, and how aggressively we bid. For example, a goal could be to maximize the total number of Conversions, Clicks, or Impressions. What are smart bidding strategies? Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies. How do you create a bid strategy? What are the main bidding strategies in local campaigns? Bidding: The default bidding strategy is to Maximize conversion value, which will automatically maximize the value of your conversions within your average daily budget. If you only select one conversion action, such as store visits, bidding will maximize total conversions at your conversion value. Location & Budget settings: • Sign in to your Google Ads account. • Navigate to Campaigns and find the campaign you'd like to edit. • In the “Budget” column, click the pencil icon. • Enter a new average daily budget. • Click Save. How do I add a budget to Google AdWords? How to set your Google Ads budget in 6 steps 1. Log in to your Google Ads account. 2. Click “Campaigns” from the sidebar menu. 3. Choose your Campaign. 4. Select “Settings” from the sidebar menu. 5. Click “Budget” 6. Enter your new daily budget. How do I set location on Google Ads?: Set up location targeting 1. From the page menu on the left, click Campaigns. 2. Click the name of the campaign that you'd like to edit. 3. From the page menu on the left, click Settings. 4. Click the drop-down arrow next to "Locations." 5. Enter the name of the country that you'd like to target. 6. Click Save to add the location. How do you target a specific location on a page? Simply type the address into your ad targeting and choose to target people who are in and around the business. Add relevant locations to your targeting. You might be a little skeptical about targeting people who are “around the area.” After all, someone could just be passing through or working in the area for the day.

Ad Formats: • Text ads. • Image ads. • Video ads. • Responsive ads. • Product Shopping ads. • Showcase Shopping ads. • Call-only ads. • App promotion ads. • What are the Google ad formats?

The ad formats available to you depend on your campaign type (App, Display, Discovery, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, "Drive conversions" for Video campaigns or "App installs" for App campaigns). Conversion Tracking: What is conversion tracking in Google Adwords? Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. How do I track conversion tracking on Google Ads? 1. Sign in to your Google Ads account. 2. Click the tools icon. in the upper right corner of your account. 3. Under “Measurement,” click Conversions. 4. In the conversion actions table, find the conversion action you want to check in the "Name" column, then look at the "Status" column in that same row. What are two ways you can track conversions in Google Ads? Track calls from ads. Track calls to a phone number on your website. Track phone number clicks on a mobile website. How do I check my conversion status? The first step is to see if there is an active pixel in your Google Ads account or not. Go to your conversions page from the tools icon on the top right of the Google Ads dashboard. You should see a list of conversion pixels and their statuses.

Reports : The Google Ads reports give you post-click performance metrics for users who clicked on your Google Ads ads and then came through to your website, or installed and started using your mobile app. What should be included in a Google ad report? For Google Ads reporting, that means you need to provide big picture numbers like total leads, clicks, conversions, spend, etc. But, you also need to drill down, so the client can see data at the campaign, ad group, ad, and keyword level. Create a report Start by creating a custom report in your account. You’ll then build your report by adding dimensions, such as campaigns, as well as metrics, like clicks and conversions. 1. Sign in to your Google Ads account. 2. In the upper right corner of your account, click the reports icon  , then select Reports. 3. Click    Custom and choose the type of chart you’d like to create: Table, Line, Column, Bar, Scatter, or Pie. 4. Drag and drop a dimension, such as Campaigns from the right-side panel into the “Row,” “X-Axis,” “Series,” or “Segment” section. • The name of this section will depend on the type of chart you’re creating. 5. Drag and drop metrics, such as Clicks or Conversions into the “Columns,” “Y-Axis,” or “Value”  section. • The name of this section will depend on the type of chart you’re creating. 6. Your chart or table will now show you values for each dimension based on the metrics you added, for example, the number of clicks and conversions for each campaign. 7. To save your report, click Save or Save as. “Save as” lets you create a copy of your report with a new name.

Google Ads Tools: Google Ads tools can be used for a variety of functions. Account management tools help you view, edit, and update your account efficiently. Keyword tools provide resources for choosing effective keywords. Placement refinement tools enable you to optimize where your ad appears. Opportunities Tool: Standard access allows the developer token to execute an unlimited number of operations and report requests per day. Standard access level will only be granted to developers who require unlimited AdWords API operations (typically large companies or tools which serve many users). Account Access Levels: Change History Tool: • Sign in to Google Ads. • In the page menu on the left, click Change history. • Below the performance graph, you’ll see counts of different change types. Clicking on individual change types will filter the list below to show only changes from that type. • To see changes for a particular date range, select the dates in the upper right corner. • To select the scope of the changes you want to see, use the navigation panel on the far left. (If you’re using a smaller screen, you may need to expand the panel by clicking the arrow icon Open navigation panel.) • To see changes for all your campaigns, click All campaigns. • To see changes for a particular campaign type, click that campaign type. • To see changes for a particular campaign, click the campaign’s name. • To see details of a change, click the arrow icon next to the change. • To filter your change history, follow the instructions to filter your view of performance data. • The filter options are: • Campaign – campaigns that changed • Ad group – ad groups than changed • Change type – filter by the type of change made • User – filter by the user(s) who made changes • Tool – filter by the tool used to make changes • Item changed – filter by specific items changed • Campaign experiment – filter by campaign experiments changed Can I undo changes in Google Ads? • Once you post your changes, there's no way to undo the changes automatically. However, you can revert to a previous version of your account by importing an Ads Editor Archive file. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

PPC Manager Account: Previously known as My Client Centre (MCC), manager accounts can help you manage multiple accounts. With a single login and dashboard, this online advertising manager can save you time with reporting, access control and consolidated billing. A manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts (including other manager accounts) from a single location. How do I create a Google PPC account? Sign in to your Google Ads manager account. From the page menu on the left, click Settings, then click Sub-account settings at the top of the page. Click the plus button  Click Create new account. Google Ads Editor: Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. The basic process is simple: download one or more accounts, make changes offline, then upload the changes to Google Ads. Google Ads Editor can help you save time and make it easier to make changes in bulk. Google Ads Editor has been redesigned to make it even easier to navigate and manage your account, whether you need quick access to common tasks or to advanced features and settings. We’ve also given the entire tool a visual refresh and a new layout. With updated tools and features, you have even more control over your account. Google Scripts: What is Google script used for? Google Apps Script is a rapid application development platform that makes it fast and easy to create business applications that integrate with Google Workspace. You write code in modern JavaScript and have access to built-in libraries for favourite Google Workspace applications like Gmail, Calendar, Drive, and more. Account Linking: What is Google Ads account linking? The linked Google Ads account can be granted permissions to access video ads' organic view metrics, show ads to people who visit and interact with your channel, and get insights about how people interact with your channel after viewing your ads. What is Google Ads account linking? The linked Google Ads account can be granted permissions to access video ads' organic view metrics, show ads to people who visit and interact with your channel, and get insights about how people interact with your channel after viewing your ads. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online. To view the paid & organic report, you must have your Search Console account linked to your Google Ads account.

SOCIAL MEDIA MANUAL: • Social media marketing, • Differences between SMO vs. SMM, • Benefits of SMO, • Benefits of SMM, • Social Media Statistics, • Why use Social Media Marketing, • Develop Social Media Strategy, • Impact of Social Media on SEO, Facebook: • Facebook account Setup, • Competition Analysis on Facebook, • Facebook business page setup, • Types of Business Pages, • Increase the likes to page, • Page management options, • Creating a post strategy, • Facebook user engagement metrics, • Facebook Insights, • Facebook Groups, • Facebook Ads, • Types of facebook promotions, • Targeting Audience, • Advanced Audience Targeting, • FB AD Library, • Conversation Tracking on Facebook, Twitter: • Twitter, • Benefits of Twitter, • How brands use Twitter, • Profile creation and management, • Customizing the Profile, • The 5 types of Tweets Joel posts, • Hashtag, • Hashtag and its uses, • Tools for Twitter Marketing, • Twitter Analytics, • Twitter Advertising, • Types of Twitter ads, YouTube: • YouTube Marketing, • Definition of Video Marketing, • Video marketing is effective, • Customizing the YouTube Channel, • Create Video Marketing Strategy, • Viral Video: • How to upload a video to YouTube, • How to optimize the video, • How engagement metrics are counted, • How to get free YouTube subscribers: 14 tips, • How to make a YouTube playlist, • Understanding copyrights and spam, • YouTube Studio, • YouTube Analytics, LinkedIn: • LinkedIn, • Advantages of Using LinkedIn, • Steps to create a LinkedIn profile, • steps to a better LinkedIn profile, • Adding and Removing Skills on Your Profile, • LinkedIn recommendation, • Post a recommendation on LinkedIn, • Best way to request a recommendation, • Creating New Connections, • Post and Share Content on LinkedIn, • LinkedIn Groups, • LinkedIn Jobs, • Edit Your LinkedIn Page or Showcase Page, • Post an Update on Your LinkedIn Page, • LinkedIn Ads, • Advertise on LinkedIn, • LinkedIn Ad Types,

Instagram: • Instagram, • Instagram Statistics, • Creating a business Instagram account, • Instagram terminology, • How to use Instagram for business, • Use Instagram Stories, • Stream live videos, • Interact with other Instagram users, • Use hashtags, • Advertise on Instagram, Pinterest: What  is Pinterest, How to Create a Board in Pinterest, How to Create a Business Account on Pinterest, How to Add Pins, How to Delete Pin, How to Increase Visibility of Pins, Pinterest Analytics, How to Interact with Other Pinterest Users, Social media marketing : Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts. Differences between SMO vs SMM : he clear difference between the two is: SMO refers to on-page modifications on your website whereas SMM refers to activities taking place outside your website (on some other channels). In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website. Benefits of SMO : Here are five benefits of using social media: • Build relationships. Social media is not just about brands connecting with their customers. • Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. • Increase your visibility.

• Educate yourself. • Connect anytime. Benefits of SMM : 10 Advantages of Social Media Marketing for Your Business • Increased Brand Awareness. • More Inbound Traffic. • Improved Search Engine Rankings. • Higher Conversion Rates. • Better Customer Satisfaction. • Improved Brand Loyalty. • More Brand Authority. • Cost-Effective. Social Media Statistics : There are currently 3.78 billion social media users worldwide Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users. Why use Social Media Marketing :Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. With nearly half of U.S. customers using social media to ask questions about products or services, having a social media customer service strategy is extremely important.

Develop Social Media Strategy : Choose social media marketing goals that align to business objectives. Learn everything you can about your audience. Know your competition. Do a social media audit. Set up accounts and improve profiles. Find inspiration. Create a social media content calendar. Evaluate and adjust your strategy.Impact of Social Media on SEO: Even though social media signals don't have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways: Increased online visibility and traffic to your website. Increased authority and brand recognition. Facebook: Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don't know, online. It allows users to share pictures, music, videos, and articles, as well as their own thoughts and opinions with however many people they like. Facebook account Setup : To create a Facebook account: 1. Go to facebook.com and click Create New Account. 2. Enter your name, email or mobile phone number, password, date of birth and gender. 3. Click Sign Up. 4. To finish creating your account, you need to confirm your email or mobile phone number. Competition Analysis on Facebook: According to Entrepreneur, conducting a competitive brand analysis on Facebook is “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your product or service.” Facebook business page setup : How to create a Facebook page for business 1. Step 1: Sign up. Go to facebook.com/pages/create. 2. Add Pictures. 3. Step 3: Create your username. 4. Step 4: Add your business details.5. Tell your story. 6. Create your first post. 7. Step 7: Publish your page and invite an audience. Types of Business Pages :

Facebook Page Types – Select the Best Category for Your Business :• Local Business or Place. • Company, Organization or Institution. • Brand or Product. • Artist, Band or Public Figure. • Entertainment. • Cause or Community. Increase the likes to page : 7 clever ways to get more Facebook likes 1. Develop a smart Facebook marketing strategy. 2. Craft a great Page. 3. Make your Facebook Page easy to find.4. Post relevant, high-quality content. 5. Engage consistently and at the right times. 6. Host a Facebook contest. 7. Engage with other brands and communities on Facebook. Page management options : Your Page is your business presence on Facebook – and just like in a physical shop, friendly customer service and positive experiences are critical for success. You can take care of your current customers and find new ones by spending a bit of time each week managing your Page. Pages are designed to help you respond quickly to comments and messages – you can even manage it on mobile with the Pages Manager app, Types of Posts and Statistics : There are six types of posts you can make to your Facebook page: Video, Photo, Link, Question, Event, and Text. Dimensions in Posts : Facebook image sizes for posts and timeline photos: • Recommended size: 1200 x 630 pixels. • Minimum size: 600 x 315 pixels. Creating a post strategy: The first step to any marketing strategy is setting the right goals. This roadmap will be an essential reference to measure against to make sure your Facebook strategy is successful. But to set goals, you'll first want to do a little research to ensure your plan is attainable through the platform. Facebook user engagement metrics : In Facebook, engagement metrics are calculated based on the number of likes, comments, shares, and clicks your posts are generating. You can review and compare your performance over time, using line graphs to show the number of likes, comments, shares, and clicks your page is generating each month.

Facebook Insights : Facebook Insights is a powerful tool for those wanting to track user interaction on their Facebook business page. Facebook Insights can be seen by all the admins of your page, and it can provide a wealth of information about your content and audience. Facebook Groups : Groups are a place to communicate about shared interests with certain people. You can create a group for anything – your family reunion, your after- work sports team or your book club. • Create a group. • Join groups you're interested in. • Customise the group's privacy options depending on who you want to be able to join and see the group. Integration FB in site : Integrating your website or web app with Facebook makes it more social. From simple features such as the Like button and other social plugins, to real identity through Facebook Login, the Facebook platform provides the tools you need to get people to your website and keep them coming back. Facebook Marketing: Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Facebook Ads : Ads can appear in News Feed on desktop, News Feed on mobile and in the Right Column of Facebook on desktop. Ad content is sometimes paired with news about social actions that your friends have taken, such as liking a Page. Your friends might see news about the social actions that you have taken in Facebook ads Type of facebook promotions : • Video ads. • Photo ads. • Slideshow ads. • Carousel ads. • Canvas ads. • Dynamic Product Ads.

Targeting Audience : Reach everyone, or just a few. Facebook will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools. Core AudiencesDefine an audience based on criteria such as age, interests, geography and more. Custom AudiencesGet back in touch with people who have engaged with your business, online or off. Lookalike AudiencesReach new people whose interests are similar to those of your best customers. Advanced Audience Targeting : Audience targeting allows you to ensure that you are reaching a relevant audience and allows for greater accuracy when choosing who sees your ads. When looking at audience targeting, most advertisers rely on just two primary options: Showing remarketing ads across the display network. Why your bid strategy matters Facebook's bid strategies help you get the measurable business outcomes you care about, such as increasing total sales, getting more customers or increasing brand reach. Depending on the outcome you want from your campaign, it's important to choose a bid strategy that best matches your primary KPI, or how you'll measure success. Doing so can maximise your campaign's efficiency, increase your advertising ROI and ultimately increase profitability. In our system, it is important to remember that the more control you maintain over costs, the more constraints you place on our platform to find lower cost opportunities for your desired outcomes

Facebook Ads Manager: The Ad Manager is a place where you can search for ads that are running across Facebook Products. You can   use   it   to   get   information   about the ads you see. For ads that are about issues, elections or politics, you can also search ads that are inactive(no longer running across Facebook Products) Types of Facebook ad formats: The ad formats FB AD Library you can use depend on your advertising objective. Your objective can also affect the placements (Facebook, Instagram, Messenger, Audience Network) where your ads can appear. Image : We recommend using images of your product or brand. Video : Adding movement to your ads can make them more eye-catching in News Feed.Carousel : Carousel ads showcase up to ten images or videos in a single ad, each with its own link. Instant Experience Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to visually highlight your brand, products or services. Remarketing Strategy: Facebook’s remarketing system lets you target users who visited specific product pages but didn't put items in a cart. Another great strategy to use is link retargeting. It allows you to retarget ads to people who have already interacted with a link in your social media post. Conversation Tracking on Facebook: You can use the Facebook pixel to track your website visitors' actions. This is called conversion tracking. Once you have defined custom audiences, we can use them to identify other Facebook users who are likely to convert and target them with your ads. Twitter : Twitter is a 'micro-blogging' system that allows you to send and receive short posts called tweets. Tweets can be up to 140 characters long and can include links to relevant websites and resources. Twitter users follow other users. If you follow someone you can see their tweets in your twitter 'timeline'.

Benefits of Twitter : Twitter allows you to: easily promote your research, for example by providing links to your blog stories, journal articles and news items • reach a large number of people quickly through tweets and retweets • follow the work of other experts in your field • build relationships with experts and other followers • keep up-to-date with the latest news and developments, and share it with others instantly • reach new audiences • seek feedback about your work and give feedback to others • follow and contribute to discussions on events, for example conferences that you can't attend in person • express who you are as a person. How brands use Twitter : Twitter provides a platform for brands to have meaningful conversations with consumers, and ensure their messages get heard. In fact, 50% of Twitter users follow brands, and the platform drives twice the brand favorability of the same ads on TV Profile creation and management : 1. Go to Twitter.com. On your web browser, enter https://www.twitter.com and hit enter. 2 .Create an account for your organization. On the homepage, enter your full name, email address, and preferred password on the given fields 3. Choose a Username for your organization. Make sure the username reflects your organization; keep it short and simple so others will easily notice it. After that, click on “Create My Account” 4. Confirm your account. Twitter will send you a confirmation email, so check your email and look for the verification email from Twitter. Once you open it, simply click on the link provided and voila! Your account has been verified.Customizing the Profile:

1. Customize your profile. Click on your organization’s username at the top right of the Twitter homepage. Click on “Settings” and when you are in, click on “Profile.”

2. Upload an image. Here, you can put your logo or an image that will perfectly represent the cause of your organization. Add a 140-character bio for your organization 3. Customize the theme. You can choose from the wide array of themes that Twitter offers or you can upload your own so your organization will be better represented. • Go back to the Settings page and then click on the Design tab just under the settings icon. • To upload, simply click on “Change background image” and upload your preferred photo. Make sure it’s a high-resolution image. • Click “Save changes.” 4 .Choose your first few followers. Twitter will prompt you to search for followers. Look for some of your regular customers or other organizations that you think will help you spread awareness for your cause. You can also follow some of your friends to help spread awareness about your organization. 5. Start tweeting! Send out your first tweet and interact with the whole Twitter community. Click on “Compose tweet” on the left side of the homepage and tweet your message, then hit enter. The 5 types of Tweets Joel postsOne of the biggest changes Joel made is simply in the way he thinks about the individual Tweets he posts. He identified five main types of Tweets that we all post: 1. Links, 2. Images, 3. Quotes, 4. Retweets, 5. Questions or comments of your own, Hashtag: A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic. A hashtag looks something like this: #MarathonBombings or #SmallBizQuote. Hashtags are used mostly on social media sites. They rocketed to fame on Twitter. Hashtag and its uses : Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. They're not just for Twitter anymore, either.

Tools for Twitter Marketing: Best Twitter Marketing Tools To Boost Your Engagement Twitter Analytics: How to access the dashboard1. On a desktop or laptop computer, visit analytics. twitter.com and click on Tweets. 2. In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. Make sure you have installed the latest version of Twitter for iPhone, iPad, or Twitter for Android. Twitter Advertising: Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers In this guide, you'll learn about the different types of Twitter ads, how to create your first-ever campaign, and tips to remember when creating your Twitter ad. Types of Twitter ads: • Promoted Tweets. • Promoted Accounts. • Promoted Trends. • Promoted Moments. • Automated ads. Video Marketing : That's the basis of video marketing, a forward facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Video marketing is effective : For many, video outperforms other marketing tools. 61% of marketers see video as a “very important or extremely important” part of their marketing strategy. 30% of marketers see video as a more important part of their strategy than their website. Create a channel with a business or other name

Follow these instructions to create a channel that can have more than one manager or owner. You can connect your channel to a Brand Account if you want to use a different name on YouTube than your Google Account. Learn more about Brand Accounts. 1. Sign in to YouTube on a computer or the mobile site.  2. Go to your channel list. 3. Choose to create a new channel or use an existing Brand Account: • Create a channel by clicking Create a new channel. • Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Already has a channel, you can't create a new one. When you select the: Brand Account from the list, you’ll be switched over to that channel. 4. Fill out the details to name your new channel. Then, click Create. This will create a new Brand Account. 5. To add a channel manager, follow the instructions to change channel owners and managers. Customizing the YouTube Channel: Click on the "Account Settings" page to customize the channel title, profile image, channel description, and channel tags so they're associated with your business/organization, not yourself or an individual. For example, the channel title should include your company's name. You can modify the channel title at any time. Create Video Marketing Strategy : 1. Have a simple video SEO strategy. 2. Make it clear what the video is about. 3. Use social proof. 4. Optimize video for conversions. 5. Choose your distribution outlets. 6. Maximize the reach and impact of your videos. 7. Analyze your video performance. Viral Video : A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email. Viral videos may be serious, and some are: deeply emotional, but many more are centered on entertainment and humorous content.How to upload a video to YouTube : 1. Log in to your account. 2. Select the upload button. 3. Drag and drop or select the file to upload. 4. Enter description, tags, and privacy information. 5. Share the video to social media. Day-30 How to optimize the video : 1. Create an optimized title. Your title should be a few words long and include the major keyword for which you want to your video to rank. 2. Use tags wisely. 3. Create a full description. 4. Consider using closed captions or uploading a transcript. metrics are counted :

YouTube engagement metrics (views, likes, dislikes, and subscriptions) reflect how many times a video or channel has been interacted with. These metrics can be an important measure of your video or channel’s overall popularity. We want to make sure that your metrics are high quality and come from actual humans and not computer programs. It takes our systems some time to figure out which views, likes, dislikes, and subscriptions are legitimate.Note: It may take time for your metrics to appear in our system during the first few hours your video is published. How to get free YouTube subscribers: 14 tips : 1. Ask your viewers to subscribe. 2. End your videos by mentioning the one you're working on next. 3. Interact with your audience and make friends. 4. Update your channel art. 5. Brand your thumbnails. 6. Embed your videos on your website or blog. 7. Use YouTube's clickable tools in your videos. 8. Think in terms of playlists 9. Run a contest 10. Entice your audience over from other social media channels 11. Do your keyword research to title your videos and define your niche 12. Give people what they don’t even know they want yet 13. Partner with other channels 14. Partner with celebrities. How to make a YouTube playlist : 1. Find the video you want in your playlist. 2. Under the video, click the “Add to” button. (The three lines and a plus symbol.) 3. From the dropdown menu, choose, “+ Create new playlist.” 4. Enter the playlist name. 5. Choose the channel privacy settings: public, unlisted, or private. 6. Click “Create.” Understanding copyrights and spam : Spam is content or correspondences that create a negative experience by making it difficult to find more relevant and substantive material. It can sometimes be used to indiscriminately send unsolicited bulk messages to people on YouTube For instance, repeatedly posting comments can be detected as spam. YouTube Studio: The official YouTube Studio app makes it faster and easier to manage your YouTube channels on the go. Check out your latest stats, respond to comments, upload custom video thumbnail images, schedule videos, and get notifications so you can stay connected and productive from anywhere.Youtube Analytics : YouTube Analytics lets you monitor the performance of your channels, videos, and claimed content with up-to-date metrics and reports. There's a ton of data available in different reports (e.g. Views, Traffic sources, Demographics). YouTube Marketing : YouTube Marketing is the practice of promoting businesses and products on YouTube's platform, by uploading valuable videos on a company's YouTube channel or using YouTube ads. YouTube Ads: You only pay when someone chooses to watch at least 30 seconds or clicks on your ad. Engage with your most valuable audiences on the world's largest video platform. Be Seen On YouTube. Pick Your Budget. Reach the Right Customers. Attract New Customers. Available video ad formats include: • Skippable in-stream ads. • Non-skippable in-stream ads • Video discovery ads. • Bumper ads. • Out stream ads. • Masthead ads. •

LinkedIn: LinkedIn is an online platform that connects the world's professionals A complete LinkedIn profile will summarize your professional experience to your connections, current and future employers, and recruiters. Through your profile, you can showcase your professional life, milestones, skills and interests. Advantages of Using LinkedIn: • Get connected: LinkedIn was built for networking, and it's still a useful networking tool. • Build trust for your brand: LinkedIn is chock full of groups that are devoted to specific professional topics. • Promote your brand as an authority: If you're creating great content pertinent to your industry, share it on LinkedIn. Steps to create a LinkedIn profile: Step 1: Go to the official website of LinkedIn i.e. in.linkedin.com Step 2: Click on the join in or sign up button on the top right corner Step, 3: A new page will open Step 4: Fill up the details, like your first and last name, email address and password Step, 5: Click on Join now or Agree and Join Step, 6: A security check will pop up Step 7: A new page will appear, Step 8: Fill up the required details including your country, Province, and city/district, Step 9: Click on the Next button, Step 10: A new page will appear in front of you, Step 11: Fill up the required information, Step 12: Click on either I’m a student’ or Continue’ Step 13: A new page will appear asking you the confirmation code, sent to your email address, Step 14: After confirming the code, click on Agree and confirm, Step 15: Your home page will open, Steps to a better LinkedIn profile: 1. Choose the right profile picture for LinkedIn, 2. Add a background photo, 3. Make your headline more than just a job title, 4. Turn your summary into your story, 5. Declare war on buzzwords, 6. Grow your network, 7. List your relevant skills, 8. Spotlight the services you offer, 9. Spread the endorsement love, 10. Manage your endorsements more proactively, 11. Take a skills assessment, 12. Request recommendations, 13. Showcase your passion for learning,

 

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