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Best Digital Marketing Course Training Institute in Dilsukhnagar

Digital Marketing Course Training Institute in Dilsukhnagar

Google Adwords

Use various available tools to perform : keyword research  

Google AdWords, now known as Google Ads, provides various tools that can help perform keyword research. Here are some steps you can follow:

Start with Google's Keyword Planner tool: The Keyword Planner is a free tool that can help you find keyword ideas and estimate their search volume. You can access it by signing in to your Google Ads account, selecting "Tools & Settings," and then clicking on "Keyword Planner" under the "Planning" section.

Identify relevant keywords: Enter a few words or phrases related to your business or product, and the Keyword Planner will generate a list of related keywords. You can also add a landing page URL or product category to get more specific keyword ideas.

Analyze keyword search volume and competition: The Keyword Planner provides information on the average monthly search volume, competition level, and estimated cost per click (CPC) for each keyword. You can use this data to determine which keywords are worth targeting based on their search volume and competition level.

Use Google Suggest: Google Suggest is the auto-complete feature that provides suggestions as you type a search query into Google. It can help you identify long-tail keywords that people are searching for. Just start typing a keyword related to your business and see what Google suggests.

Review related searches at the bottom of Google search results: Scroll down to the bottom of the Google search results page for a keyword, and you will find a section of related searches. This can help you identify additional keywords that are relevant to your business.

Use third-party keyword research tools: There are many third-party tools available that can help you with keyword research. Some popular options include SEMrush, Ahrefs, and Moz Keyword Explorer. These tools can provide additional data on keyword search volume, competition, and related keywords.

Remember to choose keywords that are relevant to your business, have a good search volume, and a low competition level to maximize your chances of success.

Identify the search queries that prospective

customers may use to find the products / services offered by the organization 

As an AI language model, I don't have information about a specific organization, but in general, here are some search queries that prospective Google AdWords customers may use to find products or services offered by an organization:

Product/Service name: Customers may search for the specific product or service that the organization offers, such as "running shoes" or "website design services."

Brand name: Customers may search for a specific brand if they already know which brand they want to buy from, such as "Nike running shoes" or "Apple iPhone."

Problem-focused keywords: Customers may search for solutions to their problems, such as "how to lose weight" or "how to fix a leaky faucet."

Location-based keywords: Customers may add location-based keywords to their search queries to find businesses in their area, such as "hair salon near me" or "best Italian restaurant in Los Angeles."

Comparative keywords: Customers may search for comparative keywords to compare different products or services, such as "best budget laptop" or "top-rated vacuum cleaners."

Long-tail keywords: Customers may use longer and more specific search queries, such as "organic skincare products for sensitive skin" or "affordable wedding photography packages in Chicago."

By including these types of keywords in your Google AdWords campaigns, you can increase the chances of your ads being shown to potential customers who are looking for the products or services that you offer. 

Use the quantitative data provided by keyword research tools including the key statistics like search volume, bid amount and competition to identify the target keywords 

Google Ad Words provides a range of keyword research tools that can help you identify target keywords for your ad campaigns. By using the quantitative data provided by these tools, including search volume, bid amount, and competition, you can identify the keywords that are most relevant and likely to be successful for your campaign.

Here are the steps you can follow to use these tools effectively:

Start by brainstorming a list of potential keywords that are relevant to your business, product, or service. You can also use the "Search terms" report in your AdWords account to identify keywords that users are already using to find your website.

Use the Google Ad Words Keyword Planner to research each keyword on your list. This tool will provide you with data on search volume, bid amount, and competition for each keyword.

Look for keywords with a high search volume and low competition. These keywords are more likely to be successful in driving traffic to your website.

Check the bid amount for each keyword to ensure that you can afford to bid on it. If the bid amount is too high, consider using a more specific or long-tail keyword to reduce competition.

Refine your list of target keywords based on the data provided by the Keyword Planner. Choose the keywords that are most relevant and likely to be successful for your ad campaign.

By using the quantitative data provided by Google Ad Words research tools, you can identify the target keywords that will be most effective in driving traffic to your website and achieving your advertising goals.

google adwords Recognize the keywords that are more likely to  google adwords generate new leads or sales justifying the

To recognize keywords that are more likely to generate new leads or sales through Google AdWords, you can use various strategies:

Conduct keyword research: Conduct thorough research to identify keywords that are highly relevant to your business and have high search volume. Use Google's Keyword Planner tool to identify these keywords.

Analyze competition: Analyze your competitors' ads and keywords to identify the keywords they are targeting. You can use tools like SEMRush or Ahrefs to conduct this analysis.

Use long-tail keywords: Use longer and more specific keywords that reflect the intent of your target audience. These keywords may have lower search volume but higher intent and can generate more relevant leads.

Leverage match types: Use different match types such as exact, phrase, and broad match to target keywords effectively. Exact match targets only the exact keyword, while phrase match targets the exact keyword and related phrases. Broad match targets a wide range of related terms.

Use negative keywords: Use negative keywords to exclude irrelevant traffic from your ad campaigns. This will ensure that your ads are only displayed to users who are more likely to convert.

Continuously optimize your campaigns: Continuously analyze and optimize your ad campaigns to improve performance. Use data to identify high-performing keywords and ads, and use them to optimize your campaigns further.

By using these strategies, you can identify keywords that are more likely to generate new leads or sales through Google AdWords.   

Recreate a campaign structure by selecting number of advertisement groups required in a particular campaigneturn on Investment (ROI) 

To recreate a campaign structure in Google AdWords and determine the number of advertisement groups required, the following steps can be taken:

Define the campaign objective: The first step is to clearly define the campaign objective, which could be to generate leads, increase website traffic, boost sales, or promote brand awareness.

Identify the target audience: Next, identify the target audience for the campaign, including their demographics, interests, and behaviors.

Create a list of relevant keywords: Based on the target audience and campaign objective, create a list of relevant keywords that users are likely to use when searching for products or services related to the campaign.

Create ad groups: Divide the list of keywords into smaller groups based on their relevance to each other. Each group should contain similar keywords that will trigger the same ad. This will help to ensure that the ads are highly relevant to the user's search query and improve the chances of conversions.

Determine the number of ad groups: The number of ad groups required will depend on the size and complexity of the campaign. As a general rule, it is best to keep the number of ad groups to a minimum to make it easier to manage the campaign and track performance.

Set a budget: Determine the budget for the campaign based on the desired return on investment (ROI) and the cost per click (CPC) for the selected keywords. This will help to ensure that the campaign remains profitable and does not exceed the budget.

Create ads: Create engaging and relevant ads for each ad group that will entice the user to click and visit the website.

Monitor and optimize: Monitor the performance of the campaign regularly and make necessary adjustments to improve the ROI.

In summary, the number of advertisement groups required in a Google AdWords campaign will depend on the size and complexity of the campaign, the target audience, and the available budget. It is important to create highly relevant ad groups, set a budget based on the desired ROI, and monitor the campaign performance regularly to optimize results. 

Create a campaign structure by selecting number of advertisement groups required in a particular campaign 

When creating a campaign structure in Google Ads (formerly known as Google AdWords), the number of advertisement groups required for a particular campaign depends on a few factors, including the size and complexity of the campaign, the products or services being advertised, and the targeting options being used.

In general, it's a best practice to organize your campaigns and ad groups based on themes or topics. This can help you create more relevant ads and target specific audiences more effectively.

Here are some general guidelines for creating a campaign structure with ad groups in Google Ads:

Start with a campaign for each product or service you want to advertise.

Create ad groups within each campaign based on specific themes or topics related to that product or service. For example, if you're selling shoes, you might create ad groups for different types of shoes (e.g. running shoes, dress shoes, sandals).

Each ad group should contain a set of closely related keywords and ads that are relevant to that theme or topic.

Consider creating separate ad groups for different targeting options, such as different geographic locations or different devices (e.g. mobile vs. desktop).

The number of ad groups you create will depend on the size and complexity of your campaign. For smaller campaigns, you might only need a few ad groups, while larger campaigns might require dozens or even hundreds of ad groups to cover all your products or services.

In general, it's a good idea to keep your ad groups small and focused, with just a handful of highly relevant keywords and ads. This can help you create more targeted ads and improve your click-through rates (CTR), which can lead to better overall campaign performance. 

Create various advertisement groups in a campaign and update relevant keywords to be targeted in it

Sure, I can provide you with a general guide on how to create various advertisement groups in a Google AdWords campaign and update relevant keywords to be targeted in them:

First, log in to your Google Adwords account and navigate to the Campaigns tab.

Click on the blue plus sign button to create a new campaign, or select an existing campaign to add advertisement groups to.

Click on the "Ad groups" tab and then click the blue plus sign button to create a new advertisement group.

Name your advertisement group and select the appropriate campaign from the drop-down menu.

Choose the type of ad you want to create, such as text ads or image ads.

Update the keywords for the advertisement group. You can use the AdWords Keyword Planner tool to find relevant keywords and phrases for your target audience.

Create ad variations for your advertisement group. Ensure that your ads include the keywords you've selected, and that they are engaging and relevant to your audience.

Set your budget and bids for the advertisement group. You can choose to bid on individual keywords or use automated bidding to maximize your budget.

Finally, review and save your advertisement group.

Repeat this process to create additional advertisement groups with different keywords and ad variations to target specific segments of your audience.

Remember to monitor and analyze the performance of your advertisement groups regularly, and make adjustments as necessary to optimize your campaigns for better results.

reate text advertisements using the headline, description and destination URL under each advertisement group 

Sure, here's an example of a text advertisement using the headline, description, and destination URL:

Advertisement Group: Running Shoes

Headline: Shop the Best Running Shoes Online

Description: Find the perfect pair of running shoes for your next workout. Shop our wide selection of top-rated brands.

Destination URL: www.example.com/running-shoes

Advertisement Group: Fitness Tracker

Headline: Get Fit and Stay on Track

Description: Monitor your progress and achieve your fitness goals with our range of fitness trackers. Shop now and save!

Destination URL: www.example.com/fitness-tracker

Advertisement Group: Yoga Mats

Headline: Find Your Zen with the Perfect Yoga Mat

Description: Whether you're a beginner or an experienced yogi, we have the perfect mat for you. Browse our collection today.

Destination URL: www.example.com/yoga-mats 

Generate advertisement copies including the headline and description.

Sure, I can help you generate Google AdWords advertisement copies. Here are a few examples of headlines and descriptions:

Headline: Get Your Dream Job | Description: Discover job opportunities in your field. Sign up now for our job matching service.

Headline: Save Money on Your Next Purchase | Description: Browse our selection of products and find amazing deals. Shop now and save!

Headline: Boost Your Website Traffic | Description: Increase your online visibility with our proven SEO strategies. Get started today.

Headline: Improve Your Health Today | Description: Our health supplements can help you achieve your wellness goals. Shop now for better health.

Headline: Stay Ahead of the Competition | Description: Don't let your competitors get ahead of you. Stay up to date with the latest industry news and trends.

Headline: Discover Your Next Adventure | Description: Travel to new places and make unforgettable memories. Book your next adventure today.

Headline: Keep Your Home Safe and Secure | Description: Protect your home with our state-of-the-art security systems. Get peace of mind with our solutions.

Headline: Get Fit and Healthy | Description: Our fitness programs are designed to help you achieve your fitness goals. Start your journey to a healthier you today.

Headline: Enhance Your Skills | Description: Improve your skills and advance your career with our online courses. Enroll now and boost your career prospects.

Headline: Simplify Your Life | Description: Our innovative products make your life easier. Shop now and experience the difference. 

Perform split-testing for multiple advertisement copies to optimize the campaign’s performance 

Yes, split-testing is an important tool in optimizing the performance of a Google AdWords campaign. Split-testing, also known as A/B testing, involves creating multiple versions of an ad and testing each one to determine which one performs best.

To perform split-testing in Google AdWords, follow these steps:

Create multiple versions of your ad copy. You can vary the headline, ad text, and call-to-action.

Set up your campaign in AdWords, and create ad groups for each version of your ad.

Launch your campaign and let it run for a period of time, such as a week.

Analyze the performance of each ad group. Look at metrics such as click-through rate, conversion rate, and cost-per-click.

Identify the ad group with the best performance and make it the default ad for that campaign.

Make adjustments to the other ad groups based on the data you gathered during the split test, and repeat the process.

By continuously testing and optimizing your ad copy, you can improve the performance of your Google AdWords campaign and achieve better results.

Identify and list target keywords into different advertising groups

Identifying and organizing target keywords into different advertising groups is an important step in creating a successful Google AdWords campaign. Here's an example of how you could organize your target keywords into different ad groups for a hypothetical business selling men's shoes:

Ad Group: Running Shoes

running shoes

men's running shoes

marathon shoes

trail running shoes

cross-country running shoes

Ad Group: Dress Shoes

men's dress shoes

business shoes

formal shoes

oxford shoes


Ad Group: Athletic Shoes

basketball shoes

tennis shoes

soccer cleats

football cleats

gym shoes

Ad Group: Boots

men's boots

work boots

hiking boots

cowboy boots

chukka boots

Ad Group: Sandals

men's sandals

flip flops


sport sandals

leather sandals

By organizing your target keywords into different ad groups, you can create more targeted and relevant ad copy, landing pages, and bids for each group. This will help improve the quality score of your ads, increase click-through rates, and ultimately drive more conversions for your business.

Organize the related keywords with common

theme into one group 

To organize related keywords with a common theme into one group in Google AdWords, you can follow these steps:

Start by selecting the campaign where you want to add the keyword group.

Click on the "Keywords" tab.

Click on the "Add keywords" dropdown menu and select "New ad group."

Give the new ad group a name that reflects the theme of the keywords you want to add.

Add the keywords that are related to the theme of the ad group by clicking on the "Add keywords" button and typing them in.

Use the "Keyword Planner" tool to find related keywords and add them to the same ad group.

Use the "Match Types" dropdown to set the type of matching you want for each keyword.

Save the ad group by clicking on the "Save" button.

By organizing related keywords into ad groups, you can create more targeted ad campaigns that are more likely to reach the right audience and generate higher conversion rates. 

Recognize advertisement extensions and its relevance in the pay-per-click campaigns 

Google AdWords, which has now been rebranded as Google Ads, is an online advertising platform that allows businesses to create and display ads on Google's search results pages and other relevant websites. One important feature of Google Ads is the ability to use ad extensions to enhance the appearance and functionality of ads.

Ad extensions are additional pieces of information that can be added to an ad, such as a phone number, location, or links to specific pages on a website. They provide more context and options for potential customers, making ads more informative and useful.

Some common ad extensions include:

Sitelink extensions: additional links to specific pages on a website.

Call extensions: a phone number that allows customers to call the business directly from the ad.

Location extensions: the physical address of the business, along with a map and directions.

Review extensions: positive reviews from third-party sources.

Ad extensions can improve the performance of pay-per-click (PPC) campaigns by making ads more relevant and attractive to potential customers. They provide additional information that can help customers make more informed decisions and take action, such as clicking a link, calling a phone number, or visiting a physical location.

Ad extensions can also improve the visibility and prominence of ads, as they can take up more space on the search results page and stand out from other ads. This can increase the likelihood of clicks and conversions, while also improving the overall quality score of the ad.

In summary, ad extensions are an important feature of Google Ads that can improve the relevance and effectiveness of PPC campaigns. By providing additional information and functionality, ad extensions can make ads more appealing and useful to potential customers, leading to better performance and ROI. 

Define advertisement extensions for the Campaigns 

Ad extensions in Google Ads (previously known as Google AdWords) are additional pieces of information that can be added to your ads to provide more context to potential customers and improve their performance. Here are some common types of ad extensions that you can use in your campaigns:

Sitelink extensions: These allow you to add additional links to your ad, which can take users to specific pages on your website.

Callout extensions: These enable you to add additional text to your ad, highlighting specific features or benefits of your products or services.

Call extensions: These allow you to add a phone number to your ad, enabling users to call you directly from the ad.

Location extensions: These show your business's address and phone number, making it easy for users to find your physical location.

Structured snippet extensions: These allow you to highlight specific aspects of your products or services, such as product categories or service types.

Price extensions: These enable you to display your products or services with their prices, making it easy for users to compare your offerings.

Promotion extensions: These allow you to highlight specific promotions or offers, such as discounts or free shipping.

Using ad extensions can help your ads stand out from the competition, provide more information to potential customers, and improve the performance of your campaigns. 

Apply the concept of campaign goal and identify the goal such as new leads or sales 

google AdWords (now known as Google Ads) allows advertisers to set campaign goals, which are the specific objectives they want to achieve through their advertising campaigns. The chosen campaign goal will influence how the campaign is set up, including the ad formats used, the bidding strategy, and the targeting options.

Two common campaign goals in Google Ads are generating new leads and driving sales. Here's how each of these goals can be identified and achieved:

New Leads:

The goal of generating new leads is typically associated with businesses that want to expand their customer base by attracting people who are interested in their products or services. Advertisers who choose this goal typically use ad formats that encourage people to take an action, such as filling out a form or subscribing to a newsletter.

To achieve this goal, advertisers can use lead generation ads that allow people to provide their contact information directly within the ad, making it easier for them to submit their details. They can also use targeting options to reach people who are more likely to become leads, such as those who have shown interest in similar products or services, or those who live in a specific geographic area.


The goal of driving sales is typically associated with businesses that want to generate revenue by selling products or services. Advertisers who choose this goal typically use ad formats that showcase their products or services and encourage people to make a purchase.

To achieve this goal, advertisers can use shopping ads that allow people to see product information, including price and availability, directly within the ad. They can also use targeting options to reach people who are more likely to make a purchase, such as those who have previously visited their website or those who have searched for specific products or services.

In summary, by identifying the specific campaign goal of generating new leads or driving sales, advertisers can tailor their campaigns to effectively reach and convert their desired audience.

"Manage conversion tracking count based on the campaign goals "

Google AdWords allows you to manage conversion tracking based on your campaign goals. You can set up conversion tracking to track actions that are valuable to your business, such as purchases, form submissions, or phone calls. Here's how you can set up conversion tracking based on your campaign goals:

Define your campaign goals: Before you can set up conversion tracking, you need to identify the specific actions you want users to take on your website. For example, if you are running an e-commerce store, you might want to track purchases. If you are running a lead generation campaign, you might want to track form submissions or phone calls.

Create a conversion action: Once you have identified your campaign goals, you can create a conversion action in your Google AdWords account. To do this, go to the "Tools" section of your account, select "Conversions," and then click the "Create Conversion" button. Follow the prompts to set up your conversion action, including the name of the action, the conversion category, and the value of the conversion.

Set up conversion tracking: After you have created your conversion action, you can set up conversion tracking in your campaigns. To do this, go to the "Settings" tab of your campaign, select "Conversions," and then choose the conversion action you want to track. You can also set a conversion window, which is the amount of time after a click on your ad that a conversion can be attributed to your campaign.

Monitor your conversions: Once you have set up conversion tracking, you can monitor your conversions in the "Conversions" section of your account. Here, you can see the number of conversions, the conversion rate, and the cost per conversion. You can also use this data to optimize your campaigns and improve your ROI.

By managing conversion tracking based on your campaign goals, you can better understand the performance of your campaigns and make data-driven decisions to improve your results. 

Apply the concept of cookies and add tracking pixels on the website to set-up the conversion tracking

Google AdWords uses cookies and tracking pixels to help track and measure the effectiveness of your advertising campaigns.

Cookies are small files that are stored on a user's computer when they visit a website. In the context of Google AdWords, these cookies are used to track user behavior, such as the pages they visit, the actions they take on the site, and whether or not they complete a desired action (such as making a purchase or filling out a form).

Tracking pixels, on the other hand, are small, invisible images that are embedded on a website. When a user visits a page with a tracking pixel, the pixel sends a signal back to Google AdWords to indicate that the user has taken a specific action (such as adding a product to their cart or submitting a contact form).

To set up conversion tracking in Google AdWords, you'll need to add a tracking pixel to your website. You can do this by following these steps:

Create a conversion action in your Google AdWords account. This will define the specific action that you want to track (such as a purchase or form submission).

Generate a tracking pixel for your conversion action. Google AdWords will provide you with a small snippet of code that you can add to your website.

Add the tracking pixel to your website. You'll need to add the code to the page that users will see after they complete the desired action (such as a thank-you page).

Once you've added the tracking pixel, you'll be able to track conversions in your Google AdWords account. This will allow you to measure the effectiveness of your campaigns and make data-driven decisions about how to optimize them for better results. 

Describe daily budget for the campaigns aligned with their Return on Investment (ROI)

Google AdWords (now known as Google Ads) is a powerful advertising platform that allows businesses to create and run online advertising campaigns. One important aspect of creating a successful campaign is setting a daily budget that is aligned with the desired Return on Investment (ROI). Here's how it works:

Determine your advertising goals: Before setting your budget, it's important to have a clear idea of your advertising goals. Do you want to drive more traffic to your website, generate more leads, increase sales, or raise brand awareness? Your goals will help you determine how much you need to spend on advertising.

Calculate your maximum budget: Based on your advertising goals, you should calculate the maximum amount you are willing to spend on advertising. For example, if you have a product that sells for $50 and your profit margin is 20%, you may be willing to spend up to $10 per sale on advertising.

Set a daily budget: Once you have calculated your maximum budget, you can divide it by the number of days you want your campaign to run. For example, if you want to run a campaign for 30 days and your maximum budget is $3,000, you can set a daily budget of $100.

Monitor your ROI: It's important to monitor your ROI to ensure that your advertising budget is aligned with your goals. You can use Google Ads' reporting tools to track your conversions and calculate your ROI. If you find that your ROI is lower than expected, you may need to adjust your daily budget or your advertising strategy.

In summary, setting a daily budget for your Google Ads campaigns requires careful consideration of your advertising goals, maximum budget, and expected ROI. By monitoring your ROI and adjusting your budget as needed, you can ensure that your advertising campaigns are cost-effective and successful.   

Define the bidding method for manual / automated bidding based on the campaign objectives 

in Google AdWords, bidding refers to the process of setting the maximum amount that an advertiser is willing to pay for a click on their ad. There are two main bidding methods: manual bidding and automated bidding.

Manual bidding allows advertisers to set their bids manually for each keyword or ad group. This gives advertisers full control over their bids and allows them to adjust bids based on their campaign performance, competition, and budget.

Automated bidding, on the other hand, is a set of bid strategies that use machine learning and algorithms to automatically set bids based on the advertiser's campaign goals. There are several different automated bidding strategies, including:

Target CPA (Cost per Acquisition): AdWords will automatically set bids to help achieve a specific cost per conversion.

Target ROAS (Return on Ad Spend): AdWords will automatically set bids to help achieve a specific return on ad spend.

Maximize Clicks: AdWords will automatically set bids to help achieve the highest number of clicks within a budget.

Enhanced Cost Per Click (ECPC): AdWords will automatically adjust manual bids to help improve the chances of a conversion.

Target Impression Share: AdWords will automatically set bids to help achieve a specific impression share on the search results page.

Automated bidding can save time and provide more precise bid management, but it requires advertisers to have clear campaign goals and accurate conversion tracking in place. 

Measure and track the key performance metrics such as cost per click, click-thr ough ratio, conversion rates, total spends and Return on Investment (ROI) for all the campaigns 

Google AdWords (now known as Google Ads) is a powerful advertising platform that allows businesses to create and run ads on Google search results pages and other websites within the Google Display Network. To measure and track the key performance metrics of your AdWords campaigns, you can use various tools and techniques. Here are some of the key metrics to measure and track:

Cost per click (CPC): This is the amount you pay for each click on your ads. To measure this, you can look at the "Avg. CPC" metric in your AdWords account.

Click-through rate (CTR): This is the percentage of people who click on your ad after seeing it. You can measure this by looking at the "CTR" metric in your AdWords account.

Conversion rate: This is the percentage of people who take a desired action on your website, such as making a purchase or filling out a form, after clicking on your ad. You can track this using conversion tracking in your AdWords account.

Total spend: This is the total amount you have spent on your AdWords campaigns. You can track this using the "Total cost" metric in your AdWords account.

Return on investment (ROI): This is the amount of revenue you generate for every dollar you spend on AdWords. To calculate this, you need to track your revenue and costs separately and use a formula to calculate the ROI.

To measure and track these metrics, you can use the reporting and analysis tools available in your AdWords account, such as the Campaigns tab, Ad groups tab, and Keywords tab. You can also use third-party tools, such as Google Analytics, to gain deeper insights into your AdWords campaigns and track additional metrics like bounce rate, time on site, and pageviews. By regularly monitoring and optimizing these key performance metrics, you can improve the effectiveness of your AdWords campaigns and maximize your ROI.

google adwords Track the performance of the campaigns at the  google adwords keyword level and analyze their performance in terms of sales and revenue

To track the performance of your Google AdWords campaigns at the keyword level and analyze their performance in terms of sales and revenue, you can follow these steps:

Create a conversion tracking code: Before you can track sales and revenue, you need to set up conversion tracking for your website. This involves creating a conversion tracking code that you can place on the pages of your website where customers complete a purchase or take a valuable action, such as submitting a lead form or downloading a white paper. Google provides step-by-step instructions for creating a conversion tracking code in their support documentation.

Set up conversion tracking in AdWords: Once you have created a conversion tracking code, you need to set up conversion tracking in your AdWords account. To do this, go to the "Tools & Settings" menu and select "Conversions." Then, click the "+" button to create a new conversion action and follow the prompts to set it up. You will need to enter information such as the name of the conversion action, the conversion value, and the conversion window (i.e., the time period during which AdWords will attribute a conversion to a specific ad click).

Enable auto-tagging: To track keyword-level performance in AdWords, you need to enable auto-tagging. Auto-tagging adds a unique parameter to the end of the URL of each ad that is clicked, which allows AdWords to track which keywords and ads are driving conversions. To enable auto-tagging, go to the "Account Settings" menu and select "Tracking."

Analyze keyword performance: Once you have conversion tracking and auto-tagging set up, you can analyze keyword performance in AdWords. To do this, go to the "Keywords" tab in your AdWords account and select "Search terms." This will show you the search terms that triggered your ads and the performance metrics associated with each term, such as clicks, impressions, cost, conversion rate, and conversion value. You can use this data to identify which keywords are driving the most sales and revenue and adjust your bids and ad copy accordingly.

Use conversion data to optimize campaigns: Finally, use the conversion data you have collected to optimize your AdWords campaigns. For example, you can adjust bids on high-performing keywords to increase their visibility and decrease bids on low-performing keywords to reduce wasteful spending. You can also test different ad copy and landing pages to see which combinations drive the highest conversion rates and revenue. By continually analyzing your keyword-level performance and making data-driven adjustments to your campaigns, you can maximize your ROI from Google AdWords. 

Measure and compare the performance of different types of keywords such as brand versus non-brand to optimize the campaign’s performance 

To measure and compare the performance of different types of keywords in a Google AdWords campaign, such as brand versus non-brand keywords, you can follow these steps:

Set up conversion tracking: Before you can measure the performance of your keywords, you need to set up conversion tracking. This allows you to track the actions that users take on your website after clicking on your ad, such as making a purchase or filling out a form.

Segment your data by keyword type: Once you have conversion tracking set up, you can segment your campaign data by keyword type. This will allow you to compare the performance of your brand keywords to your non-brand keywords.

Analyze key metrics: Look at key metrics such as click-through rate (CTR), cost per click (CPC), conversion rate, and cost per conversion for each type of keyword. This will give you a clear picture of which type of keyword is performing better.

Optimize your campaign: Use the insights gained from your analysis to optimize your campaign. For example, if your brand keywords are performing better, you may want to allocate more budget to those keywords. Alternatively, if your non-brand keywords are underperforming, you may want to adjust your ad copy or targeting to improve their performance.

Continuously monitor and adjust: Keyword performance can change over time, so it's important to continuously monitor and adjust your campaign to ensure it's performing at its best.

By following these steps, you can optimize the performance of your Google AdWords campaign and ensure that you're getting the most value for your advertising spend.

Create a report summarizing the performance of pay-per-click (PPC) campaigns for the management

Executive Summary

The pay-per-click (PPC) campaigns managed by our team have shown promising results over the past quarter. We have seen an increase in click-through rates (CTR) and conversion rates (CR), resulting in a higher return on investment (ROI) for our clients. Our team has implemented a number of strategies to optimize the campaigns and improve performance, including targeting, ad copy, and bid management. However, there is still room for improvement and we will continue to monitor and test new strategies to further optimize the campaigns.

Performance Overview

Over the past quarter, our team has managed a total of 20 PPC campaigns across multiple industries, including healthcare, e-commerce, and education. Overall, the campaigns have generated a total of 20,000 clicks and 2,000 conversions, with an average CTR of 3% and CR of 10%.

In terms of ROI, we have seen an average of 300% return on ad spend (ROAS) for our clients. This is a significant improvement compared to the previous quarter, where we saw an average ROAS of 200%.

Strategies Implemented

Our team has implemented a number of strategies to optimize the campaigns and improve performance. One of the key strategies was to improve targeting by using more granular audience segments and location targeting. This allowed us to reach a more relevant audience, resulting in a higher CTR and CR.

Another strategy was to optimize ad copy by using more persuasive and engaging language. We also tested different ad formats, including responsive search ads and expanded text ads, to see which formats performed best for each campaign.

Finally, we implemented bid management strategies to ensure that we were getting the most value for our clients' ad spend. This included using automated bidding strategies, such as target ROAS bidding and maximize clicks bidding, as well as manual bid adjustments based on performance data.

Areas for Improvement

While our campaigns have shown promising results, there is still room for improvement. One area where we could improve is in the use of ad extensions, such as sitelinks and callout extensions, which can help to provide more context and information to users.

We also plan to test different landing pages for each campaign to see which pages result in the highest CR. Additionally, we will continue to monitor performance data and test new strategies to ensure that we are optimizing the campaigns to their fullest potential.


Overall, our team has successfully managed and optimized multiple PPC campaigns, resulting in a higher ROI for our clients. We will continue to monitor and test new strategies to further improve performance and provide even more value to our clients.

Generate the auction insight report to compare 

To generate an auction insight report in Google AdWords, you can follow these steps:

Sign in to your Google AdWords account and navigate to the "Campaigns" tab.

Select the campaign or ad group for which you want to generate the auction insight report.

Click on the "Details" drop-down menu and select "Auction insights".

Choose the date range for the report, and select the type of insight you want to see. You can choose to see insights on the ad group level, keyword level, or both.

Click "Run" to generate the report.

Once the report is generated, you can compare your performance against your competitors in the auction by looking at metrics like impression share, average position, and overlap rate. This information can help you make data-driven decisions about your bidding and targeting strategies in order to improve your performance in the ad auction.  

the performance against the competitors such as impression share, top of the page rate, advertisement position etc. 

Google AdWords (now known as Google Ads) allows advertisers to monitor their performance against competitors using various metrics. Here are some of the key metrics that advertisers can use to assess their performance against competitors:

Impression share: This metric measures the percentage of time that an advertiser's ads are shown to users who are searching for relevant keywords. Advertisers can use impression share to determine how often their ads are showing up in comparison to their competitors.

Top of page rate: This metric measures the percentage of time that an advertiser's ad appears at the top of the search engine results page (SERP). Advertisers can use this metric to assess their ad placement against competitors.

Advertisement position: This metric shows the average position of an advertiser's ad on the SERP. Advertisers can use this metric to determine how their ad placement compares to their competitors.

Click-through rate (CTR): This metric measures the percentage of times that users click on an advertiser's ad after seeing it. Advertisers can use this metric to determine how their ad's performance compares to that of their competitors.

Cost per click (CPC): This metric measures the average cost that an advertiser pays for each click on their ad. Advertisers can use this metric to compare their CPC to that of their competitors.

By monitoring these metrics, advertisers can get a better understanding of their performance compared to their competitors and adjust their advertising strategies accordingly. 

Ad Extensions : Sitelinks Extension : Callout Extension

Google Ad Extensions are additional pieces of information that can be added to your Google Ads to provide more detailed information to potential customers. Two types of extensions are Sitelinks and Callout extensions.

Sitelinks Extension allows you to include links to specific pages on your website, so customers can easily navigate to the content they are interested in. Sitelinks can appear below the ad description, and they offer additional opportunities for users to click through to relevant pages on your site. You can have up to six sitelinks in a single campaign.

Callout Extension is used to highlight unique features and benefits of your product or service. They appear below your ad description and are typically used to communicate value propositions, such as "Free Shipping" or "24/7 Customer Support." You can have up to four callouts in a single campaign.

Using these extensions can help increase the visibility and performance of your ads by providing additional relevant information to users, and improving the overall user experience.

Structured Snippet : Call Extension : Message Extension

Structured Snippet" and "Call Extension" and "Message Extension" are all features of Google AdWords, which is now known as Google Ads.

A "Structured Snippet" is an ad extension that allows advertisers to highlight specific aspects of their product or service. This extension appears beneath the ad copy and can display up to 10 different predefined header options, such as "Amenities," "Brands," "Courses," "Destinations," etc. Advertisers can choose a header and then list related values that will appear in a structured format, allowing potential customers to quickly see relevant information about the product or service being advertised.

A "Call Extension" is an ad extension that adds a phone number to the ad, allowing potential customers to call the advertiser directly from the ad. This extension can help increase phone calls and conversions from customers who prefer to speak with someone directly.

A "Message Extension" is an ad extension that allows potential customers to send a text message to the advertiser directly from the ad. This extension can help increase leads and conversions from customers who prefer to communicate via text messaging.

All of these extensions can be added to Google Ads campaigns to provide additional information to potential customers and increase the chances of conversions.

Location  Extension

Affiliate Location Extension : Price & Promotion Extension : App Extension : Automated Extensions 

Google AdWords is now known as Google Ads, but I'll answer your question using the current terminology.

Location Extension: This is an ad extension that allows you to show your business address, phone number, and a map marker in your ads. It can help potential customers find your business location easily and increase the likelihood of them visiting your store.

Affiliate Location Extension: This is a type of location extension that allows you to display the locations of your business's affiliates, such as retail chains, dealerships, or stores that sell your products.

Price & Promotion Extension: This extension allows you to show a price tag icon and a short message about a special promotion or deal in your ad. It can help increase click-through rates and attract customers looking for a good deal.

App Extension: This is an ad extension that allows you to promote your mobile app in your ads. It includes a link to the app store, an app icon, and a call-to-action button to encourage downloads.

Automated Extensions: These are ad extensions that Google Ads automatically generates and shows with your ads based on your ad text and other factors. Examples include sitelink extensions, callout extensions, and structured snippet extensions. Automated extensions can improve your ad's visibility and performance. 

Conversion Tracking : What is Conversion : Types of Conversions

conversion in the context of Google AdWords refers to an action that a user takes on your website or landing page after clicking on one of your ads. These actions could include making a purchase, filling out a form, downloading a white paper, or completing any other desired action that is valuable to your business.

Types of conversions that can be tracked in Google AdWords include:

Sales: This conversion type is used to track the number of purchases made on your website after a user clicked on your ad. This is the most common type of conversion tracked in AdWords.

Leads: This conversion type is used to track the number of form submissions or other lead-generation actions taken on your website after a user clicked on your ad. This is a good option for businesses that are focused on generating leads rather than direct sales.

Sign-ups: This conversion type is used to track the number of sign-ups for a free trial or newsletter after a user clicked on your ad.

Views of a key page: This conversion type is used to track the number of users who viewed a particular page on your website, such as a thank-you page or confirmation page after a purchase is made.

Downloads: This conversion type is used to track the number of downloads of a particular file, such as a white paper or brochure, after a user clicked on your ad.

By tracking conversions in Google AdWords, you can determine which ads and keywords are driving the most valuable traffic to your website and make data-driven decisions to optimize your advertising campaigns. 

Website Conversion : App Conversion : Call Conversion : Offline Conversions : Implementation Conversion Tracking : Practical Case Study

Google AdWords, now known as Google Ads, is a popular advertising platform that allows businesses to create and display ads on Google's search engine results pages and across the Google Display Network. One of the key features of Google Ads is the ability to track and measure conversions, which are actions taken by users after clicking on an ad. Here are some common types of conversions that can be tracked in Google Ads:

Website Conversion: This type of conversion occurs when a user clicks on an ad and then performs a desired action on the advertiser's website, such as making a purchase, filling out a form, or signing up for a newsletter.

App Conversion: If an advertiser has a mobile app, they can use Google Ads to track when users download and install their app after clicking on an ad.

Call Conversion: For businesses that rely on phone calls, call conversions allow them to track when users call their business after clicking on an ad. This can be particularly useful for local businesses like restaurants and doctors' offices.

Offline Conversions: Some businesses may have sales or leads that occur offline, such as in a physical store or over the phone. Google Ads can track these conversions by importing data from the advertiser's customer relationship management (CRM) system or other offline sources.

To track conversions in Google Ads, advertisers need to implement conversion tracking. This involves adding a small piece of code to the advertiser's website or app that allows Google to track when conversions occur. Google provides detailed instructions on how to set up conversion tracking for each type of conversion.

Here's a practical case study to illustrate how conversion tracking can be used in Google Ads:

A small e-commerce business selling pet products wants to increase online sales of its cat food product. The business creates a Google Ads campaign targeting users who are searching for "cat food" and related keywords. The campaign includes ads with a clear call-to-action to purchase the cat food and directs users to the business's website.

The business sets up conversion tracking on its website to track when users make a purchase of the cat food product. Using Google Ads, the business is able to see how many clicks and impressions the ads receive, as well as the number of conversions (purchases) that result from those clicks.

Based on this data, the business can make informed decisions about how to optimize its campaign to drive more conversions. For example, the business might adjust its targeting or bidding strategy to focus on users who are more likely to make a purchase, or it might test different ad variations to see which ones perform best in terms of driving conversions.

Overall, conversion tracking in Google Ads is a powerful tool that can help businesses measure the effectiveness of their advertising campaigns and make data-driven decisions to optimize their results.

Gmail Ads : Creating a Gmail Ads Campaign 

To create a Gmail Ads campaign, follow these steps:

Sign in to your Google Ads account at ads.google.com.

Click on the "Campaigns" tab and then click the blue plus button to create a new campaign.

Choose the goal for your campaign. Gmail Ads are available for three types of campaign goals: Sales, Leads, and Website Traffic.

Select the "Gmail campaign" type.

Choose a campaign subtype: "Single promotion" for promoting a single product or service or "Multiple promotion" for showcasing multiple products or services.

Name your Campaign.

Choose the target audience for your campaign. You can target people based on their interests, demographics, behaviors, and more.

Set your budget and bidding strategy. You can choose to set a daily budget, a total budget, or a maximum cost per click (CPC) bid.

Create your ad. You can either upload your own HTML or use Google's ad builder to create a visually appealing ad with images and text. You can also customize your ad to fit the Gmail inbox format.

Preview your ad to make sure it looks how you want it to.

Choose where you want your ad to appear. You can choose specific email categories or target specific domains.

Set up tracking by adding conversion tracking to your campaign.

Review your campaign settings and click "Save and continue" to launch your Gmail Ads campaign. 

Remarketing Campaign : What is Remarketing : How to build audience list : Types of Remarketing Audience : Website audience

Remarketing is a type of online advertising that allows you to target users who have previously interacted with your website or mobile app. With remarketing, you can show targeted ads to people who have already visited your website or used your app, reminding them of your products or services and encouraging them to return and take further actions.

To build a remarketing audience list, you need to add a piece of code, called a remarketing tag, to your website or mobile app. This code will place a cookie on the user's browser, which will then allow you to track their interactions with your website or app. You can use this information to create audience lists based on specific actions, such as visiting a particular page, adding items to a shopping cart, or completing a purchase.

There are several types of remarketing audience lists that you can create, including:

Website audience: This type of audience is based on users who have visited your website or specific pages on your website.

App audience: This type of audience is based on users who have used your mobile app.

Customer list audience: This type of audience is based on a list of email addresses or other contact information that you upload to Google Ads.

YouTube audience: This type of audience is based on users who have interacted with your YouTube channel or videos.

Similar audience: This type of audience is based on users who have similar interests and behaviors to your existing remarketing audience lists.

To create a website audience for your remarketing campaign, you need to follow these steps:

Set up a Google Ads account and link it to your website.

Install the Google Ads remarketing tag on your website.

Create a remarketing audience list based on specific actions that users take on your website, such as visiting a particular page, adding items to a shopping cart, or completing a purchase.

Use this audience list to create targeted ads that will be shown to users who have previously interacted with your website.

By using remarketing, you can increa se brand awareness, drive more conversions, and improve the ROI of your advertising campaigns.

App Audience : Customer List : Custom Remarketing List

Google AdWords (now known as Google Ads) provides several audience targeting options to help advertisers reach their desired audience. Two of these options are the Customer List and Custom Remarketing List.

Customer List: This audience type allows advertisers to upload their customer email list to Google Ads. Once uploaded, Google will match the email addresses to Google accounts, and advertisers can then target their ads to these specific customers. This option is especially useful for advertisers who want to re-engage with their existing customer base or offer special promotions to their most loyal customers.

Custom Remarketing List: This audience type allows advertisers to target users who have already interacted with their website or mobile app. To create a custom remarketing list, advertisers can set up specific rules based on user behavior, such as users who visited a particular page on their website or users who abandoned their shopping cart. Once a user meets the criteria, they are added to the custom remarketing list, and advertisers can then target their ads to these users with a high degree of relevance.

Both the Customer List and Custom Remarketing List options are valuable tools for advertisers looking to target specific audiences and drive more conversions. By using these audience types, advertisers can increase the effectiveness of their campaigns and achieve a higher return on investment (ROI).  

Create a Remarketing Campaign : Remarketing Ads : Conversion Tracking : Common troubleshooting issues. : Measuring Results of Campaign 

Creating a Remarketing Campaign in Google AdWords:

Create a remarketing list: First, you need to create a list of people who have already interacted with your website. You can create this list by placing a remarketing tag on your website. This tag will track visitors to your website and add them to your list.

Create a remarketing campaign: Once your remarketing list is created, you can create a new campaign in Google AdWords. Select "Display Network only" as your campaign type, and choose "Remarketing" as your campaign subtype.

Set targeting options: You can set targeting options for your remarketing campaign based on the demographics, interests, and behaviors of your audience.

Create ads: Create ads that will appear to people on your remarketing list. These ads should be designed to remind people of your product or service and encourage them to take action.

Launch your campaign: Once your campaign is set up, you can launch it and start reaching out to people on your remarketing list.

Conversion Tracking:

Conversion tracking is the process of measuring how many people have completed a specific action on your website after clicking on your ad. To set up conversion tracking in Google AdWords, you need to:

Create a conversion action: First, you need to create a conversion action in your AdWords account. This could be anything from a completed sale to a filled-out form.

Install a conversion tracking tag: Once your conversion action is created, you need to install a conversion tracking tag on the relevant pages of your website. This tag will track when people complete your conversion action.

Review your results: After your conversion tracking tag is installed, you can review your results in AdWords. This will help you see which ads and keywords are driving the most conversions.

Common Troubleshooting Issues:

Some common issues that you  

Video Marketing with YouTube : Why video marketing? : Setting a Video Campaign

video marketing is an effective way to promote your business, product or service, and engage with your target audience. Here are some reasons why video marketing can be a valuable addition to your marketing strategy:

Increased engagement: Videos are more engaging and interactive than text or images, which can lead to increased viewer retention, likes, comments, and shares.

Improved SEO: Video content can boost your search engine optimization (SEO) efforts, as Google tends to prioritize video content in search results.

Builds trust and credibility: Videos can help establish trust and credibility with your audience by showcasing your expertise, sharing customer success stories, and providing behind-the-scenes glimpses of your business.

Versatility: Videos can be used for a variety of marketing purposes, including product demos, brand awareness, customer testimonials, educational content, and more.

Setting up a video campaign on YouTube involves the following steps:

Define your objectives: What do you hope to achieve with your video campaign? This could include increasing brand awareness, driving traffic to your website, or generating leads.

Identify your target audience: Who are you trying to reach with your videos? Define your target audience based on demographics, interests, and behaviors.

Develop your content: Create high-quality, engaging video content that resonates with your target audience and aligns with your objectives. This could include product demos, how-to videos, customer testimonials, and more.

Optimize your video: Use relevant keywords, tags, and descriptions to optimize your video for search engines and YouTube's algorithm. Include a clear call-to-action in your video and in the description.

Promote your video: Share your video on social media, embed it on your website, and promote it through paid advertising or influencer partnerships.

Monitor and analyze performance: Track the performance of your video campaign using YouTube analytics and adjust your strategy as needed to optimize your results. 

The objective of Video marketing : Instream Ads : Discovery Ads

The objective of video marketing is to use video content to promote or advertise a product, service, or brand. Video marketing can be used to engage, educate, and entertain audiences, and can be distributed through a variety of channels, including social media, email marketing, and video hosting platforms.

Instream Ads refer to video ads that are played before, during, or after a video that a user is watching. The objective of instream ads is to capture the viewer's attention and promote a product or service. Instream ads can be skippable or non-skippable, and may be targeted based on factors such as geographic location, demographics, or interests.

Discovery Ads are video ads that appear in YouTube search results, related video recommendations, or on the YouTube homepage. The objective of discovery ads is to promote a product or service to users who are actively searching for or viewing related content. Discovery ads are often targeted based on keywords or user interests, and can be displayed as either a thumbnail image or a short video preview.  

YouTube Targeting options : Bidding Types : Type of YouTube Ads

Demographic targeting - target audience based on age, gender, parental status, household income, and education level

Location targeting - target audience based on geographic location, such as country, state, city, or ZIP code

Language targeting - target audience based on the language they speak and understand

Interest targeting - target audience based on their interests, such as music, sports, technology, etc.

Behavior targeting - target audience based on their past online behavior, such as search history, purchase history, or app usage.

Custom affinity and intent targeting - target audience based on specific keywords, topics, or websites they have shown an interest in.

Bidding Types:

Cost-per-view (CPV) bidding - advertisers pay for each view of their ad

Cost-per-click (CPC) bidding - advertisers pay for each click on their ad

Cost-per-impression (CPM) bidding - advertisers pay for every thousand ad impressions

Cost-per-action (CPA) bidding - advertisers pay for a specific action taken by a user after clicking on their ad, such as making a purchase or signing up for a newsletter.

Types of YouTube Ads:

TrueView in-stream ads - ads that play before, during, or after another video on YouTube.

TrueView video discovery ads - ads that appear on the YouTube homepage or in search results, and are identified by a thumbnail image and brief text description.

Bumper ads - short, non-skippable ads that are 6 seconds or less in length.

Non-skippable in-stream ads - ads that play before, during, or after a video, and cannot be skipped by the viewer.

Outstream ads - mobile-only ads that play on partner websites and apps, and are designed to be viewed without sound.

Creating a YouTube Ad : Remarketing Lists on YouTube : Reporting and Analysis

Determine your objective: Decide on what you want to achieve with your YouTube ad. Is it to increase brand awareness, drive more traffic to your website, or generate more sales?

Choose your ad format: There are different ad formats on YouTube, including skippable in-stream ads, non-skippable in-stream ads, bumper ads, sponsored cards, and overlay ads. Select the format that best suits your objective and budget.

Set your budget: Determine how much you're willing to spend on your YouTube ad. You can choose to pay per view, per click, or per impression.

Target your audience: Determine who your target audience is and what demographics they belong to. You can use YouTube's targeting options to reach your desired audience.

Create your ad content: Develop an attention-grabbing message that will resonate with your target audience. Use visuals, sound, and messaging to effectively communicate your message.

Launch your ad: Once you're happy with your ad, launch it on YouTube and monitor its performance.

Remarketing Lists on YouTube:

Create a remarketing list: A remarketing list is a group of YouTube users who have previously interacted with your videos or channel. Create a list by going to your YouTube Ads account and selecting the "Audience" tab.

Determine your target audience: Decide who you want to target with your remarketing list. You can choose to target users who have watched your videos, subscribed to your channel, or visited your website.

Set your bid and budget: Determine how much you're willing to spend on your remarketing campaign. You can set a bid for each ad impression or pay per click.

Create your ad content: Develop an ad that will resonate with your remarketing audience. Use messaging that reminds them of your brand and encourages them to take action.

Launch your ad: Once you're happy with your ad, launch it on YouTube and monitor its performance.

Reporting and Analysis:

Set your goals: Determine what you want to achieve with your YouTube ads. This will help you establish metrics to track and measure.

Monitor your metrics: Monitor metrics such as views, impressions, clicks, engagement rate, and conversion rate. This will help you understand how your ad is performing and identify areas for improvement.

Analyze your data: Analyze your data to gain insights into your audience's behavior and preferences. Use this information to refine your targeting and messaging.

Optimize your ad: Based on your analysis, make changes to your ad to improve its performance. This could include adjusting your targeting, changing your messaging, or modifying your ad format.

Evaluate your results: Evaluate your results against your initial goals. Did you achieve what you set out to do? Use your findings to inform your next YouTube ad campaign. 

Shopping Ads Campaign : What are Shopping ads : Shopping Campaign Setup

Shopping ads are a type of online advertising that allow retailers to promote their products in search engine results pages (SERPs) and other relevant placements across the web. Unlike traditional text-based ads, Shopping ads showcase a product image, title, price, and merchant name, making them particularly effective for e-commerce businesses looking to drive sales.

To set up a Shopping campaign, follow these steps:

Create a Google Ads account or sign in to your existing account.

Create a new Shopping campaign by clicking on the "+" button and selecting "New campaign."

Select "Shopping" as your campaign type and choose the country where you want to advertise.

Set your campaign's budget, bidding strategy, and campaign priority.

Choose the products you want to advertise by linking your Google Merchant Center account to your Google Ads account.

Create ad groups and product groups to organize your campaigns and choose your targeting settings.

Create your ads by writing compelling product descriptions and including high-quality images of your products.

Preview your ads and submit your campaign for review.

Once your campaign is approved, monitor its performance and make adjustments to your bids and targeting as needed.

By following these steps, you can set up a successful Shopping campaign and drive more traffic and sales to your e-commerce store.

Google Merchant Centre : Datafeed Setup : Types of Datafeed

Google AdWords and Google Merchant Center are two separate platforms that can be used together to promote and sell products online.

To set up a data feed in Google Merchant Center, you will need to follow these general steps:

Create a Google Merchant Center account and sign in

Click on "Products" in the left-hand navigation menu

Click on "Feeds" and then "Add primary feed"

Choose a country for your feed and select the type of feed you want to create

Set up the feed settings, including file format, feed name, and schedule

Upload your feed file and review any errors or warnings

There are two main types of data feeds you can create in Google Merchant Center:

Standard data feeds: These are typically used for one-time uploads of product data or for smaller inventories. Standard data feeds can be created using a variety of file formats, including CSV, TSV, XML, and Excel.

Google Sheets data feeds: This type of feed allows you to create and manage your product data in a Google Sheets spreadsheet. You can then connect the sheet to your Merchant Center account and use it to upload and update your product data.

Regardless of the type of data feed you choose, it's important to make sure that your product data is accurate, complete, and up-to-date. This can help ensure that your products are shown to the right customers at the right time, which can ultimately lead to more sales and revenue for your business.   

Datafeed Properties : Adgroups and Product groups : Bidding strategies : Reporting and Analysis 

Google AdWords, now known as Google Ads, is a popular online advertising platform that allows advertisers to display their ads to users searching for products or services on Google. Here are some common datafeed properties and features within Google Ads:

Adgroups and Product groups: Adgroups are a way to organize your ads within a campaign based on a shared theme or product category. Product groups, on the other hand, are used for Google Shopping campaigns and allow you to group similar products together and adjust bids accordingly.

Bidding strategies: Google Ads offers several bidding strategies that advertisers can use to optimize their ad performance, including manual bidding, automated bidding, and target CPA (cost-per-acquisition) bidding.

Reporting and Analysis: Google Ads provides a wealth of reporting and analysis tools to help advertisers track the performance of their campaigns, including metrics like clicks, impressions, conversions, and cost-per-click (CPC). You can also use Google Analytics to gain even deeper insights into your website traffic and user behavior.

Overall, Google Ads offers a powerful suite of tools for advertisers to effectively manage and optimize their online advertising campaigns.

Mobile Marketing Campaign : Why Mobile marketing : Types of Mobile marketing campaigns

Mobile marketing is a type of digital marketing that targets consumers through their mobile devices, such as smartphones and tablets. The use of mobile devices has been on the rise, and businesses are now using mobile marketing to reach their target audience where they are spending most of their time.

Here are some reasons why businesses use mobile marketing:

Mobile devices are always with the consumers, making it easier to reach them wherever they are.

Mobile devices offer a range of capabilities that can be leveraged for marketing, including mobile apps, mobile websites, and SMS (text message) marketing.

Mobile devices enable businesses to use location-based marketing to target consumers based on their current location.

Types of Mobile Marketing Campaigns:

SMS (text message) campaigns: SMS campaigns are a popular form of mobile marketing. They involve sending promotional messages, alerts, and updates to customers via text message.

Mobile app campaigns: Mobile app campaigns are used to promote mobile apps. These campaigns may involve using social media, paid ads, or email marketing to drive downloads.

Mobile website campaigns: Mobile website campaigns are designed to promote a business's mobile website. These campaigns may involve optimizing the website for mobile devices, promoting the website on social media or through paid ads.

In-game mobile advertising: In-game advertising is a type of mobile advertising that targets consumers while they are playing games on their mobile devices.

Location-based marketing campaigns: Location-based marketing campaigns are designed to target consumers based on their current location. This can include sending promotional messages when they are near a physical store or using location data to target consumers with ads.

QR code campaigns: QR code campaigns involve creating a unique QR code that can be scanned by consumers to receive a discount, special offer, or access to exclusive content.

Mobile video campaigns: Mobile video campaigns involve creating short videos that can be viewed on mobile devices. These videos can be used to promote a product or service, showcase customer testimonials, or provide educational content. 

Creating Universal app campaign : Bidding Strategies : Location & Budget settings

Sure, I can provide you with some information on these topics related to Google AdWords:

Creating Universal App Campaigns:

Universal App Campaigns are a type of campaign in Google AdWords designed to promote mobile apps across various Google properties such as Google Search, Google Play, YouTube, and the Google Display Network. To create a Universal App Campaign, follow these steps:

Sign in to your Google AdWords account.

Click on the "Campaigns" tab and select "+ Campaign".

Choose "App" as the campaign type and select "Universal App Campaign".

Enter the details of your campaign such as the app you want to promote, your budget, and target audience.

Write ad text and choose images or videos to use in your ads.

Set your bidding strategy.

Review your campaign settings and launch your campaign.

Bidding Strategies:

Bidding strategies are the methods used by advertisers to determine how much they are willing to pay for each click or conversion in Google AdWords. Here are some common bidding strategies:

Cost per click (CPC): With this bidding strategy, you pay each time a user clicks on your ad.

Cost per thousand impressions (CPM): With this strategy, you pay per thousand ad impressions.

Cost per acquisition (CPA): With this strategy, you pay when a user takes a specific action on your website, such as making a purchase or filling out a form.

Target return on ad spend (ROAS): With this strategy, you set a target return on investment, and Google AdWords will adjust your bids to help you achieve that target.

Location & Budget Settings:

Location and budget settings are essential components of a successful Google AdWords campaign. Here's how you can set them up:

Location Settings: Choose the geographic areas where you want your ads to appear, such as specific countries, regions, cities, or even a specific radius around your business location.

Budget Settings: Set a daily budget for your campaign to control how much you spend each day. You can also set a maximum bid for each click or impression.

By properly setting location and budget settings, you can ensure that your ads are shown to the right audience in the right locations without overspending your budget

Ad Formats : Conversion Tracking : Reports 

Google offers various ad formats to help advertisers reach their target audience and achieve their marketing goals. Here are some of the most commonly used ad formats:

Search ads: These are text ads that appear at the top or bottom of the search engine results page when users search for specific keywords.

Display ads: These are image or video ads that appear on websites and apps that are part of the Google Display Network.

Video ads: These are ads that appear before, during, or after a video on YouTube or other video platforms.

Shopping ads: These are ads that showcase products and their prices at the top of the search engine results page when users search for specific products.

App ads: These are ads that appear in other apps and help promote mobile apps.

Google AdWords Conversion Tracking is a tool that allows advertisers to track the effectiveness of their campaigns by measuring how many users take a desired action after clicking on an ad. Advertisers can set up conversion tracking to track actions such as purchases, form submissions, phone calls, or app downloads. This data helps advertisers optimize their campaigns and improve their return on investment.

Google AdWords Reports provide advertisers with valuable insights into the performance of their campaigns. Reports can be customized to show different metrics, such as impressions, clicks, conversions, click-through rate, and cost per click. These reports can help advertisers identify areas for improvement in their campaigns and make data-driven decisions to optimize their ad spend

Google Ads Tools : Opportunities Tool : Account Access Levels

Google Ads offers several tools and features that can help advertisers improve their campaigns and achieve their advertising goals. Two of these tools are the Opportunities Tool and the Account Access Levels feature.

The Opportunities Tool is a feature in Google Ads that provides personalized suggestions for optimizing your advertising campaigns. It uses machine learning to analyze your account performance and identify areas for improvement, such as keywords to add or remove, ad groups to refine, and bid adjustments to make. The tool can also estimate the potential impact of these changes on your account performance.

Account Access Levels is a feature that allows advertisers to control the level of access that different users have to their Google Ads account. There are four access levels: Account Owner, Admin, Standard, and Read-only. The Account Owner has full control over the account, including the ability to add and remove users and change access levels. Admins can make changes to campaigns, but they cannot change account settings or add or remove users. Standard users can view and edit campaigns, but they cannot make any account-level changes. Read-only users can only view the account and cannot make any changes.

By using these tools and features, advertisers can better optimize their campaigns and manage access to their Google Ads account.

Change History Tool : PPC Manager Account (My Client Center) : Google Ads Editor

These are three different tools that are part of the Google Ads platform:

Google Adwords  Change History Tool: This tool allows you to view changes that have been made to your Google Ads account, such as changes to campaigns, ad groups, ads, keywords, and more. You can also use this tool to filter and sort the changes to find specific information, and to see who made the changes and when they were made.

PPC Manager Account (My Client Center): This is a tool that allows you to manage multiple Google Ads accounts from a single dashboard. This is useful for agencies and businesses that manage several accounts for different clients. With a My Client Center account, you can easily switch between accounts, view performance data, and make changes across multiple accounts at once.

Google Ads Editor: This is a desktop application that allows you to manage and make changes to your Google Ads account offline. With Google Ads Editor, you can make bulk changes to your campaigns, ad groups, ads, keywords, and more. You can also import and export data to and from your account, and preview your changes before you publish them. Google Ads Editor is a powerful tool for managing large accounts or making complex changes quickly and efficiently. 

Bing Ads : What is Bing Ads : Benefits of Bing Ads

Bing Ads is an advertising platform that allows businesses to display their ads on Microsoft's Bing search engine, as well as on partner websites and apps. Bing Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords that are relevant to their target audience, and they only pay when someone clicks on their ad.

Some benefits of using Bing Ads include:

Reach a wider audience: While Google is the most popular search engine, Bing still has a significant share of the market. By advertising on Bing Ads, you can reach a new audience that you may not have reached otherwise.

Lower competition: Because fewer businesses advertise on Bing Ads compared to Google Ads, the cost per click can be lower, giving you more bang for your advertising buck.

Better targeting options: Bing Ads provides advanced targeting options that allow you to reach specific audiences based on demographics, location, device, and even time of day.

Integration with other Microsoft products: Bing Ads integrates with other Microsoft products, such as LinkedIn and Microsoft Advertising, which can help you reach a wider audience and drive more conversions.

Flexible ad formats: Bing Ads supports a variety of ad formats, including text ads, image ads, and video ads, giving you more options to showcase your products or services.  

Creating a Bing Ads Account : Types of Campaigns : Creating a Campaign

Creating a Bing Ads Account:

To create a Bing Ads account, follow these steps:

Go to the Bing Ads website (https://www.bing.com/)

Click on the "Sign Up" button in the upper right-hand corner of the page.

Enter your email address and create a password.

Enter your billing information and choose your payment method.

Complete the registration process by filling in your contact information and agreeing to the terms of service.

Types of Campaigns:

There are several types of campaigns you can create in Bing Ads:

Search campaigns: These ads appear in the search results when someone searches for keywords related to your product or service.

Shopping campaigns: These ads appear in the shopping tab of search results when someone searches for a product that you sell.

Dynamic search ads: These ads target searches based on the content of your website.

Audience campaigns: These ads target specific groups of people based on their interests, behaviors, or demographics.

App install campaigns: These ads promote the installation of your mobile app.

Creating a Campaign:

To create a campaign in Bing Ads, follow these steps:

Sign in to your Bing Ads account.

Click on "Campaigns" in the left-hand navigation menu.

Click on the "Create Campaign" button.

Select the type of campaign you want to create.

Fill in the campaign details, including the campaign name, budget, ad group name, and targeting options.

Create your ads and ad groups.

Set your bids and targeting options.

Review and finalize your campaign settings.

Launch your campaign.

Bidding and Budget Settings : Location Targeting Options : Types of Ads & Extension 

Bidding and Budget Settings:

Bidding and budget settings refer to the amount of money you are willing to spend on your advertising campaigns and the strategy you use to bid for ad placement. There are various bidding strategies you can choose from, such as cost per click (CPC), cost per impression (CPM), cost per acquisition (CPA), and more. The budget is the maximum amount you are willing to spend on a campaign, and it can be set at the campaign or account level.

Location Targeting Options:

Location targeting options refer to the ability to target specific geographic locations with your advertising campaigns. You can target by country, state, city, or even specific zip codes. This feature allows you to reach your desired audience in the areas where your products or services are most in demand.

Types of Ads & Extensions:

There are various types of ads and extensions you can use in your advertising campaigns. Some of the most common types of ads include search ads, display ads, video ads, and social media ads. Extensions are additional features you can add to your ads to provide more information to potential customers, such as phone numbers, location information, and additional links. Some common ad extensions include call extensions, location extensions, and sitelink extensions. 

Conversion Tracking : Importing Google Ads Campaign : Reporting and Analysis : Bing Ads Certification Guidelines

Conversion Tracking:

Conversion tracking is a method to measure the effectiveness of your online advertising campaigns. It tracks the actions that users take on your website after clicking on an ad. By setting up conversion tracking, you can identify which campaigns, keywords, and ads are leading to the most conversions, and optimize your ad spend accordingly.

Importing Google Ads Campaign:

If you're already running ads on Google Ads and want to expand your reach to other platforms like Microsoft Advertising, you can easily import your Google Ads campaigns to Microsoft Advertising. This process saves time and ensures consistency between your campaigns on different platforms.

Reporting and Analysis:

Reporting and analysis are critical components of any digital marketing campaign. By analyzing the performance of your ads, you can identify which strategies are working well and which ones need improvement. Reports can help you track key metrics like click-through rates, conversion rates, and return on ad spend (ROAS).

Bing Ads Certification Guidelines:

Bing Ads Certification is a program that demonstrates your expertise in Microsoft Advertising. The program has various certification exams that cover different topics like campaign setup, optimization, reporting, and analysis. The guidelines for the certification exams include topics like how to set up and manage campaigns, how to optimize ad performance, and how to measure the success of your campaigns. To become certified, you must pass a series of exams that test your knowledge in these areas.

Traditional Marketing:

Traditional marketing is any form of marketing that uses offline media to reach an audience. Basic examples of traditional marketing include things like newspaper ads and other print ads, but there are also billboards, mail advertisements, and TV and radio advertisements.

What are the 4 forms of traditional marketing?

Traditional marketing channels include:

Outdoor (billboards, bus/taxi wraps, posters etc)

Broadcasting (TV, Radio etc)

Print (magazines, newspapers etc)

Direct Mail (catalogues etc)

Telemarketing (phone, text message)

Difference Between Traditionalmarketing Digital Marketing:

Digital marketing is generally more cost-effective and can be more targeted, while traditional marketing can be more effective at reaching a larger audience. It's important to consider your budget and target market when deciding which type of marketing to use.

Traditional media is media that existed prior to the rise of the internet. Some of the most common forms include magazines, billboards, radio, broadcast TV, newspapers, and direct mail. It's any type of advertising that doesn't occur online. Digital media includes everything that is online.

Traditional Marketing: Traditional marketing is the old way of marketing Technique. It refers to a kind of promotion, and advertisement includes flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. which companies used in the early period to market their product.

The four phases of Traditional Marketing are Interest, Awareness, Desire, and Decision.

Digital Marketing: Digital Marketing is a modern way of marketing Technique. In which we promote, selling products and services by online marketing. It also refers to the Marketing of any kind of business through digital media and devices such as Google, Facebook, Instagram, YouTube, etc.

The four phases of Digital Marketing are Planning, Conversation, Content, and Sequels.

Traditional Marketing:

1. The promotion of products and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship, etc.

2. Traditional Marketing is not cost-effective.

3. Traditional Marketing is difficult to Measure

4. It is difficult to quantify the return on investment in traditional marketing.

5. After the posting of the advertisement, it cannot be altered.

Digital Marketing:

1. The promotion of products and services through digital media or electronic mediums like SEO, SEM, PPC, etc.

2. Digital Marketing is more cost-effective-promoting.

3. Digital Marketing is easy to Measure with the help of analytics tools.

4. It is simple to calculate in the case of digital marketing.

5. Even after the posting of an advertisement, it can be amended.

Traditional Marketing includes:

T.V. advertisement


Banner Ads.



Print Ads.

Digital Marketing Includes:

Search engine optimization (SEO)

Pay-per-click advertising (PPC)

Web design.

Content marketing.

Social media marketing.

Email marketing.

What is SEO?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search. Which is the process of getting traffic from free, organic or natural search results in search engines. It aims to improve your website's position in search results pages.

How Search Engine Works:

Search engines work by crawling billions of pages using web crawlers. Also known as spiders or bots, crawlers navigate the web and follow links to find new pages. These pages are then added to an index that search engines pull results from. Understanding how search engines function is crucial if you're doing SEO.


A search engine is an online tool that is designed to search for websites on the internet based on the user's search query. It looks for the results in its own database, sorts them and makes an ordered list of these results using unique search algorithms. This list is called a search engine results page (SERP).

3-steps of Search Engines: Crawling, Indexing, and Ranking.

Crawling - This is the process that search engines use to discover new content.

Indexing - The search engines maintain a copy of the content of all web pages they have visited.

Ranking - This is the area of search engines that SEO is most concerned with.

SEO Techniques:

  1. Black hat SEO:  Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. This is a wrong way.
  2. White hat SEO: It refers to any practice that improves your search rankings on a search engine results page (SERP).  White hat SEO is a term used to refer to SEO strategies that function within the rules and expectations of search engines and searchers. It means implementing techniques to improve a website's search engine ranking without relying on tricks to undermine a search engine's algorithm.
  3. Grey hat SEO: Gray hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods). For example, creating quality content (white hat) and buying backlinks to it.

What is The Difference Between White Hat and Black Hat Technique?

White hat SEO techniques are heroes — tactics that work within search engines' terms of service to improve a site's search engine results page (SERP) rankings. Black hat SEO techniques are villains — tactics that may get a site higher SERP rankings, but are unethical and violate search engine guidelines.

Importance of Google Sandbox: 

The Google Sandbox makes itself felt in the index when a website with a small age disappears. This means that a domain that was previously ranked can suddenly no longer be found despite active indexing. The targeted optimization of websites leads to them getting good rankings in the search engine's SERPs.

Google Sandbox is a commonly believed filter that's used by Google to prevent new websites from ranking high in Google's Search Engine Results Pages (SERPs). It's believed that Google uses this filter to put some restrictions on rankings for new websites.

Introduction to Google Algorithms:

Google algorithms are the sets of rules that Google uses to rank websites in search results. Google's complex system retrieves data from pages and seeks to understand what searchers are looking for and rank pages according to relevance and quality.

Google's algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs).

What is Keyword?

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “men’s leather jacket” into the search engine. Even though that phrase consists of more than one word, it's still a keyword.

Keywords Research and examples:

Keyword research is the process of finding and analyzing search terms that people enter into search engines.

eg: Best Digital Marketing Course in Hyderabad

    Which institute is best for digital marketing

    Digital Marketing Training

    Digital Marketing Training Institute in AS Rao Nagar

What is Keyword Research:

Keyword research is a process of finding words, queries, and phrases that users are searching.

Benefits of Keyword Research:

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on search engines.

Keyword research is still very relevant to both your SEO process and your success with search engine rankings. Without it, you could be choosing the wrong keywords, resulting in little to no traffic to your pages.

Find keywords with high search volume

Find keywords with low competition

Understand what you're competing against

Find keywords with high conversion rates

Scope the competition

Get ideas for your content strategy

Find new keywords

Importance of keyword in SEO:

By researching and selecting the most appropriate target keywords, you create the opportunity to rank well in search engines for that specific topic. High rankings in search engines drive traffic to your website, and in turn, allow you to promote your products/ services online.

Types of Keywords in SEO:

2  types of keywords

The short-tail keywords------- 1 or 2 words

eg: Digital marketing

The long-tail keywords---4 or more

eg: Digital marketing training center in Hyderabad

Keyword Analysis Tools:

Moz Keyword Explorer

Google Keyword Planner







How to use Keyword for Website:

1. Use Google Keyword Planner to cut down your keyword list.

2. Check the monthly search volume

3. Factor in SERP features as you choose keywords.

4. See how competitors are ranking for these keywords.

What is competitive analysis in SEO?

SEO competitor analysis, or SEO competitive analysis, involves researching the content and other elements of the content, like the links and keywords a competitor has used. Put simply, it is an SEO comparison between two competing websites in a similar industry or business.

Competitor Analysis Helps Identify Your Competitors. The first benefit of competitor analysis in SEO is that it allows you to determine who your key market competitors are. You'll be able to conduct additional research and assess their market position as a result.

What are The 5 Steps Parts of a Competitive Analysis?

How to conduct your competitive analysis

Identify your top ten competitors.

Analyze and compare competitor content.

Analyze their SEO.

Look at their social media engagement.

Identify areas for improvement.

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Tools to Do Competitive Analysis:

competitor analysis tools:

1. Quick Search

2. Wappalyzer

3. BuiltWith

4. WooRank

5. Google AdWords Keyword Planner

6. SEMrush

7. SpyFu

8. Owletter

9. SimilarWeb

10. Followerwonk by Moz

11.  Ahrefs

12. Majestic

13. Serpstat

14. Netpeak Checker

Competitor Metrics:

Onitor Competitors' Rankings.

Monitor Competitors' Social Media Mentions.

Monitor Competitors' Backlinks.

Monitor Competitors' On-Page Changes.

Monitor Their Customers' Questions.

Monitor Competitors' PPC Advertising.

On-page optimization:

It's a means of optimizing your website to help search engines better understand your website.

Google is constantly updating their algorithm so that it can better understand a searcher's intent and deliver search results that meet that user's needs.

So what is on-page optimization in SEO? On-page SEO is the practice of optimizing web pages to earn organic traffic and improve a website’s rankings in the SERP (search engine results pages). This includes optimizing a page’s HTML, internal links, and meta data (meta title, meta description, and keyword density) along with posting high-quality, relevant content and images. When you add all these aspects of a webpage together, you are left with an improved webpage.

On-page SEO helps search engines analyze your website and the content connected to it so that it can identify if a searcher’s query is relevant to your site. Google is constantly updating their algorithm so that it can better understand a searcher’s intent and deliver search results that meet that user’s needs. As Google’s algorithm develops, so should your website.

This is why on-page SEO is important. Without it your site could be seriously missing out on opportunities to rank for search queries specific to your business. Without an SEO strategy then your site might get pushed down search results by competitors.

Internal Linking and Site Structure

Website structure is essential for a search engine to be able to properly crawl your site. Having easy-to-use navigation bars, footers, and anchor links will allow engines to link a user to a page relevant to their query. If you have a site that is confusing to navigate, it might only result in the search engine struggling to identify your site’s pages.

Title Tag: 40 -60 Chars start with keyword

  • Description Tag: 120 – 150 Chars with keyword
  • Good Images / Videos: It will help to reduce bounce rate
  • OG Properties: Better to add all the tags
  • Responsive Design:
  • SSL:
  • Favicon: 38 px x 38 px
  • Xml Sitemap
  • Robots.txt
  • Google Tag Manager
  • Google Analytics:
  • Google Search Console:
  • Social icons:
  • Image Alt with Keywords:  min of 2 keywords
  • Website Loading Time: 2s
  • Duplicate Content: Check % of duplicate content
  • Broken Links: Remove if you find any
  • Internal Linking: Link relevant pages
  • Image File Compressions:
  • Min one H1 & H2 tags with keywords:
  • URL with “–“separated words:
  • Keywords in the content: 1.0 % to 2.5% keyword density
  • Content Length: Min of 500 words
  • Canonical tag:

Importance of Google Analytics:

Google Analytics helps businesses get a better grasp of their website. It also helps evaluate and measure how marketing, content and products are performing relative to user engagement. This tool collects data and sorts it into useful information.

Audience helps you explore who your customers are, including information such as demographics, location, retention, and device technology. With these metrics, you can interpret the impact of your marketing efforts on various user segments.

  • Traffic and traffic sources
  • Bounce rate
  • Conversion rate
  • Average session duration
  • Average pages per session
  • User location
  • Percentage of return visitors
  • Search queries
  • Top landing pages
  • Exit pages

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Importance of Google Search Console (GSC) Tool:

Provides insights into crawling and indexing activity on your website. It aims to shows you the keywords you are targeting and how effective they are. GSC is the essential component for Google to communicate with website admins. Google Search Console or Google Webmaster Tool lets you distinguish issues with your webpage and can even update you regarding whether your site has been tainted with malware or not.

Why are Google tools important for SEO?

Google offers a constantly updated suite of tools that are useful for SEO. These tools help publishers understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better.

How to Verify the Site:

Verification is the process of proving that you own the site that you claim to own. We need to confirm ownership because once you are verified for a site, then you have access to its private Google Search data, and can affect how Google Search crawls the site.

Crawls stats and Errors:

The Crawl Stats report shows you statistics about Google's crawling history on your website. For instance, how many requests were made and when, what your server response was, and any availability issues encountered. You can use this report to detect whether Google encounters serving problems when crawling your site.

Google Fetch:

Most of our Search index is built through the work of software known as crawlers. These automatically visit publicly accessible webpages and follow links on those pages, much like you would if you were browsing content on the web.

XML Sitemaps:

An XML sitemap is a file that lists a website's essential pages, making sure Google can find and crawl them all. It also helps search engines understand your website structure. You want Google to crawl every important page of your website.


A robots. txt file tells search engine crawlers which URLs the crawler can access on your site.

Importance of Disavow Link Tool:

What Does Google's Link Disavow Tool Do?

The purpose of the disavow links tool is to tell Google which links you would like ignored. If you've received a message about a manual action on your site, you should clean things up as much as you can (which includes taking down any spammy links you have built on the web).

HTML Suggestions:

Title tag.

Meta description tag

Heading (H1-H6) tags

Image alt text

Schema markup

Meta robots tag

Canonical tag.

Off page Optimization:

Off-page SEO is anything you do outside your website to try to improve its search engine rankings.

Off Page Submission List:

Search engine submission

Directory submission

Social bookmarking


Blog commenting

Article submission

Image submission

Video submission

PPT submission

PDF submission

Question and answer

Web 2.0

Guest Blogging Submissions

Press Releases Submissions

Forums Submissions

Links Analysis Tools Introduction of Link Building:

Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic.

Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.

Importance of Link Building:

Link building is important because links are one of the major ranking factors of search engines. Search engines such as Google look at the quantity of high-quality inbound links to a webpage when they crawl. The higher quality links a webpage has, the better it will rank.

Do Follow Vs. No Follow Links:

Do follow link passes link juice, and a no follow link doesn't. Nofollow links don't have a direct SEO benefit. However, they still send you referral traffic. So even a nofollow backlink on a high-traffic site is still priceless.

What is Local SEO: (GMB)

Local SEO strategy that helps your business be more visible in local search results on Google.

Any business that has a physical location or serves a geographic area can benefit from local SEO.

If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

What is Google My Business? GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

Importance of Local SEO:

Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google's Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well.

Ranking Factors to Optimize GMB:

  • Review your NAP information.
  • Add your business description and category.
  • Always respond to customer reviews.
  • Add your products and services.
  • Upload photos of your business.
  • Utilize the special attributes features.
  • Update hours.

Google Analytics: What is Google Analytics

Google Analytics helps you monitor your audience by tracking your website's users over a week, month or year. It helps you isolate them and analyze their behavior.

Google analytics lets businesses of all sizes measure and improve the performance of their website and digital marketing. It can provide insights into your audience, including prospects and customers.  

Tools for SEO Analytics:

  • Google Analytics.
  • Google Search Console.
  • Looker.
  • Google Ads.
  • Google Data Studio.
  • Google Optimize.
  • Google Surveys.
  • Google Tag Manager.

To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site. Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.

You do really need to have some form of analytics on your website. Without analytics, you can't draw conclusions about how people are using your site. Without data, you can't make the improvements that are going to grow your business or brand.

Understanding Audience, Traffic and Site Reports

While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic, navigation summary, traffic from organic search, and conversions.

To start, go to insights » reports » overview. Here you can see a traffic overview report and the overall performance of your website. If you scroll down, you can see the device breakdown report that shows which device your visitors use to view your website.

Importance of Goals and Conversions:

Goals in Google Analytics help you keep track of the actions your website visitors did or didn't take. A goal conversion takes place when your visitors complete a specific action you are tracking—for example, make a purchase, add a product to cart, or sign up for a newsletter.

Analysing Conversions:

Conversions are key actions website users take which convert them into customers, leads, or subscribers. Analyzing conversions shows you whether visitors are engaging with your marketing and design efforts and successfully moving through the different steps in the sales funnel.

Generating Reports:

The Google analytics report holds a lot of data and can provide insights into a client's audience, customer acquisition or real-time behavior report. Analyzing this data allows you to optimize certain campaigns and reallocate money where needed.

What Are the Most Important SEO Ranking Factors?

A Secure and Accessible Website

Page Speed (Including Mobile Page Speed)

Mobile Friendliness

Domain Age, URL, and Authority

Optimized Content

Technical SEO


Social Signals

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1. Share relevant content from your LinkedIn feed, 2. Add comments, 3. Follow relevant influencers for your industry, Adding and Removing Skills on Your Profile: You can add and remove skills from the Skills & Endorsements section on your profile page. Maintaining a relevant list of skills on your profile will help others understand your strengths and match you with the right opportunities. You can add up to 50 skills to your profile. Skills with the most endorsements are listed first, and skills without endorsements are displayed according to the date they were added. There's currently no way to make a skill without an endorsement appears higher than skills with endorsements. LinkedIn recommendation: In the old days, people would ask for a cover letter and a recommendation letter attached to your resume. But now you can just share your Linkedin profile, and they have all the information needed at hand. According to the Oxford dictionary, a recommendation is an action of recommending something or someone and it has the purpose of sharing an opinion and pointing out personal characteristics that make the person good at what they do. A recommendation can open doors and help people achieve personal and professional goals, plus there are other reasons why you should write one. Check out a few benefits of writing a LinkedIn recommendation to a colleague: 1. By sending a recommendation, you increase the chances to get one back and improve your profile It will boost your credibility with the person 2. It’s a chance to improve your networking relationship 3. It helps to show your profile on other LinkedIn pages 4. If you figure out the best time to post on LinkedIn, your recommendation might reach more people Post a recommendation on LinkedIn: LinkedIn is very user-friendly, so adding a recommendation is quite simple.

Here are the steps and prints to illustrate how to do it: 1. Go to your connection’s profile, 2. Click on the More button, and a dropdown menu will show up. Choose ‘Recommend’, 3. A new pop-up window will appear. Select the Relationship and Position at the time you worked together. Click Next, 4. There is an extensive list of relationship options. Choose the one that better describes how you were connected to the person you are recommending, 5. Repeat the same process and select their Position at the time. Click Next. 6. Write the recommendation, review it and click Send. Tip: right after you send the recommendation, send a message to the person and say that you can adapt the recommendation if needed. Best way to request a recommendation: People usually request recommendations and use the default message LinkedIn offers, but adding a personalized message can increase your chances of actually getting a response. First of all, let’s see how to request a recommendation and later the examples that can be used: 1. Go to the Recommendation section on your profile and click on the Ask for a recommendation button, 2. Select the person you would like to ask for it, 3. Choose the Relationship and Position at the time, 4. Send a message asking the person for a recommendation. It's advised to write one short paragraph. Creating New Connections: To add connections on LinkedIn, select My Network at the top of the screen. A list of people you may know will appear, along with, any connection invitations you may have. If you see someone you'd like, to connect with, simply click Connect. You can also search for someone and click Connect on their profile.

Post and Share Content on LinkedIn: You can post and share content on LinkedIn using the share box at the top of the LinkedIn homepage. Use Start a post from the main share box on the LinkedIn desktop experience to view additional sharing options. Activate to view larger images. • Use Start a post to share posts. • Use the Camera icon to share photos. • Use the Video icon to share videos. • Use the Document icon to share documents. • Use Write an article to publish articles. Additionally, you can: Use the Add icon to view post suggestions. Once you post an update, it’ll be shared publicly, on Twitter, with your connections, or with a LinkedIn Group depending on the visibility you choose. Note: When a member comments on their own post, an Author tag is displayed next to their name. Day-55 LinkedIn Groups: LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share their insights and experiences, ask for guidance, and build valuable connections. You can find groups to join by searching at the top of your homepage or viewing the groups you've already joined. LinkedIn Jobs: LinkedIn is unquestionably the social network for job-seeking professionals or even if you're not looking right now. Ninety-two percent of recruiters use social media in their work today, and LinkedIn is the social network they use most, according to Jobsite. A LinkedIn Page acts as the voice of your organization on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities. To interact with members on LinkedIn as an

organization, you must have a Page. We highly recommend reviewing our best practices before creating a Page. Important: Page creation is currently available on a desktop only. 1. Click the Work icon in the top right corner of your LinkedIn homepage. 2. Click Create a Company Page. You’ll also select this option to create a Page for a school. 3. Select the Page type you’d like to create from the following options: • Small business, • Medium to large business, • Showcase page, • Educational institution (high school or university/college), • Enter your Page identity, Company or Institution details, and Profile details information. Check the verification box to confirm you have the right to act on behalf of that company or school in the creation of the page. Click Create page. • If you receive a red error message, you may not meet the Page creation requirements or have reached the limit for Pages created. Click Start building your page! to build out your Page. Edit Your LinkedIn Page or Showcase Page: As a LinkedIn Page or Showcase Page super admin on a LinkedIn Page or Showcase Page, providing accurate details about your organization helps members make an informed decision about following and engaging with your Page and organization. You can edit details on LinkedIn Pages or Showcase Pages, ranging from the cover image to office locations and Featured Groups. You can use the customized guidance on your LinkedIn Page when building or editing it. Begin editing information on the All Pages or Home tab of your LinkedIn Page or Home tab of your Showcase Page: 1. Access your Page Super admin view. 2. Click the Edit Page button in the upper right corner of the header section. From here, you can edit the information displayed on the Home and About tab in the member view. Learn more about using the My Company tab and updating your LinkedIn Page cover image. Header section The Header section is where you can update your Page’s header, tagline, logo image, name, and call-to-action buttons. Logo image Page name Public URL Tagline, Custom buttons,

About section, The About section offers super admin’s the opportunity to update their, organization’s description and details, locations, and groups, and manage Page information in different languages. Follow the steps below to update the sections as needed. Overview Locations Hashtags Featured groups, Manage languages, Note: Required fields are marked with an asterisk. An error message will appear if a required field is blank when you try to save your edits. Post an Update on Your LinkedIn Page As a super or content admin on a LinkedIn Page, you can post text updates, images, videos, and documents to engage with your Page’s followers. Posted updates will display on your Page and on your followers’ LinkedIn feed. Post an update from your admin view Access your Page Super or Content admin view. 1. You’ll be routed to the All Pages or Home tab by default. 2. Click Start a post and enter your updated text or URL (website or article) in the window that appears. • Updates will be displayed in the language you used for your update. Click the Camera icon, Video camera icon, or Document icon to upload a photo, video, or document from your computer. • Click Add hashtag and enter your text next to the symbol. (optional), To adjust the privacy settings, click the dropdown and, select Anyone or Targeted Audience. The default setting is Anyone. Learn more about targeting options. • To adjust the comment settings, click Advanced settings, then the slider icon to either Allow comments on this post or not. Click Post. LinkedIn Ads: You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four. Sponsored Content. Sponsored Content appears directly in the LinkedIn feed of professions you want to reach, and comes in three different formats: single image ads, video ads, and carousel ads. Sponsored Content Reach a highly engaged audience in the LinkedIn news feed • Single Image Ads. Single Image Ads include one image and appear directly in the LinkedIn feed of members of your campaign's target audience. • Video Ads. A sponsored Content ad format that appears in the LinkedIn feed. • Carousel Ads.

Advertise on LinkedIn (In 7 Simple Steps): 1. Choose Self-Service or Managed Campaigns. LinkedIn's all-in-one advertising platform makes it quick and easy to get started on a self-service campaign with Text Ads and Sponsored Content. 2. Get Started with Campaign Manager. 3. Choose Your Ad Format. 4. Create Your Ads. 5. Target Your Ads. 6. Set Your Budget. 7. Measure and Optimize. LinkedIn Ad Types Each ad type has a different look and feel, designed to help you achieve different goals. Sponsored Content Sponsored Messaging Lead Gen Forms, Text and Dynamic Ads, Sponsored Content, Reach a highly engaged audience in the LinkedIn news feed, Sponsored Messaging, Engage your audience in LinkedIn Messaging, where professional conversations happen, Lead Gen Forms, Pre-filled forms for your LinkedIn ads, Text and Dynamic Ads, Run ads in the LinkedIn right rail, Instagram: Instagram is a social media platform that emphasizes photo and video sharing via its mobile app. You can take, edit, and publish visual content for your followers to interact with thorough likes, comments, and shares. Instagram Statistics: There are 1.074 billion Instagram users worldwide in 2021. 71% of the billion monthly active users on the Instagram app are under the age of 35. Instagram users spend an average of 53 minutes per day. 500 million IG accounts use Instagram stories every day. Creating a business Instagram account: How to create an Instagram business profile from scratch: 1. Download the Instagram app for iOS, Android, or Windows on your Smartphone or tablet. 2. Click Sign up. 3. Enter your email address. It's a good idea to use your business email, or an email designated specifically for your business's social media accounts. You can also log in with Facebook if you already have a business account there. 4. Choose a username and password. 5. You have now created a "personal" Instagram account that can be converted to a business profile. Follow the steps below to convert your account. How to convert a personal Instagram profile to a business profile: 1. Go to your profile and press the three bars in the upper right-hand corner. 2. Tap Settings, and select Switch to a business profile. Instagram also recommends that you connect your business profile on Instagram with your business's Facebook page. Add details about your business, including your name, username, profile picture, website URL, and a short biography. Be sure to include contact information so your followers can connect with you.

Editor's note: Looking for the right social media marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs. Instagram terminology: To get the most out of Instagram, it is a good idea to be up to date on some of the social media platform's terminology. • Bio: This refers to the biography section in your profile. Businesses can also use their bio to include a call to action. • Direct messages (DMs): Users can privately communicate with each other through direct messages. If a customer has a complaint or question, it's best practice to chat with them via direct message to keep the conversation private. Direct messages are often referred to as DMs. • Filters: You can apply preset filters to your photos to enhance features and colors. • Follow: When you follow a user on Instagram, you'll see their content in your timeline. You can also view their Instagram Stories at the top of the application. • Followers: Your followers are people who will see your pictures in their timelines. • Hashtag (#): Similar to Twitter, a hashtag on Instagram is used to index words or phrases. When you click on a hashtag, you'll see other posts with the same one. • Highlights: A highlight reel of your Instagram Stories appears on your profile above your photo gallery and stays until you remove it. • Home: Tap the home button to land on your home screen, which is also your timeline or feed. Here you'll see photos from those you follow. • IG: IG is an abbreviation for Instagram. • Instagram handle: Your handle is your username. To mention a user on Instagram, you need to use their handle, which always starts with the @ symbol. • Instagram Stories: Stories are one of the most popular features on the platform. These pictures and videos disappear after 24 hours. Read more about Instagram Stories below. • Tag: There are a few ways to tag people on Instagram, including in a photo's caption, in Instagram Stories, and in photos. Use the @ symbol to tag someone in a caption or an Instagram story. You can tag someone in your photos before you post the picture.

How to use Instagram for business: Between posts, ads, and stories, there is no shortage of potential marketing tools on Instagram. Now that you know how to build your profile and understand the common Instagram terminology, here's how to use Instagram to build your business. 1. Add professional-looking photos. Instagram is a photo-sharing social media platform, so it's important to share visually pleasing content. Generic photos won't cut it. Take photos, edit them, and take the time to make sure you're creating a cohesive grid on Instagram. To add a new photo, tap the camera button at the bottom of your screen. You can take a new photo or select one from your camera roll. On the next screen, there are multiple options to personalize your post. You can add a filter, tag other users, write a caption and add a location. You can also turn off comments on this page with the advanced settings. Use Instagram Stories: Instagram Stories is one of the channel's most popular features. These photos and videos disappear 24 hours after they're posted. Instagram offers many tools that make it easy to create engaging and creative stories. "Small businesses should leverage Instagram Stories to market their products and services, getting their messages to followers that otherwise might not see regular Instagram posts in their feed because of the latest updates to the algorithm," said Laura Kenat, content coordinator at Jo Chicago. On Instagram Stories, you can post recorded videos, still photos, live videos, boomerangs (videos that loop back and forth), basic text, music, and focused photos. You can also add stickers such as your location, temperature, user tags, and hashtags. The stickers for polls, questions, and sliding bars make it easy to interact with your users and get feedback. Some accounts use the questions feature to hold a weekly Ask Me Anything, which is a fun way to answer common questions. Another way to draw attention to your brand is with Stories Highlights, which stay on your profile until you remove them.

Stream live videos: In addition to Instagram Stories, users can take and stream live video that disappears – sort of like a cross between Facebook Live and Snapchat. You can give customers a live look behind the scenes at interesting aspects of your business, show products, or answer live questions through the comments. Once the video ends, it lives in your Instagram Stories for 24 hours. If you want a video to remain on your Instagram feed, you can upload a video you've taken or shoot one directly through the app to post. If you choose to shoot or upload a video, you can still add filters and change the cover. Interact with other Instagram users: As with any social media platform, it's important to engage and interact with your followers on Instagram. Here's how. Liking: Liking is a simple way to connect with other users. To like a photo, either double-tap the image or tap the heart button under the post. Commenting: Next to the like button is a comment button – just tap it, and the app will take you to the comments page for that photo, with a text box where you can enter what you want to say. Hit Post when it's complete. Mentioning: As on Twitter, you can use the @ symbol to tag other users in your Instagram comments or post captions. Tagging: Instagram allows you to add tags before you post content. To do so, tap Tag People before sharing your photo, and then tap where in the photo you want to add a tag. The app then prompts you to type in the person's name to search for their account. Once you've tagged other users in your photo and shared the image, other users can tap on the photo to see the people who are tagged. Direct messaging: To access Instagram Direct, go to the homepage and tap the button in the top right corner. Here, you can send private instant messages, photos, and videos to other users. To send a new DM, tap the + button in the top right corner and select Send Photo or Video, or Send Message. Once you've sent the message, you and the recipients can message back and forth. Users who are not already following you will be asked whether they want to allow you to send them photos and videos before they can view your DM. Earlier this year, Facebook, which owns Instagram, plans integrated Instagram messaging with Facebook Messenger. This allows you to connect with your followers on Facebook and Instagram through one application. Use hashtags: Hashtags are a great way to help users find content on Instagram. Hashtags can include letters and numbers, but they can't contain any non-numerical characters. For example, Dave And Busters work as a hashtag, but #Dave&Busters does not. Because users can both search for hashtags and click on hashtags they see in posts in the app, relevant hashtags can be a highly effective tool for getting noticed. However, make sure you're using the right hashtags for your brand. Hashtags such as #nofilter (a photo that hasn't been heavily edited with filters), #selfie (a picture of yourself), and #tbt or #throwbackthursday (old photos) are popular on Instagram, but they may not work for you or your brand. It's a good idea to look at other established brands or even personal users and bloggers in your industry for examples of what hashtags to use. Instagram allows a maximum of 30 hashtags in a post or comment, but that many would be excessive. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won't increase your following all that much, and the interactions you get will likely not be from people who are interested in your brand but rather those who just saw and liked your image. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Advertise on Instagram: Like on other social channels, businesses have the option to advertise on Instagram. There are three formats for advertising: Photo ads: These look like regular photo posts, but they have a Sponsored label above the photo. They also have a Learn More button in the bottom right corner under the photo. • Video ads: Like the photo ads, these look like regular video posts, but with a Sponsored label on top. • Carousel ads: These ads look identical to photo ads but feature multiple photos that users can swipe through. All three ad formats appear in users' home feeds. These ads support four objectives: video views, click-through to your website, mobile app installations, and mass awareness. Sell products on Instagram. In November 2020, Instagram added the Shop tab, which allows users to discover and purchase products from brands directly through the app. All that's required to complete a transaction is your name, email address, billing info, and shipping address. Facebook, Instagram's parent company, will then save that data for future transactions. Users can pay via Visa, MasterCard, American Express, Discover, and PayPal. Small businesses can also take advantage of Shoppable posts to sell products through Instagram. A business simply creates a product catalog connected to its account. Then you tag the product, similar to how you tag a person in a post. To create a shoppable post you must have a business account and you must sell physical goods that comply with Instagram's merchant agreement and commerce policies. You can create your catalog through Facebook, Shopify, or Big Commerce.

Links don't work in Instagram captions. The only place you can share a working link that takes users to a website is in your profile. Links don't work in captions or photo comments, so if you're trying to direct people to a specific webpage, you can change the default link in your bio to that page and note in the caption that the link is in your profile. Make sure your posts relate to your brand. It can be tempting to share photos of food, fashion, and animals because they're popular on the platform. But if your business has nothing to do with those things, it could make you look disjointed and confuse your followers. Run giveaways and promotions. Post an image advertising your giveaway, sale, or contest, and ask users to repost that image with a specific, custom hashtag to enter. You can then search that hashtag to see who has reposted it and pick a winner. Promotions like this allow your customers and followers to market your brand for you by talking about your promotion on their personal pages, and it drives more people to visit your profile. If you do decide to run a contest or sweepstakes, though, make sure you're following rules and guidelines.

Respond to other users' comments. When people comment on your photos, reply to them. Interacting with customers and followers shows you are paying attention and care about what they say. They'll be more likely to continue following you and interacting with your pictures if they feel like they matter. Embed Instagram posts on your website. From the desktop version of Instagram, you can get an embed code to add specific images and videos to your company's website. This shows visitors that you're active on Instagram and can help you gain more followers. Just select the photo you want to embed, click the ellipsis button in the bottom right corner, and select Embed. This pulls up a box with the embed code and gives you the option to display the caption. From there, copy and paste the code where you want it to go on your website. Use Instagram influencers to promote your business. Influencers are people who have large followings on Instagram. You can pay influencers to market your products to their followers in a natural way. These sponsored posts typically are subtle and don't look like ads. This is helpful because people typically hate advertisements. Share posts directly to your story. With this feature, small businesses can interact with their followers while promoting their products or services. If a client posts a photo of your product, you can share the post directly to your story to highlight the product and your client. Use polls and other features in your stories. Instagram offers many interactive features that you can use to build online conversations and relationships. For instance, you can use the interactive questions sticker in Instagram Stories. This feature lets followers submit questions for you to answer. This is a fun and simple way to interact with your followers. Use IGTV. IGTV is a feature that shows long-form, vertical videos. IGTV is available in a stand-alone app and within Instagram's app, and each video can be up to an hour long. If you get creative, you can use IGTV to market your business in several ways, including by hosting FAQ sessions and conducting how-to chats. Check out our guide for more ways to use video marketing on social media. Use Reels. Launched in August 2020, Reels are one of Instagram's most recent updates. Reels are short-form videos (no longer than 15 seconds) that you can edit with audio, effects, and creative tools. You can use Reels to feature new products, highlight your employees or recent work, or engage directly with customers.

Quora: Quora is a place to gain and share knowledge. It's a platform to ask questions and connect with people who contribute unique insights and quality answers. Use of Quora: Quora is a platform to ask questions, get useful answers, and share what you know with the world. That means you can use Quora to find advice, ideas, perspectives, explanations, and answers to things you've always wondered about. 5 benefits of writing answers on Quora: • you help people. • you won't die with your knowledge contained only to yourself. • you get better at communicating with a variety of people. • you become more tolerant, understanding, and wise. • you leave a legacy. Quora Ads: In your Quora Ads dashboard, click Create Campaign. Then type in your campaign name and select your campaign objective. Currently, you can choose from four objectives: Conversions, App Installs, Traffic, and Awareness. You'll also need to set your campaign budget and schedule. Click Continue when you're done Quora Analytics: 1. Go to Acquisition > All Traffic > Referrals. It will also let you know the traffic from Quora. 2. In The above report add “Full Referrer” in the second dimension. This will tell you the exact place or link in Quora that drove traffic to your website. Pinterest Pinterest is a social bookmarking tool that can be used to promote a business, product, service, etc. It is an online virtual pinboard. It allows you to create boards where you can pin images, and videos and share them with other users. It is driven entirely by visuals, i.e. you can't share ideas without using an image or video. Pinterest Lingos PIN: An image or video shared on Pinterest is known as a pin. You can add it from a website using the Pintit button or upload it from your PC. Repin: It is used to re-share pins (someone else's pins). You can repin an image or video to another board. Board: It refers to a collection of Pins. You can create different boards for different categories and add as many pins as you like. You can also edit boards anytime Follow: It allows you to follow someone's board. When you follow a person, his pins show up in your Pinterest home feed.

How to Create a Board in Pinterest: Sign in to your Pinterest account. Click on the icon showing your name. Click on the "Create board" icon. Click on the "plus" sign and invite people to join your board Click on the "pencil" sign to the left side to edit the board details, Click on the "three dots" icon to send the board, share on Facebook, or to make a widget, How to Create a Business Account on Pinterest, You can create a free business account on Pinterest like your personal Pinterest account. It allows you access to a variety of features to promote your business such as analytics tools. The steps to create this account are as follows: Visit the pinterest.com Sign up by filling in the details like your email id and password can click on continue Now, click on "Continue as a business" In this step, fill in the details like your business name, profession and website then click on "Create account" In the next step, pick 5 or more categories and click on "Done". In the next step, get the Pinterest browser button to have an easy way to save project ideas, recipes, etc you find on the web. You can also skip this button by clicking on the "Skip". Now, your business account is created. You will see the recent pins from other accounts and a search bar at the top of the page. To the left of the search bar, there is a Pinterest logo and Analytics. To the right, there is a three-line button, a "+" button, and a chat bubble button. Now, you are required to create a board to promote your business by pining images and videos related to your business and then inviting people to join your board. To create a board click on your profile picture then click on "My profile" in the down-down list. Now, click on the "Boards" button. It will display a red button click on that to create the board. Fill in the details like your Board's name and click on the "Create" button. You can also keep your board secret so that only you have access to it. Keep your keywords in mind, while naming your board to make sure it is a relevant title. Your board is created, and now you can start adding pins. You can create more boards by repeating the above-mentioned steps. How to Add Pins Click on your profile picture and then click on "My profile". Now click on the "red plus" sign. A box will pop up with two options to save the pin, from the web or your device. You can also directly click on the red plus button located to the left of the notification button. If you add it from the web, Pinterest will ask you to enter the link to the website you are pinning from. After entering the link, you will reach to images of the website. Select the image by hovering over it and clicking the "Save" button. In the next step (as shown in the image below) add a description for the image and choose the board to which you want to pin the selected picture. It also allows you to create a new board to pin the image. If you choose to upload a pin from your device or computer. A box will appear and ask you to upload an image. Click on the upload and select an image from your device that you want to pin to the board

How to Delete Pin: Click on the "Pins" button, and All of your pins will appear, Hover over the pin which you want to delete, and click on the "pencil" icon located to the right of the three-line icon How to Increase Visibility of Pins Your pin is the most important thing on Pinterest in terms of Social Media Marketing. It needs to be visually appealing so that it could stand out in a crowd of pins (images). There are various ways to make your pins visually striking and increase their visibility, some of which are as follows: Image size: Your image should have appropriate dimensions. According to Pinterest, the best aspect ratio for a Pin falls between 2:3 and 1:3.5 (weight to height) and the minimum recommended width is 600 pixels. Lifestyle images: You can post lifestyle images, images showing users actively using your product. Text overlays: There is no 20% text rule like Facebook. So, add relevant text overlay to your images to make them more appealing and meaningful. List images: You can add lists and listicles to your images. It will attract the user and compel him to click your pin and visit your page. Pinterest Analytics Like other social media platforms, Pinterest also offers analytics to track our presence, popularity, audience, etc, on Pinterest. This feature is not available for personal Pinterest accounts. It is available only for business profiles, the users who have created a Business account on Pinterest. It provides you with a lot of information to help you evaluate your marketing campaign on Pinterest. The analytic information tells you a number of things, some of which are as follows:  The views your Pin gets on Pinterest People who act on your Pins Average daily impression, Average daily viewers, Average monthly viewers, Average monthly engaged, Boards with top Pin impressions, How to Interact with Other Pinterest Users,

In addition to repining and using group boards, Pinterest offers you plenty of options to interact and connect with other people. Some of these are as follows: Likes: You can interact with another user by linking a Pin. You can save the Pin if you don't have time to like it right away. Comments: You can add your comment to the Pins of other users. To do so, click on the Pin then to the right side of the Pin you will see a comment box where you can write your comment. Sending Pins: You can share a Pin on other Social media networks like Twitter and Facebook. You can also send Pins to other Pinterest users and people who are not on Pinterest through their email ids. To do so, hover over the image and click on the Icon in the top left corner. It will display options to share and send the Pin Tagging users: You can tag users for that while writing a description for your pin or comment on a user's Pin, typing the @ sign and username of the person without any space. The person will be notified. Messages: You can also send private messages to other users. To do so, click on the chat icon (notifications box) at the top to the right side of the "red plus" button, then click on the "new message". Select or type the email id of the recipient then click on Next. Type your message and click on the icon to the left of your message. Your message will be sent. How to Find and Join Group Boards Once you have created a business account on Pinterest, your next step should be to find group boards and join them. By joining the group boards you can drive more traffic to your site as it offers various benefits such as Your Pin being exposed to a larger audience. It may take months to have 2000 followers, but by joining a group with 2000 followers you can instantly share your Pin with 2000 followers. So, for more Pin exposure and website traffic, you can join relevant group boards and start Pinning. By joining group boards, you can also increase your followers quickly. As you start pining onto the group board, the other members of the board also notice your Pin and if you are providing unique information, other followers will be curious to know more about you and may start following you. There are a few different ways to join a group board on Pinterest which are described below: Pinterest Search Bar: It is located at the top of your homepage. Here, you can write relevant keywords that correctly represent your interests and business. You can try different combinations of keywords to reach the suitable boards you would like to join. Now, click the search, and it will provide you with four options, click on the Boards. It will show a list of boards, click on "Follow" to join the board.

 PinGroupie: It is a Pinterest Group Board Directory. Here, you can select a category, search with keywords related to your niche, and more. The PinGroupie shows you matching group boards with a description and a link to the board. The Pinterest profile icon of the board owner is located to the left of the description "button". You can click on it and follow them on Pinterest before you request an invite to their board, for more information hovers over the Description Box. Click on the Title, it will take you to the board, where click on the "follow" button to join the board. Usually, the creator of the board provides the instructions to join the board in the description such as he may ask you to follow him on Pinterest or send an email requesting an invite to join the board. How to Find and Join Group Boards Once you have created a business account on Pinterest, your next step should be to find group boards and join them. By joining the group boards you can drive more traffic to your site as it offers various benefits such as Your Pin being exposed to a larger audience. It may take months to have 2000 followers, but by joining a group with 2000 followers you can instantly share your Pin with 2000 followers. So, for more Pin exposure and website traffic, you can join relevant group boards and start Pinning. By joining group boards, you can also increase your followers quickly. As you start pining onto the group board, the other members of the board also notice your Pin and if you are providing unique information, other followers will be curious to know more about you and may start following you. There are a few different ways to join a group board on Pinterest which are described below:

Email Marketing: Email marketing is also one of the most profitable means of marketing, like SMO, PPC, etc. It refers to sending a commercial message to a group of people, usually potential customers using mail. In simple words, it is the use of emails for promoting products or services as well as developing and maintaining relationships with clients. Common Goals of Email Marketing: To increase new signups for your product and services, To generate new leads for the sales department, To reach to maximum attendees for your event, to attend the event, To get donations for your cause, Benefits of Email Marketing: It helps increase Brand Awareness. It is a cost-efficient way of digital marketing. It allows you to create highly personalized messages or ads based on previous sales and purchases. It also provides you with metrics to evaluate the performance of your Email Campaign. It has a larger reach. Some Email Marketing Tools: are Mail Chimp, Litmus, Reach Mail, Active Campaign, Campaign Monitor, Get Response, Infusion Soft, and Affiliate Marketing, Affiliate marketing is a type of digital marketing in which an affiliate earns a commission for marketing the products or services of a company or a seller, etc. The affiliate gets a part of the profit from each sale. So, the company compensates the third-party publishers, the affiliates, to generate traffic to company products and services. It is a relationship between three parties: Advertiser, Publisher, and Consumer. Affiliate marketers join affiliate programs that relate to their websites or blogs and have reputable promotions to promote. The affiliate shares these products with their audiences and earns a commission when a product is purchased.

The affiliate joins the merchant's program and gets a unique ID and a specific URL for promoting the company's product. The affiliate incorporates the link in their blog or post and via their marketing efforts attracts readers to visit their blog and click on the link if they link the product. When a potential buyer clicks the link and lands on the affiliate's site, a cookie that identifies the affiliate is placed on his or her computer. The cookie makes sure that the publisher gets its commission even if the sale occurs after a few days or weeks. The affiliate gets the commission at the end of each payment period. When the sale process is completed, the merchants check the sales process, and if they find a cookie with an affiliate ID, they credit the affiliate with the sale. The merchant shares the reports with affiliates so that they can see their contribution to the sales and accordingly can get their share. 1.0 - INTRODUCTION AND  ORIENTATION, What is meant by digital marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach viewers, turn them into customers, and retain them. What are the 4 types of digital marketing? Image result for the introduction of digital marketing, 4 Types of Digital Marketing You Should Consider for Your Business, • Content Marketing, • Search Engine Optimization (SEO), • Search Engine Marketing (SEM), • Social Media Marketing (SMM),

What is the importance of digital marketing? Image result for the introduction of digital marketing: Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing. What is the scope of digital marketing? With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who are already familiar with their brand using different methods and messages for each audience. Why digital marketing is important? There are many stats that highlight the importance of digital marketing. With global eCommerce sales expected to reach $4.5 trillion by 2021, it’s clear that there’s significant potential for online promotional activity. What’s more, 51% of shoppers research their purchases on Google before making them.

With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers. 1.1 - DISTINGUISH THE FUNCTIONALITY OF VARIOUS SEARCH ENGINES: What are the functionalities of search engines? The three main functions of a search engine are collecting information about web pages, categorizing those web pages, and creating an algorithm that makes it easy for people to find relevant web pages. Google is by far the most well-known search engine. Top Best Search Engines in The World: 1. Google, 2. Bing, 3. Yahoo, 4. Baidu, 5. AOL, 6. Ask.com, 7. Excite, 8. Ducuduckgo, Functions of search engines: A search engine is a software program that helps people find the information they are looking for online using keywords or phrases. Search engines are able to return results quickly—even with millions of websites online—by scanning the Internet continuously and indexing every page they find. Functions of the Search Engines: • Crawling, • Indexing, • Storage, 1.2 - CONCEPT OF KEYWORD IN SEARCH ENGINE ALGORITHM:

Keywords refer to the important phrases/expressions that are representative of the underlying document. Keywords from a document can accurately describe the document's content and can facilitate fast information processing. The Google algorithm goes beyond finding exact matches of keywords or keyword phrases in a search query to identify synonyms. The synonym system, which took five years to develop, detects the meaning and context of words with multiple definitions. What is a keyword in a search engine? Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

What is the role of keywords in SEO?: SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related to your brand. What is a keyword explain with an example? Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “men's leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword. A search engine algorithm is a set of rules that search engines use to determine how important a web page is. Each search engine has its own set of rules. The rules determine if a web page is real or spam if it has important information that people are looking for, and other factors. The algorithms used by the various search engines are not public knowledge, but they do have things in common. 1.3 - RECOGNIZE VARIOUS TERMINOLOGIES  ASSOCIATED WITH SEARCH ENGINE  MARKETING. Most Popular SEO Terms: • 301 Redirect or Redirection, • 404 Not Found, • Algorithm, • Alt Text/Tag, • Analytics, • Anchor Text, • Black Hat SEO, • Click Through Rate/CTR, • Conversion, • Crawl, • CSS, • Dead Link, • Disavow, • Duplicate Content, • GoogleBot, • Google Analytics, • Google Search Console, • Crawl status. • H1, • HTML, • Inbound Link, • Internal Link, • IP Address, • Keyword Research, • Keyword Stuffing, • Landing Page, • Link Building, • Manual Penalty, • Meta Description, • No follow, • Organic Search Results, • Outbound Link, • Page Rank, • Panda, • Penguin, • Quality Content, • Quality Link, • Robots.txt File, • Search Engine, • Search Query, 2. Research and identify target keywords: • Make a list of broad topics relevant to your business  • Expand each topic with a list of phrases you think your customers use  • Find related search terms • Analyze the strength of your keywords • Determine how you rank in your industry 5 tips for helping You Choose the right keywords: • Think like a customer Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords • Study the competition • Understand the long tail keyword • Use keyword research tools • Analyze the results

What are the target keywords?: A target keyword is a particular word or phrase that a website knows potential traffic/customers may use when utilizing a search engine and seeking out the services that the particular website offers. What is keyword research?: Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more. Why is keyword research important?: Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform your content strategy as well as your larger marketing strategy. People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches. (I) Use various available tools to perform keyword research: 1. Semrush, 2. Soovle,3. Jaaxy, 4. Ahrefs Keywords Explorer, 5. SECockpit, 6. Google Keyword Planner, 7. KeywordTool.io, 8. Moz Keyword Explorer, (II)  Identify the search queries that prospective customers may use to find the products/ service offered by the organization. (II) Evaluate the relevance and importance of keywords by their competition level, monthly average search volume, and bids by the competitors. (IV) Use the quantitative data provided by keyword research tools including key statistics like search volume, bid amount, and competition to identify the target keywords. (V) Recognize the keywords that are more likely to generate new leads or sales justifying the return on investment (ROI) 2.0 - RESEARCH AND IDENTIFY TARGET KEYWORDS.

 What is keyword research?: Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more. Why is keyword research important? Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform your content strategy as well as your larger marketing strategy. People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches. In addition, in the inbound methodology, we don't create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us. This all starts with keyword research. For an inside look into how Arel="no opener" target="_blank," refs can aid you in your SEO keyword research, check out our case study and exclusive interview here. Conducting keyword research has many benefits, the most popular reasons being: Elements of Keyword Research, 1. Relevance, 2. Authority, 3. Volume, Best Keywords for SEO: Understand that there are no "best" keywords, just those that are highly searched by your audience. With this in mind, it's up to you to craft a strategy that will help you rank pages and drive traffic. The best keywords for your SEO strategy will take into account relevance, authority, and volume. You want to find highly searched keywords that you can reasonably compete for based on:

The level of competition you're up against. Your ability to produce content that exceeds in quality what's currently ranking. And You’ve Got the Right Keywords for Your Website SEO You now have a list of keywords that'll help you focus on the right topics for your business, and get you some short-term and long-term gains. Be sure to re-evaluate these keywords every few months — once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence and then growing in new areas on top of that. 2.1 - USE VARIOUS AVAILABLE TOOLS TO PERFORM KEYWORD RESEARCH, 12 Best Keyword Research Tools, 1. Semrush Keyword Magic Tool, 2. Semrush Keyword Gap Tool, 3. Semrush Position Tracking Tool, 4. Google Trends, 5. QuestionDB, 6. AnswerThePublic, 7. TubeBuddy, 8. Keyword Tool, 9. Also asked, 10. Soovle, 11. Sellzone Keyword Wizard Tool, 12. Google Ads. 2.2 - IDENTIFY THE SEARCH QUERIES THAT  PROSPECTIVE CUSTOMERS MAY USE TO FIND THE  PRODUCTS / SERVICES OFFERED BY THE  ORGANIZATION. Search Engine Marketing (SEM): What It Is & How to Do It Right Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. In this guide, you’ll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.

Search Engine Marketing – An Overview: Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews. Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business. Already doing SEM on Google? Check your account’s performance with our Free Google Ads Performance Grader.

SEM vs. SEO: SEM versus SEO: What’s the difference? Generally, “search engine marketing” refers to paid search marketing, a system where businesses pay Google to show their ads in the search results. Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in the search results by having the most relevant content for a given keyword search. Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel. Keywords: The Foundation of Search Engine Marketing Keywords is the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy. SEM Keyword Research: Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy. First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using WordStream’s Free Keyword Tool. Simply enter a keyword that’s relevant to your business or service, and see related keyword suggestion ideas that can form the basis of various search engine marketing campaigns. WordStream’s Free Keyword Tool provides you with a range of valuable information, such as the search volume for each individual keyword in Google and its general competitiveness. best keyword research tools: workstream free keyword tool In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product. This concept is known as search intent or the likelihood that a prospect will complete a purchase or other desired action after searching for a given term. Some keywords are considered to have high commercial intent or a strong indication that the searcher wants to buy something. Examples of high commercial intent keywords include:

Keywords and Account Structure: Another crucial aspect of keywords that is essential for the success of a search engine marketing campaign is account structure. Logical keyword grouping and account structure can help you achieve higher click-through rates, lower costs-per-click, and generally stronger overall performance, and keyword research can help you think about how to best structure your account. Google Ads and Bing Ads accounts should be structured in the following way for optimal results: Google Ads Account Structure Overview. As you can see in the figure above, a perfect Google Ads account structure is comprised of five distinct elements: Ad campaigns, Ad groups, Keywords, Ad text, and Landing pages, Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on. Ad groups allow for each campaign to be further subcategorized for relevance. In our hardware store example, one ad group could be for different types of rakes or varying models of leaf blowers. For the power tools campaign, one ad group might focus on power drills, while another could focus on circular saws. This level of organization might take slightly longer to set up initially, but the rewards – namely higher CTRs at lower cost – make this effort worthwhile in the long run. The Search Engine Marketing Ad Auction One of the most enduring misconceptions about search engine marketing is that whoever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

2.3 - EVALUATE THE RELEVANCE AND IMPORTANCE OF  KEYWORDS BY THEIR COMPETITION LEVEL,  MONTHLY AVERAGE SEARCH VOLUME, AND BIDS  BY THE COMPETITORS. Top 6 Benefits of Keyword Research, 1. An engaged audience. 2. Increased conversion. 3. Marketing trend insight. 4. Prioritize your time properly. 5. Expand your long-tail efforts. 6. Place keywords in the right spot. 7. Why Are Keywords Important In Content? How Important Are Keywords in Content Marketing? Use the Google Keyword Tool. Use Google Trends. See Which Keywords Your Competitors Are Using. Tools For Social Media Keywords. Use Questions As Keywords. Use Google Auto Suggest. Check Your PPC Account. Use Your Site's Analytics. What Are Competition Keywords? Image result for the importance of keywords & COMPETITION What Are Competitor Keywords?  Competitor keywords are keywords your competitors are currently targeting to improve rankings and generate more online traffic. Targeting competitor keywords helps you appear on the same SERPs (search engine results pages) as your competitors. Keyword Search Volume: Keyword search volume is typically averaged over a set timeframe to provide marketers with a general idea of a search term's competitiveness and overall volume. This data is often contextualized within specific timeframes to allow SEOs and marketers to see how certain keywords drive traffic over time. 2.4 - Use the quantitative data provided by keyword research tools including the key statistics like search volume, bid amount, and competition to identify the target keywords: The 5 Best Tools for Finding Competitor Keywords: 1. Ahrefs’ Keywords Explorer, 2. BuzzSumo, 3. SEMrush. 4. Google Keyword Planner 5. Google Trends, Free Keyword Research Tools

4. Google Keyword Planner. Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns. (Note: You'll need to set up an AdWords account to use Keyword Planner, but that doesn't mean you have to create an ad.) When you input one keyword, multiple keywords, or even your website address into Keyword Planner, Google will spit out a list of related keywords along with simple metrics to gauge how fierce the competition is around each one and how many searches it gets on both a global and local search level. It'll also show you historical statistics and information on how a list of keywords might perform -- and it'll create a new keyword list by multiplying several lists of keywords together. Since it's a free AdWords tool, it can also help you choose competitive bids and budgets to use with your AdWords campaigns. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality -- but you can make up for it somewhat if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks. This brings me to the next tool 5. Google Trends. Google Trends is another free tool from Google. It lets you enter multiple keywords and filter by location, search history, and category. Once you enter that information in, it'll give you results that show how much web interest there is around a particular keyword, what caused the interest (e.g., press coverage), and where the traffic is coming from -- along with similar keywords.

The best part about Google Trends is that it doesn't just give you static keyword volume numbers like most keyword research tools. Instead, it generates colorful, interactive graphs that you can play with, download, and even embed on your website. It'll also give you more dynamic insight into a keyword with information like the relative popularity of a search term over time. Interestingly, its data doesn't include repeated queries from a single user over a short period of time, which makes results cleaner. It also groups together searches that it infers to mean the same thing, like misspellings. One way to use Google Trends? If you're trying to decide between two keyword variations for your latest blog post title. Simply perform a quick comparison search in Google Trends to see which one is getting searched more often. How do I find keyword search volume and competition? To find out about search volume, simply type your keyword into the box on the Google Trends homepage and you'll be taken to a results page that looks something like this. The higher the interest (on a 100-point scale) the higher the search volume. Where to Find High Volume, Low Competition Keywords Method 1: Using Google SERPs to Reverse Engineer Results. Method 2: Using Keyword Software to Target Specific Topics. Method 3: Looking at Competitors to Find HV/LCK Keywords.

1. High-competition keywords are those keywords that are picked by advertisers to drive more sales to their websites. Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and the industry competition. 2. To find out about search volume, simply type your keyword into the box on the Google Trends homepage and you'll be taken to a results page that looks something like this. The higher the interest (on a 100-point scale) the higher the search volume. 3.  Competitor keyword analysis is the process of uncovering the keywords your competitors are ranking highly for in an attempt to create content that outranks them in search results. The keywords that you conduct competitor analysis for should be relevant to your business and related to the content you already create. 2.5 - Recognize the keywords that are more likely to generate new leads or sales justifying the Return on Investment (ROI) What Is Return on Investment (ROI)? Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost. KEY TAKEAWAYS: Return on Investment (ROI) is a popular profitability metric used to evaluate how well an investment has performed. ROI is expressed as a percentage and is calculated by dividing an investment's net profit (or loss) by its initial cost or outlay. ROI can be used to make apples-to-apples comparisons and rank investments in different projects or assets. ROI does not take into account the holding period or passage of time, and so it can miss opportunity costs of investing elsewhere. The return on investment (ROI) formula is as follows: ROI= Return On Investment, COST OF INVESTMENT: Current Value Of Investment−Cost Of InvestmentAmeerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Lead Generation in Marketing: Lead generation in marketing is the act of gaining actionable customer interest in your business’s output. This typically involves a customer initiating a conversation or providing you with their contact information for follow-up regarding your business’s products or services. 10 Lead Generation Examples, 1. Direct Engagement, 2. Generate Leads on LinkedIn, 3. Advertise and Retarget, 4. Ask for Referrals from Current Customers, 5. Write Guest Blogs, 6. Rank in search engines to generate leads, 7. Answer Forum Questions, 8. Start Networking, 9. Create an Email Offer, 10. Create Helpful Blog Comments. 3. SETUP PAY PER CLICK (PPC): With billions of searches per day on Google, we can use Search ads to make sure potential customers notice our brand, consider your offerings and take action. For a Search campaign, we will select a goal, like driving traffic to your website or increasing sales or leads. And with pay-per-click (PPC) search ads, we'll only pay when your ad gets results, like people when people click ads to visit your website or to call. When you set up your Search ad, you’ll be able to choose the goal you want to achieve, such as: Increasing your online or in-store sales Getting more leads • Driving traffic to your website

PPC or pay-per-click is a common advertising model in online campaigns that help drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing their budgets into campaigns that can't be measured quantitatively. The PPC model is an important concept to understand in digital marketing. So, let's dive in! How to create PPC: • Sign in to your Google Ads account. • On the left-side menu, click Campaigns. • Click the plus button, and then select a new campaign. • Select your advertising objective for the campaign. • Scroll down, then choose your conversion goals and click Continue • Choose your campaign type and click Continue. (II) How do you create a campaign? • A Step-by-Step Guide to a Successful Marketing Campaign, • Define the Goals The first step of a campaign is to outline a set of goals, • Set a Budget, • Determine the Target Audience, • Select Your Media, • Develop Your Messaging, • Measure the Results, • If Necessary: Compare with the Competition, (III) How to Set Up Google Ads: A Checklist: 1. Learn a few basic terms Keywords: These are the words or phrases that people type into Google Search, which trigger your ad to appear. When setting up an ad campaign, you’ll pick a list of keywords that you think people might search for when they want what you have to offer (and don’t worry: we can help). Bid: This is the maximum amount you’re willing to pay when someone clicks on your ad. (Since, with Google Ads, you don’t pay to show up — only when someone clicks on your ad to visit your site or call you.) Quality Score: This metric tells you how relevant your keywords are to your ad — and to your landing page (i.e. the webpage where people will be taken when they click your ad). A good Quality Score can lower your bid costs and improve your ad rank in the search results. Ad Rank: This metric helps determine where your ad will show up, relative to other ads, when it's triggered to appear on Google. Your rank is determined using your bid, your Quality Score, and other factors. CPC (cost-per-click): The actual amount you pay when someone clicks on your ad. (You don’t necessarily pay your entire bid price for every click — that just sets up a range of possible costs-per-click you might pay.) Conversion: A conversion takes place when someone who has clicked your ad goes on to take another action you’ve designated as important — like making a purchase, signing up for a newsletter, or calling you.

2. Organize your account: There are 2 levels of organization within a Google Ads account: campaigns (the higher level) and ad groups (the lower level — you can have multiple ad groups in each campaign). 3. Set your budget: When you’re first starting out, it can be a good idea to spread your overall budget (i.e. the amount you want to pay for your whole account) evenly across your campaigns, until you get an idea of which ones work best for your business. But in general, you should set different campaign budgets and bid amounts based on your business goals. For example, if you want to draw shoppers to your “kids' crafts” products for one month, you should consider setting a higher budget for that campaign and lowering the budget for another, less important one. You can change your budget and bids at any time, so if something isn’t working, you can adjust to meet your needs. 4. Pick your keywords (using google keyword planner):  The goal when picking keywords is to choose terms that you think people will search for when they’re looking online for what you offer. In addition, you want your keywords to be as relevant as possible to the ad they trigger and to the landing page people will arrive at if they click that ad. 5. Set your keyword match types: Broad Match: The “broad match” setting shows your ad for searches that contain your keywords in any order, and for related terms. This option shows your ad in the broadest variety of searches and is the default setting for all campaigns. Broad Match Modifier: This setting allows you to specify that certain words in your broad-match keyword must show up in a user’s search to trigger your ad. So, if your keyword is “high fiber wool yarn” and you wanted to make sure “wool” and “yarn” were always present in a search, you could ensure that by adding a plus sign (+) before those words. So, your broad match modifier keyword would be high fiber +wool +yarn. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Phrase Match: This option shows your ad for searches that contain your exact keyword, or for searches that contain your exact keyword plus words before or after it. (I.e. if your keyword is “wool yarn” you might also show up for “fine wool yarn” or “wool yarn for sale near me.”) To choose this option, you should add quotation marks around any keywords, i.e. “wool yarn”. Exact Match: When you choose an exact match, your ad will only show if someone searches for the exact word or phrase you choose. For this option, put brackets around your keyword, i.e.: [wool yarn]. Negative Match: This match option allows you to exclude undesirable words or phrases from triggering your ad, weeding out irrelevant traffic. For instance, if you only sell high-end yarn, you might want to exclude words like “bargain” or “cheap.” You can do so by putting a minus sign in front of the words you don't want to show up for, i.e.: -cheap, -bargain. 6. Set your landing pages: Your landing page is where potential customers arrive after clicking on your ad. Choosing a page that’s relevant to your ad and keywords can help people find what they’re looking for more quickly: so, if your ad is promoting a sale on yarn, choose a landing page where that yarn is prominently featured, instead of just sending people to your website’s home page. 7. Decide which devices to show up on: Do your ideal customers search on a desktop, mobile device, or both? Are you more interested in reaching shoppers when they’re out and about, or people who want to make an immediate online purchase? As you set up your Google Ads account, consider which types of customers you want to connect with (and more importantly, the types of devices those customers use), so you can reach them. For instance, if you run a car repair shop and want to attract customers when they’re nearby and need help, consider showing your ads only on mobile devices.8. Connect your account to Google Analytics: Google Analytics is a free way to get even more insights into how people interact with your ads and website. You don’t have to use Analytics to use Google Ads, though, so feel free to skip to the next step if you prefer. While Google Ads can tell you how many people click on your ads, integrating Google Ads and Analytics lets you keep an eye on what those people do once they reach your website. For example, if people arrive at your site but then immediately click away, your ad might not be reaching the right people after all — or you might be taking them to the wrong area of your site. These insights can help you better organize your ads, and possibly get more out of your marketing budget.

3.1 - Create a campaign structure by selecting the number of advertisement groups required in a particular campaign: (i) How many ad groups a campaign can have? (ii) Did you know that a Google Ads account can contain as many as 10,000 campaigns (including active and paused campaigns) per account, 20,000 ad groups per campaign, and 50 text ads per ad group? That's a lot to manage! Fortunately, you can manage your campaigns and ads from the “Campaigns” and “Ads & extensions” pages. What are ad groups within a campaign? An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer. How many ad groups should you have in a campaign? Here are some guidelines to follow when determining the size of your ad groups: Max of 7-10 ad groups per campaign. Max of 20 keywords per ad group.3.2 - CREATE VARIOUS ADVERTISEMENT GROUPS IN A CAMPAIGN AND UPDATE RELEVANT KEYWORDS TO BE TARGETED: How do you determine keywords when creating a campaign? Selecting the right keyword list for your campaign can help you show your ads to the right customers. Your keywords should match the terms that your potential customers would use to find your products or services. Learn more about how to add, edit and remove keywords. Your ad group's keyword list helps Google Ads show your ads on relevant websites or to relevant audiences. How many keywords should be in an ad group? The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20-keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could. 3.3 - CREATE TEXT ADVERTISEMENTS USING THE HEADLINE, DESCRIPTION, AND DESTINATION URL UNDER EACH ADVERTISEMENT GROUP: How do I create a Google headline for ads? You'll need to write three headlines for each ad, which will appear together at the top of your ad, above the link to your website. Headlines are designed to be short, punchy, and catch the attention of your potential customers. They should entice your audience and convince them to read the rest of your ad. • Use Top Keywords in Your Headlines, • Include Your Product Name/Service, • Include Your Call to Action, • Use All Available Extensions, • Choose Your Landing Pages Carefully,

What is Destination URL? The URL address of the page in your website that people reach when they click your ad. The domain of the destination URL needs to match the domain of your display URL. The destination URL isn't displayed on your ads. 3.4 - GENERATE ADVERTISEMENTS COPIES INCLUDING HEADLINE AND DESCRIPTION: What are headlines and descriptions in Google Ads? Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service. The headlines are separated by a vertical pipe ("|") and may show differently based on the device someone is using when they view your ad. What makes a good ad headline? Your ad headline should be clear and concise to get your point across, quickly get the attention of the consumer and express your brand to them. For example, a health foods company could use a simple headline like "Nourishment" to show the consumer that their products can improve health. 3.5 - PERFORM SPLIT-TESTING FOR MULTIPLE ADVERTISEMENT COPIES TO OPTIMIZE THE CAMPAIGN’S PERFORMANCE: How do you do a split test on Google Ads? Select “Clicks” and “Increase” for the first goal. Note: These success metrics will be emphasized in the campaign report, however, you will still see all of the other metrics as they are normally reported. In the “Experiment split” section, select the traffic and budget you want to split your experiment by.3.6 - IDENTIFY AND LIST TARGET KEYWORDS WITH COMMON THEME INTO ONE GROUP: What are keywords themes? Keyword themes are words or phrases that help match your ads with Google searches. Selecting the right keyword themes helps you reach people when they're looking for the products and services you offer. How do I target keywords in Google Adwords? Click Keywords and select Display/video keywords, or click Ad groups. Click the plus button to add a new keyword or ad group. Under “Get keyword ideas” fill out the “Enter a related website” or “Enter your product or service” field. Click the plus button next to each keyword to add it to your list of keywords. What is a target keyword? Targeted keywords are the phrases that your target audience and visitors use in search engines when they are searching for a solution or information related to your business. Targeted keywords are usually phrases, not individual words. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

3.7 - ORGANIZE THE RELATED KEYWORDS WITH COMMON THEME INTO ONE GROUP: What are keywords themes? Keyword themes are words or phrases that help match your ads with Google searches. Selecting the right keyword themes helps you reach people when they're looking for the products and services you offer. Why is it a good idea to organize keywords by themes? Effectively grouping and organizing your keywords improves your PPC strategies by enabling you to create: More Quality Score–friendly ad groups. More relevant text ads. More effective landing pages that drive more conversions. How do I create ad group keywords? Step 1: Create top-level keyword groups. The first step—going from a scattered sea of keywords to a few main groups—can be the hardest, Step 2: Create smaller, more specific subgroups of keywords, Step 3: Optimize your keyword groups, Step 4: Iterate and reiterate. What is a group of keywords called? Basically, keyword grouping (or keyword clustering) is a list of semantically related keywords that, once compiled, are distributed throughout pages in a manner that helps to drive paid or organic traffic. For example, let's say you have two similar search queries. 3.8 - RECOGNISE ADVERTISEMENT EXTENSIONS AND ITS RELEVANCE IN THE PAY-PER-CLICK CAMPAIGNS: What is an ad extension in PPC? If you want your PPC campaigns to stand out and make it into those top three spots, you need to be using ad extensions. Ad extensions are extra information that is shown below your ad copy. They allow you to take over more online real estate and help to boost your ad's rank on the search engine results page. What is the main benefit of using ad extensions? Adding more information about your business via ad extensions can make your ad more visible, leading to more clicks and higher ROI. Ad extensions can include a link to a specific page on your website, your phone number, or any other additional and useful information about your business. What is the maximum number of ad extensions? 4 is the maximum number of ad extensions that can show for a particular query or device at any given time. Maximum 4 ad extensions can show for a particular query or device at any given time.

3.9 - DEFINE ADVERTISEMENT EXTENSIONS FOR THE  CAMPAIGNS. What Are Google Ad Extensions? Google Ad extensions do exactly what the name implies — they extend your ad. Ad extensions append additional information about your business to the main body of your text ad. For example, this ad from Lucidchart: lucid chart ad extension example Everything highlighted in the box includes ad extensions — they communicate more information about the software, including product highlights, relevant links, and pricing. Google serves extensions with your ad automatically, depending on the context of the search. These extra morsels of information in the ad extensions add value to the user and perform well because they match user signals like intent, location, or device. Now you know that Google ad extensions tell users more about your product, what other benefits are there to using them? Benefits of Using Ad Extensions. Benefits of Using Ad Extensions, Ad Extensions have a ton of benefits for you. Here are a few of the top perks: 1. Maximized Ad Text, 2. Increased SERP Real-Estate, 3. More Qualified Leads, 4. Better Ad Quality, 5. Could Save You Money, What Are The Types of Google Ad Extensions? 1. Sitelinks, 2. Callout extensions, 3. Structured snippets, 4. Call extensions, 5. Location extensions, 6. location extensions, 7. Price extensions, 8. App extensions, 9. Promotion extensions, 3. 10 - APPLY THE CONCEPT OF CAMPAIGN GOAL AND IDENTIFY THE GOAL SUCH AS NEW LEADS OR SALES: What is a campaign goal in marketing? A marketing goal is a specific and measurable objective that helps you meet your broader business goals. It can be anything from generating high-quality leads and raising brand awareness to increase customer value and improving your referral rate. A campaign without a clear goal is essentially a waste of money. How do you choose a campaign goal? The goal you select should align with the main thing you want to get from your campaign, for example, Sales or Website traffic. After selecting a goal, you'll see relevant, recommended features and settings to help you attain the results that matter most to your business.

What are examples of marketing goals? Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation. What are campaigns and leads? A lead campaign, in this context, is an online advertising campaign dedicated to generating high-quality, relevant leads for a business. Businesses that have a long sales process, like insurance and real estate, rely on lead campaigns to supply their salespeople with sales opportunities. What is the concept of a marketing campaign? Marketing campaigns are sets of strategic activities that promote a business's goal or objective. A marketing campaign could be used to promote a product, a service, or the brand as a whole. To achieve the most effective results, campaigns are carefully planned and the activities are varied. • Ask current customers for referrals, • Work with your network to identify sales leads, • Engage with sales leads at networking events, • Find sales leads on relevant social media networks,• Optimize your social media profiles to attract ideal sales leads, • Write and publish informative articles and blogs, • Connect with live chat users, 3.11 - MANAGE CONVERSION TRACKING COUNT BASED ON THE CAMPAIGN GOALS: What is a conversion based campaign? Likewise, a lower funnel, conversion-based campaign is to generate new leads, and purchases or encourage users to perform a predefined action on your website. These users have gotten here in many cases because of the awareness and engagement campaign you ran previously. Benefits of Conversion Tracking: Conversion tracking helps businesses to better understand the value of their website and online marketing campaigns. An e-commerce website could track how many products they're selling, and the marketing channel that brought each customer to the website.

How do you set up conversions? To get started, click on the Tools and Analysis tab in Google Ads, and select Conversions from the drop-down menu, which brings up the All conversions page. Click on the Conversions tab, then click the +Conversion button to create your first conversion. What is a conversion process? A company's conversion processes involve activities related to the transformation of resources into goods or services. These resources include the following: Materials, including raw materials inventory. Labor, namely, the human resources required for operations. 3. 12 - APPLY THE CONCEPT OF COOKIES AND TRACKING PIXELS ON THE WEBSITE TO SET UP THE CONVERSION TRACKING: Create a conversion action: • Sign in to your Google Ads account. • In the upper right corner, click the tools icon Google Ads | tools [Icon], and under "Measurement," click Conversions. • In the summary, click + New conversion action. • Choose from the 4 kinds of conversion sources you can track, Website, App, Phone calls, or Import. • Select Website, then click Next. • Enter your website domain and click Scan in order to: • Detect if your website has a global site tag • View a list of URLs that you can track as conversions, You can now set up conversion actions in 2 ways: • Set up conversions using a URL - Use this method if you want to track a page load as a conversion and you don’t need to customize your conversion tracking setup. This is the fastest and easiest way to set up a conversion action. • Set up a conversion manually - Use this method if you need to track clicks on buttons or links, or if you want to customize your event tag with value tracking, transaction IDs, or other custom parameters. Manage conversion tracking count based on the campaign goals: How do I track conversions in Adwords? Sign in to your Google Ads account. , and under "Measurement," click Conversions. In the summary, click + New conversion action. Choose from the 4 kinds of conversion sources you can track, Website, App, Phone calls, or Import. What are 2 ways you can track conversions in Google Ads? Track calls from ads. Track calls to a phone number on your website. Track phone number clicks on a mobile website. How to Track Google Ads in Google Analytics? Step 1: Go to your Google Analytics account. Step 2: You can also directly go to Admin > Google Ads Linking. Step 3: Select your Google Ads account and link both your properties. Step 4: To access that data you need to go to Acquisition> Google Ads> Campaigns. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

How to increase Google ad conversions? • Improve your conversion rate, • Track your success with conversion tracking, • Use specific keywords for better conversion rates, • Use negative keywords to refine your traffic, • Use the search terms report to reach the right customers, • Include prices in your ad to attract potential buyers. 3.13 - DESCRIBE DAILY BUDGET FOR THE CAMPAIGNS ALIGNED WITH THEIR RETURN ON INVESTMENT (ROI): What is the budget of a campaign? A campaign budget is often regarded as a particular campaign objective in terms of spend. Generally, campaign budgets are expected not to be exceeded, which is why budgets are usually greater than or equal to the maximum spend. Marketing ROI, or return on investment, is a broad term that indicates how a company's marketing efforts drive profit and revenue growth. What is a daily budget? Image result for Describe daily budget for the campaigns aligned with their return on investment. The average amount that you set for each ad campaign on a per-day basis. How do I set an ad set budget? You can change your budget at any time. To do so: • Go to Ads Manager. • Hover over the ad set or campaign you want to edit. (Change your campaign budget if using campaign budget optimization. Otherwise, change your ad set budget.) • Click Edit. • Change your budget. • Click Publish and Close. 3.14 - DEFINE THE BIDDING METHOD FOR MANUAL/ AUTOMATED BIDDING BASED ON THE CAMPAIGN OBJECTIVES: The Campaign Objectives are broken down into 3 main marketing objectives, Awareness, Consideration, and Conversion, the objective that you choose should fall within the category that is closest to your current advertising goals. Awareness: generating interest in your product or service. What is manual bidding or automated bidding? A bidding method that lets you set your own maximum cost-per-click (CPC) for your ads. This differs from automated bid strategies, which set bid amounts for you. Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads.

What type of automated bidding strategy is used? Enhanced cost-per-click (ECPC) is a Conversion-focused automated bidding strategy. What is a manual bid strategy? Manual bidding involves managing your bids straight through Adwords or Bing, which means making bid increases or decreases based on a number of factors such as past keyword performance or ad position and not relying on automated solutions.

4.0 - TRACK CAMPAIGN  PERFORMANCE AND  PREPARE REPORTS: Social media marketing is no longer just about posting, say, twice a day, five days a week. Top marketers plan their social media content in terms of campaigns. These campaigns usually have a goal (e.g. to promote your Christmas sales) and stretch across multiple social media channels. Once your campaign posts have been published, you can pop over to your analytics dashboard to see how they performed. This guide outlines how to track the performance of your campaigns within your analytics dashboard. For guidance on creating and managing campaigns within your publishing dashboard, please head over to this guide. This article contains the following sections: 1. Video walkthrough 2 Navigating to campaign reports 3. Diving into your campaign reports 4. Adding charts to a custom report 1. Video Walkthrough In the video below, Katie, from our Customer Advocacy team, will walk you through the steps to manage and track the performance of your campaign posts. 2. Navigating To Campaign Reports There are two ways to find your campaign reports: Within your publishing dashboard, click on the respective View Report button in the campaigns tab. Within your analytics dashboard, click Campaigns on the left-hand side. When you visit the campaigns area within your analytics dashboard, you'll see a report for the most recently created campaign. If you haven't created any campaigns yet, you'll see a prompt to create your first one within your publishing dashboard. Use the drop-down button at the top left of the report name to switch to another campaign. 3. Diving Into Your Campaigns Report

Notes: It's not possible to choose a date range for your campaign report; the metrics shown are across the entire campaign period. We currently show boosted metrics in the campaign post breakdown area, but not in the campaign pulse or campaign post metrics areas. Whilst it's possible to create posts within a campaign for Facebook groups, LinkedIn profiles, and Pinterest boards, it won't be possible to track the metrics for those within these reports. You'll be able to view campaign analytics for posts shared to Facebook Pages, Instagram business accounts, Twitter profiles, and LinkedIn Pages. Instagram posts that are scheduled as reminders also won't appear in campaign analytics. Campaign pulse The campaign pulse chart shows the effectiveness of the campaign from a higher level. This includes the number of new followers you gained, post impressions, post engagements, and post comments from that campaign. This gives you a quick assessment of your campaign, without having to check individual social media posts across the various social media channels. Campaign post metrics The campaign post metrics chart provides a more comprehensive look at your metrics. You’ll see how your campaign metrics have grown during the campaign period. Below the graph is a timeline of your posts to help you visualize how each post has influenced the metrics. For example, did any post create a spike in your metrics? Here are a few ways to use this chart: Click on the metrics at the top to see the respective graph. Hover over the graph to see a breakdown by channel. Click on the social icons at the top right of the chart to filter by channel.

You can also click on any of the circular icons along the post timeline below the graph to see the posts that were published that day. You’ll then see the individual metrics for that post. If multiple posts were published on the same day, you can use the arrows to scroll through each post. The campaign posts breakdown table will let you analyze the posts in the campaign. The post with the greatest number of impressions will appear at the top of the table. If you wish, you can sort the posts by another metric. This is a great way to quickly identify your best-performing post(s) of the campaign. You can also filter the posts by certain keywords or hashtags to find specific posts. 4. Adding Charts To A Custom Report Finally, you can add any of the tables and charts from your campaign's report to a custom report. Simply click the plus button at the top right of any chart you'd like to include. Learn more about creating custom reports here. You can also export all data as both CSV and image files using the Export as... button. 4.1 - MEASURE AND TRACK THE KEY PERFORMANCE  METRICS SUCH AS COST PER CLICK, CLICK THROUGH RATIO, CONVERSION RATES, TOTAL  SPENDS, AND RETURN ON INVESTMENT (ROI)  FOR ALL THE CAMPAIGNS KEY SEM METRICS TO TRACK AND IMPROVE' COST PER CLICK (CPC)' The average cost per click tells you how much you are paying for one click on your ads campaigns. In other words, you will get a better understanding of how much you pay when one person visits your website. The cost of pay-per-click advertising on Google can give you a lot of useful information. It can help you get a better understanding of how much an individual keyword costs, as well as the difference in the prices between using a specific keyword, campaign, ad, or ad group. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

The quality score cost per click largely depends on the keywords you use. For example, some keywords that are more popular than others cost more. If you decide to use them, you could be paying too much to get the same results you would get by using another similar keyword. CPC can help you get valuable insight into how much keywords cost, allowing you to determine how much money you need to invest in getting the desired results. If you're happy with the 2nd or 3rd place in the rankings, you should lower your bids. Everything depends on how much money you're willing to invest in your Google Ads. Furthermore, Google's cost per click can also help you find out which ads or keywords need changing if the cost of every click is too high. It's a trial-and-error process that needs some time and practice to master. Once you understand how exactly things work, you will be able to lower your CPC and still get enough Impressions to run a successful ad campaign. How To Access Average CPC, You can see your average CPC costs by doing the following: Sign in to your Google Ads account. Select the "Campaigns" tab. Click "Columns." Find the average CPC by looking at the "Avg. CPC" column. Important PPC Metrics - CPC, How To Improve CPC: Now, we finally get to the question of how you can improve your average CPC. Here are a few quick tips to go by: Optimise your campaigns using long-tail keywords. They are not as popular among ads, so they provide an excellent option for ranking your ads better. Use negative keywords. Negative keywords can help you eliminate users searching for that specific keyword. Set up a few keywords that will practically block your ad from showing up, making sure that it appears only on sites that match your content. Create tightly themed ad groups. By this, we mean that you should structure the keywords and ad groups you use based on the products and services you want to promote. Separate the ad group for every product and select the best keywords and landing page for each group. As a result, your Quality Score will increase, and your cost per click will go down - a win-win situation. Use ad scheduling. By doing so, you can pick the date and time when you want your ads to appear. If you leave the campaigns active 24/7, you will most likely lower your ROI. Pinpoint the time when your customers are most active, and place your ads accordingly. That way, you will get a better shot at engaging your target audience and lower your CPC in the process.

CLICK-THROUGH RATE (CTR), Your cost per click on Google largely depends on the click-through rate or CTR. This metric measures how many clicks you get on an ad per number of impressions. For example, if your ad has 600 Google AdWords impressions and it gets 60 clicks, your CTR is 10%. High CTR means that your ad is relevant and helps users find what they need. CTR is critical for your overall Quality Scores. It gives you a better understanding of whether or not your ads are relevant to users. If your CTR scores are low, you must improve your keywords or your ads. Implement some creative keywords, and the overall score will go up. Average CTR Across All Industries The average CTR is different for every industry. According to Wordstream, dating and personal services have the highest average CTR of 3.40%, while other industries like legal services and eCommerce platforms have an average CTR of 1.35% and 1.66%. However, the lowest CTR is 0.14% for potential job searches. In other words, the average CTR largely depends on the type of services and products offered.

How To Access CTR: You can access your CTR at any time in the dashboard of your Google Ads Account. Here is how you do that: Sign in to your Google Ads account. Select "Keywords" on the left page menu. Check the CTR column to see how your ads are doing. If the CTR is too low, remove the keywords you use and insert new ones. Make sure that you check the CTR regularly and make changes according to the results you see. Important PPC metrics - CTR How To Improve CTR: No matter if you like the keywords you use or not, the click-through rate is critical for your PPC campaign's success. It has a direct effect on your Google AdWords Quality Score, which affects how much you have to pay for every click. The good news is that you can improve your CTR with a few tricks and help increase your Quality Scores while decreasing the cost for every PPC. Here is how you do that: Include countdown timers and similar details that generate urgency to promote a higher CTR. That way, people will feel that they have to click on the ad to see what it's about before the timer runs out. Use available extensions to make your ads more visible. Include the main keyword in your ad's URL. That will help rank your ads and help display them to the people looking for that specific keyword. Include a call to action to get more clicks. This one may seem obvious, but many ads miss that critical feature. CONVERSION RATE: The conversion rate of your ad tells you how many people followed through with the action you need on your landing page. In other words, it's the total number of users that were so interested in your ad that they followed all of the steps until the end. The conversion rate is critical because it tells you if your ads are working or not. Paying a lot of money to get thousands of clicks is useless if the viewers don't complete your desired action. If your conversion rate is high, that means that the money you spend on pay-per-click and cost-per-click will come back to you as profit. Low conversion rates mean that you need to improve your ad. Now that you know how and why conversion rates are important, you also have to know how to calculate them. How To Calculate Conversion Rate: It's a simple math problem where you have to take the number of conversions and divide it by the number of interactions that led to conversions. Let's say that you have 100 conversions out of 1000 visitors. That means that your conversion rate is 10%, as 100 / 1,000 = 10%. Every conversion rate between 2% and 5% is considered a good conversion rate.

How To Improve Conversion Rate: You can do that using a few different tactics. Here are a few good ideas: Add a pop-up to your website. Pop-ups raise the average conversion rate by at least 3%, but if you do things right, that percentage can go all the way up to 9%. You can do that by experimenting with different offers, placing delay timers on the pop-ups, making sure that they are easily closed, and setting up cookies that allow pop-ups only for first-time visitors. Keep your forms as short as possible. Let's be honest; no one likes filling out huge forms with dozens of questions. If your goal for your visitors is to fill out forms, make sure that you remove all unnecessary fields and keep only the most essential ones. Include testimonials, reviews, and logos. If a visitor arrives at a website without any user reviews or testimonials, the chances are they will just close the website. Social proof plays a major role in increasing conversions, so make sure you implement it on your landing page. Make the first step as effortless as possible. Instead of bombarding your visitors with questions and forms, keep things simple. Request their email addresses first, and after they provide them, follow up with forms to get more information. If they don't fill out the forms, you will still have their email. Improve your CTA copy. Using the standard CTAs like "Start trial" or "Sign up" doesn't provide the best results. Experiment with different CTAs until you find the one that works best. Start your CTAs with the word "Yes," and your conversion rate will go up instantly. RETURN ON AD SPEND (ROAS): ROAS is another useful marketing metric that tells you how efficient your digital ad campaigns are. You can use this metric to find out which advertising methods work best, allowing you to get a clearer view of what needs improvement in the future. ROAS is also an important SEM metric that affects your Google AdWords quality score. You can use it to evaluate your ads and figure out exactly how much they contributed to the online store's total sales. When you combine those numbers with CLV, you will be able to make accurate future budget predictions as well as useful information for future strategies and marketing direction.

RETURN OF AD SPEND (ROAS): Monitor your ROAS as closely as possible because it will enable you to make informed decisions and figure out which ads to invest in and how to make them more efficient. You can calculate your ROAS by dividing your total conversion value by your total advertising costs. Wasted Spend: All of the clicks you paid for, but that didn't lead to conversion, are called wasted spending. It's what can destroy your ROI if you're not careful. While you can't eliminate wasted spending completely, you can do some things that will minimize your losses. The best way to do that is to use negative keywords to eliminate mismatching before it ever happens. Negative keywords act as a filter for your traffic. They can help you make sure that your ads are clicked on only by relevant traffic, cutting your expenses in the long run. Paying for keywords that don't lead to conversions is simply a waste of time, money, and budget. Bonus Round Tips: When you learn how to read all of the key SEM metrics we mentioned, you will be able to increase your website's conversion rate and get the most out of every ad campaign. You can use some other available tools to improve your marketing campaigns even further. That includes the use of Google Analytics which allows you to see details such as how long your visitors stay on your website. You can extract more information about your users and their interests, allowing you to create more effective ads. WHAT IS MARKETING ROI AND HOW DO YOU CALCULATE IT? One of the most important components of a marketing campaign is to evaluate its performance and impact and profit so that it can be determined whether or not your marketing efforts are actually helping the company improve its bottom line. The insights gained through the process can be used to drive future, data-driven strategies for smarter decision-making. Let’s explore the concept of return on investment (ROI) in marketing: Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

What Does ROI Mean in Marketing?: Marketing ROI is the practice of attributing profit and revenue growth to the impact of marketing initiatives. By calculating the return on marketing investment, organizations can measure the degree to which marketing efforts either holistically, or on a campaign basis, contribute to revenue growth. Typically, marketing ROI is used to justify marketing spending and budget allocation for ongoing and future campaigns and initiatives. How is Marketing ROI Used by Companies?: At an organizational level, calculating the return on marketing investment can help guide business decisions and optimize marketing efforts. For marketers, understanding the ROI generated by a campaign helps: Justify Marketing Spend: CMOs consistently list allocating resources and budget for marketing efforts as a top priority. However, in order to secure a budget and resources for future campaigns, it’s crucial that current marketing spending and budget be justified at the executive level. To do so, marketers need to accurately calculate the ROI their marketing efforts are delivering for the organization. For example, they should know if native ads are driving conversions and ROI, while display ads fall flat. From there, budgets can be properly allocated. Distribute Marketing Budgets: Across online and offline channels, there’s a myriad of possible marketing mix combinations. However, any combination of campaign initiatives requires funding. That’s why understanding which online and offline efforts drive the most revenue is a must for properly distributing the marketing budget. Measure Campaign Success and Establish Baselines A crucial part of any successful marketing team is the ability to measure campaign success and establish baselines that can serve as a reference for future efforts. With this in mind, accurately measuring ROI helps marketers do both. By understanding the impact of individual campaigns on overall revenue growth, marketers can better identify the right mix of offline and online campaign efforts. Moreover, measuring ROI consistently allows marketers to establish baselines to quickly gauge their success and adjust efforts in order to maximize impact.

Competitive Analysis: Tracking the marketing ROI of competitors allows marketers to accurately understand how their organization is performing within their specific industry. For example, marketers tracking publicly available financial data can estimate the ROI of competitors and adjust baselines to reflect these estimates—helping to keep efforts consistently competitive. How Do You Calculate Marketing ROI? While there are several different ways to calculate marketing ROI, the core formula used to understand marketing impact at a high level is relatively straightforward: (Sales Growth - Marketing Cost) / Marketing Cost = Marketing ROI It’s important to note, however, that this formula makes the assumption that all sales growth is tied to marketing efforts. In order to generate a more realistic view of marketing impact and ROI, marketers should account for organic sales. (Sales Growth - Organic Sales Growth - Marketing Cost) / Marketing Cost = Marketing ROI: When leveraging marketing ROI formulas, it’s also important to understand the total ROI marketing efforts have generated. Be aware that definitions for an actionable “return” can vary based on the marketing team’s strategy and campaign efforts, as well as general overhead related to campaign implementation. Let’s explore some key elements to factor into your marketing ROI calculations: Total Revenue: By looking at the total revenue generated from a particular campaign, marketers can gain a clear holistic overview of their efforts. Accounting for total revenue when measuring marketing ROI is ideal for strategic media planning, budget allocation, and overall marketing impact. Gross Profit: Tying in gross profit helps marketers understand the total revenue that marketing efforts generate in relation to the cost of production or delivery of goods and services. To do this, marketers should add the following to their marketing ROI formula: = (Total revenue - the cost of goods to deliver a product). Net Profit: Diving deeper, marketers can calculate the impact of their marketing efforts toward net profit by adding the following to their formula: = (Gross profit - additional expenses). 4.2 – TRACK THE PERFORMANCE OF THE CAMPAIGNS  AT THE KEYWORD LEVEL AND ANALYZE THEIR  PERFORMANCE IN TERMS OF SALES AND  REVENUE

How To Analyse Google Ads Successfully: Key takeaways One of the crucial parts of managing a successful Google Ads campaign is consistently monitoring and analyzing the performance of your ads – to allow you to react and optimize. It’s easy to feel overwhelmed when it comes to analysis and the many tools that come with it, but there’s no need to panic – help is available every step of the way. Begin by grasping the basics of a successful Google Ads analysis. From setting up conversion tracking to measuring the ad performance corresponding to different characteristics. Ultimately, we want to show you how, no matter the size of your business, a thorough analysis can boost your online marketing efforts. So, from how Google Ads works, to how to analyze Google Ads data, read on for our most useful tips. 1. Setting up and monitoring conversion tracking, 2. Measuring your Return on Investment, 3. Finding the most productive keywords, 4. Checking the quality score, 5. Using reports, Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

 #2: Conduct Keyword Research: So you’ve drawn out a beautiful account structure with campaign themes and ad group topics. Now it’s time to fill up those ad groups with keywords, but how does one choose which keywords to use? Perhaps, just randomly selecting keywords that sound related? Hmm, not quite the approach I would take. You need to do some thorough keyword research to ensure you’re choosing keywords that aren’t too competitive or that have low-quality scores or search volume. Start by going through each ad group and keeping an organized list in an Excel document. Then use either Google’s Keyword Planner or WordStream’s Keyword Tool to find relevant keywords for each ad group. Be sure to keep in mind that it’s best to start small with the number of keywords you use per ad group (10-20 max). But, why? Isn’t it best to bid on more keywords to get better results? Picture a party that was way too crowded; the food was eaten up before you could get any, you could barely move without breathing all over your neighbor, and others likely stepped on your feet not even realizing you were there. Google reacts the same way when too many keywords are in an ad group – the party is simply too crowded and the chances of getting traffic and results out of each keyword are slim to none. You’re also going to want to use a variety of match types, bidding higher the more restrictive you go with each match type.

Once You Have A Keyword List For Each Ad Group In Place It’s Time To Dive In And Start Building. 1. Get a Google Ads account. 2. Set your Campaign Goals. 3. Complete the "Describe your business" section. 4. Designate your geographic area. 5. Set up keyword themes. 6. Write your ad. 7. Set your ad budget. 8. Complete the "Budget and review" section. 9. Double-check your double-check. 10. Set up billing. 11. Hit Submit. 4.3 - MEASURE AND COMPARE THE PERFORMANCE  OF DIFFERENT TYPES OF KEYWORDS SUCH AS  BRAND VERSUS NON-BRAND TO OPTIMIZE THE  CAMPAIGN’S PERFORMANCE. The 5 Types of Keyword Matches on Google Ads: 1. Exact Match: An exact match is the most specific of all types. When this is applied, your ad will only show if the person is searching for your exact keyword, or a close variation of it, such as misspellings, singular and plural forms, stemming, acronyms, and abbreviations. If the exact words are used in the search query but in the wrong order (or if the search includes extra words), the ad will not be triggered. Examples for [plastic surgeon]: plastic surgeon, plastic surgeon: 2. Phrase Match: A phrase match is more flexible than an exact match, but still highly targeted. When this type is applied to an ad, a person can search for a phrase that includes your keyword, or a close variation. Additional words in the query can be placed before or after your keyword, but not in between.

Examples for “plastic surgeon”: plastic surgeon in san diego, local plastic surgeons: 3. Broad Match: A broad match offers the most reach with the least relevancy. Your keyword will match search terms that are either a variation of it or deemed relevant by Google Ads. This means your entire keyword does not even need to be within the search query. As a result, a broad match can sometimes waste a Google Ads budget, which is why it should be used sparingly and with negative keywords. Broad match is the default setting for your keyword if you do not choose otherwise. Examples of plastic surgery: cosmetic surgeon, rhinoplasty, 4. Broad Match Modifier, A broad match modifier is similar to a broad match but more refined. This typically involves putting a plus sign (+) before each term in your keyword that you want to be within a person’s search query. As a result, the ad will only be shown if the +[keyword] is included within the search. Examples for +plastic +surgeon: plastic and reconstructive surgeon, top surgeons in plastic surgery 5. Negative Match A negative match is used to prevent your ad from displaying for irrelevant search queries that may seem similar. By putting a minus sign (-) before the terms you want to prevent from triggering your ad, you can hone in on specific searchers, contributing to your return on investment. Example terms for plastic surgery practices: -cheap, -cheapest, -advertising, -hiring -salary

Optimize The  Campaign’s Performance. Google Ads Account Structure Optimization: Of all the various elements you can optimize within Google Ads, the actual structure of your account is arguably the most important. Poorly structured accounts can lead to a range of problems, from lower Quality Scores – and the higher costs often incurred as a result – to fewer or irrelevant clicks and many more issues. The key to an optimally structured Google account is an organization, and by spending a little time properly structuring the elements that make up your Google paid search account, you’ll be in great shape to start reaching prospective customers with your ads. Here’s what an optimally structured account looks like AdWords optimization optimal AdWords account structure diagram, As you can see, this example account is comprised of four main elements: 1. Campaigns, 2. Ad groups, 3. Ads, 4. Keywords, 4.4 - CREATE A REPORT SUMMARIZING THE  PERFORMANCE OF PAY-PER-CLICK (PPC)  CAMPAIGNS FOR THE MANAGEMENT. Essential Reports for a Successful PPC Campaign Strategy, The world of pay-per-click (PPC) advertising is a complex and challenging beast. With so much to consider, it’s rarely dull. One thing for sure is that you need a PPC campaign strategy to generate real results. PPC Campaign Strategy In this two-part series, we’ll give you an overview of the must-have reports that can help you measure and improve performance, and ultimately, help you devise a winning PPC campaign strategy.

1. Account Audit Report: PPC campaign managers must know what is working, and what’s not. With an analytics-driven audit, you can evaluate performance to discover new opportunities, identify flaws, and validate assumptions. Our Account Audit Report gives you insights on over 60+ key factors, including Wasted Spend, Quality Score, Impression Share, Ad Copy Review, Mobile Strategy, Dayparting, Clickthrough Rate (CTR), Keyword Efficiency, Landing Page Optimization, Geo-Targeting, PPC audit report top, Benefits of this Report, The Account Audit Report allows you to assess performance across multiple campaigns, and you a target by demographics, location, device, and Ad scheduling. You can use tools like Accounts Diagnosis to identify areas that can be optimized, and Budget Performance to see how well you are managing your money over different periods. Check out this post to learn how to get more from Google Ads with an audit. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

2. Wasted Spend Report: In Google Ads, wasted spend is inevitable. How much you accrue depends on your PPC campaign strategy. With the Wasted Spend Report from PPCexpo, you can study fundamental factors that impact wasted spend, such as Poor keyword choices, Irrelevant Clicks, Under-optimized ads, and Relevancy, Run this report and evaluate your Google Ads account: Benefits of this Report: This report won’t just tell you how much money is going to waste – it helps you identify the problem areas where you are losing money. For example, a particular device or keyword match type may be generating a negative return on investment (ROI). This report also provides a wasted quality score, which acts as a guide to help you make the necessary adjustments to improve your quality score in the future. With more information on how you are using your budget, you can optimize it to minimize wasted spend, and, in turn, maximize ROI. Struggling to cut your losses? Check out our post to learn how to reduce your wasted spend. 3. Budget Utilization Report In any PPC campaign example, the budget is a top priority. It’s vital to keep tabs on areas that are over-consuming or under-consuming. With the PPCexpo Budget Utilization Report, you can monitor your budget in several ways, like Device bidding, Keyword Bidding, and Campaign budgeting, Run this report and evaluate your Google Ads account. Benefits of this Report: By monitoring your budget, you can review various segments like keywords, match types, devices, days of the week, etc. This enables you to pinpoint areas that are costing too much. At the Ad group level, you can assess Campaign Budget Consumption Vs. Planned Budget Consumption to understand more about your spending across multiple Ad Groups.

4. What’s Changed Report?: Every successful PPC campaign strategy considers the past. With the What’s Changed Report, advertisers can use automated analytics to compare two periods and draw valuable insights about changes and ongoing data trends. These insights help you make smarter decisions in regard to your advertising efforts. The report offers insights on many key metrics, including; Impression Share Exact Match IS. Quality Score, Impression Lost Due To Rank, Impression Lost Due To Budget, Average Position, Clickthrough Rate, Average Cost per Click, % New Sessions, Average Session Duration, Average Page Views, Bounce Rate, Conversions Rate, Cost per Conversion, Conversion Value, Wastage Spend, ROAS, Run this report and evaluate your Google Ads account, Benefits of this Report, You can use this report to identify key performance indicators (KPIs), and to drill-down into campaign data so you can learn more about how performance is progressing from one phase of the PPC life cycle to the next. By covering so many critical factors in your campaign, this report gives you a birds-eye view of everything that truly matters.

5. Device Performance Report: In the modern era, knowing which devices to target is crucial for your PPC campaign strategy. The PPCexpo Device Performance Report offers a detailed view of the PPC status of every device. google ads promo code, Benefits of this Report, You can get quick insights by looking at the summarized notes for each device. Every stage is then broken down further, exploring aspects like Impression break, Exact Match Impression Share, Quality Score, Average Position, Conversion or performance funnel, Wasted Spend, Conversions, and ROAS on different device types, Run this report and evaluate your Google Ads account

6. GEO Performance Report: When you’re running a PPC campaign for a business that wants to target specific locations, it’s imperative that you track performance metrics for the right areas. The Geo Performance Report helps you assess and identify key locations by assessing important metrics, such as Impressions, Clicks, Cost, Average CPC, and Conversion Spend, Run this report and evaluate your Google Ads account Benefits of this Report The analysis of how your ads perform on different Days of the Week and Times of the Day helps you schedule your ads for maximum impact. Also, this report includes a Pareto Analysis so you can focus on high-return areas that generate around 80% of your impressions or clicks. Lastly, the Change Projection Analysis evaluates metrics in each area to help guide your PPC campaign strategy for a better ROI. And That’s Not All for Your PPC Campaign Strategy So, that’s the first installment of this rundown of great reporting tools from PPCexpo. We have several more fantastic reports that can help you improve your PPC campaign strategy in a myriad of ways. Don’t wait, keep reading to find the knowledge that transforms your PPC advertising fortunes. We’ll give you more insights into the powerful reporting tools you can use to improve your fortunes in pay-per-click (PPC) advertising. Here are five more gems from the PPCexpo Reports Library.

7. Campaign Targeting Report: Quite often, people will get frustrated with their PPC campaign strategy as it seems to get them nowhere at all, regardless of how much time or money they throw at it. If you’ve found yourself in this situation, it’s probably because your targeting is off, which means you need to assess different targeting factors, such as Location, Time, and Market Segment, The Campaign Targeting Report can help you sort these issues out. Run this report and evaluate your Google Ads account. Benefits of this Report You can use this reporting tool to evaluate the frequency of changes in your campaign targeting and devise a solid strategy from the outset so that you don’t waste money with poor targeting. This report also allows you to adjust targeting options based on ad performance.

8. Cost Analysis Report In PPC advertising, the cost is a huge factor. In fact, it is the be-all and end-all. Generating a ton of conversions is excellent, but not if they cost you a fortune. Every PPC campaign strategy must account for keeping costs to a minimum so that you can achieve your goals and maintain your budget. Run this report and evaluate your Google Ads account. Benefits of this Report The PPCexpo Cost Analysis Report helps advertisers measure the costs of various aspects of their campaign so that they can determine what is eating up their budget. The report considers key segments, including Ad Groups, Keywords, Devices, and Match Types, Furthermore, this report also helps you assess the impact of a low-quality score on your spending. If you have a lower quality score, jostling for the top positions against large companies (with larger budgets) will ultimately be a futile and expensive exercise.

9. Essential Summary Report: Optimization is crucial. By getting in the habit of regularly reviewing your PPC campaign strategy, you can make adjustments and implement more automation to develop a sustainable, fruitful approach to paid advertising. This all boils down to knowing the vital metrics, and how to track them. The Essential Summary Report provides comprehensive analytics for these metrics, enabling you to assess the following at the campaign and account levels: Impressions, Clicks, Cost, Average CPC (Cost-per-Click), Conversion Ratio, ROAS,  (Return on Advertising Spend), The report goes into further detail by breaking down each of the metrics above so that you can gauge performance according to Day of Week (DoW), Hour of Day (HoD), Quality Score, Run this report and evaluate your Google Ads account. Benefits of this Report, This report is designed in a way that offers accessible insights at a glance. You don’t need to be well-versed in data analytics to use this tool. With the summarized analysis of the key contributors in your Ads Account, you can use user-friendly data visualizations and charts to get a clear understanding of how your campaign is performing. This report offers an advanced comparative analysis of the current period and previous period, which makes it easy to identify change patterns and emerging trends.

10. Top Movers Report: Have you been asking yourself any of the following questions: What drives changes in my key PPC metrics? What campaigns, ad groups, or keywords had the most significant moves in my PPC campaign? What was the result of the changes I made? Did any of my recent changes break something? If so, then the Top Movers Report is for you. This report is all about detecting changes – both positive and negative. You can use this tool to compare two periods, either by week, month, or quarter. It works on every level of your Ads account, allowing you to assess changes in performance metrics, including Impression, Cost, Conversion, Spend, Wasted, Spend, Clicks, Conversions, Conversion Value, and Opportunity, Run this report and evaluate your Google Ads description. Benefits of this Report The ability to compare two separate periods gives you a holistic view to determine what is working in your PPC campaign strategy – and what is not. You’ll find all the vital metrics for a full health analysis of your PPC campaign in this report, which means you don’t need to worry about anything else. If you want to know more about assessing big moves in your campaign, read our blog to discover Why You Should Be Measuring Significant Movers in PPC Advertising. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

11. Most Significant Keyword Report Keywords are the building blocks of every PPC campaign strategy. As such, you must pay close attention to your keyword performance. With the Most Significant Keyword Report, you can analyze performance, discover issues that are holding you back, and find new opportunities to improve your ROI. Run this report and evaluate your Google Ads account. Benefits of this Report Like other reports, this tool offers insights across the previous period and the current period so you can identify and understand significant changes in keyword metrics like Impressions, Clicks, Cost, Conversion, Conversion Value, and Wasted Spend. You can optimize your bids by focusing on the keywords that contribute the most to your PPC campaign. The historical performance data is beneficial when it comes to increasing or decreasing bids on keywords. You can identify performance trends for particular keywords, which helps guide your decision-making in regards to refining your keyword list to include more valuable search terms that have a higher engagement ratio. Keywords impact your campaign on multiple levels, so being able to measure progress with this report gives you defined ways of fixing any problems. ppc audit report bottom Everything You Need for a Better PPC Campaign Strategy So, now you have a solid overview of our top 11 recommendations from the PPCexpo Reports Library. There’s much more in there, and all of our solutions are powered by interactive PDF (iPDF) technology, which offers an engaging visual experience. Better yet, these iPDF reports providing more in-depth drill-down features that make data analysis more accessible and more enjoyable, so you can get everything you need to enhance your PPC campaign strategy.

4.5 - GENERATE THE AUCTION INSIGHT REPORT TO  COMPARE THE PERFORMANCE AGAINST THE  COMPETITORS SUCH AS IMPRESSION SHARE, TOP-OF-THE-PAGE RATE, ADVERTISEMENT  POSITION ETC. How to Use Auction Insights Report to Beat Your Competitor It’s human nature to want to know what everyone else around you is doing. In marketing, it makes sense to check out the competition, and so, with the Google Ads Auction Insights report, you have the perfect tool. auction insights report Read on to find out what the Auction Insights report can offer pay-per-click (PPC) advertisers and how you can use it to your advantage. What is the Auction Insights report? The Auction Insights report is a tool from Google Ads, which provides data insights about paid advertising performance, allowing advertisers to compare their keyword bid performance against competitors in the same auctions. With these insights from the Google Ads auction insight report, you can identify flaws in your strategy and new opportunities, and ultimately, make smarter strategic decisions to enhance your PPC campaign performance and return on investment (ROI). google ads promo code

How Can You Access the Auction Insights Report? You can access the Auction Insights report on both Google Search and Google Shopping campaigns. Keep in mind that while it provides information on advertisers in the same keyword auctions, it doesn’t infer that these advertisers have the same settings as you in their advertising campaigns. As such, the report doesn’t reveal your keywords, quality, bids, or settings, nor does it allow you to see the same information in the campaigns of others. It is purely based on performance. The Auction Insights report is available at three levels Campaign, Adgroup, and Keywords, The Auction Insights report for Search campaigns provide insights about six metrics: Impression share, Overlap Rate, Position Above Rate, Top-of-the-page Rate, Absolute top of page rate, Outranking Share, The Auction Insights report for Shopping campaigns provides insights for Impression Share, Overlap Rate, Outranking Share, You can generate a report for one or more keywords, ad groups, or campaigns, providing they meet a minimum threshold of activity for the time period selected. Also, you must segment results by time and device. Auction Insights Statistics, There are several core metrics in the Auction Insights Report. Let’s explore each of them: Impression Share, Impression Share is the percentage of impressions your ad receives relative to the total amount of impressions it was eligible to receive. You can calculate the impression share as follows: you can calculate the impression share, So, if your Impression Share is 40%, that means your ad displayed 40% of the time that it could have shown. It’s difficult to compare this with your competitors, as their impression share depends on factors like targeting criteria, statuses, bids, and Quality Scores.

Overlap Rate, Overlap rate is how often your ad received an impression when another advertiser in the auction also received an impression. For instance, a 20% overlap rate means that for 2 of every 10 impressions you got, an ad from another advertiser is also displayed. A higher overlap rate suggests that you and the competitor have similar targeting, budgets, and Ad Rank.

Position Above Rate (Only for Search Campaigns) When your ad and a competitor’s ad show at the same time, the Position Above Rate tells us how often the competitor’s ad is displayed in a higher position than yours in the search engine results pages (SERPs). For example, if you see in the Auction Insights report that a competitor has 10% in the Position Above Rate column, it means their ad was ranked higher than yours 1 in 10 times whenever your ads showed at the same time. Top-of-the-page Rate (Only for Search Campaigns) Top-of-the-page Rate is how often an ad is displayed at the top of the SERPs, above the organic search results. For example, if you get 100 impressions, and 20 appear in any of the positions above the organic search results, the top-of-page rate is 20%. You can view your competitors’ top-of-the-page rate in the Auctions Insights report too. Remember that this metric is independent of your ad impressions. So, if you and a competitor have a top-of-the-page rate of 90%, it’s quite likely that you don’t get impressions at the same time. You can compare this rate with the overlap rate for deeper insights. Absolute top-of-the-page rate (Only for Search Campaigns) The absolute top-of-the-page rate is how often an ad is displayed as the very first ad on the page, above the organic search results, and above all other ads. For example, if you have 100 impressions, with 10 earning you the top spot in SERPs, the absolute top-of-the-page rate is 10%. If you want to increase this rate, you should focus on increasing your maximum cost-per-click (max. CPC) bids, and improving your Quality Score, as these factors influence Ad Rank.

Outranking Share: Outranking share is the frequency at which your ads ranked higher than a competitor’s in an auction. You can calculate the outranking share as follows: You-can-calculate-the-outranking-share Note that, when you make this calculation, you should include instances where your ad appeared in auctions when your competitor’s ad did not. The outranking share metric offers the best insight into how you are faring head-to-head with another competitor. 4 Best Uses of Auction Insights: So, what can you use the Auction Insights report for in PPC advertising? Here are four good reasons to use it: 1. You can see who is bidding on your brand terms Ranking for your brand terms is the bare minimum aim when you focus on improving search engine optimization for your business. With the Auctions Insights report, you can see how your competitors bid for your branded terms. With this information, you can devise a bidding strategy that will ensure you block competing bids, and attract most of the click traffic for your chosen brand terms. 2. You can determine when competitors are more active: Knowing when your competitors are placing bids is useful as you can identify days of the week or specific times of the day when they are more active (or less active). You can then adjust your bidding schedule accordingly to win more auctions when it matters. 3. You can see which devices are most competitive: Perhaps your competitors target specific keywords on mobile, but other keywords on desktop. Use these insights to tweak your bidding strategy, so that you can outbid competitors for your target keywords on various devices, effectively maximizing your reach and ROI on each device. 4. You can gauge keyword performance: The Auction Insights report offers performance data for individual keywords or sets of keywords. You can use this information to assess the performance of your keywords — or your competitor’s keywords. Given these insights, you can make smarter decisions about reducing bids, and subsequently, reducing your cost-per-acquisition (CPA). You can also identify patterns in other key metrics, including quality score, which will guide decision-making to optimize your PPC budget in other ways. PPC audit report top How to Generate the Google Ads Auction Insights Report Now that you know why you should use it let’s show you how to run the Auction Insights report in Google Ads.

With a Google Search campaign, you can create a report for your keywords, ad groups, and campaigns. For a Google Shopping campaign, you can create a report for ad groups and campaigns. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

Here’s what to do: 1. Sign in to your Google Ads account. 2. Select your preferred menu depending on what insights you wish to see – Campaigns, Ad Groups, or Keywords, sign-in-to-your-google-ads-account-3 3. Select a specific campaign, ad group, or keyword by checking the relevant box. Note: If you’re running a keyword report, you can only select keywords on a single page at a time (unless you run a report for “All”). select keywords-4 4. Select the Auction Insights tab. select the auction insights tab-5, Now, you’ll be taken to your Auction Insights report. Note that only ad groups and keywords that meet a minimum activity threshold will be shown in the Auction Insights report. If you selected only Search or only Shopping campaigns or ad groups, you’d see the corresponding Auction Insights report. However, if you selected a mix of Search and Shopping campaigns or ad groups, then you will need to select the Search campaigns or shopping campaigns radio button to navigate between them. How to Filter your Auction Insights: What if you want to locate specific campaigns, ad groups, and keywords to drill down for detailed insights? For that, you can create a filter in the Auction Insights report, which allows you to quickly see which of your keywords, ad groups, or campaigns have Auction Insights reports available. Follow these steps to use the Auction Insights filter:

1. Select the Filter icon above your statistics table. select-the-filter-icon-above-your-statistics-table-6 2. Choose one of the filters from the drop-down menu. choose-one-of-the-filters-from-the-drop-down-menu-7 3. A list of conditions will appear. Enter the condition you wish to view, then click Apply. The table will automatically update to display your campaigns, ad groups, or keywords with available Auction Insights reports. How to Improve Campaign Performance with the Auction Insights Report The Auction Insights report offers advertisers a lot of useful information, which you can use to great effect. When you put your campaign performance under the microscope, you’re sure to have a lot of questions. Here are eight vital questions that this auction insights in google ads can help you answer: Who am I competing with in auctions? Are my top competitors consistently active throughout the week or month? Do any advertisers with a lower impression share overall have a higher impression share for specific campaigns or ad groups? What are my most and least competitive markets? How do the competition level influence advertising spending and keyword bids in each market? Have any new competitors entered the market recently? Is there a correlation between my CPC spikes or conversion declines and the arrival of a new competitor (or an existing competitor increasing their impression share)? Who sells similar products to my branded products? Who is using my branded search terms? When you get answers to these questions, you will have the knowledge you need to guide your PPC campaigns to success. Ultimately, this comes down to three valuable benefits: High-quality keyword discovery The Auction Insight report lets you see which keywords your competitors focus on most. You can identify trending search terms, and start bidding on them to earn a higher impression share.

Gain insight into your competitor’s media budgets: While you can’t see what your competitors spend, you can see which keywords earn them impressions and top spots. Therefore, you can deduce that they are spending more than other advertisers on these terms. Identify high-performing competitor landing pages, If you see a website that has a very high impression share and top-of-the-page rate on a competitive keyword for several weeks or months, they are quite probably getting a lot of good results from that keyword. Analyze their content for the pages the keyword is on, as you can get ideas of what to optimize on your pages to drive a higher conversion rate. 6 Limitations of the Auction Insights Report: While there are plenty of benefits of the Auctions Insights report, it is not without its shortcomings. Here are a few things to keep in mind: The data generated has a lapse period of 24 hours. Also, this data is only available for high-traffic keywords. It only displays the impression share percentage when the keyword was active. For instance, if you had a day-parting setting between 8:00 pm and 8:00 am, it will not show the lost impression share. It doesn’t show which match types triggered the impressions. It doesn’t give information on competitor metrics, such as CPC, clicks, and Quality Score. It doesn’t tell you if competitors are actively bidding on a specific keyword. Instead, it displays metrics for who enters the same auction as you. It doesn’t show the total impression volume for a specific search term. Instead, it only displays information for keywords if all the campaign options (geo-targeting, day-parting, etc.) are enabled for that keyword. 4.6 - COMPARE PERFORMANCE WITH COMPETITORS  AND CREATE A COMPETITOR COMPARISON  REPORT USING THE DATA AVAILABLE IN AUCTION  INSIGHTS TO ANALYZE THE CAMPAIGN’S  PERFORMANCE. What is the Auction Insights Report? Every time a user performs a search for one of your keywords, Google runs an ad auction in the background to determine which ads serve and where on the search results page they should appear. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

The auction insights report helps paid search marketers understand how they match up in these auctions against other advertisers. In Google Ads, the Auction Insights report for Search campaigns reveals five different important data points for you and your competitors: Impression Share, Overlap rate, Position above rate, Top of page rate, Absolute top page rate, and Outranking share in your post. Impression Share: The number of impressions you received divided by the estimated number of impressions you were eligible to receive Overlap Rate: How often another advertiser’s ad received an impression in the same auction that your ad also received an impression. Position Above Rate: How often another advertiser’s ad in the same auction shows in a higher position than your own when both of your ads were shown at the same time. Top of Page Rate: How often your ad (or the ad of another advertiser, depending on which row you’re viewing) was shown at the top of the page in search results. Abs. Top of Page Rate: The percent of your impressions that are shown as the very first ad above the organic search results. Outranking Share: How often your ad ranked higher in the auction than another advertiser’s ad, or if your ad showed when theirs did not. Navigate to the Campaigns, Ad Groups, or Keywords that you want to review. How to Access in Google Ads Select the specific campaign, ad group, or keyword by checking the box next to each item. Click on Auction Insights. Ways to Interpret Auction Insights Data The data provided by auction insights can help marketers answer a number of questions, like:

How is the presence of a competitor affecting my account performance? Are my CPCs affected by the number of competitors bidding on a keyword? Are there new competitors bidding on our terms that weren’t there before? Are there competitors that are bidding on the brand terms that we aren’t bidding on their brand terms?

To answer these types of questions, you first must understand how to read the data. Let’s take a look at an auction insights report and see what sort of insights we’re able to derive for our enterprise-level office supplies client. auction insights We can see that two of our competitors — Dunder Sridhar and the Satyaokar Paper Company — are competing in the same auctions as our client. Here’s what we can learn from this data. Dunder Sridhar, an enterprise-level paper supplier, is our top competitor (by impression share), yet, we’re appearing in more auctions than they are. But, whenever Dunder Sridhar does appear in the auction, their ads serve in higher positions 8 out of 10 times (position above rate). Julliet, Dunder  Sridhar ads are showing in the very first position half of the time! (Abs. top of page rate) We can infer from this data that the paid search team at Dunder Sridhar is very interested in targeting the top of the page and may have deployed a bidding strategy to do this. We’ll want to run an analysis to see how their presence at the top of the page has affected our performance metrics, like cost, clicks, and conversions.

The satyaokar Paper Company is a small, regional paper supplier. As an enterprise-level business, we’re not surprised to see that our client’s impression share numbers are much higher than theirs due to the fact that we likely have a much higher budget. While on the surface they don’t appear to be too much of a threat, we can’t discount them. We will want to check out what messaging they are using in their ad copy and landing pages and how it compares to ours. This is a small example of the types of competitive insights and action items that are derived from auction insights. Read on to see ways you can dig deeper with auction insights data to inform keyword strategy and better understand the competitive landscape. How to Use Auction Insights to Identify Gaps and Mine Opportunities The above example outlined two examples of how auction insights data is used. Let’s review a few other common scenarios that marketers face when reviewing auction insights and ways they can use the data to derive insights and inform optimizations. Scenario: Why are the competitors listed in the auction insights report not my direct business competitors? There’s a good chance the keywords you’re bidding on may be too broad or irrelevant. Perform a search query analysis against these keywords to identify what users are searching for. If you find that these searches are irrelevant to your business, you may want to pause, negate, or narrow the targeting for those keywords. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

If you’re finding that your keyword targeting is not hitting the mark and you need to identify new keywords to target, use organic data to help inform your pay-per-click keywords. Scenario: What should I do if I see that the competition continues to increase month over month in my top-performing campaigns and ad groups? Use this data to inform budget increases for these campaigns to remain competitive. Depending on your business objective, you may want to explore testing Impression Share smart bidding to maintain impression share for these key campaigns. If you’re seeing that a top-performing ad group operates in a competitive arena and is budget-constrained, consider breaking it out into its own campaign to provide more control over spend which can further enhance performance in the market. Scenario: I’m unable to increase my budget. What else can I do to stand out above the competition? Perform Google searches, or use a tool like SEMRush, to compare competitor ad copy and landing pages, and look for ways to refine your own creative. Make note of the following in your research: What unique value propositions (UVPs) or promotional offers are competitors using across their creative? Which ad extensions have competitors deployed? What page features and content are displayed on competitor landing pages? What does the sign-up, lead generation or purchase process look like? There are many ways auction insights reports are used to gain a better understanding of your competitors and provide the data that you need to be more competitive. Ameerpet : Miyapur : Dilsukhnagar : Gachibowli : Hitech City : Hyderabad : Kondapur : Kukatpally : Panjagutta : Madhapur : Manikonda : Mehdipatnam : Secunderabad : LB Nagar

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